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The Ventura V-Matic EGO Watch Is Reborn

The Ventura V-Matic EGO Watch Is Reborn Watch Releases

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Certain brands have a reputation that is born of something other than just longevity or pure luxury. In the case of Ventura watches, established in 1989, the brand’s reputation is down to an ethos that places the emphasis on the process of design rather than the product. The goal? To create a truly honest product that connects with consumers through its remarkable functionality and the clarity of the reasoning behind every design decision.

The Ventura V-Matic EGO Watch Is Reborn Watch Releases

The brand’s initial aim in its early days was to abandon the idea that design is an empirical expression. A desire to disrupt the industry by returning it to its roots led the brand to collaborate with established designers whose experience was often forged in complementary industries such as architecture.

The Ventura V-Matic EGO Watch Is Reborn Watch Releases

Such was the background of Hannes Wettstein, who, in 1994, joined the team and submitted his proposal for a new watch that was not so much defined by its angles or colors, but rather by its specifications. Before his untimely death, Wettstein would go on to become a widely respected figure in the watchmaking industry, leaving a legacy at Ventura that persists to this day. It is a legacy that is reborn with the rerelease of his classic timepiece, the Ventura V-Matic EGO watch.

The Ventura V-Matic EGO Watch Is Reborn Watch Releases

In 2016, Stephan Hurlemann, a close friend and colleague of Hannes Wettstein, was asked by Ventura to resurrect the V-Matic EGO. The project was not to be a simple rehash of an old design, nor would it be an homage. It would become a totally new watch born of the process that defined the original V-Matic’s genesis. In order to ensure he did his friend’s great work justice, Hurlemann spent many hours in the Museum für Gestaltung Zürich where the ventura archives are stored. Three years of effort and passion were poured into an undertaking that is now ready to come to market, with a new way of doing business that reflects the changing habits of the modern consumer.

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The Ventura V-Matic EGO Watch Is Reborn Watch Releases

For this release, Ventura has decided to forsake distribution partners and will, instead, use a direct-to-consumer approach. Aside from the obvious price breaks that this will enable the brand to offer customers, Ventura believes that removing layers of market convolution not only expresses the company ethos of transparency more effectively, but also enables the company to be more agile by providing a platform for customer interaction that will ultimately inform the direction of the brand. That is, in fact, the reason why the Kickstarter platform was chosen for this product launch, as it gives the brand a direct channel to its audience.

The Ventura V-Matic EGO Watch Is Reborn Watch Releases

The latest Ventura V-Matic will be a 41mm watch, made from PVD-coated hardened titanium, fitted with an exhibition caseback (snap-on) with a sapphire window. The watch will be water resistant to 30 meters and come on either a 20mm five-piece link bracelet in PVD-coated hardened titanium or an Italian leather band in black. Both the bracelet and the strap will be fastened by a folding clasp with a comfort extension link.

The Ventura V-Matic EGO Watch Is Reborn Watch Releases

Inside these watches, a customized ETA 2892-A2 ticks away at 28,800 vibrations per hour and boasts a power reserve of 42 hours. This simple Swiss-made movement shows the hours, minutes, and seconds, as well as the date (at 6 o’clock) with a rapid set function. Also, the Ventura “dot-date” returns, incorporating a neat callback to the original models. The Kickstarter campaign for the new Ventura V-Matic EGO has just launched, and backing the project at this stage can earn you some significant savings. The exclusive launch prices will be $1,000 for the bracelet version and $920 for the leather strap version. These prices will rise to $1,500 and $1,350 respectively following the campaign. Check out the live Ventura V-Matic EGO campaign on Kickstarter here. For more information, visit venturawatches.com.

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  • SuperStrapper

    Pay the extra $80 and get the bracelet, because I can tell by looking at it how that strap is constructed and you won’t get a ton of life out of it if this is a watch you’d wear often.

    • Raymond Wilkie

      And if anyone knows about straps, it’s Superstrapper!

    • Sheez Gagoo

      The bracelet is crappy as well. Not even two buttons to open it. This “click”-mechanism is broken after a few years. The back is also just pressed. And they forget to mention in their history, how it went wrong with their digital watches, bankruptcy and fraud. Anyway, nice movement choice.

  • A bit too minimalist for me

  • Raymond Wilkie

    If anyone is unsure how the ” day-dot ” works, the tens of the date numeral are represented by a dot allowing for larger numerals and better legibility, while making the date display less cluttered, so two dots and a 2 is the 22nd. That’s just annoying.
    As it goes it’s not that bad looking a watch ( with the metal strap) even if the second hand is to short.
    Tad expensive even with the ETA 2892 – ” The premium self-winding movement “

  • Joe

    The design is nice…only when you get right beside it, do you notice the bulk.
    From top or angle down, it looks sleek.
    I don’t understand the need for PVD on titanium though, unless I’m missing something?

    Price is pretty competitive.
    Slight shame that the brand logo makes it look a bit like a Giorgio Armani.

    As always I generally look for GADA watches…and 3atm doesn’t really do it for me.

    • Spangles

      When have you ever been more than 90 ft under water?

      • Joe

        The problem is…I don’t think you can actually take a 3atm watch down to 30m.

