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TIMUS M7 Series Timeverse And Classic Watches Evolve With Your Tastes

TIMUS M7 Series Timeverse And Classic Watches Evolve With Your Tastes Watch Releases

New concepts are hard to come by in the watchmaking universe. Sometimes it feels like everything has been done before. But the market rolls on and new watches emerge every year — too many to count and certainly too many to afford. Wouldn’t it be nice if there were some way to transform a previous watch that you have worn and loved for years into a new model? Thanks to TIMUS, that is now possible. The TIMUS M7 Series Timeverse and M7 Series Classic watches debut on Kickstarter this October, and with them comes an idea that has few direct precedents in the industry.

TIMUS M7 Series Timeverse And Classic Watches Evolve With Your Tastes Watch Releases

The system is simple: Purchase a watch from TIMUS and, when a new TIMUS model is released in that series, you have the opportunity to send in your old model for it to be stripped back down to its bare bones and have its movement fitted into a new case with an entirely new dial, hands, and strap. And this total revamping process is estimated to cost around 25% of the new watch.

TIMUS M7 Series Timeverse And Classic Watches Evolve With Your Tastes Watch Releases

The thinking behind this concept is clear: A mechanical movement, if well maintained, can last twenty years or more, but the exterior housing of a watch is unlikely to look as good as it did the day it was bought after the same amount of time. More to the point, fashion preferences change over time, but TIMUS gives customers the option to always stay on trend with intermittent redressing of their timepiece.

TIMUS M7 Series Timeverse And Classic Watches Evolve With Your Tastes Watch Releases

October’s Kickstarter campaign will see two models hit the shelves, both from the M7 Series. By being part of the same series, the movements in both the TIMUS M7 Series Timeverse (available in black or blue dials in a stainless steel case) and the TIMUS M7 Series Classic (available in a yellow gold or rose gold PVD-coated case with white dials) are interchangeable. Powering these new releases is the Miyota 82S7, a reliable workhorse of a movement that will keep good time for years if properly looked after.

TIMUS M7 Series Timeverse And Classic Watches Evolve With Your Tastes Watch Releases

Both the Classic and the Timeverse models are fitted with anti-reflective sapphire crystals through which the beating heart of the movement can be observed, thanks to the open heart cutout on the dial between 7 and 8 o’clock. Additionally, all references are treated with Swiss luminant on the hands and at the hour points, come with a 24-month warranty, and come fitted with genuine Italian leather straps, which boast a quick-change mechanism. Where they differ, however, begins with their cases.

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TIMUS M7 Series Timeverse And Classic Watches Evolve With Your Tastes Watch Releases

While both are made from 316L surgical grade stainless steel, the Timeverse model features a more sculpted, futuristic case in comparison to the curvaceous traditionalism of the Classic family. The Timeverse model measures 43mm across, 11mm-thick, and 51mm lug-to-lug, while the Classic comes in a touch smaller at 42mm × 11mm × 50mm.

TIMUS M7 Series Timeverse And Classic Watches Evolve With Your Tastes Watch Releases

The crowns of both watches are starkly different too, showcasing TIMUS’s intention to take every detail seriously. For the Timeverse model, a more modern, angular crown is used for winding and setting the watch, while the Classic version employs a fluted onion crown of modest proportions to reference the design’s historical roots. Prices start at $260 for the first 100 backers and will rise to $290 by the end of the campaign, launching on October 15th. To learn more visit timuswatches.com.

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Comments

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  • Independent_George

    Perhaps an interesting concept from an established brand with 100 years of heritage, but from a Kickstarter campaign? Hard pass.

  • johnwithanh

    Interesting concept. Would love to see how they make the financials work. What’s their assumed “replacement/refurbish rate,” how do you market one price to previous owners and another to new customers without undermining the product’s overall value, etc. Also, if the pitch here is that the movement is the “long-lasting thing that has value and is worth saving” why not more shots of said movement?

  • H.S.M.

    Nope.
    Sorry, but if you are going to stick a stock Miyota in there with no extras, not even some polish or engraving, there is no reason to do an open heart dial. You add no value to it. And it doesn’t even look good.
    Just make a nice clean dial, or one with some interesting patterns.

    Of course this is targeted towards non watch nerds, so overall it is a good value, but you can get better for this amount or even for less.

  • GavinW

    It’s significantly cheaper to replace a movement of this quality with a new one than to strip down and clean an old one. I have just done this. With a new case, hands not to mention shipping etc, the refurbished watch will be more expensive than a new one.

  • Agnar Sidhu

    It’s an interesting concept, but think it would fit the higher end “investment” more

  • Mikita

    Never understood why make a hole to display something that rough and ugly. If you are not going to even polish the movement – don’t bother with making open hearts, skeletons, etc.

  • What fresh hell is this?

    The hack job of a hole in the dial

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