May 15, 2023
by Mike Razak
This week on the Superlative podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Ben Gallagher, the co-founder of Luxe Collective Fashion. To start the show, Ben actually has Ariel give us the rundown on his perception of TikTok, and Ben lays out some of the more unique aspects of the platform and what it can do for companies today. They dive into what benefits utilizing the platform from a business marketing aspect has for companies, and how Ben has used TikTok and content creation with regard to Luxe Collective. The two then give their opinions on what is the true definition of the term “luxury,” and Ben asks Ariel what he is looking for when he is determining the true value of a watch. They speak on the similarities and differences between the watch industry versus the fashion industry, and what some of the inner working aspects of each industry are. Ariel brings up his opinion on “influencers” and the integrity of what they are promoting, and Ben gives us his view on how influencer authenticity can result in a massively loyal fan following that brands could learn from. Bouncing between the topic of luxury to the marketing effect that content creation can have for brands, this episode is a must-listen for anyone interested in the world of luxury during the modern social media age. Listen below or on the player of your choice.
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