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How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

Monta, is the horological venture from the folks behind Everest Bands, the well-known producer of rubber and leather straps for Rolex watches. The brand debuted with the Monta Oceanking diver in late 2016 and followed that up with a preview of their next two watches, the Triumph Field and Skyquest GMT during Baselworld 2017. Of course, we all know that you get (or hope to at least) what you pay for, and the looming question among the watch crowd about Monta was whether their watches offered the value they were priced for. James’ review of the Oceanking talked about the diver and launch model, which was initially offered at $3,500. Now, the brand has lowered prices across the board for what was planned as well as the Oceanking, which is now priced at $2,350. I will go into a conversation with Monta about the cost and challenges of being a micro-brand which led to some big changes and I’ll also talk about the Monta Triumph Field watch and my experience over a week of wearing the prototype.

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

Monta’s production activities take place in Switzerland, but their headquarters is a small office tucked away in St. Louis, which is where I met Michael DiMartini, the founder and Justin Kraudel, a business partner. A fun point of interest in the office for me was this desk dedicated to ‘quality control and testing’ as Michael calls it, where he’s got just enough watch tools to be dangerous and he has been, if the multitude of broken components and disassembled watches were any sign.

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

Before we jump into talking about design, production, and marketing, it might be useful to know that since Baselworld 2017, Monta has made some very significant changes in pricing. The Oceanking now retails for $2,350 on bracelet and $1,995 on rubber strap. This change has been in effect for a while, but the one that I find more significant and noteworthy is the new price of the Triumph Field watch, which like the Oceanking, has been reduced from what was stated at Baselworld. Read on to find out what motivated these changes and why the Triumph is now an interesting value proposition.

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

As a photographer, I like to think I have a more than average fascination with watch design. In an industry as old as this, truly unique design is extremely hard, and just because something is unique, doesn’t make it functional or pleasing to look at. Monta recognized this challenge early on and accepted that their design would be inspired by other pieces that have been around for a while. The Oceanking for example draws from the Rolex Sea-Dweller (not the Submariner as some might imagine) and Omega Planet Ocean and several other sources of inspiration, like the almost onion-shaped crown which to my knowledge has never been seen on a diver but is very ergonomic. In my opinion, the design influences for the Triumph Field are much harder to place. It is easy to place as a field watch, but unlike traditional field watches that tend to be sparsely finished and a tad unrefined, the Triumph has plenty of small details and touches that allow it to blend into urban and corporate settings much better.

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

I mentioned earlier that the Triumph has various small details that make it stand apart and the case is a good example of this – the lugs are brushed straight, while the top of the bezel is brushed in a different inward facing pattern, the edges of the lugs are chamfered on the inside and outside and polished to a brilliant shine. On one hand, this decision for chamfered edges is smart as it is very hard to reproduce crisp, clean edges at this price point but on the other hand, polishing requires finesse and care as it is easy to take away too much metal while polishing, giving the chamfered edge a sloppy look.

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

Another design feature I appreciated is the edge of the bezel. Generally, the bezel for a watch like this has a simple flat or sloping edge that flows into the top of the caseband, or in the case of double stepped cases, into the second step. The Triumph has a bezel edge that is polished into a ‘peak.’ The picture above does a better job at illustrating this but to achieve this look requires polishing and chamfering in two opposing directions to help achieve the ‘peak.’ While small details like this may not matter to everyone, I find it enjoyable as it makes a watch more interactive for me and encourages me to photograph it. More germane to this article however, is that this is a tangible sign of what Monta has decided to focus on – high quality of production materials and techniques.

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

Naturally, this comes at a price. Michael tells me, and I’m not surprised to hear, that they initially had significant pushback from their manufacturing partners who felt that this was asking too much of them, especially at micro-brand volumes. After some time and effort, they’ve been able to find a case manufacturer who is willing to work with their demands for an appropriate premium in manufacturing costs of course. I think as consumers and collectors, we are usually not aware of how quickly costs can ramp up for seemingly small things. Another example that Mike brought up was with the watch hands, applied markers, and date window – all of which are polished rhodium. While steel would’ve been a cheaper option, Mike and his team decided that rhodium provided the right look for the watch and complemented the polished edges of the case quite well. I suspect I may be in the minority with this, but I am a fan of the “onion” crown, which I’m told will be a signature Monta design feature present on all watches down the road. Not only do I find the shape of the crown appealing, but it is also extremely ergonomic and makes unscrewing the crown and winding the movement easy and pleasurable.

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

Speaking of design and production, Monta already has patents in place for their bezel rotating system (used in the Oceanking and the future Skyquest GMT, not the Triumph) and currently has a buckle design in R&D. To say that it is unusual for such a young brand to invest in research & development and patents is a bit of an understatement as it requires the brand to undertake substantial investment. As far as the bezel rotating system goes, I’d say it is an investment that has paid off. Comparing it to the bezel on my personal Seiko SRPB09 Samurai and a Tudor Black Bay, I must admit that the bezel on the Monta had less play and was more precise. It’s hard to believe and had I not used the watch myself, I would be skeptical too.

