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Oak & Oscar Sandford GMT Watch Announced

Oak & Oscar Sandford GMT Watch Announced Watch Releases

As a follow up to their very limited and entirely sold-out Burnham, Oak & Oscar has announced the Sandford, a handsome Swiss-powered GMT sport watch. Offering a similar appeal and aesthetic to that of the Burnham, the Oak & Oscar Sandford continues the brand’s design-focused and reservedly rustic style in a watch with an independent 24-hour hand and a crown-controlled internal rotating bezel.

Oak & Oscar Sandford GMT Watch Announced Watch Releases

Oak & Oscar Sandford GMT Watch Announced Watch Releases

In a fitting tribute for a GMT watch, the Sandford was named after Sandford Fleming, who was instrumental in the development of the Canadian railway system and the early adoption of standardized time zones. The watch is 40mm wide in either brushed steel or charcoal PVD finishing with 20mm lugs and a cuff-friendly thickness of just 12mm. The Sandford sports a double-domed and anti-reflective sapphire crystal and, with both signed crowns being of the screw-down variety, water resistance is a welcome 100m.

Like the Burnham, the Oak & Oscar Sandford has a charcoal grey sandwich dial with a Super-LumiNova BGW9 sub layer. The dial also carries over a few interesting design elements, including the use of a distinctive “7” (not only on the dial marker, but also on the date wheel), the date display at six, and an eye-catching use of orange accents. The seconds hand is bright orange and its counter balance will line up perfectly with the logo at 12, in what Oak & Oscar calls the “Stonehenge effect.” Aside from its bright orange and luminous arrowhead tip, the GMT hand is color matched to the dial, making for a legible but not overly complicated implementation for that fourth hand.

Oak & Oscar Sandford GMT Watch Announced Watch Releases

Oak & Oscar Sandford GMT Watch Announced Watch Releases

GMT functionality is supported by Oak & Oscar’s use of the Soprod C125 automatic Swiss movement. The C125 ticks at 4Hz and has 42 hours of power reserve supporting time, date, and the independently set 24-hour GMT hand. The movement has been custom decorated for use in the Oak & Oscar Sandford, with blued screws, additional bridge finishing, and a custom rotor – all of which can be seen via a sapphire display case back.

Oak & Oscar Sandford GMT Watch Announced Watch Releases

Additionally, the Sandford has a rotating 24-hour scale on its internal bezel, which is controlled via the crown at two o’clock. This functionality allows an owner to easily view up to three time zones, with home time on the main hands, GMT on the 24-hour hand, and a third timezone read by rotating the bezel to reflect the +/- of a given timezone vs GMT.

Oak & Oscar Sandford GMT Watch Announced Watch Releases

Oak & Oscar Sandford GMT Watch Announced Watch Releases

For those of you who don’t remember the full Burnham kit, Oak & Oscar doesn’t just ship you a watch in some boring box. The Oak & Oscar Sandford comes in a custom watch wallet produced by Defy Mfg Co, a Chicago-based apparel brand. The wallet is a pretty cool design, made of Horween leather (the same used for the Sandford’s strap), the interior is finished in wool felt with three suede pockets for your favorite watches. In a further stroke of cleverness, each of the watch pockets can be detached from the wallet, should you want less bulk while traveling. I’ve seen the original Burnham case, and this one looks like an effective evolution of the concept. It is a good example of the thoughtfulness and design acumen that sets Oak & Oscar apart from the rest of the micro-brand world.

Oak & Oscar Sandford GMT Watch Announced Watch Releases

Oak & Oscar Sandford GMT Watch Announced Watch Releases

Along with the watch wallet, the Oak & Oscar Sandford also comes with a Horween leather strap with a signed buckle and a green nylon strap with custom orange stitching and special hardware from Crown & Buckle. The entire production run of the Oak & Oscar Sandford will be just 300 units, with 200 in brushed steel and 100 in the PVD. The Oak & Oscar Sandford should ship this fall and the brand is offering a discount for pre-orders, with the stainless Sandford on offer for a price of $1,750 USD (vs $1,850 retail) and the PVD version pre-selling for $1,850 USD (vs an eventual price of $1,950). I love a GMT and was a big fan of the Burnham, so the Sandford’s allure is undeniably strong. With a distinctive design, a handy complication, and some rather cool packaging, I’d be surprised if the Oak & Oscar Sandford doesn’t quickly sell out – especially given the following that Oak & Oscar earned after the success of the Burnham. oakandoscar.com

About the Author

James (@jamesstacey) is a writer, dilettante photographer and part-time adventurer. An obsessive fan of many things, he loves watches for their breadth of style, historical connections and raw technical design. James has tendency for diving with dive watches, obsessing about case thickness and, despite owning a vast collection of leather straps, he lives by the adage - "when in doubt, just nato". He also wrote this entire bio himself and is pretty sure it's not a cry for help.
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  • SuperStrapper

    Quite handsome actually. The overall appearance is well thought out and executed, and I like the choice of movement. I do raise an eyebrow at the price increase for the PVD treatment without expanding on what the treatment actually is. PVD is a bit of a ubiquitous term, and can be quite cheap: cheaper than good and even finishing on naked steel.

