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Apple Watch Series 2 Review

Apple Watch Series 2 Review Wrist Time Reviews

The Apple Watch Series 2 is the second generation connected wearable “smartwatch” (not Apple’s term) device from the Cupertino, California, tech giant. When the original Apple Watch came out in 2014, an oft-asked question was “what would Steve Jobs think of it?” Before I talk about the new features of the Apple Watch Series 2 debuted in 2016 over the original Apple Watch, I’d like to spend a bit of time considering how Apple’s iconic leader would have felt about the company’s first wearable device.

What Would Steve Jobs Think Of The Apple Watch?

The Apple Watch was the first major product family to be introduced after Steve Jobs’ passing, and given the novelty of smartwatches for the general public, people have debated back and forth over what the famously picky and clever Silicon Valley personality would have felt about it. People can’t ask him, and it’s amusing to hear heated arguments at opposite ends of the debate claiming he would have loved or disapproved of “the Watch.”

Apple Watch Series 2 Review Wrist Time Reviews

Apple Watch Series 2 Review Wrist Time Reviews

I never met Steve Jobs, but I’ve spoken to people who worked with him and have read a lot about him over the years – including the excellent account of working with and befriending Jobs written by Pixar co-founder Ed Catmull in his 2014 book Creativity Inc. Something that would be hard for anyone to deny about Steve Jobs was that he was incredibly image-focused, at least when it came to Apple. How Apple products were perceived, and how they made people feel was often just as important (if not more important) than what they actually did.

Apple Watch Series 2 Review Wrist Time Reviews

Apple Watch Series 2 Review Wrist Time Reviews

In my opinion, Steve Jobs wanted Apple to create products that were uniquely Apple in personality, uniquely designed, and much more relatable to human beings than most other tech products out there. A reoccurring theme that seemed to dominate Jobs’ product development philosophy was to create technology that people already knew how to use without having to learn new a lot of new behavior. Jobs was aiming squarely at mainstream consumers when much of the rest of the tech industry was focused on specialized users who were willing to accept learning a lot of new skills in order to use a new tool. He seemed to want things to be simple and rely on input methods humans were comfortable with such as touch, movement, and visual cues, as opposed to code, studying new operating languages, and other abstractions. I’m generalizing, sure, but I don’t think many people would disagree with the overall premise of what I am saying when it came to Jobs’ design preferences which took into consideration user experience way more than the products of many other companies.

Apple Watch Series 2 Review Wrist Time Reviews

Apple Watch Series 2 Review Wrist Time Reviews

So how does that all fit in with the Apple Watch? People look to the novelty of smartwatches as well as the fact that mainstream consumers haven’t quite fully figured out what to do with them as a sign that they are not performing as well as some investors seem to feel Apple should be aiming for. Some people argue that because Apple Watches haven’t been a dominating “must-have” item that Steve Jobs would not have approved of them. That can’t be true because clearly not all the products Steve Jobs backed were successful and, in some instance, they never even got made. So I don’t think one can argue that Steve Jobs would have taken issue with the Apple Watch on those grounds. In fact, I think he would have been utterly intrigued by the possibility of it.

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Apple Watch Series 2 Review Wrist Time Reviews

Apple Watch Series 2 Review Wrist Time Reviews

Further, I look at how a product like the Apple Watch fits into some of the things that Steve Jobs valued. From an image perspective, he would have clearly approved of the intense level of fit and finish, as well as meticulous production quality of the Apple Watch. The materials and techniques used by Apple for the Apple Watch clearly set it apart from pretty much all competitor smartwatches on the market. Apple can easily say that they make the best-built smartwatch around, and on top of that, the Apple Watch has thrust Apple into new markets such as fashion and lifestyle much more than pretty much any other product they have released to date. So in terms of image, I think Steve Jobs would have heartily approved of the Apple Watch.

