Bremont 1918 Limited Edition Chronograph GMT Watch

Bremont 1918 Limited Edition Chronograph GMT Watch

Bremont 1918 Limited Edition Chronograph GMT Watch Watch Releases

In 2018, the British Royal Air Force will celebrate its centenary year and in recognition of this, Bremont Watch Company, has launched a new limited edition chronograph GMT watch called the Bremont 1918 – available in stainless steel, rose gold, and white gold variations, each with a different dial color. A connection to the RAF is nothing new for the British watchmaker, which has always associated itself with and taken design inspiration from aviation.

Bremont 1918 Limited Edition Chronograph GMT Watch Watch Releases

The Bremont 1918 has a 30-minute chronograph, a second hour hand for tracking a second time zone in a 12-hour format, an AM/PM indicator for the second time zone, and the date. It is powered by the caliber BE-16AE, which is a modified Valjoux 7750 and beats at 28,800bph with a 42-hour power reserve, and comes with a COSC certification. To be pedantic, we should note that the strict definition of a GMT watch means it displays the second time zone in 24-hour format – but with the AM/PM indicator, well... close enough. Like previous Bremont limited editions, a lot of effort has been put towards the design of the rotor, which in this case apparently has metal and wood veneer from 4 different planes from the WW1 and WW2 eras – a Bristol Blenheim, a Supermarine Spitfire, a Hawker Hurricane, and a 1917 SE5a.

Bremont 1918 Limited Edition Chronograph GMT Watch Watch Releases

The metal from the first three is shaped into propeller blades, one for each plane and the wood is from the 1917 SE5a. All of this is visible through a sapphire caseback. With the use of an automatic chronograph movement with GMT function, a display back, and 100m of water resistance, it's no surprise this watch is 17.2mm thick. With a case diameter of 43mm, this should give the watch plenty of weight and presence on the wrist - especially with the gold case materials.

Bremont 1918 Limited Edition Chronograph GMT Watch Watch Releases

The case is assembled using the brand's signature TripTick method, which gives the case band and lugs their signature look from the side and back. It has a sporty double-step bezel and a large (perhaps, a tad too large) knurled crown, and round pushers. Overall, the case does look like that of a large, contemporary pilot's watch with a sporty edge.

Bremont 1918 Limited Edition Chronograph GMT Watch Watch Releases

The dial however, isn't as immediately legible as one might expect from an aviation watch, as pilot watches make a point of being simple and super legible. Each case material comes with its own dial color – blue for the white gold case, black for the rose gold case, and white for the steel case. At first glance, it is easy to confuse the dial for that of a moonphase chronograph due to the indicator at 6:00 – but that is in fact the AM/PM indicator. This indicator has been designed to depict the Spitfire dogfighting in the Battle of Britain in the AM and the Avro Lancaster bomber on a night mission in the PM.

Bremont 1918 Limited Edition Chronograph GMT Watch Watch Releases

There are the usual sub-dials at 3:00 for the 30-minute chrono counter and at 9:00 for running seconds. The Arabic markers are applied and the baton shaped hour and minute hands are filled with SuperLuminova. Despite the large 43mm case size, a significant portion of the dial area is taken up by the telemeter scale, and while thematically it is fitting, it may prove distracting to some wearers in practice due to the increased clutter.

Bremont 1918 Limited Edition Chronograph GMT Watch Watch Releases

Another contentious choice is the date window, which is in the infamous 4:30 position. With all the different indicators on the dial, I think the date window could've been left out. A curious design choice is the contrasting sub-dials on the white gold variant (white on blue) but the other two variants have sub-dials with the same color as the primary dial. I don't see any obvious reason for this choice, but it does give it a "panda" kind of effect.

Bremont 1918 Limited Edition Chronograph GMT Watch Watch Releases

Like previous limited-edition Bremont timepieces, a portion of the proceeds from sales of the Bremont 1918 will be donated to the Royal Air Forces Association. The Bremont 1918 is likely to appeal to the collector with a personal connection to or interest in the Royal Air Force. All variants ship on an alligator strap with the stainless steel version retailing for a price of $11,495, rose gold for $21,495, and white gold for $22,995. bremont.com

What do you think?
  • I want it! (22)
  • I love it! (13)
  • Interesting (10)
  • Thumbs up (10)
  • Classy (8)
  • val darrant

    Bremont

    What an honor to chosen by the RAFA as the partner to produce the 1918 limited edition. From the AM/PM indicator to the rotor Bremont has applied their classic design touch. The rotor in particular stands out as it is not only made from vintage aircraft but from four separate planes. While I have a penchant for white faced watches and am attracted to the corresponding 1918 model, my favorite model is the blue face with white gold. A fine addition to a watch family with one of kind limited editions. Well done, Bremont. Well done.

    • MeaCulpa

      Has Bremont been chosen by the RAFA in any way? The article doesn’t mention it and it’s not “mentioned” on the watch. The article does say that a share of the proceeds will be donated to the RAFA but that’s it as far as I can se.

      • val darrant

        Air Marshal Sir Baz North, RAFA President; “The RAF Association is delighted and honoured to be working with Bremont in this important milestone year for the RAF. Bremont’s generous support will enable us to provide much-needed welfare help to both serving and veteran RAF personnel and their families.”

    • Yan Fin

      Seek help.

    • Chaz

      what an “honoUr”

    • Tea Hound

      Four unerringly positive comments, all on Bremont articles. Nothing else. Are you Nick, Giles or just a friend?

      • val darrant

        Not Nick. Not Giles. Have not ever met either of them. I am always interested in a passionate discussion as everyone is entitled to their opinion (at least in some of the world). What has been fascinating to read in these comments is the negativity generated toward someone you really know nothing about besides the fact that they like something you do not.

  • TrevorXM

    HOLD IT RIGHT THERE.