How And Why Monta Has Pivoted In A Major Way & Monta Triumph Field Watch Review Wrist Time Reviews

The ceramic bezel on the Oceanking sits on four proprietary pins that help it rotate smoothly while ensuring the pip lines up perfectly with minute markers, but has sufficient friction to prevent accidentally moving the bezel. However, this design only allows for a 60 or 72 click bezel and not the 120 click that a lot of divers are equipped with. The 72 click variant sounds odd, but is useful for their third watch, the Skyquest GMT as 72 is divisible by 24 and this makes the bezel more accurate than a 60-click for reading a third time zone. Also worth noting is that Monta designs with future-proofing in mind. For example, the Triumph case is designed with the ability to have a rotating bezel with their proprietary system even though it was not necessary right now. While this decision may have marginally increased production and tooling costs now, it can potentially save Monta much more in tooling on future watches.

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Comments

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  • Word Merchant

    1. There is something very wrong with the date window on the blue dialled watch. The edges within the frame look terrible. So that’s bad QC.
    2. They have no idea how to price this watch. The new price reduction will be the company liquidation fire sale. So that’s bad understanding of their market, which I suspect actually just consists of their friends, investors and Praneeth.
    3. All their watches are dull and pointless. I truly can’t understand who’d aspire to wear a Monta. So that’s bad design.

    • Pete Pete

      they are dull and pointless. I wouldn’t say they’re unattractive but there’s just nothing original about them.

    • MeaCulpa

      5. Ugly ass stitching on the leather strap (seriously can we move away from those ridiculously ugly fake rugged stitches now?)

      • Moonraker

        I don’t know what #4 was, but it was probably bad.

        • MeaCulpa

          “Don’t mention the four!”

          -Basil Fawlty

  • Moonraker

    The refund amount ($1150) plus $200 towards a Triumph. So that’s pretty much a free Triumph right there.

    Or cutting a check for $1150. That must sting a little bit.

    • Dr Dro

      Huh, I understood refund was $400 cash or a discount on the triumph…

      • Moonraker

        Oh, OK. I thought they meant they’d cover the gap. So it’s even worse for the buyer, whoever he was. 🙂

  • My first thought was “meh”. But the more Iooked the more details I came to appreciate. But as others have noted, the design is not ground breaking to say the least. The strap integration to the case is nice.

    BTW- the statement: “While the prototype pictured here has a double-domed crystal and a black
    date wheel, the final version will have a flat sapphire crystal and a
    white date window.” sure sounds like more cost cutting to me as flat crystals are cheaper than domed and unless you are buying movements in a large quantity, they come with while background data wheels. And to then purchase black background date wheels adds parts and labor costs (I know as I do this on my watches which have black dials).

    And yes, if they have pivoted and now plan to sell only direct, they can and should lower prices. So nothing to complain about there unless you are a previous customer who paid a lot more at a retailer.

    • Bananor

      Well flat Crystal is cheaper but not that much compare to a simple dome one. On the opposite side flat crytal avoid glass reflexion in a better way, especially if you have a one side AR treatment. Also it is less exposed to scratches. Sounds like a smart move to me, as well as for the outlook. Even big brands do so in this moment.
      Black or white background is almost standart for date wheels, some movement maker apply a minor extra charge that cannot really affect the selling price. I wouln’d say this is what made the choice.

    • Dr Dro

      Surely a red flag to would be buyers… who says they won’t face another price reduction (or worse, go out of business)? Their blue Oceanking “limited to only 15 units” in paper, judging by social media likes and praises, should’ve flown off the shelves, yet they’ve only sold 3 units up to date (out of which 1 sold since price reduction was announced).

    • Shane Kleinpeter

      Funny how nobody complains when Apple introduces a product at a price point, then drastically drops the price 6 months later.

      • Dr Dro

        Electronics are different. Products have a waaaay shorter shelf life/ become obsolete as time goes by. Not defending Apple, I think “smart watches” are gimmicky… just think we gotta compare apples to apples (no pun intended).

      • Phil leavell

        In electronics game 6 months time your out dated. This is dead out the gate

      • IG

        Apple drops price? You must be kidding.

      • Mikita

        Intel introduced the Z270 platform in January this year. And now they’ve announced that their new line of cpus is incompartiple with Z270, you must get a new Z370 platform. Half a year is a long time in electronics 🙂

  • Moonraker

    When “watch lovers” start a company that makes watches with nothing original about them (other than some polishing and a 304 meter depth rating), you gotta wonder if they’re 100% about the money. I mean, that’s business, but what’s the point of entering a crowded industry and not doing some things differently? How will your products distinguish themselves? I’d argue that in such a crowded industry, being boring (and new, or, “without heritage”) is a recipe for not being in the industry very long. You will never get that heritage. So if you’re 100% about the money then you should just play the markets or franchise Blockbuster Video Stores :). Being safe is bad business if you’re new to the watch business.

    • Right on.

      • Berndt Norten

        Can you dig it?

        • DanW94

          (Yes I can)
          And I’ve been waiting such a long time
          For Saturday…..

          • Berndt Norten

            Street corners and Tastee Freeze….

    • Mikita

      Play harder!! Live a real life! Don’t waste your time on fakes! Janis Fish-Watch Trading – watches for 21st century musketeers!
      https://uploads.disquscdn.com/images/cb9e991ea8fdc632420bca475eaef08930fb8810bdd74d94f5ceab20e3e1ea03.jpg

      • Moonraker

        Oooh, lumed crown!
        And cool new hand style.

