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‘Cool & Fun’ Made In Japan: A Visit To Casio G-Shock Watch Headquarters

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

“Cool & Fun” As The Driving Force Of G-Shock Watch Design

In all my years visiting watch makers around the world, I’ve never until visiting Casio heard top-level designers freely mention that their goal was to make a watch that was “cool” and “fun” to use. The lack of marketing-language obfuscation at Casio is really refreshing. The designers are open with what inspires them, how they integrate those ideas into their products, and why they design the watches they do. Yes, it is true that like other watch makers Casio is engineering watches that will perform and survive more applications than most consumers need, but at least Casio isn’t asking its consumers to pay too much for the privilege. Again, Casio makes the perfect watch for the gadget lover who wants a cool item on their wrist that is actually very useful.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Casio’s G-Shock watches are meant to be for various types of activities on land, sea, or in the air. Some of the consumers will take full advantage of the durability and functionality, and others will simply appreciate the idea that they can enjoy the fuller promise of these watches someday. In any event, the much more democratic pricing at Casio (even with a push upmarket) means that a higher volume of people can share in these experiences – which is one of the reasons Casio is a much more social brand when compared to others.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

In addition to Mr. Ibe, another long-time Casio employee is Mr. Ryusuke Moriai who is now the Design Manager of G-Shock. This prolific designer is responsible for some of the most iconic Casio watches of all time including the simple and effective F-91W and many G-Shock models. These men are inspired by functionality, but also their own lives and upbringings. When designing a new G-Shock dive watch, they look to modern submarines and other equipment, and when designing the G-Shock Mudmaster, they look at military vehicles, outfits, and tools for inspiration. Casio G-Shock is the brand that makes modern Japanese design iconic. If you grew up with Japanese cartoons and toys you’ll be immediately at home, but you’ll also find a lot to appeal to you if you are like most men who like high-performance machines.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

What I think I inherently like so much about Casio is that it isn’t inspired by the world that came before it. So much of Swiss watch design, or that of other high-end Japanese products is based in design influences that existed before the designer was even born. Casio is rare in looking at today as well as the future in the design of pretty much all their men’s watches. This is even the case in dressier watches such as Edifice or Oceanus, which are more classic in their familiarity, but still thoroughly contemporary in their aesthetic.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

I want a fun and cool watch more than pretty much any other design motivation. I don’t know that myself or most other consumers might articulate it that way, but when it comes down to it, prestige and tradition for most people are second place criteria when compared to the idea that a watch needs to stimulate the play-loving youth that still exists in us all.

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'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

The Future Of Casio G-Shock

Where is Casio and G-Shock going in today’s complicated consumer electronics environment? With an all-electronic collection of timepieces and the most modern approach to design, Casio is perhaps in the best position to look ahead – even compared to its domestic Japanese competitors. Nevertheless, Casio is still cautious about deploying new technology before it is ready. Furthermore, today the watch game isn’t just about hardware, but also software. Casio currently has some internal software development capability but uses mostly outside resources when it comes to the majority of their software development.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

This is a crucial component when it comes to developing better and more interesting smartwatches – even if they base their smartwatches on popular wearable operating systems such as Android Wear – as well as when it comes to the development of applications for smartphones which are required for both aesthetic purposes or communication purposes, like enabling a smart watch to be updated with cool watch faces or, ultimately, to help realize their goal of having watches that communicate directly with mobile data networks.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Casio is for the most part aware of where they have gaps, but in an uncertain environment I can imagine it is difficult for them to effectively plan and allocate resources. Japanese design is more careful and cautious than their neighbors in China or Korea, which means they come out with more complete products that tend to take longer. In an age when the lifespan of some of the technology in watches is less than a year, Japan’s manufacturing mentality is still trying to figure out how to adapt.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Casio doesn’t only sell watches directly to consumers, but a large part of their business is selling watches in wholesale volumes to third-party stores. This is especially true in the context of the more high-end products they produce, such as Oceanus, Master of G, MT-G, and MR-G. While visiting the Yamagata factory, I was joined by a few retailers who sold these products along mostly high-end luxury Swiss watches. It was interesting to gauge the looks on their faces when they realized that Casio used at least as much if not more effort in producing their watches compared to more expensive brands.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Even though many Casio G-Shock watches look like Tonka toy trucks in display cases next to Cartier or TAG Heuer timepieces, I think the retailers could immediately appreciate that all of these timepieces share core values when it comes to purpose, construction, quality, and long-term appeal. Casio is getting more and more retailers to appreciate the deeper values of their products, which is something the Japanese brands are a bit late to the game in doing as compared with the Europeans. With that said, the stories they have to share are proving persuasive, and high-end Casio sales are certainly on an upswing in the traditional watch stores that currently carry them.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

