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TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

Building on their racing-inspired lineup, TAG Heuer has announced the release of two new special edition Carrera watches, both dedicated to Formula 1 driver Ayrton Senna. The TAG Heuer Carrera Calibre Heuer02 Chronograph Automatic and the Carrera Heuer 02 Tourbillon Chronograph both celebrate the life and career of TAG’s first ever “Don’t Crack Under Pressure” campaign ambassador by dressing up the Carrera 02 in red accents and motorsport style.

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

Let’s start by looking at the TAG Heuer Carrera Calibre HEUER02 Chronograph Automatic. This watch features a 43mm steel case with a ceramic tachymeter scale bezel, a domed sapphire crystal, and sports TAG’s S-link bracelet – which fittingly looks almost like a tire tread. It is powered by the Heuer 02 automatic chronograph movement (built off the CH80 movement), with 33 jewels, a power reserve of 75 hours, and a frequency of 28,800bph.

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

The dial here is skeletonized, with 3 subdials, a minute scale at each hour plot, a date window at 4:30, red accents throughout, and a Senna logo placed in the 9 o’clock subdial. While the skeletonized dial gives you a peek at the movement, you can also see it through the sapphire display back, which of course also features the Senna logo. The overall style here is quite similar to the Carrera Heuer 02 that TAG showed off at Baselworld 2018, with a peppering of Senna racing branding. The S-link bracelet is particularly associated with Senna and a major distinguishing feature of this edition. Note, also, the rounded lugs that further differentiate it from the non-Senna collection.

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

Now, to the Tourbillon. The overall style of the TAG Heuer Carrera Heuer 02 Tourbillon Chronograph Chronometer is quite similar, but with a few key differences. The case of the Tourbillon is 45mm wide and made out of a matte black ceramic, and the pushers and crown have been PVD-coated black to match. This model also does not feature a date, which cleans up the face and eliminates the view of the date wheel via the skeletonized dial.

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

Still, there is plenty of Senna branding here, but the most obvious difference is that rather than a subdial at 6 o’clock, you have the beating tourbillon. This model is powered by the TAG Calibre Heuer 02T COSC movement, a 33-jewel movement with a power reserve of 65 hours, beating at a frequency of 28,800bph. To match the all-black aesthetic of this model, rather than a bracelet, TAG is pairing it with a black rubber/leather strap with a titanium clasp. This tourbillon version is limited to 175 pieces.

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TAG Heuer Carrera Heuer 02 Tourbillon & Automatic Chronograph Ayrton Senna Watches Watch Releases

Now, this isn’t the first time TAG has dedicated a Carrera to Ayrton Senna, but it is the first time we’ve seen a tourbillon Carrera dedicated to the driver. The watch designs are no doubt busy, with the skeletonized dials and Senna branding, but as far as special editions go… I actually kinda dig them, especially the automatic on the bracelet. Everything comes together design-wise for an overall sporty, racing look (it’s also much more in line with my budget than the tourbillon). However, while I’m personally not a huge Formula 1 fan, I have attended one race at the Circuit of the Americas, and I’ve seen firsthand how dedicated Formula 1 fans are to their teams – and I could easily see some wealthy Senna fans shelling out for the Senna Tourbillon that honors their favorite driver. Fans of these pieces can pick up the Automatic Chronograph for a price of $6,350, and the Tourbillon for $21,200. Learn more at tagheuer.com

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  • Raymond Wilkie

    I don’t get how a watch company can just decide to make a watch and stick some dead racing drivers name on it in order to generate more sales. These are a mess. I get a headache just looking at them.

    • Independent_George

      Agreed. And the entire TAG line is a jumbled mess of overlapping models. I need a TAG interpreter just to make sense of it all. I go to the TAG display case, I ask “What is this one? How is it different than this one? What about this? Or This? So is this caliber and this is the same? Different? How does TAG distinguish?” Soon I am like “Efff it. Where are the Seikos?”

  • SuperStrapper

    I dont believe there has ever been an Ayrton Senna release that I’ve enjoyed to be fair this is usually due to the cobranding more than other aspect of the watch, but in this case it is doibled-down on with wristwatch aesthetics that would be undesirable even without the additional branding; the bracelet, while certainly not new for TAG has always carried a slightly organic vibe about it, and paired with this hyper technical display it honestly just looks a mess. I have little qualm with the watch itself (minus the branding). I understand that of TAGs more recent design changes are polarising, but I like my watches contemporary in almost every style. The Carerra tourbillion is a cool watch, I’ve tried one on at my AD a few times and would absolutely have one in my collection for regular wear. Again the dial branding drives me away and the strap, while better suited is still lacking something… I’ll consider it for a bit and think of what I might do. I enjoy the ceramic case but if I really had my way, I’d go with a dark colour rather than black in the material, and then swap out all the red accenting for something less predictable.

  • J R

    Simple ugly.

  • Playboy Johnny – Team Mariu$

    Distasteful and desperate mall watch.

  • Pedro Lambareiro

    I guess that the reason why AS’s has such a tainted horological legacy can be attributed to the estate not caring about if it translates to the excellence of AS the driver and the man himself. As long as it rains, they can release away at will.

  • BRH2O

    Yeah, a costly mess. More so for the tourbillon.

  • Joe

    I never seem to be able to upload images anymore. Oh well.

    I was a huge Senna fan but I would never buy a Senna branded watch.
    I’d rather wear a blue, Nacional baseball cap to pay homage, rather than wear something that would probably make him turn in his grave…

    I’m sure that the Senna foundation has great intentions but after so many years I think it has deviated from what Senna himself would actually endorse.

  • Swiss_Cheese

    In the days of the #metoo movement I’ll be wary of purchasing any watch with a link to anyone famous, just in case… Also, Is it just me or does the ‘s’ link look like some alien spinal chord?

  • Ulysses31

    Ah, the link bracelet. Unmistakably TAG. OK, let’s go lower, lower, and boom! Someone took a grenade to the face. Throw in a tacky logo that looks too much like a dollar sign of some sort, and you have a watch devoid of any class. Senna deserves better than this.