This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Borys Khudomaka, the Founder of Zinvo Watches. To start the show, Ariel has Borys dive into the brand’s accessible price point since its inception and why it wants to be a combination of a watch and an affordable fashion accessory at the same time. The two talk about the changes with Instagram and its reach over the past decade and how it helped Zinvo scale to the brand that it is now. Ariel asks about where the inspiration for the brand and the first pieces came from, and what kind of store he would like to see selling Zinvo watches. They look at the purchase of MVMT by Movado and how Zinvo can take on the challenge of gaining repeat sales from customers. Borys gives a timeline for when we can expect product ranges to be refreshed and where he sees the business and brand headed over the next five years. Listen below or on the player of your choice.
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