For Rolex, Baselworld 2013 seems to be all about color. Not only has the brand introduced new color variants for both the GMT-Master II and the Daytona, but they have also announced a series of new colorful versions for the Rolex Day-Date range. Spanning six different colors across three different gold cases, these new Rolex Day-Date models reflect the current popularity of wearing a Rolex Day-Date or Rolex Datejust on a leather strap. Each model color has a matching strap that accents the dial color and offers a fun and youthful vibe not always associated with this normally conservative Swiss brand.

Cases can be had in 18 ct yellow, white or Rolex’s Everose gold, each metal has its own range of colored dials. These new Rolex Day-Dates offer the following dial color choices, green or cognac matched with yellow gold, blue or cherry with white gold, and chocolate or rhodium for Averroes models. Aside from these new colors, the 118138/118139 Rolex Day-Date is unchanged from the standard model, still measuring 36mm wide and powered by the calibre 3155 automatic COSC movement with instantaneous day and date displays. We could see these being very popular among women and they definitely offer a recognizable Rolex platform with a splash of bright color and a nicely matched strap. rolex.com