It probably doesn’t surprise you that Casio pays extremely close attention to the market and what competitors are doing. Japanese companies have been eagerly eyeing each other for years, so they know about what others are doing with smartwatches and other technology watches. Casio has certain standards of durability, utility, and longevity that they put to all of their watches, which might explain why they can seem to be slow to adopt new technologies.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

In many ways, the geeks who make their awesome products also know that asking consumers to make sacrifices is a bad idea – what I mean by that is they don’t want to introduce new features to the detriment of other ones. This mainly relates to battery life: Casio could introduce more features into many of their watches but battery consumption could go drastically up. That might mean they could no longer offer solar power generation and total watch autonomy – which is something they would not want to ask of their customers.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

While Casio has many slogans to explain their core values like promoting “Absolute Toughness,” one thing they haven’t expressly said but have historically demonstrated is what I mentioned above of not wanting to overstep when it comes to innovation. Casio products build on one another. Yes, Casio does produce some expensive models that each have different features and promises, but when it comes to their high-end watches you never need to take items off the list of features. Casio only likes to add features, and doesn’t want to remove them. For me, that is the major takeaway of Casio’s particular brand of innovation, and it feels like a mandate directly from the employees on the items they are responsible for proudly producing, while looking cool wearing them… and having fun in the process. gshock.com

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  • word-merchant

    Casio: My second ever watch brand – first was Timex – and one I stuck with for years; I still have fond memories of my AX-210 when I was at school, a watch that had so many functions it was almost sentient.

    I think Casio have lost something in recent years, being prepared to churn out rather generic G-Shock after G-Shock and little else – most sharing exactly the same module within. The wacky ideas seems to been smothered; Casio has reached middle age and the ardour has dimmed.

    But I’m also pleased they’re still going and still remain a powerhouse, as they provide a necessary balance to the Swiss watch industry.

  • David Williams

    A basic Casio served me well throughout school and another later served to “dress down” my appearance – and likelihood of being targeted by ne’er-do-wells – when working and traveling in less salubrious regions of the world. Maybe I should look at the present range!

  • Raymond Wilkie

    Hardly subtle. Big bulky with too much going on.

    • SuperStrapper

      WhWhen did they say they were aiming at subtle? You have a bad habit of bashing watches and brands for things they don’t even do.

      • Raymond Wilkie

        You’r right, in this instance, Subtle was not mentioned in the review and they certainly weren’t designed to be so, specifically the GS ( i was stating the obvious ). Who didn’t have a Casio or Timex growing up. i have a soft spot for this company. That said, this are not to my taste.

        • My Casio is still keeping great time after 8 or so years. I haven’t worn it much in that time though.

    • Larry Holmack

      Some of us aren’t afraid of our watches being noticed. But then again, I have been used to being noticed ever since I was a 6’6″ teenager, so having my watch being noticed doesn’t bother me at all.

      • Raymond Wilkie

        I feel you bud. 6’5 in my shoes. My wrist is not the first place folk look.

        • Larry Holmack

          I hear ya!! I’ve got cousin that is close to 7 feet tall, and my 15 year old nephew is 6’1″…and as my sister tells me…he just keeps growing and growing. He wears a size 15 shoe already….I think in European size that’s a 48 or UK size, it’s a 14.5. I wear a size 14 myself…but I have extremely wide feet…in US sizes I wear a 14 6E. I usually have to go to a specialty store to get my shoes. In my younger days, I used to just get custom made Cowboy boots for everyday wear. Athletic shoes were always tougher to find.

          • Raymond Wilkie

            Don’t talk to me about shoes ! 48 ( 13) here, therefor anything less than 42mm on my wrist just looks daft on me.