    • BNABOD

      I would agree that new, expensive and indistinguishable from the competition on looks is not a good move. I am sure Monta believes in its product and the original 3.5 k offering was simply too much but around 2 k for the ocean wizard and 1200 bucks for the motorcycle then the price is more palatable. Presentation is really nice as well. You will get murdered in resale but who knows. Look, MKII makes plain copies of Rolex and it takes them 3 years to get them to you and they seem to be successful so what do I know.

    • Raymond Wilkie

      Safe is not only boring it’s also very lazy. Sure, i get you want to make money, i get you don’t want to throw caution to the wind with something with a new twist. My two least favorite words are Homage and Retro.

      • Moonraker

        It’s scaredy business (they would probably say they’re “managing risk”) but I think it’s bad business.

      • So you aren’t in the market for the new “Retromage” watch from Shenzhen Rolaxative Watch Company?

        • Moonraker

          Rolaxative, eh? Tell me more about their movements.

          • DanW94

            I think their caliber is named the BM-02. It has one of the best going trains of any movement.

          • Moonraker

            After assembling the movement, the watchmaker lights a candle.
            It’s tradition.

          • Smooth running and regular, err, make that regulated.

  • Mikita

    Honestly, the new model looks well made for the price point. But that’s it. Look at the side images – Triumph’s silhouette strongly resembles of Rolex oyster cases, doesn’t it? I think they (once again) took the inspiration for the new watch from Rolex; exactly – from either Rolex Milgauss or Explorer I on rubber strap. And their logo looks like Patek Philippe’s logo, but turned inside out.

    I can’t say that this is the worst choice for $$1.3-1.5k. But their watches and the company itself just breathe – secondary. Instead of Rolex-lite with inverse Patek Philippe logo one may a more original watch from Oris / Sinn / Alpina / Seiko / etc. I got my Bell & Ross BR123 for $1.3k on sale actually – I know many people consider them pretenders as well, but I think my watch has far more character than this new Monta:
    https://uploads.disquscdn.com/images/33def2e43451144e6f3a899bee8a7d65550fa6df88173f87b54afbb855104d96.jpg

    • If you decide to sell it drop me a note 🙂

      • Mikita

        I’ll keep in mind 😉

        • I remember finding it for close to 1.2k last year — now it’s minimum 1.6k.

          • Mikita

            Maybe I promoted it so well LOL

    • Moonraker

      Well, they started as straps for Rolex guys so I wouldn’t be surprised if they have an affinity for Rolex and their watches are a little “inspired by” Rolex. As for the Patek Philippe logo, if I remember correctly (I’ll have to go back and look for it) the Monta guy’s wife really liked that logo so they were actually going for something that looked like it.

      • Mikita

        “Honey, I like this logo..” – “But it’s so famous, it’s Patek Philippe” – “Honey, it’s so cute..” – “Oh, okay.. okay, we take it”

        • Moonraker

          That’s similar to how Angelina Jolie got most of her kids.
          –“Brad, I like that one.”
          –“Angie, he’s got parents. They’re right over there.”
          –“But he’s so cute.”
          –“Oh, okay…okay, we take it.”

          • Mikita

            Looks like the poor guy got tired from stealing kids?

        • Joel Schumann

          Patek and Philippe just copied their “inspiration” without making changes, didn’t they? What’s the story – “those Spanish knights are so freaking cool. Let’s’ rip their emblem and name a watch after them.”

    • Bananor

      Good choice, Panerai is always a good value!

      • Mikita

        Oh, you are one of those trolls who consider every watch with 3 9 12 dial a Panerai homage?

        • IG

          It’s called knock-off, not “homage”.

          • Mikita

            Don’t be so hard on yourself.

    • Even the name seems inspired by Rolex and Omega, I wonder why they didn’t name the watch The Oceandweller.

      • Mikita

        New line of Monta watches: Oceandweller, Domariner, Sky-King, Dayjust and Date-Day. Coming next: Swiftmaster Professional Marswatch.

        • You mean Swiftmaster Amateur Marswatch

          • Mikita

            Yes, that’s our mid level chronograph. And the entry level: Swiftmaster Dilettante Marswatch.

          • Moonraker

            The Monta Pro-Pilaf, it’s for deep diving and rice making.

  • I Actually Like The Watches And Can’t Fault Them For Getting Back On The Horse And Tweaking Their Business Model After Their First Try. Look At MKII Watches That Are Direct Copies Of Rolex And Charge Similar Prices — And Yet They Sell At 100% Premium On The Resale Market.

  • Mikita

    Did those who bought Oceankings for full $3,500 like such a sudden devaluation?

    • Pete Pete

      those people sure wish they’d bought an mkii rolex replica instead, right Panagiotis? 😉

      • Hell, *I* wish I’d bought out the whole MKII stock — i’d be looking at 100% resale markup right now.

      • IG

        Losers buy fakes and knock-offs.

    • Moonraker

      I think he said there was no way to go under $3,550.

      • Mikita

        So he finally found “no way” 🙂

      • “No way” was based on a retail sales model where the manufacturer typically receives “keystone” or 50 cents on the retail dollar. So in effect they were selling to the customers (retailers) for just under $1775.

        • Moonraker

          Yeah, I get that. Now I’m in no way attacking a company for making a profit, but in your opinion, how much do you think it costs Monta to make one Oceanking?

          • Depends on the volume of units sold. You have MOQ (minimum order quantity) on some components (cases, dials & hands, custom straps, fancy branded boxes) while other components/costs can be purchased based strictly on units assembled and sold (movements & watch assembly). So here are my best and worst case estimates:
            10 watches = $1400 each in spread costs
            500 watches = $400 each as all costs fully spread

            The $400 is actually a bit high but I’m assuming their straps cost more than the really should. And that they are not getting SW 200 movements for all that good of a price.

