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SevenFriday P3/07 KUKA III Edition Watch

SevenFriday P3/07 KUKA III Edition Watch Watch Releases

Few watchmaking companies in recent years have been as successful or as controversial as SevenFriday. Since their founding in 2012, the avant-garde indie brand have created a cult following with their “industrial revolution” style and bold use of colors. SevenFriday first collaborated with the automation and robotics company KUKA AG back in 2013 for the “P01/03 Automatic Orange Black” model, inspired by KUKA AG’s robotic arms and making liberal use of their signature industrial orange color. This was followed with the “P3/04 KUKA” edition in 2016, which toned down the orange highlights and featured a predominantly black and gun metal grey case for a stealthier look. Both editions were highly successful for the brand, who have now announced the third installment in their KUKA-inspired collection, the aptly named SevenFriday P3/07 KUKA III.

SevenFriday P3/07 KUKA III Edition Watch Watch Releases

Reading the time on most SevenFriday watches can be challenging initially until you adjust to the unusual dial layout and the brand’s propensity for using discs rather than hands. On the KUKA III model, you have a short orange hour hand filled with Super-LumiNova and a longer minute hand in gun metal grey with a Super-LumiNova-filled tip affixed to a central disc decorated with a matte orange ring design. At about half past 4 o’clock on the dial is the small seconds wheel, with every 5-second increment denoted in orange numerals and every 10 second increment marked with a hole punch. At 9 o’clock is the 24-hour disc with day-night indicator, which oddly shows “day” in gun metal grey and “night” in bright orange. This seems somewhat counterintuitive, but the printed “D” and “N” indicators on the disc should help clear up any confusion.

SevenFriday P3/07 KUKA III Edition Watch Watch Releases

The color scheme on the SevenFriday P3/07 KUKA III strikes a middle ground between its predecessors, making a bolder use of orange than the P3/04 but showing more restraint than the original P01/03. The KUKA III is easily the most legible of the three due to its use of contrasting white minute indicators along the inner bezel, along with white pointers for the small seconds and 24-hour discs. The outer black silicone “animation ring,” as the brand calls it, is grooved in a manner evocative of the gripper extensions on a KUKA robotic arm. This theme is further reinforced with the black contrast stitching in an almost circuit-like pattern on the included orange silicone strap, lending the whole watch a strongly robotics-themed aesthetic.

SevenFriday P3/07 KUKA III Edition Watch Watch Releases

SevenFriday P3/07 KUKA III Edition Watch Watch Releases

Through a cut-out near 7 o’clock on the dial, the open balance wheel of the Miyota 82S7 movement can be observed beating away, at the somewhat leisurely frequency of 3Hz. This is a workhorse Japanese automatic movement with a uni-directional rotor, 40-hour power reserve, and manual winding capability, but it notably lacks hacking seconds so precise time-setting could be difficult. That being said, extreme accuracy is not the point nor is it really this movement’s forte, but it should prove both reliable and inexpensive to service. SevenFriday’s main strength as a brand has always been their bold and youthful design language, rather than cutting edge movement technology, and in that context, the Miyota 82S7 is a fitting engine to keep costs down without compromising on visual appeal.

SevenFriday P3/07 KUKA III Edition Watch Watch Releases

The SevenFriday P3/07 KUKA III features a 47mm square case with rounded corners, a shape somewhat reminiscent of a TV-screen for those of us old enough to remember what CRT (Cathode Ray Tube) televisions looked like. The case and bezel are made of stainless steel with black PVD coating, and a hardened mineral crystal with anti-reflective coating covers the dial. Turn the watch around and a polished steel caseback with a stylized KUKA insignia is revealed, as well as a map of the globe indicating where the watch was designed and constructed, as well as the origins of the movement used. In an industry filled with clever obfuscation about what’s been made where to avoid consumer bias, SevenFriday’s honesty here is a welcome change. Embedded behind the globe is an NFC (near-field communication) chip which allows owners to verify the watch’s authenticity via the SevenFriday Android app, a modern alternative to the “secret signature” other Swiss brands employ as a means of combating counterfeiters.


SevenFriday P3/07 KUKA III Edition Watch Watch Releases

It should be noted that, despite the KUKA III’s possible resemblance to a divers watch, it is only rated to 3 ATM, or 30m, of water-resistance. SevenFriday’s product sheet describes this as “splash/rain resistant” but cautions against trying to swim or dive with the watch. The lugless case design may also cause the watch to move about a fair bit on the wrist, which won’t cause any grief for those who prefer their watches loose but may frustrate wearers who want the dial to remain centered on their wrists. Caveats aside, this is an extremely stylish piece from a company with a devoted following, and as a limited edition of 750 pieces, I don’t expect SevenFriday will have any difficulty selling out fast. The SevenFriday P3/07 KUKA III will be available in limited quantities worldwide beginning October 31 (good Halloween colors), 2017, with a list price of $1,200 USD/CHF.