  • Looks like your tour there was a lot of fun as well. Thanks for the write up Ariel.

  • SuperStrapper

    Very cool. Probably the most iconic line of watches ever. I have a collection of around 20 G-shocks, and while I have not added on in a few years (just not wearing them much anymore) I’ll never stop being a fan.

    Would enjoy my own visit to that place.

    • beardedman

      “Probably the most iconic line of watches ever.” Possibly Rolex would dispute that. 😉

      • SuperStrapper

        Without a doubt. Other brands as well. But they wouldn’t have what it takes to back it up. G-Shock transcends races, genders, generations, personalities, careers, hobbies, incomes, statuses, and anything else you can think to employ. Professional athletes, high-school students, hiphop icons, cubicle-dwelling administrative assistants, rock stars, dentists, stoner dropouts, fashion moguls, deployed infantry, bay street raiders, natural history professors, mountaineering masters and weekend warriors all wear a G-Shock on the same day, and none of them are brand ambassadors. No other watch brand in history can claim anything close to that. Usually because they simply to not wish to be that accessible and applicable, others because they can’t figure out. G-Shock does the impossible and makes it look effortless.

        • Well said mate!

        • beardedman

          OK, I don’t mean to offend, but we’ve had this discussion before. You are a huge fan of this watch line, as your prose clearly attests. I am not. I like it for what it is (as well as what it isn’t), but it doesn’t do the impossible; I’ve broken many of them but they stood up well and were cheap to replace, so it didn’t matter. It’s a good, inexpensive watch with models that offer a wide range of capability. Great. Iconic? Highly debatable but if it flips your switch I’m happy for you.

          • SuperStrapper

            I’m not offended. Having your own opinion is not offensive. How you choose to project it could be.

            You don’t have to like something to understand it is iconic. What is your definition of iconic? You don’t seem to be disagreeing with my logic, which is the definition of iconic I understand. I’d like the understand why you think it is not only debatable, but ‘highly’ so.

          • beardedman

            I tend to use the dictionary for definitions. Merriam-Webster.com says iconic relates to being an icon which is:

            – a widely known symbol
            – an object of uncritical devotion

            Clearly you are devoted to the brand, and there is no argument I can make one way or another about how you feel, if I even wanted to. But your original statement is something I am disputing. You said, “Probably the most iconic line of watches ever.” Consider that “watches” and “ever” are extremely broad and all-encompassing terms.

            I know the G-Shock is very popular and certainly widely known… does that translate into a widely known *symbol*? (A thing that represents or stands for something else, especially a material object representing something abstract. Think crucifix.) I don’t think a G-Shock watch meets that criteria, at least not under the very broad umbrella of all watches ever. One of the hugely respected (IE: Holy Trinity) Swiss maisons might stand as such a symbol in the timeframe of “ever”, but… surely it is subject to some interpretation or discussion and is why I said “debatable”. If you narrow the scope of your statement, it may be true. I’m willing to hear arguments, but simply saying vast swaths of humanity wear a G-Shock doesn’t do it. Not all who wear one may have uncritical devotion to it. All those people likely wear underwear as well, but that hardly makes underwear iconic as in a symbol for something.

            You have a passion for these things and I applaud that! I’m only trying to put a little perspective in place, not dampen your enthusiasm.

            Cheers!

          • SuperStrapper

            As far as I’m concerned, your Merriam-Webster (even though Oxford is a better dictionary) example agrees with me. And, if something has to be devoted to without any critisim at all is broad and all-encompassing, no? You seem to consider Rolex iconic (and I agree), but I also have critisim of Rolex, so I guess it can’t be iconic? You keep trying to point this back to me as just being a gushing fan. Look at the facts. G-Shock is iconic, just like Rolex. But more so. And the ‘holy trinity’ of watches are far too unobtainable to be true icons, aside from within the terribly small and shrinking universe of watch nerds.

          • beardedman

            I’m not pointing anything back to you. Merely pointing out that you made very broad sweeping statements which are indeed debatable. Not everyone loves and uncritically accepts a crucifix, but that does not make it any less an icon. Casio? Not so much. As for the Holt Trinity of watches being unobtainable, you are absolutely incorrect. They may not attainable in any practical sense for you but that hardly makes them universally unobtainable. People buy them or they would not exist. It’s all about perspective.

