This Week On ABTW At Home: Instagram Live With Rado and Zenith ABTW Interviews

This is it — we’re in the home stretch, with just one week at home before the state of California finally allows many of us cast aside our sweatpants and shaggy quarantine haircuts and set unfettered foot back into this brave new world. So, in the final run of our twice-weekly Instagram Live series ABTW at HOME, we’re sitting down with two more great guests who’ll be sharing plenty of insights on their newest respective releases. As always, we’d love for you to join us on Instagram to ask questions and help drive the discussion. Here’s what we have for you this week!

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WEDNESDAY, MAY 27th at 8:00am PST // 11:00am EST: MATTHIAS BRESCHAN

Rado might be best-known for its sleek, modern design and mastery of unique case materials — particularly in ceramic — but there’s a lot more to the brand’s long heritage than its modern offerings might suggest. This week, we’re kicking off our “At Home” sessions with Rado CEO Matthias Breschan to learn more about the brand’s impressive back catalog, while seeing what else is in store from the wildly popular line of Captain Cook re-issue dive watches.

TUESDAY, JUNE 2nd at 9:00am PST // 12:00pm EST: ROMAIN MARIETTA


Then next week, on Tuesday (slight change from our usual Wednesday / Friday schedule), we’ll be sitting down with Zenith Head of Product Romain Marietta, who’s excited to walk us through the brand’s new El Primero Chronomaster A386 “Manufacture Edition” with the prototype blue gradient dial. He’ll be sharing insights into its discovery and development process and should be able to hint at what’s next for El Primero fans who might have been hoping for a shot-for-shot A386 re-issue. [Ed. It’s still coming, right?]

This Week On ABTW At Home: Instagram Live With Rado and Zenith ABTW Interviews

As we’ve done with all the other ABTW at HOME sessions, all you’ll need to participate in the session is an Instagram account — and make sure you’re following aBlogtoWatch. Then join the Live session by starting the app at the scheduled time and look for it in our IG Story bubble. Of course, if you’re already an ABTW follower on Instagram, simply wait for the push notification to appear on your mobile device, alerting you that the session is underway. As before, we’re inviting the collective ABTW #watchfam to join the conversation by leaving your own questions for either of these guests in the comment section below. We’ll be checking the comments prior to each session and asking our guests questions on your behalf.



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