    “The Bremont-designed BE-16AE movement…”

    Is Bremont designing their own movements now? When did that happen? The rotor, of course. The movement?

    Praneeth Rajsingh are you trying to get Bremont into another scandal about their movements?

    • Designed by Bremont, built by Fleurier from what I understand.

  • Sheez Gagoo

    Well, the BE-16AE looks extremly 7750-53ish. But if adding some firlefanz decoration justifies some renaming then I must excuse. The price is a big LOL.

    • Tea Hound

      Don’t forget the painted blue screws. Wicked cool!

      • Sheez Gagoo

        Doesn’t look painted, just badly executed.

      • Raymond Wilkie

        They’re not painted ( we have already had this discussion )

        • BNABOD

          Not sure what they are but when heated blue the center recessed piece will also be blue and here it isn’t

          • Sheez Gagoo

            Grinded afterwards

          • BNABOD

            Why would you do that?

          • Sheez Gagoo

            For the look. I think it looks nicer. Many brands do that. Vulcain for example.

        • Tea Hound

          Expand out the photo. They’re so painted.

  • Kuroji

    The giant crown with industrial knurling is even more out of place than usual.

  • funkright

    I like it, but for a $11.5 starting price my money definitely goes elsewhere.

  • Marius

    Well done, Brewmont! Well done!

    The rotor (an obvious forte of Brewmont) is not only breathtakingly-beautiful, but it also contains wood from four (4) different airplanes. Come to think of it, the rotor reminds me of the venereal disease I got from my four Thai ladyboy friends.

    The BE-16AE movement is also a winner. Granted, it might look like a 7750, but in reality it’s an in-house designed as well as manufactured caliber. This is another obvious forte of Brewmont. And, even if the caliber were a 7750, it wouldn’t make a difference since the 7750 is a time-tested, tough, reliable, durable, and dependable caliber. No fancy movements should be expected at only 12,000 pounds sterling.

    Lastly, the 12,000 pounds sterling price is another forte of this watch. To me, this price is laughably low, especially considering that the rotor contains wood from her Majestie`s Air force. Of course, for slightly more one could purchase a rose gold Lange Saxonia Ultra Thin 37, but I firmly believe that the German watch (if you can even call Lange a watchmaker — remember their last in-house movement scandal) is clearly no match for the proud Brewmont, which, let’s not forget, contains wood from four (4) different aeroplanes.

    Well done, Brewmont! Well done, indeed!

  • Raymond Wilkie

    Is it a bird, Is it a plane, no…………..it’s a watch
    ” This indicator has been designed to depict the Spitfire dogfighting in the Battle of Britain”
    Any arrangements for some of the profit of this piece of garbage to go to the proud brave men who were there ?. Watches with wood from planes, meteors, pubic hair and such just annoy me.
    In short i don’t like planes and crappy tie ins. .

  • Price will always be a crazy-contentious point for Bremonts LEs, but I’ll be damned if I don’t look forward to these every year. Hell, this is probably my favorite one yet. Can’t fault a brand for being comfortable with designing something that ain’t for everyone.

  • Ayreonaut

    The “British Royal Air Force” is not named anywhere on this watch, as far as I can see. Which wouldn’t be a problem, except the dial is branded BREMONT/1918 and the rotor is branded 100 YEARS/BREMONT. Deliberately misleading?

    • Raymond Wilkie

      If i was looking at this watch without knowing anything about it i may assume they started in 1918 and had a bit of history behind it but a 1 min search on google can sort that one out )The charity Royal Air Forces (Raf) charity started in 1918. I can’t see what’s misleading.

  • Tea Hound

    I’d like to see some proper wrist shots, rather then the usual unreal looking renders, so I know exactly what I’m laughing at.

  • jeremy

    I think it’s gorgeous! A very fitting tribute to the RAF on their 100th anniversary. Another great LE piece that I’m sure will become highly collectible in years to come!?

    • Raymond Wilkie

      This isn’t a giveaway : )

      • Ross Diljohn

        That’s cold.

      • Radium head

        But it should be a giveaway

        • Sheez Gagoo

          No, a throwaway.

          • Radium head

            Damn I thought I was harsh

    • Tea Hound

      Two positive comments, both on Bremont articles. Nothing else. Are you Nick, Giles or just a friend?

  • Framlucasse

    In steel, almost the price of a Daytona. With a Valjoux 7750!

    How to lose 8000$ just by stepping out of the Bremont shop, with a second hand watch that no one will buy for more than 3K$.

    At 1/4 of the price, it could interesting.

  • BNABOD

    Damn that is some expensive rotor. I mean let’s be fair it is a decent looking watch minus that ginormous crown . Now the price out the door of a IWC Portugiser Chrono is 12K and that is straight from IWC website with the in house 89361 Calibre w 68 hour PR and it is better looking and certainly from a more renowned brand. So Brewmont here is certainly wanting a lot of pesos for that wood.

  • Radium head

    Respect the RAF and commemoratin of this watch to them and for the brave men and women that died for our freedom as far as watch gose I own one of their products already I like this one but I will wait for it to come up on the secondary market .I do not see a lot here to commands the price they are asking and this particular brand takes a big hot when it goes secondary so let the wealthy people buy it . If I see this come up on secondary market and still feel the urge to buy it I’ll buy it then. And I guess that would also depend on if I am mentally competent or still alive to do so Cheers

    • Berndt Norten

      The Brothers Deplorable

      • They are actually nice guys. I enjoy chatting with them. Bremont-gate aside, my only issue is their pricing. I enjoy a lot of their designs.

        • Berndt Norten

          Oh no! Wait! You’re not suggesting…. stop projecting

        • egznyc

          Well it’s hard to get past that, isn’t it? Might be why I am unkind enough to imagine some crazy additions to their LE movements, like the plane pieces they’ve used in the past (and which often look reasonably nice IMO), only something more … inappropriate.

      • Raymond Wilkie

        That’s cold.