          • SuperStrapper

            I guess we’ll have to agree to disagree then.

      • ROFL!

  • Great article. I’ve got a Rangeman (I figured if I was going to go “G” then I’d really go G), and it’s an amazing machine.

  • Sheez Gagoo

    Casio. One of my favourite brands. I love my Swiss mech. watch, but sometimes it`s a relationship like in the Ancien Régime:As a king or a prince you simply had no other choice than get married with a princess or a queen. Casio for me, is the sexy and interresting nanny/housekeeper/whatever that makes you dream…

  • Shawn Lavigne

    love wearing my f 91. light, slim, comfy, accurate. shows time, day, date. great watch. i have a G, but don’t wear it. too big for my needs.

  • Shinytoys

    Casio’s do seem to multiply in numbers around here like rabbits. Part of my everyday rotation, in one form or another.

    • Larry Holmack

      Same here…I have 4 G Shocks now…as I recently added another one…a great find on eBay ( A GD120CM-5 in the brown Camouflage pattern ), that I won for under $70…new in box and all the paper work!!

      • Shinytoys

        you have to be careful, it’s an addiction than can spread like wildfire 🙂

        • Larry Holmack

          Yeah, I know. I sold one of my vintage watches that I wasn’t all that attached to, bought the G Shock and my tickets to F1race today…where I am right now!!

          • Shinytoys

            Lucky pup…

  • Shinytoys

    Thanks also to Ariel for a cool behind the scenes look at the Casio Complex !

  • Bill W

    Sassy. Cool. Cheeky. Made in Japan. Mimi-G.

  • beardedman

    As an inexpensive watch that can take a licking better and also be cooler than Timex, this was the watch I chose when, in the days before cell phones and pagers displaying the time, I needed a watch and also worked at the kind of jobs a dressy watch would not have been safe (for the watch) to wear. They were cheap, tough, and accurate. What more can you ask for? As for being a fashion item, I can only blame the “Transformer” generation for that. Style (as I think of it) and sophistication are not a part of their charm. Geeky tech for it’s own sake is what these exude, even Mr. G. Not a bad thing, but strictly utilitarian for me.

    • The Deplorable Boogur T. Wang

      We have indeed seen the evolution of the G-Shock into a “fashion/trendy” watch.
      Just yesterday, I noticed that it now is the preferred watch for the young “7-Eleven” age set.

  • mtnsicl

    I never understood the G-Shock craze. Over priced pieces of plastic. So, one day I broke down and bought a GW3000. I thought it was pretty good looking. A little more like a normal watch in looks. I thought, with the Tough Movement it would be perfect for riding my mountain bike. Well, I guess it’s not so tough, because It can’t even get through one ride with the time being all messed up by the time I get back. Then the strap gave up on it. Then I had to find, which wasn’t easy, strap adapters so I could put a regular strap on it. I’ll never buy another G-Shock again! So, now I ride with a Red Clover watch that I paid $25 for. It hasn’t let me down for the 6 years I’ve had it.

    • SuperStrapper

      You should have bought a genuine one. Lots of fakes out there, unfortunately.

      • mtnsicl

        Believe me, it’s not a fake.

        • SuperStrapper

          Then I hope you kept it. It’s the only g shock that was ever made that can’t withstand a bike ride.

          • mtnsicl

            Oh yeah. I put a leather NATO on it and it seems to be able to handle the gym, office and everything else just fine. And, if the time does get messed up, it fixes itself with the radio signal at night. I just have so many watches that it doesn’t get very much wrist time.

          • Raymond Wilkie

            You went about with a nato strap on a GS ?

          • mtnsicl

            Listen Cracker Jack, the GW3000 looks a lot like a pilot watch. So, a custom brown Swiss ammo NATO strap looks the cats snatch on this watch. Got sumpin’ say bout it bra??

          • Gokart Mozart

            A pilot style G Shock – that i have to see. Put up a picture please, with or without the nato.

          • mtnsicl

            Google GW3000 NATO. Mine is the image with the watch laying on a blue microfiber towel. It’s on a different leather NATO in this picture. That reminds me, I also had a problem keeping the date on the right number for a long time.