        I regularly freedive during the summer in the Aegean down to about 10-15m, so I don’t need super depth ratings but something that’s sufficient for snorkelling, swimming, diving and a bit of scuba too.

  • The digit + date idea is interesting, but poorly implemented, and very hard to read. If you wanted to really make it pop, you could make a Big Date with the one wheel having the single/double/triple/no dots.

    • You lost me. Outside of Moser (who uses stacked date wheels), how are you proposing to do a big date with a single date wheel? Do you mean a big date where one wheel (the high order digit) is just dots? I could see that…

      • I meant with two disks, with the 1,2,3 being represented with dots. And maybe the “…” 3 dots are in red

        • Or just color code the background on the various high order dates – no dots needed so long as one knows the scheme. Naw, too obscure, nevermind…

    • A GG

      You are missing the whole point of the watch design. This watch was not designed to “pop” but rather recreate the design of the vintage models that were popular in the 90s. I think it hits the mark for those looking for understated time piece. Clearly it’s not for everyone.

  • I was surprised to see that this is a mechanical watch – the design just says quartz to me. I know that is unfair, but that’s life. The buckle on the bracelet is exceedingly cheap. Not my cup of tea, but the design works for ya, the price isn’t crazy so there ya go.

    • egznyc

      I was going to say it looks like an OVERSIZED quartz watch. It’s not really that large, at 41mm, but it’s so reminiscent of cheap quartz ‘80s watches, which were a tad smaller. It’s a shame they’re using a quality movement.

      • Ha ha, too funny (“It’s a shame they’re using a quality movement”) – usually the comment goes the other way (“nice watch but shitty movement”).

  • A GG

    https://uploads.disquscdn.com/images/dc48a31edcd4690ecbd59cce9c51a01c2c338479e0f3f6b4ff48851e738ead69.jpg Those who do not know Ventura and the designs by Hannes Wettstein have no clue of the incredible works of art each timepiece designed by Hannes for Ventura. I’ve been a collector since the first Wettstein timepiece came out in the mid 90s. To date I have seven pieces in my collection and all are timeless, classic and stunning pieces. As a watch collector I own many watches, many high end watches and none, none come close to the design, quality and workmanship of these watches. Additionally the value of these watches both quartz and automatics have not lost any value. How many watches can say that?

  • Ulysses31

    The watch is interesting, but folded clasps do nothing for me.

  • Joe

    Well, that’s the thing. With modern watches (and checking the seals beforehand, which is easy enough at many boutiques), 3 atm should be 3 atm indeed, plenty to go 15m deep.

    I wish that’s the case but I’d be willing to bet this varies from manufacturer to manufacturer.

    The whole idea that 3atm wr is something with which you have to use with utmost care when it’s humid outside is bizarre. No one needs 10atm wr minimum for showering with a watch.

    It is a bit bizarre but but unless things have changed, that’s how it still is.
    A watch that’s water resistant to 30m is still only suitable for use for “splashing”.
    https://en.wikipedia.org/wiki/Water_Resistant_mark

    Otherwise, 3atm wr is a lie and companies should be sued.

    I’d rather not take such an aggressive stance and prefer to use my own GADA guide of “10atm mininum” to avoid such situations 🙂

  • Joe

    …and here’s a random manufacturer’s guide I stumbled upon to illustrate the point.
    https://www.jswatch.com/water-resistance-guide

  • Raymond Wilkie

    I wouldn’t allow my RW Smith watch anywhere near water ( if I had one ) 🙁

  • Part of the problem is that the tests non-dive watches are subjected are almost almost dry, static, pressure tests (the watch isn’t actually submerged).

    Weirdly, the seals in watches (any watch, even a dive watch) are most likely to fail during the first meter of submersion (especially in warm and active water like a hot tub, because that causes the components to enlarge/deform slightly), while the external pressure exerted on the watch by the water is not great enough to push the components back together tightly. Theoretically, the further down the watch goes, the more water tight it becomes until the materials fail and it blows itself to pieces (which is fun to observe as long as its not your own watch).

    So 3atm means the I would be cautious with a 3atm watch, and would probably agree with Joe that I’d not jump into a pool with anything less than 10atm on my wrist (if, for whatever reason, I’d not been able to take it off beforehand).

  • Joe

    Anywhere off Sithonia in Chalkidiki, mostly on the western side, sometimes towards the south (eg Porto Koufo).
    How about you? 🙂

    • Well, I’m in Athens so plenty of nice waters around here, and the nearby Cyclades 🙂

      • Joe

        I don’t go much there but I have swum in Nea Makri!

      • Joe

        Hey I hope everyone is ok after the earthquake?

  • Joel Delman

    Just saw this post, am behind on my ABTW reading… I collected Venturas back in the day, owned 3 and was much enamored of their design. Obviously this watch has a design that won’t be for everyone, but to me it is beautiful. The problem is the Ventura reputation for poor quality and extraordinarily poor customer service… they went out of business for good reasons. Sadly, a great modern design doesn’t save what is otherwise likely to be a poorly executed timpiece, and unless I was assured that not a single manager from the prior company was involved in this venture, I would be extremely wary of putting any money into this Kickstarter.

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