    Looking forward to comments saying that you’d need to anatomy of a frog to comfortably wear a crown layout (compressor, etc) like this.

    • Chaz

      I think Frenchmen have basically the same anatomical characteristics as all other people. AFAIK, at least. I’d say you are biased!!

      • DanW94

        No frog jokes here! In keeping with the pervasive political correctness of the times, this is a designated ATBS. (Amphibian Tolerant Blog Site) – However, jokes and otherwise questionable references about the French are not only tolerated but encouraged : )

      • SuperStrapper

        *facepalm*

  • Matthew Rowe

    Looks win, no doubt. Maybe I’m dense, though, in not seeing the benefit of the rotating bezel. How do I track two timezones with only one 24 hour track?
    Regardless, great looking watch and probably worth every penny.

    • MEddie90

      With a GMT you are traditionally supposed to set the 24hr hand to Greenwich mean time (hence the GMT) with the 24 hour mark at the 12:00 position, set your 12 hour hands to local time and finally you can offset the bezel to give you a third time zone.

      Say for example you were In a zone GMT+2 and wanted to track GMT+8, set the GMT hand with the 24 hour bezel aligned (24hr mark at 12:00) to Greenwich mean time, then set your 12 hour hand set to a +2 offset. From there you can move the 24 hour bezel 8 places forward. To read the GMT look at the 24 hr hand and read off the regular hour markers (each marker =2hrs), to read you local time zone use the 12 hour handset and to read your extra timezone use the 24 hour hand and read off the rotating bezel.

      Apologies for the clunky explanation.

      • Matthew Rowe

        Thanks I got it now. Appreciate it!

      • vmarks

        That works well for the Rolex GMT watches, where the hour hand sets independently. For the ETA movements, the 24h hand sets independent of the rest of the watch, so it’s easier to use the 24h hand for local time.

  • DanW94

    I think they could have added a cutout inner ring like they did on the Burnham model or least a different colored or textured inner ring to provide some depth and contrast to the dial. Otherwise a nice legible design. Really like the internal rotating bezel enabling a third time zone.

    • Oak & Oscar

      Hey Dan! Glad you like the design!

      We did in fact try retaining the inner ring, similar to the Burnham, but the dial got too busy. Moving down from a 42mm case to a 40mm case meant we had less real estate (ie: dial space) to put more info so something had to go! Thanks again!

  • Very handsome but it hits a pet peeve of mine — secondary hands that are too prominent.

    If it’s not the hour or minute hand, it bugs me if the first thing that pops is the seconds/gmt/chrono hand.

    Surely no one can be THAT interested in seeing the seconds before the time??

    • Bill W

      I quite liked the Breguet Classique 7787 but its second hand was absolutely absurd and put out my desire fire.

  • Raymond Wilkie

    Wow,…..this way way more than my guesstimate price as i was reading the review. Nice enough looking watch. Am not overly keen on the stenciled numbers or the stroked seven ( a French 7 ) . Can’t have much faith in the piece if they limit the run on what is a very ordinary looking watch, A leather pouch is hardly rather cool. ” Stonehenge effect ” …………..How ?. Would i wear it ?,……………no.

    • Berndt Norten

      As in ‘nobody knows who they were. Or what they were doing…’?

    • BNABOD

      big fan of the French 7 here

      • Oak & Oscar

        Thank you! It’s how I write my 7’s too

  • Larry Holmack

    Yawn….next……

  • Berndt Norten

    Not a bad looking watch but there is a serious branding problem with this company. Imagine the likelihood of this scene playing itself out: ‘Honey, do you mind if I splurge a bit this month. I am really jonesing for this fabulous watch.’ ‘Oh, what is it dear, a Rolex.” “No, it’s an Oak and Oscar.” “Have you lost your mind”????

    What’s in a name? Probably quite a bit where watches are concerned. Oak and Oscar. Repeat that ten times. Are you sure you could buy a watch called “Oak and Oscar.” Now, Bert and Ernie…that might actually work!

    I am struggling to think of another company–in any field of commerce–that combines a given or family name with… that of a tree. OK, there’s Hickory Farms. No that doesn’t qualify. There’s Mark and Daniel (a Hong Kong-based loudspeaker maker), but Mark and Daniel conjures up metrosexual lifestyle-looking products that also happen to sound fabulous. Oak and Oscar. Oak and Oscar. Oak and Oscar. Oscar de la Renta… that makes sense.