          • mtnsicl

            In fact, they even call it an Aviation Watch! Imaging fucking that!
            http://www.gshock.com/watches/Aviation/GW3000B-1A

  • Shawn Lavigne

    i like G shocks, but resin rot is very disappointing. my gw5600 j developed resin rot after only 5 years, and i hardly wore it. i still have it, sans bezel and on a timex strap.

    • The Deplorable Boogur T. Wang

      I also am a long-time G-Shock fan. I have an “Old School” DW-5600 that just continues on. I have 3 other G-Shocks and just recently, last week, bought a “Casio MDV106-1AV” – which I personally think is one of the best deals in watches going on.
      I have never heard of this ‘resin rot’ thing before. Mine have been thru oil, gasoline, av gas, kerosene as well as mud, blood and large amounts of sweat – No Problems so far.
      Replacement straps are very easy to get from various Amazon sources.
      I also have a Timex “Expedition” that is about 10 yrs old and still ticking.(INDiGLOW Rocks !)

  • The Deplorable Boogur T. Wang

    Thanks Mr. Adams.
    Good and well-received write-up.

    • cg

      Nice article. I won’t look at Casio the same again…

  • “With a metal case and bracelet, Mr. Ibe and his team perhaps for the first time developed a Casio sports watch for style that would live up to the legendary “abuse-resistance” of the G-Shock – though for a more sophisticated audience.”
    I disagree! You’d think somebody that “needs” advanced functions like the ones in every GS are more sophisticated people than someone with a dress watch that at best gives the date that just sits around in a conference room or an office!

    I own two, my first GS I bought with my first salary back in ’95 from my first serious job, I got two Stargates in different colors, one for my dad, one for me. Both are still ticking flawlessly. My second, a Riseman with a dragon on the caseback, I think maybe around 2005 and it also works perfectly after so much abuse it’s almost unbelievable (once I’ve crashed into pavement with the watch face on: I hit a person on my bicycle and had to protect his head by hugging it with my arm and we landed G-Shock first into the street… a couple of scracthes only!).
    Point being, I always want to buy more G-Shocks, but why if I already own two that just refuse to die?

    Does somebody knows what models are these two (last picture) http://ablogtowatch.com/wp-content/uploads/2016/09/Casio-Manufacture-Article-aBlogtoWatch-01.jpg ? Thanks!

    Great article! Very refreshing after the usual mechanical, delicate watches of always!

    • Ariel Adams

      Our pleasure.

  • Raymond Wilkie

    Look, they might be able to do this that and the next thing, withstand atomic bombs and the like but there’s no getting away from the fact that the GS is just plain ugly.

    • I’ve always thought of the G line as being bulky, and way too many things on the dial. However, if the situation arose where I would need one, then a G would be the way to go.

      • Raymond Wilkie

        Are you planning on joining the S.A.S anytime soon ?

        • Heh. You’re a card Raymond.

          But *if* I were joining the S.A.S. I would probably consider a big G watch.

  • Han Cnx

    It may also be worth mentioning that they’re a fashion icon for ladies just the same. It’s difficult to find women who are into (mechanical) watches to the same degree as men, but a lot easier when it comes to G-Shock collecting ladies.. Many have one to match any outfit. And size really isn’t a problem either: tiny lady watches were a 20 century thing.

    https://uploads.disquscdn.com/images/44e2d5bf03a2bc216cd738cfbc100c17a8607093dac970c7e2819e7a8c0fa01d.jpg

    https://uploads.disquscdn.com/images/d22c63a1f3694ab0138d529fe19ec0dc178d978d6ff0ce0234846f24a86e7e49.jpg

    https://uploads.disquscdn.com/images/fd228c0d88b030d3d4e2261315bf22c26132a998e8952d2f568ef8c8db53fba5.jpg

    https://uploads.disquscdn.com/images/2bc304a26bb3a36631b0083e366e87abfafe926b4f3dc69ab07d3bfdcd3d2881.jpg

    • Raymond Wilkie

      Awful.

      • SuperStrapper

        To each his own, but some of us are into women.

  • ??????