Apple Watch Series 2 Review Wrist Time Reviews

Apple Watch Series 2 Review Wrist Time Reviews

Jobs himself was not a wristwatch-wearer, so it’s hard to say if he would have liked it as a watch. Though, as a practical man by nature, I think he would have approved of producing a device that goes on the wrist and is analogous to the user experience many people have had with a watch. Clearly, the act of wearing something on your wrist is both natural-feeling and often quite comfortable. Society as a whole has, for the most part, become accustomed to wearing devices on their wrists, so the Apple Watch did not require new behavior to be learned. It also didn’t require learning any new methods of data input or a learning curve of how to use the information that it offered. In fact, the Apple Watch – along with many other smartwatches – might have some shortcomings, but I don’t think a lack of intuitive utility is one of them.

Apple Watch Series 2 Review Wrist Time Reviews

Apple Watch Series 2 Review Wrist Time Reviews

Given that Steve Jobs always appreciated not only an intuitive interface but an overall intuitive device, I think that the Apple Watch would have made a lot of sense to him. Jobs was also a big fan of inventing new things when the market didn’t currently have a solution. Apple poured enormous amounts of time and resources into developing new hardware and systems for the Apple Watch that did not exist before, which is something that Jobs would likely have greenlighted if the outcome was Apple having something which others don’t. That is certainly true with the Apple Watch because, even though competitor products have other good solutions, there are elements of the Apple Watch such as the “taptic engine,” the digital crown, and design of the sensors on the rear of the case that no one else has anything close to.

Apple Watch Series 2 Review Wrist Time Reviews

Apple Watch Series 2 Review Wrist Time Reviews

I think Jobs’ main hesitation about the Apple Watch would have been how long it might take to encourage widespread adoption of use among the population given the lack of reliable technology on which they would truly be able to enjoy media. Jobs loved the idea of technology being a platform to enjoy entertainment. This began with computers you could draw on, went to devices you could listen to music on, and ended with devices that you could watch movies and television shows on from anywhere you want to be. The Apple Watch is the most solely utilitarian device Apple has made in a long time, which is why I think so many people aren’t sure what to do with it, and it’s an angle I don’t think many people have considered when discussing the appeal of the Apple Watch or other smartwatch products.

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Comments

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  • The problem with new dials is that the case is rectangular, not circular. That makes it much more difficult because you basically lose the space of the four corners, and the remaining space is too small to add subdials and what have you without looking cluttered.

    • JesseSifuentes

      The “dial”, haha, that actually gave me a chuckle. You mean the screen, right? 🙂

    • Gerald Menta

      Do you have an Apple Watch? The corners are reserved for “complications” which you can customize. It actually works pretty well in that regard.

  • apple watch is a cheap $89 gadget . No value

  • Word Merchant

    I never knew and never met Steve Jobs either, but it’s my gut feeling that he’d never have allowed the Apple Watch to see the light of day.

    The Apple Watch very much a me-too product, only released because Samsung was throwing so much into the sector. Its lop-sided crown and diminutive mini-iPhone form factor is an aesthetic mess, and the huge number of combinations of case and strap shows a basic lack of confidence in the product. The battery life is of course laughable but Apple isn’t alone here.

    Tim Cook is not a creative visionary man like Steve Jobs was: he’s an operations man, a COO, albeit a very good one. The Apple Watch is the first new product under Cook’s direction; clearly Jonny Ive is getting bored and misses the boundaries set by Jobs and it all feels a bit half hearted at Apple now. A shame really.

    • Berndt Norten

      The smartphone displaced nothing when it appeared; it was original. The smart watch must compete with our lifelong expectations of what ought to reside on our wrists. The Apple Watch will never measure up to a Lange; the iPhone is just another rectangle (albeit wth a great software ecosystem). It is only compared with other smartphones. I do wonder if Jobs would have realized there was no way to make a beautiful computer for the wrist

      The Apple Watch is a solution in search of a problem. I own every Apple device currently made (or virtually every one). I have never been tempted by the ‘watch’. For every person who buys the ‘watch’ there are fifty like me.

