This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Abingdon Mullin, Founder and CEO of Abingdon Co. To start the show, Abingdon goes into her backstory as a pilot who needed a pilot’s watch geared toward a woman’s wrist and decided to start a company that would allow her to create the exact piece she needed. Abingdon gives us all the details on the hurdles she had to overcome while launching the brand, and why Abingdon Co. is the best choice for adventurous women who need a timepiece that fits their lifestyles. They talk about why quality is of the utmost importance to the brand, and why Abingdon decided to take the leap to start a company that focuses on women’s watches, as they are an oft-overlooked aspect of the watch industry when it comes to more utilitarian and capable watches. Abingdon talks about some of the events that Abingdon Co. attends that are not part of the watch industry, and why that has shown to be a good avenue for connecting with customers who would actually be using these pilot’s watches daily. Throughout this episode, Ariel and Abingdon fully dive into the creation of her brand, the unique and incredibly capable watches she makes, and why it’s so important for them to represent a part of the watch community that has been neglected for years. Listen below or on the player of your choice.
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