    I’ve always appreciated Casio for what they are since I got my blue Illuminator when I was a kid. Today, the watch is 20 years old, but change the battery and it’ll run as perfect as always. It was just the strap which cracked before the watch. However, I don’t get all this noise around G-Shocks which has grown to some crazy degree today. Office plankton wearing bulky 50mm blocks of colored plastic. So much fun.

  • The Deplorable Boogur T. Wang

    I just noticed that if you go to Google, and type in “G-Shock and (anything)” , you get some very interesting results

  • Omar Kardame

    https://uploads.disquscdn.com/images/e42108287c3743642011305a8f14daa9e0ee480da1bc40ed38777d96278fb5c5.jpg
    Thank you very much for a fabulous detailed visit .. Interesting read..

    Can you please tel which is the watch on the hands of gentleman wearing blue shirt?

    I am in love with it

  • DeepEye

    I love g-shocks. I own two of the 5000 series. My main problem with their watches is that i can’t wear them: most g-shocks (the best one) are simply too big, gigantic. I simply don’t like to have a dinner plate on the wrist.

  • HectorAsuipe

    I will always have a G-Shock in the collection.
    Currently use my 9400 Rangeman to set all the other watches, as it syncs up with the atomic clock while I am sleeping.

  • Gokart Mozart

    Is it not possible to do a G-Shock that looks like it was designed for people older than 12?

    Fair enough they are tough but surely it is possible to do something tough and good looking?

    • DeepEye

      The basic GW-5000 or GW-5610 will do. Plain black and simple classic design.

  • Horatius

    Very interesing read. As an owner of a modest collection of mostly mechanical watches I
    appreciate G Shocks and own two of them.

    I have to disagree on:

    “When it comes to legibility, functionality, precision, and convenience, digital screens are for the most part superior to traditional analog dials which use physical markers and hands versus dynamic screens”.

    I understand there are quite a lot of people who favor a digital read out. However, I feel strongly it is as follows:

    “When it comes to legibility, functionality, precision, and convenience, traditional analog dials are allways superior to digital screens”.

    And I know I am not the only one. A dividing subject apparently.

    4 requests for the G Shock designers that undoubtedly will read these comments:

    1 Please do not neglect the customers who prefer moderate sized watches. Too big watches get in the way, and in cold conditions tend to prevent coats and vests from being snug around the wrist. And thye look childish doing so.

    2 Switching to another model very often confuses me sometimes because the modules are operated differently and I am forced to read the manual again. It should be as easy as switching cars.

    3 Use good lume, and apply generously it to the indices as well. Choose contrasting colours for different functions and the same colours for the corresponding chapter rings. And please do not clutter up the dials too much. A lot can be improved on readability without any extra cost.

    4 Most importantly for me: When designing a new model, please choose watch hands that are long enough. Minute and seconds hand should reach the indices. Please!

  • Love this article. Curious about this quote: “Brands like Seiko and Citizen had elaborate dress watch collections with specific models intended for people to get in steps as they went up the corporate ladder.” Can you say more?

  • Alessandro Montanari

    Thanks for a very interesting article Ariel. I just bought a F-91W inspired by the article:)

  • Gary Wright

    Really good piece. Missed it during my Rangeman and Mudmaster purchases in past two months. You really capture something I believe that my G-Shocks and my Rolexes have a lot more in common than many enthusiasts realise – and the cost remains a bargain really. Nice piece, thank you (and can’t do any harm to sales, eh?)

  • outdoorzguy

    Very nice, extremely informative article. Great photos also. Very glad to hear about the attention to detail and care that goes into building the G-shocks that I love. 🙂 https://uploads.disquscdn.com/images/ad36e478cb99c47eea578d4dcb8f224ac1a7c9e4ece0e25df1f1b8a622d3b31d.jpg

  • SteVe

    Hello and thank you for this post. I am in Japan, have been a long time gshock lover. I am trying to figure out if I can just show up for the tour of the research facility. It’s a long train ride so I wanted to be sure. If you read this and could answer I would really appreciate it. The website doesn’t mention anything about it

  • Hello! Does anybody know is it possible to visit Casio factory in Japan? Mb they have some kind of excursions? I’m fan of this brand.