        • Berndt Norten

          Russia is a cold place, indeed.

  • MeaCulpa

    Why would anybody buy this watch out of interest in the RAF? It’s not endorsed by the RAF, it’s not a collaboration with the RAF, Bremont isn’t issued by the RAF, Bremont hasn’t been issued by the RAF. Basically buying this out of interest for the RAF is like buying a Speedmaster in a box that somebody has written “1918” on, well except for the fact that the RAF has issued Omegas so even worse than that.

  • Ross Diljohn

    I’m conflicted. The price for that movement is an insult to the watch audience but it does look attractive although I can do without the wood and metal propellor and that terrible crown which looks very out of place here. But still if I had the money….I still wouldn’t buy it. Bremont is still a gimmick purveyor to me.

  • commentator bob

    Isn’t this supposed to say “Sponsored Post” at the end?

    • David Bredan

      About time you learned that whenever we receive money to feature something on aBlogtoWatch, it’s labeled accordingly. Let us know if you have any difficulties understanding this simple fact and I’ll spell it out for you.

      • Pete Pete

        please spell it out, I’m having difficulties understanding your simple statement

        • David Bredan

          This is a link, hope you understand how that works.
          https://www.ablogtowatch.com/content-policies/

          • Pete Pete

            nobody would mind these pure marketing bs articels if you guys were just open about your “good relationship” with bremont and chr. ward. doesn’t matter if they pay you in cash, with free trips and events or just keep writing the articles for you so that your life gets easier – it’s all “sponsored”. you guys know watches, so claiming to be really into these extremely underwhelming but horribly overprized pseudo-luxury sh****** is just embarassing to see. you’re literally serving poop on a plate every single month claiming it’s your favorite high end swiss luxury chocolate – sorry, that’s just an insult to all of your readers.

          • David Bredan

            We’re, as far as I’m concerned, by far and away the most open and consistent when it comes to sponsored content, so feel free to focus your accusations elsewhere where it has a chance to find target.
            This article is more about things the author criticized than what he found he enjoys (cluttered dial, date window, etc), other than that he highlighted the specs of the watch. Be sure to read an article before you start your regular effort of smearing us and/or the author.
            Third, every car, watch and tech publication I care to follow receives invites from brands and cover their products — do I see you complaining over there, where sponsored content is labeled as such once in a blue moon (unlike here, where it’s always labeled)?
            Last, I haven’t worn a Bremont watch in years nor have I been on a trip with them in over 2 years and last time I paid my rent I couldn’t find a payment from Bremont on my bank account you keep referring to.
            Thus far I’ve written over 350 articles on aBlogtoWatch alone and I can say they sure as hell were written by me and not by any brand (how messed up is that train of thought?)
            So, please, accept my very personal invitation and take your desperate conspiracies and accusations to wherever you see is best — and where at least one bit of them holds true.

      • commentator bob

        Are free flights, hotels and experiences labelled accordingly?

        • David Bredan

          First, I challenge you to find one single article I wrote that shows a positive tone for a brand in correlation with a “free flight, hotel or experience”.
          Second, “free” flights and hotels I cannot pay my bills with. In fact, I’d call flights and hotels meaningless if they actually weren’t a massive pain in the arse about 90% of times. Is it a privilege to travel the world? Yes, it is, if you have time to not just travel it, but see it. Having traveled through most major cities in the civilized parts of the world (never been to Japan though), I can say, flights and hotels I don’t even remember, let alone link any hotel or any flight to any brand, and given the tight schedules and turn-around times most of these cities I can say I’ve been to, but never got to actually discover.
          Experiences, some by all means I’ll remember forever, and I try my best to bring you what that experience was like. That’s part of what I do and you can hate me or the publication for it – but then I’m not sure what you’re doing here. But even this won’t make me write a positive review or be silent about parts of the watch that are possibly detrimental to how that watch is viewed by the audience.

          • commentator bob

            “(never been to Japan though)”

            Hint, hint Seiko.

    • Pete Pete

      to quote myself: bremont and christopher ward are just everybody’s favorite brands. there’s no way around that fact. it’s just preposterous to suspect that anything but pure and genuine love by the authors for those brands are the reason for the frequent and positive articles.

  • SuperStrapper

    I find it easy to enjoy most telemeter dials. It’s just a design I enjoy. The dial here is not bad, but they did a fantastic job of making everything look too small for the case. Dial, handset, markings: everything appears disproportionately small or slight.

    But for $11k how can you complain? You get a 7750 AND a bremont logo on the dial for that price, in case anyone wasn’t clear on that. Bremont doing some charity work making that kind of luxury available to such a lowered class of people. This is bremont essentially doing pro bono work.

  • I more or less like it (despite a few details), but I don’t know why I was shocked at the price – I should know better by now for LEs from Bremont.

  • DanW94

    Inflated price and contrived, obligatory Bremont aviation connection aside, these are pretty nice looking watches. Refreshing to see the telemeter scale as opposed to the shopworn tachy scale. And placing material from planes, trains or automobiles in watches smacks of desperation. Like it’s sort of a horological sleight of hand, designed to distract your attention away from other elements of the watch.

    • Berndt Norten

      ‘inflated price and contrived.’ I agree and I think nothing else matters. Some say the brothers are ‘nice.’ That may be so but I fail to see how it absolves them of responsibility for Bremovementgate

    • egznyc

      Agreed. The one in rose gold looks particularly nice – setting aside price and the somewhat fat proportions. (This watch really need some to go on a diet and slim down.)

      • Mikita

        Hard to slim down using old crusty 7750..

  • Michael Yi Ding

    How many pieces are there?

    • Radium head

      275 white,75of each of the others

  • Mikita

    $$12-23k? Lol. Much pesos for an old crusty 7750. But wait – the movement was “designed inhouse” by Brewmond.

    • IG

      At least it’s not the dreaded 6–9–12 layout.