  • BiLL

    {“Apple didn’t purely abandon the gold version of the Apple Watch Edition, but is more generally intent on the Apple Watch Edition changing over time with a series of interesting executions that showcase a more creative or extravagant side of wearing a watch.”}

    Is that English?

  • arnemart

    I don’t think apple will ever allow third party faces on the apple watch — they consider it to be a true watch and not “just” a wrist gadget, and watch makers design every aspect of their watches including the faces. They want the faces to be as recognizable and iconic as the rest of the watch (whether or not they succeed in doing this is another matter, though).

  • SuperStrapper

    I still think it’s ugly. Itll be near impossible for them to develop good looking watch faces for it, as it has this candy ar shape that considers function over form first. Not a terrible strategy if you want people to use it for an array of functions, but then traditional round watch dials on it look insipid.

  • Svetoslav Popov

    Just stretch it to a size accommodating 5″ screen and put it in your pocket. Ups, they’ve actually already done that. The iPhone is such a wonderful device 🙂

  • The Fractious Boogur T. Wang

    The Borg returns !
    Resistance is futile !

    • Raymond Wilkie

      Sounds Swedish.

    • Berndt Norten

      The Unimpeachable Boogur T. Wang

  • “Style-conscious tech-lover eager to wear the latest Apple Watch and ready to share that fact with the world.”

    George Carlin quipped years ago (before the smartphone revolution) that if cell phones were invisible, no one would own them. After three pages, the only statement that resonated as a true summation of the purpose of the Apple watch was to let everyone know you have an Apple watch.

  • cg

    White plastic watches! Please stop. Mattel designed & executed. The only real value of an ? watch is… is…

    • Ross Diljohn

      Scheisse is a good word to use.

      • Berndt Norten

        Now now this is a family show?

        • BiLL

          Not a shit show? 🙂

          • Berndt Norten

            Well… sometimes that too. How I miss Skeletor. With his display of pure evil, he brought out the best in some.

          • BiLL

            I think I caught the tail end of that shit show. I’m not sure. It’s very hazy/vague. Hague? Which coincidentally is where Skeletor is being tried by the War Crimes Tribunal.

          • Berndt Norten

            Bring back those…..
            Lazy crazy Haguey days
            Of Skeletortime

        • Ross Diljohn

          That’s why I say it it German. It’s a very family friendly language I think.

    • Sheez Gagoo

      White CERAMIC watches.

  • Dinkee, H. O.

    Keep it up, I’m winning!

    • Raymond Wilkie

      Don’t go pasting your own site here,……………….bit cheeky.

      • Berndt Norten

        Don’t go praising this watch
        You couldn’t if you tried
        O honey when it hit the hard floor
        You know that it died
        Oooo-ooo
        And Ariel knows it
        (Ariel knows it)
        When you wear one
        You are the clown
        Oooo-op
        And everyone knows it

      • Sheez Gagoo

        His own site? Lol. They wouldn’t even let him clean the toilets at Hodinkee. In fact, the toilets have to be cleaned from him at Hodinkee.

        • Raymond Wilkie

          I’ve never visited the site myself.

          • Sheez Gagoo

            Try. Nothing to lose.

          • Raymond Wilkie

            ABTW is the only place i leave a comment, call it a misguided sense of loyalty.

          • Sheez Gagoo

            You can also just read an article without posting a comment. In fact, this is what I do, most of time. Sometimes I simply have no opinion or my comments would be without value a t all. To quote the fabulous Talking Heads: “If I have nothing to say, my lips are sealed (psycho killer, quèst-ce que c`est, fa fa faa fa fa fa fa fa fa fa oh oh oh oooooooh, ayayayayayayyy). Wise words!

          • Raymond Wilkie

            That would defeat the purpose of this blog. Without opinions, negative or positive , this blog would be nothing , now run run run run run awaaaay oh ho ho hoooo………..