            But a watch brand rarely sells exactly the number of watches as the number of components they have to commission. So pick a number between the values I gave above.

          • Moonraker

            Thanks for that. So let’s say $800. Then they sell it to a retailer for $1775. So they would be making over 120% there. Then the retailer would try to sell it for $3550 and make 100%. Does all that money go to the retailer? Monta (or any manufacturer) doesn’t get a piece of the end sale, right?

            So now they’re selling the same watch direct for $2350. If it still costs $800 then they’d be making over 190% on the unit. In the old model, if the retailer discounted the piece to $2350, they’d be making a little over 30% (which seems slim compared to all these other big numbers).

            I’m sure I’m oversimplifying things to a fault or missing something. But with this new direct model, the customer is paying 33% less and Monta is going from 120% to 190%. I know there will be increased costs related to marketing, website, sales, etc. What have I got wrong?

          • Probably nothing wrong. The only issues are volume. Will they have more or less volume by selling direct vs. wholesaling to retailers? And volume is the key to everything. If you want to look at it this way, the first watch can cost the manufacturer/brand $25K. Trying selling a single with an SW 200 for that!!! So how much you can spread out the initial costs is the key.

            And yes, once they sell a watch to a retailer, the brand/manufacturer is out of the picture financially (unless it is on consignment – which is rare). The retailer often has to discount 10% or more to close a deal on the showroom floor. But the decrease in revenue/profit is all on them as they, the retailer, own the watch being sold outright.

          • Moonraker

            As someone whose dream is to have his own watch brand (dream big, right?), I have a lot of thoughts and questions on this subject. One of them being: how the heck does FP Journe make 1000 watches/year and have 10 or so boutiques? How does that model work?

          • Look at their prices, units sold per year, overhead of boutiques and divide it all up to see what their production costs + profit really are. Hint – their watches aren’t cheap and margins are high in order to support all of the costs involved.

          • Moonraker

            So FP Journe the man is making a nice living? What’s funny is, while I won’t argue that FPJs are budget watches, and I’m sure they have high margins, they are kind of a good deal when compared to Pateks with equivalent functions. You might say the same about Lange.

  • Marius

    What I like most about Monta is their pricing stretegy. When the OceanKing first came out, it was priced at $3,500. Now, they are reducing it to $2,200. Tomorrow, it will be $1,200, and if you order before 12 o`clock, you will also receive a free falconry kit + a free cutlery set. ORER NOW!! And, if you order before 14:31, you will receive a free Archie Luxury T-Shirt with the inscription: “Be smart! Don`t buy sh#tters!” ORDER NOW!!

    Another aspect that I find quite interesting is the provenance of the parts of these watches. I mean, Monta prides itself for offering watches that contain 100% Swiss-made components. That`s commendable considering that even well-known brands take advantage of the famous 60% Swiss-made regulation. Nevertheless, at these new prices, I really don`t see how all the components can be Swiss made. I don`t see how $1,400 (for the Triumph) and $2,200 (for the Oceanking) would allow Monta to create an entirely Swiss made watch (including Swiss made components), and still obtain a decent profit margin.

    • Moonraker

      They’re Moser 2: Electric Montaloo.

    • Mikita

      Hand watch fully Swiss made here in Guangzhou! What don’t you like boss? We only quality hand watch!

    • Framlucasse

      The Trumph cost probably something like 600$ in 100% Swiss Made, so no problem to sell it 1400…

  • SuperStrapper

    There is only 1 Triumph. Owner of a new bonneville and an old scrambler here, I’m qualified to make this assessment.

    Regarding the watch, I see nothing here that surpasses a $329 kickstarter initiative.

    Andbi call bullshit on “100% swiss”. Where was the ore mined from to make that steel, Switzerland? No? Now we’re at 98% swiss. Shall we continue?

    • MeaCulpa

      Yes Leni’s cinematic masterpiece!

  • BNABOD

    It is a tough world out there but let’s use an example, I have a Tudor heritage BBB in house blah blah…on sale now for 2700 bucks. It is essentially new with papers and so on, on bracelet w full warranty . So you go online and you look around would you spend 2500 bucks on the Monta or the Black Bay? Be honestl with yourself at this price range which is not even this high Monta is competing w giants who have a very good reputation, great service centers reputation, and a movement albeit new w 70 hr of PR. What would you pick???

    • SuperStrapper

      BB 10/10 times.

    • Dr Dro

      Reputation is important… PriceReductiongate puts my money on Tudor

      • BNABOD

        ok now wanna buy my Tudor 🙂

    • Other

      $2,700 is the Jomashop price for a BB, but that’s gray market with no manufacturer’s warranty. The cheapest I’ve seen it at an authorized dealer is $3,200-$3,400 at Tourneau; where I got mine.

      I got the Oceanking for $2,200 new at an authorized dealer.

      The Black Bay is better in many ways (as it should be for a 50% higher price tag), but the Oceanking is very close in most ways… and it’s even better than the BB in some ways.

      The biggest difference to me personally is that I could feel confident that I would have parts and servicing for the Black Bay for many years to come, while I don’t know if Monta will even be around in a few years.

