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The WatchTime team, longtime hosts of the watch industry’s biggest live U.S. events, has nimbly and creatively responded to the pandemic by hosting the first WatchTime Live — an all-new, all-digital platform, taking place October 22 – 24, that will connect 24 sponsoring watch brands with a dedicated worldwide audience of collectors and aficionados.

Like its popular live-event predecessors, WatchTime Live will feature an array of watch-industry panels, presentations, and discussions, with industry VIPs holding forth on popular topics like chronographs, dive watches, pilot’s watches, high complications, and the state of watchmaking in 2020 and beyond. Hosts will include WatchTime Editor-in-Chief Roger Ruegger, Senior Editor Mark Bernardo, and WatchTime’s longtime event partner, Jeff Kingston. Other panelists and participants are expected to be announced soon.

Another element is the ability of virtual guests to be able to ask live questions of the panelists and brand representatives in real-time after their presentations. This option allows collectors around the world to have access to their favorite watchmakers and brands.

In addition, brand representatives will host presentations focusing on their newest and most buzz-worthy collections and models of 2020. The presenting maisons comprise an all-star lineup: Breguet, Blancpain, Vacheron Constantin, IWC Schaffhausen, Grand Seiko, Greubel Forsey, Chopard, Bell & Ross, Seiko, MB&F, A. Lange & Söhne, and many more. For a full list of sponsoring brands, click here.

“WatchTime faced a difficult situation with the postponement of our two major events in 2020,” says Sara Orlando, WatchTime Publisher. “WatchTime Los Angeles and WatchTime New York were forced to take a pause this year, but we did not want to sit out an entire year from hosting these important events. Ruling out a smaller in-person event, we decided to create a virtual event with sponsors and panels to keep the spirit of our events alive while also adhering to the CDC guidelines for the safety of our community. We hope to see everyone in person in 2021 but are excited to go digital this year!”

WatchTime Live kicks off on Thursday, October 22 and runs from 9 am to 6 pm EST through Saturday, October 24. All-access tickets ($29) for the three-day event are on sale via the event website and will include a code to re-watch any of the taped presentations at a later date. Please use code ABTW for a special $19 ticket!