      • Mikita

        Some extra efforts.. for 12-23k.

  • MrJKLFoams

    11k$ starting price for a branded eta. Look around my friend another respected brand waiting for you.

  • watch-aficionado

    i believe formex have launched a high tech ceramic watch today with a vajoux 7750 movement & its about 1/11th of the price of this.. just goes to show to mark up of bremont.

  • Pete Pete

    the design sensibility of the dial feels like a combination of IWC and A. Lange & Söhne – both excellent brands to be associated with. (not my words)

  • Tea Hound

    In an effort to remain positive, this is probably one of the slightly better looking Bremonts, and even the date windows looks good in its ‘small movement’ position – probably because it’s round and nicely edged for a change.

    What I took to be a moon phase dial at first glance, but it actually a weird am/pm dial drawn by an eight year old, doesn’t work for me at all, but I like the general dial layout, and I like the crown too – although I’m not convinced this is the watch for it.

    Some more clarity about the movement would be welcome – but of course we won’t get that from Bremont. Is is just a 7750 with tacky rotor affixed (not 2, not 3, I tell you folks, 4 planes!), or has Bremont worked with someone else to come up with a movement that, by pure coincidence, looks rather like the 7750.

    Lastly the price is preposterous, but Bremonts are always priced ‘hopefully’.

  • SPQR

    I served in the Royal Air Force and as veteran I am pleased that the Royal Air Forces Association will receive support from the sale of this watch. I am however embarrassed that RAFA have partnered with Bremont. The watch is overpriced and underwhelming particularly the movement. Good idea badly executed. Hopefully at Baselworld 2018 Omega will release a Limited Edition of the CK2129 RAF pilot’s watch with a variation of the Cal.8806 Master Chronometer movement to commemorate Omega’s contribution to the RAF.

  • Mark1884

    Another victory for Bremont!!!
    I understand that Nick wore this watch while he was flying a bombing mission over Berlin in WWII. Giles designed Bremonts, while he quarterbacked the mission from Bomber Command.

    Bremont: “Sure we are liars and overpriced……but the fools keep buying”

    • Marius

      “Bremont: “Sure we are liars and overpriced……but the fools keep buying”

      Hahahaa! That’s a brilliant comment. Well done!

  • Tea Hound

    What’s also very funny is that in the latest GQ Watches (on page 17), this watch (RRP £33,500) is placed right next to the Zenith’s astonishing Defy Lab (RRP £23,420), and on the next page is the H. Moser & Cie Perpetual Calendar (RRP £32,000). Bremont couldn’t have asked for worse placement.

    I’d feel very differently about this watch if £25k from each watch sale was going to the RAFA, but, I expect with Bremont involved, a single lucky veteran will get a cup of luke-warm tea with Giles, and Nick will get a new Bentley.

    • TrevorXM

      Excellent post.

  • TrevorXM

    Let’s think about this watch from the Brewmont Brothers’ perspective and base it on their history of deception and false associations and ask why they really did this watch. It’s very simple, in my opinion, and we can see the real reason right there on the dial: it gave them a way to write: Bremont 1918. Then pictures of this watch can circulate all over the internet and suckers get the impression that Brewmont has been abound making watches for aviation since 1918 and has some kind of legitimate history.

    • Ariel Adams

      I don’t think that is Bremont’s point and I’ve never seen them try to claim they are older than they are. They are making a watch mixed with a story, it’s that simple. No need to be so hard on new brands. Let me grow and then get that 100 year history every seems to feel is so valuable. All watch companies started somewhere. You think Patek was hitting each one out of the park in their first decade or two? No, they went broke and where purchased by someone else eventually.

      • TrevorXM

        So when are you going on your next free yacht outing at Bremont’s invite?

        • Ariel Adams

          I’ve got a growing family at home so I’ll be land-locked for a while.

  • commentator bob
    • David Bredan

      Did Ariel or myself write this article? No, and neither did we assign or edit it. How this (actually really nice memory and experience) affects Praneeth’s thoughts and coverage (which, again, was more critical than encouraging, I should say) you tell me. Did I pay any of my bills or my rent from sitting in this plane? No. Do I own a Bremont watch? No. Hope this helps ease your mind!

      • Pete Pete

        one thing we just learned: the editor-in-chief and the senior editor of abtw have nothing to do with the articles published on abtw. the authors don’t get articles assigned, they just write whatever they want and then just publish it.

        • David Bredan

          Incorrect, the one thing we learned is that you either have reading difficulties or just want to spin everything into utter negativity. I said we didn’t assign or edit it. Doesn’t mean I didn’t read it. We have a news editor who assigns news articles (and gives feedback and makes edits if necessary) and a copy editor who edits copy. And no, neither of them own Bremont watches or have been on Bremont trips or receive payments from Bremont.

          • Pete Pete

            I’m just a little monkey trying to help abtw to get better. but apparently the blatant bremont / chr. ward sponsoring is just a sore spot you guys just don’t want to be touched. well, then just keep on advertising sh*****. it’s your blog and your credibility that you’re bargaining away.

          • David Bredan

            I was expecting a response like this to be your last resort. Yes, I do appreciate hearing concerns and answering to them, but you certainly are not helping ABTW time and again spinning things in a way that first is totally incorrect and second is somehow trying to make us look bad. When sticking to making the same unsubstantiated accusations over and over again, don’t be surprised if I’m not super welcoming.

          • Pete Pete

            not so sure about the “incorrect” part. and who’s making whom look bad. and who’s spinning what. but then again, I’m just a little monkey, so what do I know.

          • David Bredan

            I never said you were one, but that’s OK too.

          • Brian

            We all want ABTW to continue improving. Here’s my suggestion: don’t use “über”, “super”, or “stupid” as adverbs.

