Bulova Accutron Sir Richard Branson Limited Edition Watch

Bulova Accutron Sir Richard Branson Limited Edition Watch

Bulova Accutron Sir Richard Branson Limited Edition Watch   watch releases

Earlier in the year we learned that Bulova (owned by Citizen in Japan) has appointed Sir Richard Branson as a new brand ambassador. That seemed a bit strange to me. Not that Bulova wouldn't want Branson brandishing their watches, but rather that Branson - being mega-rich, and owner of the large Virgin group - would have zero need to establish the connection. I still don't know the details of the relationship (blackmail I am thinking), but Branson is going to be the Bulova poster child for a while.

Clearly the "Virgin knight" doesn't need the cash. He has indicated that money made from his relationship with Bulova will go straight to his Virgin Unite charity, and some of the proceeds from the sale of the watches will also go to the charity. To honor their relationship there is a new limited edition watch.

Bulova Accutron Sir Richard Branson Limited Edition Watch   watch releases

Bulova's marketing campaign with Branson seems to focus on his business success. "Men like Branson wear Bulova" is apparently the message they wish to convey. The phrase duo "Swiss Made (referring to the watch), and Self Made (referring to the man)" is clever and ought to get a lot of attention. Citizen has a rather astute marketing agency so this level of marketing quality is expected. The irony of course is that Bulova might technically be Swiss made, but it isn't a Swiss brand.

Bulova Accutron Sir Richard Branson Limited Edition Watch   watch releases

While I anticipate there to be a range of Bulova Branson watches coming, the first is a rather sober limited edition traveler's watch. It is called the Bulova Accutron Sir Richard Branson Limited Edition watch and comes in a 46mm wide titanium case. Bulova isn't being very clear on what movement it has exactly, but it is a Swiss automatic with a GMT hand. Likely a 2893 if I had a guess. Bulova further COSC Chronometer certifies its. The watch also has an inner rotating bezel with a city indicator that can be used to tell the time all over the world in collaboration with the GMT hand (if the GMT has is set to synchronize with your local time). This makes for a rather decent traveler's watch (but it is hardly unique).

Bulova Accutron Sir Richard Branson Limited Edition Watch   watch releases

The Bulova Accutron Sir Richard Branson Limited Edition watch dial is fine. Nothing spectacular, but attractive with its blue hands and longitude and latitude lines engraved into the dial. Notice the Accutron Spaceview style lugs used on the case. One change I would make is nixing the crescent moon style end to the GMT hand. Not only do I not like these hands, but they are typically used for static indicator that jump (like a periphery date indicator). In this case it is being used for a constantly moving hand which in meant to precisely point to one spot - not frame something. This feels like a rather large design oversight in my opinion.

Bulova Accutron Sir Richard Branson Limited Edition Watch   watch releases

Bulova is announcing the watch rather early in my opinion. According to them the limited edition of 500 pieces Richard Branson watch will be available in about a year from now in the Fall of 2012. Price will be $3,500. Try wearing on on your next Virgin Atlantic flight and see if anyone notices it.

See Bulova watches on eBay here.Bulova Accutron Sir Richard Branson Limited Edition Watch   watch releases

See Bulova watches on Amazon here.Bulova Accutron Sir Richard Branson Limited Edition Watch   watch releases



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15 comments
Dean Grant Baker
Dean Grant Baker

the half moon GMT hand is a CLASSIC style.
but then again Children won't like this watch; as the advertising states; this IS a watch for A Man. Time to grow up children.

The watch is an absolute classic.

Ulysses
Ulysses

Apart from the blue hands, I find that world-time watch very unattractive. It's the jumble of text clustered around the rim that forces the dial to be smaller than normal, and it all looks terribly cluttered. Obviously this type of world timer requires all those city names but damn, it just looks bad. There are other ways to add this type of functionality. The gold chronograph on the other hand looks quite smart and attractive. I'm not sure why Branson would team up with Bulova as opposed to several other brands, but I bet there were some back-room deals made to sweeten the deal that we'll never be made privy to.

John
John

Spot on review as always, Ariel. I hate that kind of gmt hand too. The only gmt functionality that works for me is to keep the "other" time on the gmt hand. If the watch hands are pointing at the time zone I am in then I don't get jet lag.

Rocky Merritt
Rocky Merritt

As IS3515 suggested, for a few hours work Branson picked up some bucks for his charity and got some publicity. Win-Win for Branson and Bulova.

While of little interest to watch lovers I recently recommended Bulova to a friend on a budget who wears suits. Then I had to sit through one of those boring conversations with a few watch nerds on how to pronounce Bulova. None of these men would ever wear one so what does it matter.

Dg Cayse
Dg Cayse

Mr. Adams. IMO you are being much to kind to both this watch and Mr. Branson.

IS3515
IS3515

I guess it is for charity and it probably feeds his ego. I see nothing special about it. It will be a nice item for Bulova fans and collectors. Citizen should have used this opportunity to introduce a new in-house movement of their own.

kris c
kris c

I'm sorry, but this is retarded - why are they not using the Precisionist technology in these watches? Not only are they more accurate, but it would give Bulova the opportunity to expand on these movements and do something other than a 3-hander with date - a GMT watch and Chronograph version should be available with this movement technology, and this would have been a perect platform to get it noticed.

Fail.

Ulysses
Ulysses

A man who's had a lobotomy, you mean? Surely you didn't mean to say that everyone who dislikes the fussy, crowded design of this watch are mere children? Because it would take someone of bafflingly subnormal intelligence to make such a broad generalisation. Yes, everyone likes different things but you've basically attacked several people commenting here for no good reason. By the way, the Precisionist line has a stated 3-year battery life which is about average for a quartz watch, let alone a HEQ movement. It wouldn't be a massive technical challenge to modify it with a GMT complication. All things considered it would make for a very fine watch if equipped with such a movement.

Oh wait, I forgot. People who who don't like the watch probably "couldn't afford it", right? The only person here with the mentality of a child is painfully obvious to everyone concerned.

Dean's Mom
Dean's Mom

Dean, honey, come and take your medication, you're acting out again. Leave these nice men alone awhile, m'kay?

Dean Grant Baker
Dean Grant Baker

At 3 800 dollars I doubt your friends, or you could afford it.

Dean Grant Baker
Dean Grant Baker

Swiss Made Japanese movement.
OK.
The comments here are simply uneducated.

Dean Grant Baker
Dean Grant Baker

Why not?
Oh perhaps because there is NOT GMT movement for the precionist.

Perhaps because of the massive power drain on the battery, travellers can NOT be fiddling with batteries or having them die mid flight.

and because it's a quartz.

Greg
Greg

Well said.

kris c
kris c

Dean, I might suggest learning how to read before you type. Also, I would upgrade from your grade 2 spelling and grammar if you want to actually make an as of anyone other than yourself.
But like your friends, I guess you couldn't afford a proper education.

You're a rare troll, I've yet to see you succeed in anything other than falling on your face. You and wile e coyote must do a lot of crying on each other's shoulders.

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