      To me, the Oceanking is priced well at $2,500 msrp, and the Black Bay is priced well at $3,700 msrp. Neither one manages to invalidate the other’s place in the market.

      Also, if you think $2.2k is a lot of money for a watch, then you should also think that the $3.7k is in a different price point. It is a 50% difference, after all.

      • BNABOD

        I think you need to read again. MY watch is on sale for 2700 bucks it is 3 months old. I barely wore it because it is too thick for my taste. So yes you can get a barely worn BBB for 2700 bucks with ALL papers and warranty from Tudor (bought via AD). 2.2 is a lot of dough for the majority of the population so at equivalent price purchase (yes one could buy it new from Joma or barely used from me) I think Tudor wins.

  • Raymond Wilkie

    I like this, but it doesn’t move me,…………………………that’s all i’ve got to say.

  • Dr. Dro’

    I dislike their watches from a design stand point: their designs are derivative. However, beyond that, I dislike the company. They’ve simply got a poor track record. I hope their price reduction flop serves as reference to future startups: going out to market with aggressive pricing is a bad idea. My views aside, the company is surely polarizing. This thread might be interesting: http://forums.watchuseek.com/f2/monta-watches-just-got-cheaper-4412170.html

    Also… seems like the Oceaking can’t really take much of a beating (or the cal39s they place in the watches aren’t that worked on after all):
    https://uploads.disquscdn.com/images/3812736d2c7d3238ea8dcd1037927000b8e68269362ce4fea9d29a659e3495e0.jpg

    • Raymond Wilkie

      I smell spam.

      • Dr Dro

        Not really, it was an honest assessment.

      • IG

        I thought you’re on haggis.

        • Raymond Wilkie

          Don’t be so stereotypical, i hate the stuff.

      • Berndt Norten

        But you would , Sir Spamalot.

    • SuperStrapper
    • DanW94

      What make or model watch is the Oceanking derivative of? Just curious because it’s certainly not a Sub homage. All watches in a particular category share at least some design DNA or they wouldn’t be called Field or Dive or whatever styled watches. I think the Monta designs while not groundbreaking are fairly attractive.

      • Dr Dro

        Derivative, by their own admission, of divers from the 50s. This article mentions a Sea-Dweller, Omega mix. I don’t think it’s a tasteful one, but I only speak for myself.

        Bottom line: they’re supposed to be “quality” or whatever, and the date wheel glitches after a bare month of use (as seen on wrist shot of reviewer).

      • Phil leavell

        So it’s definitely you cut and paste Photoshop job to design this. You can feel the vibe of Omega to me the case is kind of shaped like the Tudor heritage possibly some Oris https://uploads.disquscdn.com/images/1475e333ce9296c40f5e432a51b6b778f6f1edf9ffbd79a4f87998168caf6ca2.png https://uploads.disquscdn.com/images/745e2a29592654a9cbcb113d4c8ce753c4aab7534da3e4f357e6a03cb24b743b.jpg

        • DanW94

          ‘Vibe” of Omega, “Kind” of like a Tudor? “Possibly” an Oris. Could you be any more vague? The bottom line is, if it’s a new brand trying gain some traction, it’s derivative. But if it’s one of the golden boy brands doing it, then the word “inspired” is used. Tomato, Tomahto…

          • Phil leavell

            The only traction they did was to throw themselves in front of the bus. The marketing boys dropped the ball 2 / your price that much and that quickly destroys any confidence the market could have in you. And your past clients truly feel like they got one between the uprights. And this article just sticks a fork in it.
            This is the second article in as many days the show the greed that exists in the market. Yes my first scenes brand come out I thought it was very interesting but greatly overpriced so I bought something else it would be nice to see them recover from this. You think they will

          • Berndt Norten

            Let’s call the whole blog off

          • Moonraker

            You say Clunk™. I say Cloonk™.
            Clunk™
            Cloonk™
            Clunk™
            Cloonk™
            F#ck it, let’s both say Clunk™.

      • Moonraker

        Yeah, I don’t get it when everybody says it’s a Submariner knockoff. What, because it’s black and has a rotating bezel? Then everyfrickenthing is a Submariner knockoff. Hey, at least the date is at 6. Now if they put a cyclops on it…

        • spiceballs

          pulease nooooo cyclops ——-

    • You are being too hard on them – that is just the date changing at 05:20. Seriously, this could be the case if the hands were not set with respect to the date change. When assembling the watch, you have to advance the time in setting mode until the date change occurs and then set the hands at 12:00.

      • Dr Dro

        I kept reading on the thread… the guy reviewing the watch took it to a seasoned watch maker with Monta’s permission; as it turns out, this happened because the moment was over-oiled. QC issue, therefore on Monta’s court.

      • Moonraker

        I love a good 5:20 date change. Sometimes I don’t wanna wait that 6:40. Or worse yet, 18:40.

        • DanW94

          I can’t wait that long, “I’m out of my brain, waiting for the change at 5:15”

          • Moonraker

            Out of your brain on the train for the change?

          • DanW94

            The Time it is A-Changin’…..

    • Moonraker

      Thanks for the link. That thread took me a while to get through. GreatScott was very hard to stomach.

  • Phil leavell

    Pretty this pretty that put it in a box with Schlesinger’s cat.
    Box 6( R.I.P. )

    • Sheez Gagoo

      Schrödingers box?

