Headquartered in Le Locle, Switzerland, Tissot is an integral entry-level watchmaker in the Swatch Group that has made its home in the rugged heart of the Jura Mountains, the cradle of the Swiss watchmaking world. With a long-running history of timekeeping in sports starting around the middle of the last century, Tissot’s modern chronographs and affordable sports watches can be seen timing everything from professional basketball games, motor racing events, and even cycling grand tours.

Le Locle-based Swiss watchmaker Tissot was founded in 1853 and spent its early years developing anti-magnetic solutions for pocket watches, but it wasn’t until the early 1950s that the brand’s wristwatches became widely known as reliable timekeepers for many sporting events, from downhill ski racing to motor racing. Because of these longstanding traditions as a timekeeper of sport, the modern Tissot now holds many official partnerships, including those with Moto GP, the Swiss Hockey Association, the NBA (National Basketball Association) as well as all three of professional cycling’s Grand Tours: the Giro de Italia, the Tour de France, and the Vuelta Espania.

As a member of the Swatch Group, Tissot has the unique distinction of offering an entry point to many of the group’s key watchmaking technologies and innovations, from anti-magnetic silicium hairsprings to workhorse automatic movements like the Swissmatic and Powermatic 80, with their ironclad dependability and generous power reserves. However, it would be Tissot’s digital technology that has become a staple of innovation for the brand, through the T-Touch technology introduced in 1999, which uses touch-sensitive sapphire crystals to control an altimeter, barometer, compass, or a myriad of other elements on these multi-function adventure watches.

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