          • Ariel Adams

            Have you owned either a Christopher Ward or Bremont? If so, then what watches are you comparing them to that you like better. We appreciate your desire to want to bring value and quality to your fellow audience members, but ask yourself just how much actual authority you bring to the table. We advertise brands that we feel would offer good product experience to at least a healthy portion of our audience. Of course no brands are going to appear to all people. Do you see the slack even Rolex gets when we do an article. If you’ve made the personal decision you don’t like those brands, we aren’t going to try and convince you otherwise. But since these brand offend no more so, and likely less than some others out there, why don’t you let other people make up their own minds.

          • Pete Pete

            “the design sensibility of the dial feels like a combination of IWC and A. Lange & Söhne – both excellent brands to be associated with.”

            with all due respect, but you’re the one associating bremont with lange. you’re the one potentially making gullible newbies burn their hard earned money on a worthless piece of bremont junk. just imagine that poor guys face when he tries to sell it.

        • Ariel Adams

          Where do you guys come up with this stuff? None of that is true.

          • Pete Pete

            “Did Ariel or myself write this article? No, and neither did we assign or edit it.”

          • Ariel Adams

            Our team did assign it and of course we know what is being published. But no, we didn’t write this article.

      • Framlucasse

        I have no doubt about ABTW’s honesty, and I’m sure all of you really like the Bremont watches.
        What I find really hard to understand is that unlike all of your readers, the quality-price ratio does not seem to cause you any problems, since you never talk about it.
        And the Bremont watches, admittedly nice, have objectively one of the worst quality-price ratio of the watch market. You should talk about it, that’s part of your job. Or at least, it should be.

        • David Bredan

          This is a much more civilized and fair point, thank you for sharing. Ariel has covered this issue in great detail and in thinking about how to respond to this I always came up with very long trains of thought. The main issue is that it’s extremely difficult to speak consistently, reliably and accurately about value in luxury watches. What constitutes good value? I started thinking, is the Rolex Submariner good value? In my detailed comparison review I actually brought out the Tudor HBB to be better value so technically the answer is, I guess, no. But then, is the Tudor a good buy when you can have a quirky cool Zodiac for nearly 1/3rd the price? But is that a good purchase when there are so many good options for under $1k? And why bother with any of that, if a sand blasted Seiko 5 could arguably be all the watch one could ever need?
          There is an argument for and against every watch in every price segment, so when we say A is good value, it’s good value to what sort of target demographic and compared to which range of competition? It’s extremely complicated. Ariel’s piece, before I forget, is here: https://www.ablogtowatch.com/advice-choosing-best-watch-buy/

          • Framlucasse

            This is interesting.
            Okay, maybe Ariel worked on the subject, but it should be mentioned in every article, not just on Bremont for that matter. The recent article on the bronze Mont-Blanc chronograph is a good example of another world’s price, $27000 for a bronze watch, come on! (even if the movement is vey nicely decorated).

            On the Rolex Sub, objectively no, it’s really too expensive for what it is. On the other hand, it is really all manufactured in Switzerland, it is very reliable, there is the in-house movement, and the resale price in second-hand stay very high. Many things Bremont does not offer.
            Same thing for Tudor, to a lesser extent, probably with Chinese manufacture for the case/dial/hands/bracelet.
            Zodiac is made in China, no doubt. And the movement costs $ 70, based on a Seagull, the entire watch is no more than $ 200 to manufacture.

            To answer what constitutes the value. Here we have a 7750 Top Chronometer, say $ 500, including the rotor work. If the rest is done in China, the watch does not cost more than $ 700 in total. It is sold for $ 11,000. Even if all the watch is Swiss Made, this cost no more than $1000.
            So the price is the cost x 11 to x 22. It’s insane.

            If I can give an advice for the futur, from my reader and also little connoisseur point of view, take into consideration the cost of manufacturing in one hand, the price on the other, and give us a point of view about the cost-price ratio, in all articles. That would be usefull for your readers.

        • commentator bob

          Exactly. There are watches that offer diminishing, but positive, marginal return over a $1,000 watch, like a Sub, and watches that offer negative marginal utility over a $1,000 watch, like Bremont.

          • Ariel Adams

            Its painful yes, but we need to remember that almost none of us are buying watches merely for utility. Most of us are buying watches because they are pretty, interesting, and make us feel good. If you want mere utility you have no need to spend over $50.

          • commentator bob
        • Ariel Adams

          If we were concerned about quality to price ratio we’d never be buying luxury watches. If you want to single out Bremont as a company who produces small volumes of little machines which are toys for successful adults, and complain that they aren’t priced as other items are which enjoy an economy of scale then by all means. Though I don’t think you’ll have a great experience buying watches outside of perhaps 5-10 brands which still produce in very high numbers.

          • Pete Pete

            successful adults. yeah, right.

          • Ariel Adams

            OK “success” is surely a relative term.

          • Framlucasse

            Dear Ariel, I have to desagree. One exemple, but there is more on the market : for the same price as a Bremont/ETA 3 hands, one can buy a Hermès with a Vaucher movement. Two “luxury” watches, the same price, but a huge quality gap. The Bremont have an ETA like there are millions each year, and a very poor quality-price ratio. The other have a a very fine HH movement with a micro-rotor, an enamel dial, etc…

            There are many brands with good quality-price ratio, unfortunately they’re lucky if they have one article here, when Bremont have many.

          • Ariel Adams

            I don’t think quantity has anything to do with quality. Are you saying that because something is produced in lower volumes it is better? ETA has put countless effort in making its movements as efficient and reliable as possible. The stock 7750 is a legendary movement and it has proven its robust nature by being modified and relied upon so often.

            I’m actually currently reviewing a Hermes with a Vaucher movement in it and I have to disagree that it is a better made product than a Bremont. I’d say that you could make a very legit argument that they are the same, and in a lot of areas I’d argue the Bremont is more value for the money. Vaucher has a prestige associated with it, but where is the evidence that their movements are any better? A lot of time I see people attack what seems to be one bias, while harboring their own biases.