          • Berndt Norten

            Stop making sense

          • Sheez Gagoo

            Now I`m a king without a crown.

          • BiLL

            As Berndt once said, never reveal your source.
            Oh crap.

          • Berndt Norten

            Except your time. Remember they screen and censor comments and it takes hours for posts to appear

          • Sheez Gagoo

            Yes, but some articles are really enlightening (hope this word exists). I follow at least four watch blogs, but I have to admitt, this is by far my favourite due to the community.

          • Berndt Norten

            The word ‘enlightening’ certainly does exist and a few of your Swiss philosophes can take credit?

          • Gokart Mozart

            The comments here are definitely the best, and you have got a pretty wide range of commentators.

            I do comment on H as well but I don’t really check back to see if anybody has replied. Here I check back a lot.

          • ??????

            Yeah, it makes a conversation there sooo lively…

          • ??????

            H – works like USSR press lol 🙂 you must freaking love those backelite bezeled Rolexes, etc. and your opinion must be in line with theirs

          • ??????

            Have zero respect to H after they deleted my absolutely correct and logical posts without any provoking stuff or anything, just expressing opinion opposite to theirs. But I do enjoy some of their articles anyway.

          • Sheez Gagoo

            Same experience. I complained about the ridiculous Eberhard which was the winner of the Grand Prix d`Horlogerie. A ETA 2824 based diver for more than $4000. The Grand Prix is mor corrupt than the FIFA.

  • Pat Mercer

    “Think Outside the Box”, LOL. Is that what all of the mindless lemming fanboi’s are doing by purchasing every silly product that this megacorporation puts out? The joke is on you and always has been…

  • DanW94

    “When I first started wearing the Apple Watch, I would get annoyed at the all the messages reminding me to stand up (even when I was doing things like driving in a car). It’s now come to the point that I sort of miss it. Sometimes I look at the watch and say “why haven’t you told me to get off my ass yet?” – Sounds like you’ve got Stockholm Syndrome to me – initially you resent it but eventually you identify and sympathize with the little digital captor on your wrist and in your pocket..

  • Raymond Wilkie

    3 pages for an apple phone ?,………………………..seriously ?.

    • BiLL

      He always runs long on the Apple articles (and he’s always the one who writes the Apple articles). I recall one of them being 4 pages.

      • Raymond Wilkie

        i could sum them up with one one word, but each to its own. I find with age comes tolerance.

        • Berndt Norten

          Or stoicism in the face of inanity

          • Raymond Wilkie

            That to.

        • BiLL

          …or at least quiet intolerance…
          There was a 4-page Apple article. And I found your comment on it:

          {It certainly does take a ” special ” person to walk about with a run down apple watch. Cant believe you managed to stretch this review out to 4 pages. ……………..i despair,………i really do.}

          • Raymond Wilkie

            Yup, that sounds like me.

    • Berndt Norten

      Like McEnroe said it at Wimbledon, ‘you cannot be serious.’ Regrettably he is. (Not you Ray…him)

  • Grumpy Cat

    This apple device looks like a hairball I coughed up last night. Here is a photo – you be the judge. https://uploads.disquscdn.com/images/63918431174064ff0e5fbd3aa3039595657c82507ac38a13bd5200df3781875e.jpg

    • Raymond Wilkie

      No wonder your grumpy !

    • Yet another opportunity for Apple to use sustainable materials in their never ending quest for political correctness. Disclaimer: https://uploads.disquscdn.com/images/209bcc6663b508fcd0970ab6a1c666c93fb90aa00579aca5a3025196ad1a5323.jpg no cats (or hairballs) were harmed in the making of the below image.

      • BiLL

        I prefer that my vomiturd straps have deployants.

        • But it needs to have the Apple strap buckle deal to really be an Apple product. I’d rather have a deployment too but then I’d rather have a real watch as well.