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  • I’ll be honest and say this brand has grown on me. If they released one with a diving bezel a la Bell Ross BR 03-92 I would consider it (grey for $500).

  • Pete Pete

    well, compared to the horrors what we’ve seen here lately (the fendi sellery supersonic somethingtronic, the dwiss potpourri of stolen designs and the hublot bingo bango beerfest watch) I have to say that this halloween themed seven friday thing actually seems rather good looking and very reasonably priced.

    • Framlucasse

      A 30$ Miyota 8 in a all China Made watch at 1200$ is everything but “very reasonably priced”.

      • Pete Pete

        please notice the “compared to …” part of my comment.

  • Mikita

    Is it any different compared to the previous iterations? Better than Fendi, but I got my beloved BR123 for $1.3k, so.. this could have been an okay fun Miyota 8-series based watch for ~$400. And the mineral crystal is kinda dissapointing above $1k.

    • Kuroji

      Maybe if they called it Hardlex or Hesalite instead…

      • Mikita

        “Flame Fusion Crystal”

        • Kuroji


  • My favorite thing about this brand is how their pieces go for a third of their new price on the pre-owned market, sometimes within a year of original sale.

    They have some interesting designs, and some powerful marketing, but at the end of the day, this is a $500 Chinese watch. I can’t wait to pick up a Q-series for three bills from some teary-eyed eBay seller who thought “limited edition” swung any real weight.

  • Framlucasse

    47mm square case feels like a 50mm+ round one.
    This is ridiculously oversized, for swank/show of/bad taste (or the very few 22cm+ wrist) people only.

  • Ranchracer

    I do like some of the SF pieces, but this one is pretty hideous, and their pricing is way out of line for a Chinese manufactured watch containing one of the cheapest, non-hacking Japanese movements on the market. $300 would at least be in the ballpark.

    • Mikita

      And a mineral crystal. Scratch-scratch!

  • IanE

    Hideous and hideously priced: and that’s the good points!

  • Ian john horwood

    For a £100 you can have a classic looking seiko 5 snxs75 from an ad, then add with aftermarket strap, thats better than this crappy looking overpriced china made object. Not worth it.

  • DanW94

    I never liked the 7F aesthetic and this 47mm “pumpkin patch” edition does nothing to sway that opinion. Pass.

  • Raymond Wilkie

    Why bother, just go away.

    • Berndt Norten

      Don’t go away mad…just go away….

  • John Stevens

    So we have the miyota movement, what’s the other $1000 for ?

    • I believe that’s a gen-u-ine RubberB strap.

  • Mark1884

    1) Miyota sucks.
    2) Reading the time should not be a challenge.
    3) Overpriced garbage.
    4) Supersonic PASS.

  • Buy and Sold

    If I was trying to define “shitter” I would use this as an example of all that the word embodies. Most of my comments are positive about at least some aspects of a watch, but not here.

  • Marius

    À propos shitter watches. Taking inspiration from the latest sensational story found in The Sun tabloid, I hereby rename this watch as “The Phantom Shitter.”

  • Kuroji

    I guess it is orange week.

  • Berndt Norten

    I have had the ‘privilege'(?) of holding one of this brand’s 6??s in hand. Light, flimsy, built to last a couple years.

    • egznyc

      Give them credit wher it is due: “light” is hard to pull off given the size of this monstrosity.

  • SuperStrapper

    If this watch is $1200 That bovet is a steal.

  • Never understood the need for a 24 hour indication on a single time zone watch which does not have a date. Living in windowless buildings and taking very long naps? Just because this low end Miyota has certain features which belong on Chinese movements does not mean you HAVE to implement them on a watch.

    The case appears to be their usual one and I tried them on back in 2014 and they wear HUGE. The case is large (47 mm), squarish, and the shape makes it sit on your wrist like a hockey puck. And the hands are too short which with their choice of dial and disks makes them even harder to read.

    I’m all for interesting watches that break convention, but I’m never been happy with the results in the SF P3 line. But as others have noted – maybe this is a one day a year wear watch: Halloween. Still not a lot of watch for $1200.

  • #The Deplorable Boogur T. Wang

    Seven Friday has a solid following among he watch-o-files of Guangzhou China.

  • Ulysses31

    A giant tobacco tin of a watch, and in colours nobody asked for. I’ve seen these in person. They’ve somehow managed to elbow their way into some high-end watch boutiques, but in such hallowed company, end up looking like cheap garbage.

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