          • Framlucasse

            Vaucher is not any better than ETA? We’re speaking about horology, or am I mistaking?
            This…

            http://timetransformed.com/wp-content/uploads/2015/09/movement_slim_h1950_1_claude_joray-1500.jpg

            is not better than this?

            http://www.ofrei.com/images/www.ofrei.com-eta2892a2.jpg

            What a joke.

          • Pete Pete

            I’d say it’s rather simple. the actual worth of a watch is what you can get for it on the second hand market and how easy it is to flog the watch.

            and that’s clearly something abtw could add to the reviews. a rolex? almost like cash. can be sold anytime, anywhere without problems for a decent price. a bremont? extremely difficult to find a buyer and then you only get pennies for it.

            especially for those new into watches that’s very valuable information. taste changes, especially in the beginning. take a look at the comment of the bruggler guy, he was rereshingly open about the resale value of their watches. why can’t abtw be open about it as well?

      • Whether the rent is or isn’t paid is besides the point. Such lavish trips are designed to steer the opinion of bloggers / influencers / journalists (pick one), just as much as a physical gift or cash payment is.

        • David Bredan

          Designed they may be so and that’s because so many journalists are actively seeking to be paid in ego, not in actual money. Once you realize and consider this to be an actual job and one that you’d love to keep sustainable, you realize that traditional advertizing and straight-forward coverage is the only way.
          What I care about, in this order, is spending time with my loved ones (which for a variety of reasons is more and more difficult and at this point every trip I take I find to be ridding me of that time), earning a sustainable and safe living, and doing what I enjoy doing (writing about watches). Not one single hotel room or flight has steered me nearer to doing any of that and if and when I am fortunate enough to have a cool experience, as I said below, I work towards sharing that as openly and in as relevant a form as possible.

          • We all feel for you. It must be terrible having to go through all this. On a side note, the fact that you are virtually un-impressionable might be something to be shared with the brands – ‘as openly and as in relevant a form as possible’. It might save them a few quid too.

          • David Bredan

            Too bad I still have to travel to bring the more appreciative and open, though also (good for them!) silent part of the audience coverage. Cheers. (for the record, this was a sarcastic note – just before you spin it against me in a comments section about 2 years from now).

          • 24810

            ‘more appreciative and open’ than whom? Does discussing a point that’s very valid in journalism devaluate ones appreciation of ABlogToWatch, or is it the other way around? And open to what?

          • Pete Pete

            we’re not allowed to touch the sore spot.

          • Marius

            The silent part of the audience? Is that a Masonic Order?

          • Tea Hound

            My advice to you and all at ABTW is to grab as many freebies, trips, dinners, trips to strip bars and sacks of cash left under bridges at midnight as you possibly can. That’s what I’d do. When I get around to starting Tea Hound Watches – Because Time Costs Money! (And Quite A Lot Of It Too), I will be giving the most love to the brands that pay me the most. Pure and simple. And the comments will all be moderated until I end up writing them myself. In fact I’ll just let the brand marketers do all the content writing and uploading, as this blogging thing seems to be too much of a distraction from my constitutional G&T and giving my ego a damn good stroking.

          • David Bredan

            Sounds like something I’d want to read and then flip out and/or troll in the comments. Ah, good times ahead.

          • Ariel Adams

            If you feel that the lifestyle is so glamorous and just as you describe it then by all means sample the waters for yourself.

        • Ariel Adams

          You misunderstand the reality of these trips, their purpose, and why we go on them. We choose the trips we want to go on. We don’t go everywhere. It is based on our interest and the stories we want to tell. I’m not going to defend a brand we like because we explain in our editorial why that it. We are far too busy to go on trips with brands we don’t like. We’ve been on trips with Rolex, Omega, and TAG Heuer (among others of course). Are you going to insinuate that we go on this trips to be influenced? No. We go on them because they are coverage opportunities to get stories for content to share with the audience. Why all worry about steering opinion from us? We are far more concerned about anonymous commentors who come here with all sorts of misunderstandings and aggression to take issue with brands that in many instances they’ve never actually met or worn (let alone owned) any of their products.

          • Pete Pete

            I’m sure we’d all be way more “objective” if bremont invited us on those trips as well.

          • commentator bob

            Everyone in the product coverage media accepts trips, even though that creates a huge conflict of interest, but the best practice is to disclose what the company involved provided, like Jalopnik does.

          • 24810

            That’s a whole lot of interesting points you, David, and various commenters have raised. I’m not sure whether the ‘agression’ part was aimed at me or others, but this was never the point.

            The amount of comments of both visitors and the ABTW team [to me] signals that it is a valid point to be raised & discussed, as interesting as recent discussions on other media regarding so-called ‘influencers’.

            While not all may be equally susceptible, I do feel that such trips are designed to influence an opinion in one way or another. I mean, aren’t they meant to create a certain vibe for a brand and it’s products, while allowing journalists to get to know the people behind them, have a good time and make friends? Granted, these trips are needed to provide us with the fine content you guys often create, but it’s a fine line. We might never know how much this actually affects coverage on brands that do not have the financial power to do these sorts of things – or simply choose not to for whatever reason.

            I do feel sorry that my skin in the game does not allow me to post under my real name. Rest assured that I highly value your blog and encourage all in the industry to read it. Including the comments section, both for laughs as well as a market response tool, albeit one to be taken with a grain of salt at times.

