Designed in London, Uniform Wares presents their second collection of timepieces with the 200 Series watches. UPDATE: Just when I was about to publish this article I learned that Uniform Wares also announced an upcoming 300 pieces Chronograph watch. The collection is based on the design on wall clocks (clearly), with a case that enhances this look featuring a lugless design. In the spirit of pieces such as the Mondaine Swiss Railways watch and the famous Max Bill watches, this functional minimalist design is a modern Bauhaus style classic and arrives with a reasonable price. Thanks to Ivan by the way for pointing this brand and collection out to me.
The 100 Series watches were of the same exact design design vein. Looking at the collections side by side (you can see their 100 Series watches here), the 100 Series pieces feel like women or kid version of the 200 Series watches. Both collections are quite nice, but the 200 Series is more refined, has better components, and is larger.
At 40mm wide in a steel case, the 200 Series comes in a variety of finishes. The collection has 5 pieces in it each with a different finish, 3 models comes with a different PVD coating (black, gray or rose gold), and 2 models are in either polished or brushed steel. The watches have very easy to read dials in colors that match the cases nicely. For comparison's sate, the 100 Series watches are 37mm wide in aluminum, and come in 7 colorful varieties.
Contrast on all the dial is ideal, but strictly speaking the lengths of the hands feel a bit wrong. They don't effect the legibility of the watches too much, but the minute hand should extend just a little bit more to touch the minute scale, while the seconds hand should extend almost to the edge of the case. This mistake is often made in "designer" watches such as this. But like I said, this issue is minimal and should not otherwise detract from genuinely pleasant timepiece experience.
The watches include Swiss ETA 956.412 quartz movements with the time and date. The 100 Series watches have a Japanese quartz movement without the date. The watch cases are pretty thin at 8.5mm thick, and look at though they would be quite comfortable. Uniform Wares matches the cases to straps in various colors of Italian calf leather.
For the 300 Series Uniform Wares goes with a 42mm wide steel case in PVD black with a black and gray dial. Movement in the chronograph model is a Swiss ETA 251.471 quartz chronograph. A nice looking piece in its own right.
Satisfying and stylish, the 200 and 300 Series watches certainly beg to be worn when having a simple feeling day when you don't want to think too much about telling the time, and want feel calm when looking at your watch. Price in the UK for the 200 Series watches direct from Uniform Wares is 215 British Pounds, but that price is lower (because of no VAT) in the US, giving it a price of about $300 (don't forget that I am converting currencies here). The 300 Series watch will be priced at 480 British Pounds.