The result of Maximilian Büsser’s desire to create three-dimensional timepieces by working with the best watchmakers and manufacturers in the world (the “Friends,” which have include H. Moser, Alain Silberstein, and L’Epee), MB&F makes high-end watches that are as much art pieces as they are timepieces. MB&F timepieces are defined by their dimensionality, with the Horological Machines collection defying convention with avant-garde case designs, and the Legacy Machines collection offering somewhat more traditional models with intriguing twists.
Collaborating with the finest manufacturers and most brilliant creative minds, MB&F creates small series of three-dimensional timepieces that break the molds of traditional watchmaking. With avant-garde Horological Machines and stunning Legacy Machines that put new spins on traditional designs, the brand seeks collaborations with brands like H. Moser, Black Badge, and L’Epee to develop astonishing watches, clocks, and even music boxes.
Maximilian Büsser founded his eponymous brand in 2005 after starting his horological career at Jaeger-LeCoultre on the heels of the quartz crisis and serving as CEO of Harry Winston Rare Timepieces from 1998-2005. In 2011, Büsser established M.A.D. Gallery (now open in Geneva, Dubai, Taipei, and Hong Kong) to showcase his horological machines alongside the mechanical art of other artists.
MB&F is exemplified by not just avant-garde designs, but dials that expose the complicated inner workings most brands conceal. In addition, novel expressions of common complications—like a power reserve indicator in the form of a dog’s jaw—have become a signature of the brand. MB&F continues to push horological boundaries, with awe-inspiring models like the Sequential EVO and the more accessible—and wildly popular—M.A.D. 1.