      • ??????

        How surprisingly well these two things work together

    • The Fractious Boogur T. Wang

      Shades of Bill the Cat – ACK! ACCCKKK!

  • I’m holding out for the “Apple Sonnerie” version that plays Jingle Bells on the hour mark.

  • Ross Diljohn

    I’d rather run through the lego factory barefoot on crack.

  • BiLL

    As a BlackBerry user I must ask…what’s an app?

    • Berndt Norten

      For those who seek the definition there’s an app for that

    • Short for appetizer.

  • AveUrban

    “I think so many people aren’t sure what to do with it”. Agree wholeheartedly! I still don’t see the appeal or usefulness for me personally and it would be taking up precious wrist space and watch budget :). A solution for a need that doesn’t exist in my life

    • Yeah, when I see a person with an Apple Watch I ask them two questions. The first is gratuitous but paves the way for the second – which is what I really want to know.
      1) Do you like your Apple Watch?
      2) What do you use it for?

  • Berndt Norten

    The Apple Watch is the horological equivalent of the temporary tattoo, the $10 disposable camera

  • Tom J

    I’m sensing a lot of insecurities here. If someone wants to buy an Apple Watch, so what? You all need to get off your high horses. There are just as many people that would say it’s idiotic to spend $10k on a Rolex, or $25k on a Lange. The median income is the US is about $28k a year, so maybe show some humility. Just because you’re wearing a years salary on your wrist doesn’t make you any better of a person. Furthomore, relating your self worth to a material object is ridiculous.

    A fine mechanical watch is a beautiful work of art. But, It’s completely and totally unnecessay to spend thousands on a watch, when a G-Shock with be more accutate and last longer, and do it at 1% of the cost. If you can afford it great. I’m happy for you. Likewise, thr Apple watch does a lot of cool things. if you don’t need those cool feautures then don’t buy one. I appreciate fine watches just as much as everyone else. But I don’t let it get to my head. I’m no better of a person because of thr car I drive, or the watch I wear. Neither are any of you.

    • Raymond Wilkie

      You have completely missed the point.
      I care little about the cost of a watch, for me its all about style
      My grievance against this particular item is longevity and relevance ( i see none ) and the FACT that it’s not a watch in the true Horology sense and to be honest i have to question why it’s even reviewed here in the first place from someone who claims to be ” Fueled by an unshakable love for horology and a general curiosity for intricate things ”
      You want to walk about with this on, go right ahead but it;s not for me. The series 3 will be out in a couple of months, bet you can’t wait huh ?
      Moving on,………..

      • Sheez Gagoo

        I think I bore a lot of people right know, because I said it so much and I say it again: I am Swiss, I am a watchmaker and I`m fueled by an unshakable love for horology, that`s in fact why I became a watchmaker, but I do care about smartwatches and G-Shocks and any kind of tech stuff you can put on your wrist. I know how to assemble a 7750 and even a perpetual calendar. Altough I`m a watchmaker-microelectron(ician?) I have almost no clue how the technical masterpiece “G-Shock” works! My knowledge is absolutely 1000000% obsolete, when I see a smartwatch! I`m interested in any kind of technology I don`t understand and for sure not in technology I already know. I do not consider this blog as a place, where I can talk around the same topic again and again. It is not a sign of smartness running in circles. My brain needs input with new and fresh stuff, reardless of my opinion about it. This is why media has been invented. Not as a mirror were people can see themselfes masturbating. This is also the reason why I visit university at my age. And I`m not going to university for professors teaching me stuff I already know or things I want to know. No, it`s about the new stuff! Ray, I like you but If you don`t like smartwatches, why are you reading or comment the article? I was so pissed of by mediocre or even bad or boring kickstarter crap: Some dude thought he could make some crappy watch but…it`s ok! I simply stopped reading these articles and my life became much better and I could care more about my gf`s, a good glass of Hennessy (good in winter) or a sensational good spliff filled with a homegrown Early Skunk. Cheers! No offense!