      • commentator bob

        There are sites that actually manage to do proper disclosures, e.g.:

        “(Full Disclosure: Mercedes-AMG wanted me to drive their new AMG GT R so badly they let me drive one to Lime Rock Park for the WeatherTech NorthEast Grand Prix, gave me free admission, lunch, and let me drive it back to Mercedes-Benz Manhattan. Kind of them.)”

        https://jalopnik.com/the-2018-mercedes-amg-gt-r-puts-an-evil-voice-in-your-h-1810559876

        • David Bredan

          Right, I’ve rarely but seen such disclosures before (rarely, and not this specific post), and I honestly never found it convincing as a reader — hence never considered I should apply it to my or our articles. That “full disclosure” is utterly meaningless to me as a reader, because it doesn’t tell me whether the post is sponsored or not. 99% of car content I consume I sense is sponsored or purchased by the brand in one direct way or another.
          However, and this may be because I live the other side in this regard, free admission (and getting to the spot in the first place) plus the actual product to take pictures of is what is required for me to do my job, it’s so blindingly obvious, it goes without saying, and so is that the brands know by now that they cannot (and do not) expect me to write positively just because I’ve been there.
          Last, but not least, I can say we turn down stupendous amounts in “advertising” as we reject every one and all requests from brands who want to pay us not for banners or sponsored posts but for reviews. It’s genuinely amazing (and depressing) to think about how much revenue we flat out refuse and I can only imagine what these sums might be in the automotive world. So as long as we keep pushing every one of these brands to play along our rules, I’d genuinely appreciate one bit of support and not be put into a position where I have to explain how if I was put in a flying tin can and brought over to take pictures of a watch (in my own time that I can finance however I want because for sure as hell I can’t turn a hotel room into disposable income) doesn’t one bit affect what I end up writing about it.

    • Marius

      Please notice how everyone smiles, except for David Bredan. The look in his eyes tells me one thing — this is clearly a highly-risky military mission from which only few will come back alive. This is not a fun flight, I can assure you of that!

      • David Bredan

        Thanks for chiming in Marius. Be sure to share your name and face when you feel ready.

        • Mark1884

          Why would he post his name or face??
          You are getting paid to be here, the rest of us do it for free.

  • Looks nice.

  • The comments on the ABTW Instagram post are no fun at all. Are those more tightly moderated or just a different audience? Anyway, I’ll keep on checking in throughout the day for a good laugh.

  • Auto Correct

    A Bremont caliber and an ABTW reader walk into a bar.

    Bremont Cal. BE-16AE: “I’m a dude playing a dude disguised as another dude.”
    ABTW Reader: “Or are you a dude that don’t know what dude he is?
    Bremont Cal. BE-16AE: “I know who I am!”
    ABTW Reader: “You’re scared.”

  • Boy, noting brings out the commentary like a Bremont article. In this case, they are supporting a worthwhile organization. So I hope people buy some of them.

    • Tea Hound

      Far better that people skip the watch entirely and instead donate directly.

  • Larry Holmack

    I kind of like the design of the watch, as it’s rather interesting. Price is rather high, especially for the SS version….but…what else is new. I have no opinion on the brand itself…since I have never even seen one to form an opinion.

  • Tea Hound

    I’m sorry to announce that we’ve had a complaint in the comments of another watch blog from wimryan:

    Refreshing that most comments here are so much more civil, albeit critical, than another watch blog that reviewed this model a few days ago as well.

    As wimryan is polite enough not to mention this blog by name, I’m not going to mention the name of the blog this comment is posted to (although a bit of me thinks I Meyer as well – what harm could it do), but I would like to apologise to wimryan from all of us, but unfortunately, the Bremont remains a considerable challenge in the design, value and movement senses of the word.

  • TrevorXM

    Ariel Adams, David Bredan — get off the board. You are making yourselves look very foolish by engaging negatively like this as anybody can see. You need to think a little here. By getting all defensive about brands like Bremont or Mille or even Hublot, perhaps you buy favour with them, but you infuriate and galvanize the board against them AND YOU with what you’re doing here. Every story you do about these brands is becoming more of a circus on the comment board as you stoke the furnace of contempt which most serious watch lovers have for them as you wade in. Perhaps it’s just to increase the comments on these things and therefore views and hits? I don’t know. Yes, perhaps you can get some more yacht rides, or be invited to more special parties and fine meals or whatever (hey, I’d take full advantage of that) but you would be smart to let the second most important part of your success (your lively web boards) alone. The end game of not doing that always ends up ugly on the internet. Always.

    There, I’ve said it. Now I’m going to do the right thing and block you both so I don’t have to read any more of your nonsense. It’s too painful to watch you go down in flames like this.

    • Joe

      “to watch you go down in flames like this”
      Was this pun intended?

      • TrevorXM

        Yes, it’s a pun.

    • David Bredan

      I’d call you by your full name, but you’re yet to put that behind what you write. Sure sounds very serious, you nailed that.
      I have responded to every false claim and lame/idiotic/sad/desperate accusation below, so your vague comment in which your frustration or anger (no idea what in reality is causing it and, frankly, nor do I care) doesn’t make one bit of difference to me. My “there, I’ve said it” moment is that perhaps you should start looking for another outlet with a yet higher concentration of desperately sad and angry people who have nothing but regurgitated and false accusations and ages-old (claimed) hurt feelings to share with one another, because the one around these parts very clearly is on its last leg.

      • Mark1884

        Hey David, when you start paying me or take me on a plane ride, I will post my full name and picture also!!!!

        • Marius

          Great comment!

        • Brian

          Baby, I know your real name is not Cinnamon. Now before we party tell me who I make this check out to.

    • Ariel Adams

      You’ve more or less started to attack us personally, without knowing us personally or knowing what we do. I understand you are passionate about the subject matter and want what you feel is best for the community – but is attacking us and coming to conclusions about what we do the best strategy? At best you alienate our and make us defensive. We are always adapting to new information and evolving our approach to coverage. At the same time, we have to follow what the actual watch industry is doing. Whether or not you like what the industry is doing, why take it out on us. Don’t you think we advise brands on how to best operate and communicate with the community to the best of our ability when we interface them on all these yachting adventures you seem to fantasize we are always going on? You are really aiming your anger at the wrong people buddy.