    Oak and Oscar. The absurdity of it is overwhelming. I am becoming like the guy with the boil on his neck who goes mad in the film “How to Get Ahead in Advertising.” The brilliant Richard E. Grant played him. Oak and Oscar. Royal Oak. OK. Oakmont…even better. Oak and Oscar…. Aaaaaaaaaaaaaaaahh

    Tone Loc spoke of wanting no Oscar Meyer wiener; I suspect he wouldn’t go for no Oak and Oscar either!!!!!!!!!

    • DanW94

      That ended way too soon. It was devolving into quite the stream of consciousness rant there…..lol

      • Berndt Norten

        I couldn’t get to yoga today?

    • TrevorXM

      I couldn’t agree with your post, more.

      It is such a pathetically contrived name it actually makes me cringe.

      And it’s too bad. It’s not such a bad watch. Decent design. The Soprod movement is a big step above the dime store Miyotas or bottom of the barrel Seikos in these types of watches. (yes, I know the Soprod A-10 is a licensed mid-high end Seiko design)

      But how could anybody wear a watch that says: Oak and Oscar on the dial?

      • Oak & Oscar

        Hey Trevor! I’m glad you appreciate the design and the extra effort we’ve taken to create a high quality time piece!

        I provided a similar comment to a previous comment (Robert2222); the name is very personal to me (Chase, the founder). I started the watch company as a way to do something that I love, to take control of my career and provide a better work life balance. To be true and authentic to me as a person I named it after things that I love; bourbon and my dog, Oscar. As mentioned above, part of my profits go to a local dog rescue here in Chicago!

        Every time I see the name Oak & Oscar I’m reminded of the best things in life – watches, bourbon, dogs and spending time with my family. It’s totally ok if you still don’t like it after knowing where it originated but hopefully that gives you at least a better appreciation. Have a great one!

    • word-merchant

      This is one of the reasons I had to can the Word Merchant Inc ‘Barista & Man Bun ™(r)’ range of watches, designed and coloured to pay homage to various expressions of coffee that a Barista would create in their day-to-day life. The straps were going to be made from actual beard and man bun trimmings, deeply oiled with Fit for Vikings Hálendið for a complete experience.

      • Bill W

        I love wine and my ratdog’s name is Floofer. Check out my kickstarter: Grape & Floofer.

    • Oak & Oscar

      Hey Berndt! Thanks for your comment! Yoga or not, I definitely value your opinion.

      If I may, I’d note that the scene may go a different way. “…no, it’s an Oak & Oscar. A fellow watch lover who got fed up with corporate life and wanted to spend more time doing something he loved and hanging out with his family so he took a big risk and started his own watch brand by himself. I’d love to support him rather than a huge corporation…oh, and also part of his profits go to a local dog rescue.” “Oh, that’s a great idea honey…you’re so thoughtful!”

      I say that in jest, but in all seriousness, the name Oak & Oscar is very personal to me and it’s totally okay if you don’t like it – design, brand names and anything we connect to emotionally is often subjective.

      • Berndt Norten

        No hard feelings I hope. As I said, not a bad looking watch at all. I like everything except the name. Consider it from this point of view. You can’t afford a Ferrari or Porsche or Maserati. But there’s a new company making cars called Maple and Mike. You like their designs a bit more than Mercedes or Volkswagen. But you care about the brand name you and others will see. You’re going to buy that nice Volkswagen. Do you see what I am getting at? Names matter a great deal to prospective customers. The company founders’ intentions are immaterial for most people. In any case I hope your company thrives. Nice looking designs.

  • O Caneco

    Not at that price.

  • spiceballs

    Agree with Superstrapper, an attractive thought-out design package, which could (almost) be also used as a dive watch – using internal bezel. Appreciate the Euro “4” & “7”, “bright” second hand and overll “balance” but wonder how good is the lume.

    • Oak & Oscar

      Thanks spiceballs! Have no fear, the lume will be awesome. Very similar to our first model the Burnham.

  • Boogur T. Wang

    Its’ the Burnham revisited. And that’s NOT a bad thing.

    (except for the added hands and comlications – IMO, not needed.)

    • Oak & Oscar

      Thanks Boogur!

  • MEddie90

    Not the worst watch you could buy but leaves quite a bit to be desired. The compressor style GMT function is nice, proportions are decent and its using a workhorse of a movement but all in all the design is a little to bland (reminds me of one of the legions of kick-starter watch brands) and i’d struggle to justify that price tag.

