May 31, 2008
by Ariel Adams
The success of the Bell & Ross BR-01 series has spawned legions of copies from other manufacturers, both good and bad. The best of which are not specifically copies, but rather thematic reinterpretations of the look in another brands own style. This is exactly the case with the Xemex Avenue model number 2805.04, where designer Reudi Kulling imbues the iconic Xemex touch to the design idea.
All Xemex are the free moving lugs, straight lined number indicators, and hands of the watch. The font type of the “12, 3, 6, and 9” are graciously taken from the Bell & Ross BR-01 models and migrated well to this Xemex. Further, Xemex squared out the otherwise rectangle shape of the Avenue series to better represent the look of the BR-01. The placement of the round date hole is hearkens to instrument panel watches, but the round hole design (versus square) is also iconic of Xemex. The result is truly a nice melding of the design success of both Xemex and Bell & Ross.
The Xemex is sized smaller than the BR-01, which is a very large watch. Both share an automatic ETA movement, but the Xemex Avenue uses a ETA 2824-2 versus a 2894. Xemex offers both a black crocodile strap or a rubber strap based on whether you wish to opt for a more formal or sporty persona for your wrist wear. You can even get this model Xemex Avenue ref. 2805.04 in Xemex’s own cream colored yellow (for the dial), but I’d stick with the attractive black face.
Xemex watches are a good value and constructed well. The company offers automatic and quartz models, both with the same high level of quality and finish. Metals used are impressive, and detailing is crisp. Having a Xemex watch myself, I can easily attest to this, and would happy to own such an interesting model as the Xemex “Quarter” Avenue 2805.04. Prices range from $1000 – $ 2,500 depending on configuration and where you purchase them.
See Xemex watches on eBay here.