      • Phil leavell

        Yes I was in the noisy environment talk and type not working right

  • Marius

    “How And Why Monta Has Pivoted In A Major Way”

    Because nobody in his right mind would pay $3,500 for a no-name brand producing a derivative and generic looking watch equipped with a cheap movement. End of explanation.

    • Framlucasse

      A Cal. 39 is more than 300$ a piece, for a 500 pieces order. It’s not cheap. At all.

      • Mikita

        Do you have any proof? No offense, really interested.

        • Framlucasse

          Proof of what? I know the price, that’s all…

          • Berndt Norten

            That may be
            All you need to know

          • Moonraker

            Look at this watch
            Not sure if I’ll be buying
            Look at this brand
            Not sure if it is dying

          • Berndt Norten

            Brilliant!

          • Mikita

            Wow. Where did you get it?

          • Framlucasse

            I don’t have a link on the web, no. I have the infos from Eterna Movement.

      • Marius

        My daily massage at the Hôtel Hermitage is Monte Carlo costs €400, so a $300 movement is, for me at least, cheap. Extremely cheap.

        • Phil leavell

          Wow a massage and a colonic 700 bucks
          Have You Ever Had a shits at the Ritz
          Sorry Marius I couldn’t resist

        • Framlucasse

          Oh, I didn’t know massages at Monaco was the topic, sorry.

          Sellita at 80$, Miyota at 40$, those are cheap movements.

        • Sheez Gagoo

          I hope it’s a happy-end masage for the price.

          • Dinkee, H. O.

            I’m sure the endings are happier than where I get my massages.

      • Sheez Gagoo

        But there’s a Sellita in the watch.

        • Moonraker

          Now there is, until these don’t sell and the next batch goes full quartz.

    • gw01

      Well, not “nobody”… I mean, there were the couple of people that bought into the brand with the original price. Then from one day to another, Monta devalued the trust said buyers placed on the brand, finally the owner wrote: “Again thanks to all of our clients – we appreciate you.”

  • Canadiandiverman

    This watch was very tempting until they decided to listen to people at Basel and chose to go with a flat sapphire and white date wheel. Stick to your original vision!!

  • Canadiandiverman

    I actually really like the ocean king and I own a Tudor Black Bay. It looks to be finished at a similar quality based on pictures. If the price was $1900 I probably would have bought one already. Their designs may not be revolutionary but their attention to detail is what I look for in a company. The fact that they want their bezels to line up properly is a huge plus for me. The design of the edging of the bezel and domed crystal are perfection. So many microbrands don’t even have dials that are perfectly lined up. Easiest way to check this is look at both the 12 and 6 hour marker and see if they are centered between the lugs. I have owned many watches with crooked dials or bezels that are off center around the $500-$1000 price point and sold them. I kept only the ones that were symmetrical. They seem to all be using the same manufacturers who rush production. I have owned over 50 different brands and currently own a tudor, an oris, a seiko, and a halios (I only miss my omegas) and think a Monta would be a great edition. They are getting a lot of press, good and bad, but any press is better than no press. I commend them for starting a good brand (in a hard time) and its impressive that they have already added 2 other pieces to their line up. It shows they have a passion and are in it for the long haul. I agree that their prices were too high because everyone would get a Tudor before getting a Monta. They were smart to scrap the retailers and now go straight to consumer. Now they compete with Oris pricing and that is way more realistic!

    • Phil leavell

      May I suggest a damasko. I think you’ll find the quality fit and finish and none to say value much better than this

      • Canadiandiverman

        I can’t argue Damasko being good value and I do like some of their white dial versions. But as far as design goes Damasko essentially have 100 colour versions of the same watch and I have seen this style done many times. I think Monta is trying to make their own original cues and is doing a great job. I spend 2-3 hours a day looking into new and existing watch brands and I just like what Monta is doing. As far as micros are concerned they in my top 3.

        • Phil leavell

          On that point I can agree but they really dropped the ball

      • Other

        I’ve never seen a Damasko in person. What makes them better finished than the Montas?

        In pictures, the Montas seem to have the advantage with the beveled edges, applied indices, polished hands, ceramic bezels, etc.

        • Phil leavell

          When you put it all together even though the damasko has limited designs, the fit the Finish the quality of the build far surpasses. And the movement they use Crush the turd they put in this.
          But that’s strictly my opinion and you know what opinions are like. But first and foremost the consumer has to do his research and make an educated decision. Yes this watch has some good designs Quality Parts a really crappy Drive send even if they paid retail for everything they used it would still come in under probably 500 bucks. These boys were just too damn greedy

          • Gokart Mozart

            Not really looked at Damasko ,I don’t think you get them in the UK.

            What movements’ do they use?

          • Phil leavell

            It’s a german-made watch it’s available all over Europe and I know it’s available in London cuz that’s where I first seen it I’ll get back to you with calibers and movements later I’m out with friends for dinner

          • Phil leavell

            Vaijoux 7750 25 jewel or up charge to 25 Ruby
            ETA 2836 25 Ruby or 25 jewel
            I know they’re available in London and there a german-made watch

          • Gokart Mozart

            The 2836 is basically the 2824 (or sellita sw200) with a day date complication.

            The 2892 (sellita sw300) is a much better quality movement than the 2824 and 2836, and probably better than the 7750, just not a chrono.

            To be honest the price of the monta now ignoring the prior history of the company (if you can) for this watch is really quite good, and it definitely has a great movement.

            I will go on the Damasko website, but I am not really crazy about divers, flyers and field watches.