    The color of the seconds hand distracts from the primary time telling hands which blend into the background (tbh i’d probably remove the seconds hand all together as I find them a needless distraction) and while having a third timezone is nice I think a divers style timing bezel would be much more useful in 99% of situations I find myself in…… plus the brand name is atrocious (I know its shallow but “Oak & Oscar” is off-putting)

    • DanW94

      I feel the same way about the Ochs Und Junior moniker. Something about it just doesn’t feel right for a watch brand name.

      • MEddie90

        My only criticism of Ochs Und Junior is the name which given my picky nature is saying something. At least with Ochs Und Junior you don’t have to see it every time you look at the dial though.

  • Robert2222

    Yes, any branding consultant would laugh at the name Oak and Oscar. But in an ironic way, the terrible brand name gives more prominence to the excellent model names Burnham and Sandford. There are some interesting men behind those names.

    I own several Rolexes, Pateks and Omegas, some worth 10-20 times the cost of the Sandford. And yet my favorite Rolex at the moment is the new Air King – a strange mix of previous Rolex styles with some added color that actually works.

    The Sandford reminds me of what Rolex did with the Air King. It takes a mix of previous styles, puts them together and comes up with a new look. I ordered a new Sandford and can’t wait to wear it. Many thanks to the guy who had the courage to create it.

    • Berndt Norten

      I happen to love that 21st century schizoid Rolex. It oozes Wimbledon. Again i really like the look of these O & O watches. For some reason I could live with Ochs und Junior but not with Osk and Oscar.

      • vmarks

        The problem with Ochs und Junior is that I can never remember it when I want to, and I’m always searching for an “and son” which leads me to Arnold & Son. Which is nothing alike, at all.

        Oak & Oscar is the sort of thing you’d come up with from http://www.hipsterbusiness.name generator, and could just as well be a clothing retailer as a whiskey business. I don’t have a deep problem with it, although I understand the comments that it’s not a $1500+ watch brand. Once you’ve spent 30 minutes cycling through names on that site, seeing one on a watch or a boutique shop name in a store pretty much marks it for me as that lower trendy name.

        Which is a shame in a way – I like a lot about this watch. I like the sandwich dial. I like the numerals (I write my 7 like this.) I like that the 7 on the dial is the same on the date disc. I could go for slightly bolder hands, but the length is spot-on. I’d wear this.

        • Bill W

          Thanks for the link…funny stuff.

    • Oak & Oscar

      Hey Robert! Thanks for your order – really appreciate the support and will keep owner’s updated with the production progress!

      As for the name, Oak & Oscar, it’s very personal to me (Chase, the founder). I started the watch company as a way to do something that I love, to take control of my career and provide a better work life balance. I wanted to be true and authentic to me as a person so I named it after things that I love; bourbon, which is aged in oak barrels and my dog, Oscar. In fact, part of my profits go to a local dog rescue here in Chicago!

      Every time I see the name Oak & Oscar I’m reminded of the best things in life – watches, bourbon, dogs and spending time with my family. Hope that helps give a better understanding!

  • Mike V

    I had the opportunity to see and handle the new Sanford earlier this week at the Chicago Red Bar Commonwealth Crew GTG. This watch is much nicer in person than the photos indicate. The finishing is excellent and it is a very solid watch that wears nicely on the wrist. For me the 40mm case worked better than the 42mm of the Burnham. There was a guy there wearing the Burnham and it was interesting to do a side by comparison. The crowns of the Sanford operate very smoothly and the changing of the movement functions positively. Whether the design appeals is a personal thing but the watch itself exudes quality. I only wondered why production will only be kept at 300 pieces as it is my understanding that 100 watches are already sold.

    • Oak & Oscar

      Thanks Mike! Really appreciate your support and kind words!

  • Alex

    Great looking watch, only if it’s less than $500…for this brand name.

  • funkright

    I love the look, but the price not soo much, I could see 800-1000 USD at BEST. The more I look @ it the more I see it as the 3 way love child of Oris, the Swiss Army watch I used to own (the watch that started my precipitous decent down the WIS rabbit hole) and Paneria…

  • vmarks

    I do like the wool and leather travel kit.

  • Waikato7

    I like it a lot. Well thought out design. And the name Oak and Oscar is all good. Unique to the brand and something that obviously means something to them. Well done, nice job.

  • Impressive watch from an impressive young company. I find the price to be high though given the fact that while there is great transparency regarding the production of sourcing of the accessories there is no mention (unless I missed it) about where the key components like cases, etc., are made. Assembly in the USA with Lum-Tec is mentioned. Very intriguing but at $1750+ it would be great to know where the key components are made to justify the price. Accessories are a nice addition but not central to the value proposition of the watch IMO. It would make an even more compelling story. Kudos to them on simple, clean, elegant designs.

  • cg

    A lot nicer with the addition of the internal rotating bezel. A very handsome watch.