1. Hoop Dreams For Swiss Luxury: Why Audemars Piguet Teamed Up With The Atlanta Hawks

Audemars Piguet Atlanta Hawks

Audemars Piguet recently announced that it will be the official timekeeper for the Atlanta Hawks and also the Philips Arena–the indoor arena where the Hawks play. However, the Atlanta Hawks is not exactly a top NBA team and NBA basketball has limited appeal outside of the United States. So why did Audemars Piguet decide to collaborate with them? Read this to find out how Audemars Piguet is adjusting and adapting its marketing and advertising strategies to win over new and potential customers.

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Source: Forbes

2. Seiko SNZH57 J1, Blancpain Fifty Fathoms and the Fifty Five Fathoms ( FFF ) Review

Seiko Fifty Five Fathoms

The issue of homages is a tricky one. I mean, where does one draw the line between a tastefully done homage and one that is a blatant ripoff? To be sure, it is highly subjective and everyone is entitled to their opinions, but like the author of this article, I agree with his views regarding homages and I also think that the very popular Seiko Fifty Five Fathoms mod job is a tastefully executed homage of Blancpain’s iconic Fifty Fathoms watch.

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Source: Time Tapestry

3. The Blue Merit: Grieb & Benzinger Makes An Ultra-Rare A. Lange & Söhne Tourbillon Pour Le Mérite Rarer Still

Grieb Benzinger Blue Merit

Grieb & Benzinger is a brand that specializes in the customization of timepieces, specifically already exclusive high-end watches. The company’s latest work is on A. Lange & Söhne’s ultra-exclusive Tourbillon Pour Le Mérite, of which only 200 are known to be made. To begin, the venerable Caliber L 902.0 inside it has been fitted in a bigger 41mm platinum case. Not only that, Grieb & Benzinger also had the entire movement skeletonized and decorated in their own style. Some will abhor what has been done, but I think it is hard to deny the amount of work and the level of skill and artistry that has gone into creating this unique piece.

Source: Quill & Pad

4. In Plain Sight: Revealing The Secrets Of F. P. Journe’s Resonance Chronometer

F.P. Journe Resonance Chronometer

F.P. Journe is widely regarded as one of the foremost watchmakers of our generation, and around 14 years ago, he debuted the Chronomètre à Résonance watch. The watch is unique for a number of reasons, but most importantly, it was one of the few watches in the world that had dual balances that was used to keep time more accurately using a phenomenon known as resonance. This phenomenon is widely misunderstood and as a result so was this watch. However, as this article will illustrate and explain, the Chronomètre à Résonance is not just all show and clearly uses the concept of resonance to improve its chronometric performance.

Source: Revolution Online

5. Meet The Anonymous Instagram User Dedicated To Calling Out Rappers With Fake Watches

Fake Watch Busta

Social media such as Instagram is a great platform for sharing. However, it can be used for flaunting too and it is not uncommon to see people post photos of their latest extravagant acquisitions, such as their brand-spanking-new Rolex Daytona or Audemars Piguet Royal Oak Offshore. But can you tell that not all of them are real? Well, the FakeWatchBusta can, and if you are into watches and you are on Instagram, his account is not to be missed.

Source: Noisey

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