  • joe83

    Unless this is a subsidies article, I have no idea how you managed to come up with material for a two page review… Nothing new, intersting, special or original about this watch.

    • MeaCulpa

      Only two pages feels weak, Ariel could have stretched this for at least nine pages!

      • Moonraker

        Oh God, I think I’d rather move to Haiti or work at an American Girl dollstore (or both, if that’s even possible) than read a nine-pager.

        • Mikita

          Must be harder to finish than War and Peace.

  • Nick Lessells

    Oh don’t ruin it with a white date wheel. Cool looking watch, I like the attention to detail and think ~$1,300 is a fair price, but please stick with the color-matched date wheel instead of that awful, cheap looking date wheel that will ruin the dial.

  • Ovis

    I like it! I agree with the others, best to keep the date window like it is. Price is also acceptable; I like the brushed case and the crown shape the most. And finally we start seeing watches that go back to a “normal size” for me. My wrist is 7″2 but 41mm watches look like gauntlets on it…

  • Juan-Antonio Garcia

    I like the Triumph, very nice, a little busy but could be cleaned if they take the model name out, and made the logo smaller, is not a LV bag, so no need to be huge.
    The Skyquest, can’t tell why, but maybe too busy, that kills it for me. Also, the date window in white, the horror!!!

  • WatchNeophyte

    This is plain jane, however I do like the Hands and the blue dial piece is alright. I much prefer the Oceanking and may even buy it.

  • One item that we wanted to clarify is that the BLACK version of the Triumph with have a matching BLACK backgrounded date wheel. Again thanks to all of our clients – we appreciate you.

  • Jordan56

    I really like the watch.
    Don’t really get all the negativity here. Sometimes I wonder if this is actually a site read by watch “lovers” because all I see people post is hate. A color matched date wheel would have been icing on the cake with the triumph. Outside of that…..a modern, smaller sized watch with superb finishing and great strap options, you would think this would be a slam dunk with all you people that constantly gripe about oversized poorly finished pieces.

    • Dr Dro

      We all surely love watches. The negativity you sense is the market rejecting on Monta, the company; their daring first offer and their now price cuts.

      • Jordan56

        The company made a great watch, priced it wrong and is now trying to make things right. Name me another young or old watch company that has ever taken that bold step. Hell I don’t know many businesses in any industry that would be doing all they are doing to make sure their current customers are kept happy

        • Jordan56

          Bremont certainly didn’t do anything like that when they had their fiasco!

          • Dr Dro

            Bremont’s existence in itself is beyond me… and why serious watch collectors have continued supporting Bremont after In-house-gate is quite a head scratcher. Still, two wrongs don’t make a right.

            I’ve read of Americans that support Monta (sometimes because of self admitted patriotism) – but I don’t think handing out participation trophies is the way to go. Americans must be even more demanding on their watch companies. It’s the only way to truly raise the bar and place themselves as contenders in the global market.

          • Berndt Norten

            Tell the Big Lie and Bre-Tell it often.

        • Dr Dro

          That initial price was excessively high, and history has cemented the statement. The screw up can be perceived not as a daring move but rather excessive greed. I’ve read the in forums the “compensation” package Monta has offered first buyers have left some with a bit of a distaste. I can’t think of any other watch company that has been in Monta’s position, but neither do I feel bad for Monta. They’re having what they had coming to them from the day they decided to launch at their excessively high price… matter of fact, I hope all future companies take note and launch themselves at reasonable prices from the beginning.

          • Phil leavell

            We can all truly hope in the future companies take notice but unfortunately I doubt it. If anything it will make the consumer more weary and untrusting.
            Unfortunately the model the startup follow is that of the established corporations and greed rules
            So the fallback is basically buyer beware do your guil due diligence in the end as the consumers

    • Allain Messou

      You don’t have to take these negative comments to seriously … for some it saves the shrink…
      I think it is a very classy design… the brushing on looks high class to me. I’m also a fan of integrated leather bracelets.

      • Berndt Norten

        You’re new so we’ll forgive you this once. But commit heresy twice and whatchu gonna do when we lay the smack-puns down on you?

    • Berndt Norten

      Are you crossing us, Jordan?!

      • Jordan56

        I’m scared to answer this truthfully

        • Berndt Norten

          Don’t worry this is a safe space. We’re just a bunch of jokers and midnight tokers

          • Moonraker

            We’ve got all kinds of people here:
            meat smokers & artichokers
            pot smokers & stock brokers
            uh…smokers & non-smokers

  • Larry Holmack

    Nice enough looking, but way too small for me.

    • Berndt Norten

      Yes, yes, Long Larry HoleMack Daddy-O

      • Moonraker

        Wristsquatch
        Larry and the Hendersons

        • Larry Holmack

          No…I just don’t have a little girly wrist! I had friends that I played college football with that had a larger wrist than I do…and I am sure they feel the same way about wearing a watch that looks like a kids toy watch!

          • Moonraker

            You should post a wristshot, I’m sure a lot of us guys would like to see it. That sounded weird…

          • Larry Holmack

            Let me put it this way….just look at the wrist shots of most of the writers on ABTW. A 40 – 44 mm watch takes up most of their wrists. Well…a 50 mm watch looks the same way on my wrist.

          • Moonraker

            As the kids say, “pics or it didn’t happen”.