        • Raymond Wilkie

          Talking about the same thing over and over again is what horologists do as am sure train spotter or petrol head do. I would MUCH rather see a kickstarter article than one about a,.a ….see, i can’t even say it !.
          I don’t drink, but pass the joint ya hogger !

          • Sheez Gagoo

            Not only grown with love, but a lot of knowledge from other blogs! Early Skunk (grows best here)+Plagron All Mix soil+Hesi=Yum.

          • Raymond Wilkie

            I grew bubblegum for years,…………keep that quiet.

          • Gokart Mozart

            You cant beat a good Double Bubble.

        • Berndt Norten

          Without realizing it, you’re simply channeling Iggy Pop in his classic tune ‘New Values.’ ?

          • Sheez Gagoo

            Wow, my subconsciousness is a genius!

    • The Fractious Boogur T. Wang

      Mr. J.,
      Your initial statement re: insecurities is completely irrelevant; and entirely subjective. It is based upon your own beliefs and not an opinion rooted in any established criterion or evaluation/testing basis.
      As to the “median income is the US is about $28k” statement – this is not shown to be true in any available database – IRS, Social Security or the U.S. Census records. At least not since approx. 1998 and even then it is reflective of only a few demographic groups.
      Be careful with ASS-umptions regarding the reason some would chose to purchase and wear a ‘high-dollar’ time piece. One size logic does NOT fit all.

      In closing, this site features watches, and commenters, from all around the world. And from all economic platforms – Don’t be so quick to judge.

    • Word Merchant

      I’m sensing a lot of insecurities here…

      Yours or ours?

  • Yan Fin

    Android rules!

  • ??????

    Disposable wrist mounted mobile phone with a tiny screen. Better increase the screen size and battery, unmount it from the wrist and call it i-Pocket Watch.

  • Marius

    Ariel Adams has the extremely precious talent of being able to write a 10,000-word article without saying anything of substance. He should definitely inspire the creation of a new X-Men character — Bordex. Bordex is a superhero who has the amazing power to bore his enemies to death.

    Anyhow, as for the Apple Watch, I don’t understand why ABTW spends so much time on philosophical considerations regarding a product that will become obsolete within six months, and considering that the watch world has been hit by an earthquake of biblical proportions. Hold on tight: it appears that the mega Patek 1518 was also produced in two-tone AND platinum. Guys, I’m not joking: it appears that the mega Patek 1518 was produced in two-tone AND platinum. To better understand this epochal event, comparable only to the Coming of Jesus, Ben Clymer and Aurel Bacs will form a dream team of horology. ABTW will be represented by Alexander Chayton Grosvenor and Bilal Khan. I’m just kidding, relax! Obviously, there won’t be any ABTW member on the dream team. Come on people, I said Patek Philippe, not Janis Trading or AVI-8! Really, some folks are just too gullible.

  • Rishió

    Beautiful piece, but with one error. Steve Jobs did wear watches when he was younger, and they looked a lot like the Apple Watch!

    https://uploads.disquscdn.com/images/c2c525efaf9c1820d3981d5f1e0e71b4bfdd210e3df6266f632ed2fd36c78ae6.png

    • IG

      Wore watches and a pornstar moustache.

  • Watch Ponder

    Great review. I’ve also enjoyed some of the related articles on the Apple Watch. Here is one I published last year entitled “Why the Smart Watch Will NOT Kill the Swiss Watch Industry”

    https://watchponder.com/2016/08/02/smartwatches/

    • Gokart Mozart

      Interesting article, and I agree with a lot of it, and much of it is what my view as well.

      Basically, majorityof people who buy smartwatches are not into watches and probably don’t own a watch near the price of a Samsung smart watch let alone the Apple. If anything looking at what the what most of the uses tend to be I think the smart watches are more about taking over the fitness trackers like fitbit then mechanical watches.