      • Brian

        TrevorXM is Dinkee, H.O., for your information. Just so you know who you’re talking to. In a sense I think he’s right that you should not snipe back at commenters, at least not so extensively. Whether you think it’s justified or not, it makes you look less professional.

        • David Bredan

          We have to respond and because they were all valid responses that left them with nothing to add to or take a stab at, now we’re down to calling names and getting personal (which is not by any means a surprise, I was expecting all to retreat to that).
          What you say would make sense if indeed we were “sniping back”. You know very well that we must respond to all the unsubstantiated accusations thrown around below – first for our own sake as we can’t allow people to come here and start talking sh*t just because they had a bad day and hence try smear and accuse us, and second because if we didn’t respond you or others would be calling us out for not even responding.

          • Pete Pete

            valid responses. not so sure about that one.

            the thing is, when people can clearly see that you’re naked and point at your wiener, you can’t just claim that you are actually fully dressed and that people are just too stupid or evil to acknowledge that “fact”. and somehow that’s all you’re saying in your “valid responses”. if you’re actually convinced that you’re wearing a magical suit that we can’t see, you have to come up with a lot more than just “but bremont didn’t pay my rent last month” to convice anyone but yourself.

          • Mark1884

            Be careful, they will start to delete your posts!!

          • Pete Pete

            three things cannot be long hidden: the sun, the moon, and the truth. deleting posts just speeds up the process.

          • Mark1884

            You know something is wrong, when the owner and editor come here and argue with the posters.

        • Ariel Adams

          Brian, you are probably correct. As you know we are people too and very emotionally involved in the content as well as the community. When we feel as though there is an unjust attack on us – even if the larger issue is a legitimate one – we can get defensive and prone to less professional responses. I’d like to think the regulars can appreciate that we have to ride a fine line between being in the community and speaking to the community, which makes this blurry role for us even less distinct.

      • Joe

        Hey Ariel, David,
        Personal attack or not, I think flames get fanned when your responses get too involved.
        If you take a deep breath and a step back perhaps the comments will die down by themselves.
        Assuming you care about it, I don’t think it does the brand much good to be seen getting into fisticuffs with its own readership, even though some of the comments might feel like they’re below the belt.
        What if you try out a new rule (for all staff) like “no re-visiting a post until 2d after it has been uploaded”?

        • Behrang Farzan

          I like a better rule… no more than 1 comment per person on a post for 2 days.

          • Brian

            Once you start following your own rule maybe some of us will follow your lead.

  • Joe

    I feel sorry for the ABTW crew at this point (I think you guys are doing a great job) but the comments on this post have been TOP!
    We need more reviews like this to keep the dialogue interesting 😀

    • TrevorXM

      They are bringing it upon themselves as I explain in the post below.

      • David Bredan

        You haven’t explained anything, just made a vague comment after flat out ignoring all the valid responses I gave below.

    • Ariel Adams

      Thanks Joe.

  • Behrang Farzan

    This comment is directed at Dave and Ariel. As the owner of many watches (one of which is a Bremont), I do enjoy their timepieces and feel that the quality is there. Do I think that they could be cheaper? Yes. But I also think that most luxury watches could be significantly cheaper. I am not under any illusions here that I am purchasing a luxury watch and I am not overpaying. After all, I am buying a luxury watch and not a vacuum cleaner. I truly hope that the vocal minority in the comments section does not discourage you from continuing your coverage of Bremont and other brands in the future and I look forward to reading them.

    To all the rest who have been spewing garbage in the comments section (if indeed you are many and not just one sad person with many Disqus accounts), nobody is forcing you to read this blog nor comment on it. By continuing to read and comment, you are in fact legitimizing their point of view and proving that you do care about their opinions and pieces. So if you truly believe that this blog and their authors have no integrity and are essentially advertising for a shitty brand, then move on. However, if you are regularly commenting on the articles, then you are just a troll and well… to a troll I say… nothing.

    • Ariel Adams

      We appreciate people chiming in here as the community’s opinions are generally more balanced than it may sometimes seem.

    • Marius

      À propos disqus accounts. According to your own disqus account, you have posted 10 comments, out of which 9 are either praising or defending Brewmont.

      Welcome to the ABTW comments section, Nick English! Or are you Giles?

      • Mark1884

        Welcome to the new site: ABTW

        “A Bremont to watch”

    • Mark1884

      Hey man,
      if you do not like to hear the truth or opinions of others…… no one is forcing you to be here!!

      • Behrang Farzan

        I like the opinions of others… however, I seem to just be getting the opinions of a select few (yourself… and a few others… whoever you are.

        • Mark1884

          What ever you say, 12 comments.

  • Mark1884

    Hey ABTW:
    Three (3) posts of mine were removed on the Bremont topic. You really do protect Bremont don’t you.

  • Bill Grist

    I would like to pitch a loaf on this watch

  • Stewart Phillips

    I’ve always been impressed with the LE offerings from Bremont, and for me, this one does not disappoint…I’m especially liking the white dial SS version on the brown strap. I am super happy to see them change up the hands and font colors to promote a bit more legibility, which is something that I have noticed has become kind of a pet peeve of mine.

    I’ve met a lot of their team through interacting with the brand at different events and over social media and they are all some of the most kind and approachable folks in the industry.

    • Mark1884

      Great post, Nick!

      • Stewart Phillips

        Haha touché

  • Ulysses31

    Overall it’s a surprisingly handsome watch. The rotor looks a bit cartoonish though; I hate looking at it.

  • aWtchslvr

    Nice watch. Original, I like it.

  • Roberto Guimaraes

    Ariel, David, et al.,
    nice informative article. I am impressed with your patience in answering to the insults and your drive to keep this an enjoyable space. The minions hide behind the anonymity of the internet to “share” their “strong opinions”. They even forget that there is a policy governing comments. They troll ad naseum when they’re asked to stick to the subject and promote a respectful environment.