Ocean7 Watch Company is the brainchild of owner Mitchell Feig who knows that to make it in the watch business, you need to produce a unique and endearing product, carve out a niche, and stick to your core competencies. As the name suggests, Ocean7 makes watches designed to function in aquatic environments; their current lineup consists entirely of dive watches.

Ocean7 Watch Company is what we call a transparent operation which means they keep close, even personal, connections with the people who have bought, and will eventually buy, their watches. From the beginning, Ocean7 started building not only watches, but watch collectors. Daily, one can find Mitch conversing with owners, collectors, and soon-to-be both on the Ocean7 forum and the Watchuseek Ocean7 forum. This is how Mitch gets input and advice from the most important watch connoisseurs in the world: his customers. The idea of a watch company listening to its customers about case size, dial style, hands etc. seems simultaneously amazing and painfully obvious, and has lead to increasingly impressive timepieces.

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