Apparently is on a “limited edition kick,” and will offer a few such items. One of them is going to be this highly limited Marvin Malton 160 Cushion “Toujours Plus” watch that will only have 8 pieces. The watches will be available for sale (via CoolHunting I believe), but one of them will be auctioned off to benefit the New York City Animal Rescue (

Technically the watch is identical to the current Marvin Malton 160 Cushion three-hand automatic. The difference is in the colors as well as the dial and some text on the watch. The 42mm wide steel case is PVD black with a black and green textured dial. “Toujours Plus” is the French translation of CoolHunting’s motto “always more.” I wonder if needs a motto?

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Not sure who footed the bill for this project. Probably a joint effort between CoolHunting and Marvin. We are talking about just 8 watches, but the expense is really in the tooling and custom parts. The black and green tones suit the watch well. Still, Marvin was able to put in a red marker in at the 8 o’clock indicator. Inside the watch is a Swiss Sellita SW200 automatic movement. Price for the seven pieces (one will be auctioned off) will be $1,250 – the same price as the basic model. Glad there is no “limited edition premium.”

Now I need to get going on some limited edition pieces. Who would be up for that (I promise no aBtR branding on it!).

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