September 9, 2022
Even as Los Angeles sat in the grip of a scorching late summer heat wave, the aBlogtoWatch community turned out in force on September 6, 2022 to celebrate their shared love of timepieces, community, and fan-favorite independent Swiss brand Oris. The event, which took place at Arts District Brewing Company in the heart of the historic Los Angeles Arts District, allowed enthusiasts and collectors of all stripes to explore the famous Oris Airstream traveling exhibit alongside food, refreshments, and a keynote address from aBlogtoWatch Founder Ariel Adams and Oris CEO for North America VJ Geronimo.
As part of a fleet of four identical trailers that roam the United States raising awareness for the Oris brand, the Oris Airstream present at the event offered attendees a deep and handsomely presented view into the world of the brand. Nearly the entire current Oris product line was on display in the exhibit, with each watch available for guests to try on and experience first-hand. In addition, the Oris Airstream exhibit featured free Oris-branded merchandise for guests, an assortment of vintage Oris advertisements, and extensive literature on the brand’s current lineup.
While there was an impressive array of timepieces in the crowd, the community showed its love for Oris with a striking range of new and rare vintage Oris models on wrists. The aBlogtoWatch team itself joined in on the tribute, with Ariel Adams sporting a new Oris Aquis Date Cherry with a deep and dramatic red sunburst dial, aBlogtoWatch Head of Video Production Ed Rhee wearing a unique Oris Aquis Date 39.5mm with a mirror-polished tungsten bezel insert, and myself wearing an aggressive new Oris ProPilot X Calibre 400 with a monochrome gray dial.
The evening concluded with Adams and Geronimo addressing the crowd about the strength and success of the Oris Airstream program, the brand’s growing visibility in the marketplace, and the strength of its 2022 novelties. Despite the stifling heat, the aBlogtoWatch community gathered for this summer celebration, demonstrating first-hand the passion, enthusiasm, and camaraderie that brings us all together as watch lovers. Make sure to continue following aBlogtoWatch on our website and social media platforms to be informed of future events like this one. For more information on Oris and its current collection, please visit the brand’s website.