In 2013, Melbourne Watch Company was founded with the goal of producing watches that put a modern spin on classic styles while remaining accessible to watch enthusiasts, casual collectors, and beyond. MWC is now looking to revise previous releases based on experience and customer feedback, beginning earlier this year with the Flinders range. Now, to mark their five-year anniversary, MWC has given their Avalon model an overhaul with refined features and finishing.
The Avalon was first released in 2015 and was a departure from the more reserved styles of previous MWC models, with a 45mm case, open heart dial and orange-accented hands. The new Avalon Mk.2 represents a shift back to a more traditional aviation-themed design, with a reduced case size of 42mm, bead blasted case finishing and a date window at 6 o’clock on the dial.
The Mk.2 retains the unique angular case shape of the previous model as well as the intricate stamped dial and display case back, which now showcases the Swiss-made Sellita Cal. SW200 automatic movement. Assembly of the Avalon Mk.2 takes place in MWC’s own workshop based in Carlton, Australia (where MWC also operates its showroom).
The Avalon collection is also available in a PVD black version in a limited quantity. The specifications for the new Avalon collection are as follows:
Case Size: 42mm
Case Thickness: 11mm
Case Lug to Lug: 50mm
Movement: Sellita SW200-1 automatic
Crystal: Domed Sapphire with AR Coating
Hands: Gunmetal with lume
Strap: Brown leather
Warranty: 24 months
The Melbourne Watch Company Avalon Mk.2 will be priced at $850 AUD/ $615 USD, and you can purchase the watch as well as learn more at their site here.Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.