          • Larry Holmack

            https://uploads.disquscdn.com/images/29be384edbb461e0267d7bbc798284821f8f3e70588350bd9db1a6d02a622024.jpg

            This is a 49 mm watch my wife got me a few years back. Does that satisfy your curiosity?

          • DanW94

            Larry, loosen that bracelet, will ya? You’re going to cut off circulation to your fingers 🙂

          • Larry Holmack

            I have always worn my watch a bit on the tight side. Just my preference.

          • Moonraker

            Is the subdial at 3 o’clock an AM/PM indicator?

          • Larry Holmack

            3 o’clock: It’s a GMT/24 hour clock. and 9 o’clock is the 60 minute chrono counter. So yeah…you’re spot on.

          • Moonraker

            So is the GMT at 3 able to be independently set/changed? Or is it coupled to the main time display?

          • Larry Holmack

            It has a Miyota 0S20 movement in it….so I think it is coupled with the main time display. It is in need of a battery change…so I only know that it moves with the main time display.

          • Moonraker

            Sorry for all the questions, but does the chrono seconds hand tick or sweep? I know there are some quartz chronos that sweep.

          • Larry Holmack

            The 0S20 has the typical quartz tick. I have some quartz chronographs with an ISA movement that has the sweep seconds hand that looks like an automatic or pure mechanical chronograph. Hope that helps!

          • Moonraker

            Yeah, I have a Seiko quartz chrono with the sweep. Love that thing.

          • Gokart Mozart

            I guess you don’t have any G Shocks then?

  • Yan Fin

    I do like the design. Simple, functional, clean. Match the date color, and keep the price down by using solid caseback.

  • Yojimbo

    tell me some more about the Brugges budgie smuggler kids to borrow a phrase, “all your review are suck to us”

    https://uploads.disquscdn.com/images/552c835243d65745da0b02c01bd6ddfcd96cf8a158eee5af26c9c4b7f44c22dd.png

    • Dinkee, H. O.

      As a Christian, I feel unwelcomed!

      “aBlogtoWatch Comment Policy Statements which promote a hostile or unwelcoming environment are not accepted on aBlogtoWatch.”

      Please do something!

      • Phil leavell

        If you won’t to make friends treat people the way you would like to be treated. If you Act like an ass you get treated like one. If you treat people with dignity and respect and have a moment or you forget Owen it
        So what’s it going to be.?
        Next line Moonraker please (meatloaf)

        • Dinkee, H. O.

          Can’t we be friends?

          I am a Christian and offended by this hateful image.

          • Phil leavell

            Then act like one. If you want to fit anywhere the goody-goody self-righteous stuff don’t make it. Live and Let Live

        • Moonraker

          What’s it gonna be, boy?
          Yes? Or no?

          (Do I have the right song?)

          • Phil leavell

            Yes ma’am can’t get nothing past you

      • Pete Pete

        Matthew 5:39-40

        39 But I tell you, do not resist an evil person. If anyone slaps you on the right cheek, turn to them the other cheek also. 40 And if anyone wants to sue you and take your shirt, hand over your coat as well.

  • Yojimbo

    Helm has a new watch, but no, let’s read about this garbage

    • Berndt Norten

      Helm’s Deep Sea Diver??

    • Ranchracer

      They do??

      • Yojimbo

        yes! head to their site or look on w&w or watchuseek forums for good writeups

        • Ranchracer

          Oh are you talking about the Khuraburi? I actually own one. I thought you meant that they had recently announced something new BESIDES the Vanuatu and the Khuraburi. You got me excited for a minute there. ? Yeah, not sure why Helm hasn’t gotten any write-ups on ABTW. There are so many Indie/start-up/Kickstarter independents out there these days I imagine it’s not easy to cover them all, but would be nice to see a couple write-ups on Helm. I’m thoroughly impressed with the Khuraburi and it’s getting A LOT of usage on the wrist since I received it. Their support is second-to-none as well.

  • Lawrence

    The watch is too thin, the lug to lug too wide, buckle… Clap will be better. The over design looks good

  • alexe christian
  • Moonraker

    “Triumph”? Now that’s positive thinking.

    • gw01

      Their initial pricing seems to hint cockiness…

  • Moonraker

    Actually, the case finishing does look pretty good to me. But I’m not an expert on that.

  • thecouchguy

    Looks bloody good to me.

  • Mohamed Nasrallah

    ?Don’t waste your money anymore!??
    ??Grab your FREE watch right here??
    ????
    Order your watch now: http://www.trendywatch.store

  • Dr Dro

    For those thinking the Triumph represents good design and value:
    https://www.hodinkee.com/articles/the-ming-1701-the-first-watch-from-new-micro-brand-ming-watches

    • fgclolz

      Hmm kinda looks like something I’ve seen at K-Mart.

  • HectorAsuipe

    I’m warming to it. The greenish dial with a bracelet at $1450 gives a good run against Sinn, Ball, Oris, and the rest. Glad they are admitting their errors and sticking it out; it appears a good product overall and the price is fair.

    What’s the caseback look like? Lug-to-lug length?
    Could do without the oversize 3 and 9.

  • Terry Williams

    I just got in the gray dial of the Triumph. I am super impressed by it. I think at this price point it would be super tough to beat. https://uploads.disquscdn.com/images/0dbd94c98e8bcde80961164fa9f056658a575e5ec4086eac8637dc86b805c8cc.jpg

  • Drop files here or
    Accepted file types: jpg, png.