      You cant realistically use the smartwatch without the phone, so it will not replace the phone. Even more so when you consider the importance of the camera.

      • Watch Ponder

        Totally agree and thanks for taking the time to comment

  • Gokart Mozart

    Ariel, did you take the watch swimming?

    If the watch needs to be tethered to the phone surely the watch is useless, except for some activity tracking?

    Does that not make the 50m water resistance as useful realistically as the depth of the kitchen sink or maybe the bath.

    You are not going to get any notifications or be able to respond while you are swimming.

    • JozefX

      The watch keeps the connection to the phone while it’s more than 100ft away from it (when there’s no walls to block the signal), so depending how big the pool is, you can still expect to see notifications coming when you’re in the water.

      However, the main purpose of the water resistance here is to let you swim – and it can track swimming (distance, speed) even with no phone, as it has its own GPS module.

  • JozefX

    Ariel shares most of my likes and dislikes about this watch, but he’s able to express them a lot more eloquently. It’s also a bit disheartening to read so much negativity towards it, here in the comments – because after about a year of owning it, I find that it’s my by far most worn watch. I actually find it truly useful, and wearing other watches now becomes somewhat of a superficial act, where I just wear them to change up the looks, but I’m fully aware that for that day, I’ll lose everything useful I had with AW.

    As for the looks, I think in the end it was a good decision to not imitate the look of a traditional round watch. This watch is its own thing, and is designed as such – it has to be usable, and the design is built around that. I find that to be a more honest design, rather than chasing after something that has its own reasons to look the way it does.

    In any case, looks are subjective, but I don’t think anyone can deny the quality of craftsmanship and fit and finish of this watch. To compare it with my SARB065, which is in same price range, I find that AW actually has smoother steel curvature and better polish, as well as better finished crown, and has sapphire glass, and ceramic caseback, all of which look and feel very premium. I love how the screen seamlessly blends with the glass that covers it, and I just can’t see that pixel refraction where the screen ends, like I always easily can spot on every round smart watch I’ve seen. Much of this doesn’t really come across all that well in photos, and you have to handle it to really appreciate it.

  • Ulysses31

    Ah, ceramic – the most smashable of all watch materials. These love-letters to the iWatch are always something that makes me cringe, littered as they are with unsubstantiated opinions about the perceived superiority of the iWatch over all other devices. Someday i’d like to see the views of some economists and accountants about how the watch has thus far failed to set the industry on fire, failed to meet sales targets and failed to prove its utility in all but a handful of niche applications. We are to applaud Apple for sticking with a square watch, when square smartwatches were the style of choice a few years ago before everyone (but Apple) wised up and switched to round designs. We have a curious visually jarring interface of randomly arranged circular icons, something that other OSs had used in the past, which looks rather messy when combined with the square, neat design of the hardware. Depending on what you’re doing, the interface might change to a more regular grid arrangement – it’s inconsistent, unfocused. Then there’s the painfully obvious retargeting of the watch towards fitness tracking, after going for the overpriced fashion angle failed miserably. Again, we see Apple following the true innovators in fitness tracking by copying their brightly-coloured designs for straps and interface elements.

    Apple has become a awkward behemoth of a corporation that slavishly follows where others lead. They have no real direction to pursue, and I think only a change of management could reinvigorate the company.

    White ceramic with different coloured straps is like wearing white socks with a suit… just sad, so sad.

  • bob

    if you have an iwatch please look at these, thanks

    https://www.shapeways.com/shops/ripandtear?section=apple+cuff+watch+band&s=0

  • lyana

    I recommend a watch band here, it is suitable for apple watch series 2. Different from other leather bands, this band is made of top layer of calf leather. It is the most cost-effective watch band I have bought
    https://uploads.disquscdn.com/images/d65c67d254a7215aeef271d278ac72a26a8ffa5a22eea6e9f83aa683a6c6e4ac.jpg

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