Bremont AC I Watch Review: The Gentleman’s Sport Timepiece

Bremont AC I Watch Review: The Gentleman’s Sport Timepiece

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

The Bremont AC I ("AC" for America's Cup) watch was one of several limited edition timepieces London-based Bremont produced in honor of their now completed sponsorship of the America's Cup boat race series. Popular with wealthy fans (and of course boat owners) the America's Cup is the premiere sailing sport event in the world, and I'm here in Bermuda as this current America's Cup series is about to come to a close.

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

I was with Bremont co-founder Giles English as he excitedly pointed out a row of J-class sailing ships. These long and lean sailing boats became popular in the early 20th century, and the assortment of them here in Bermuda was likely a rare sight. A day later, Giles was equally enthused to watch them competing in a regatta in the deep blue waters off the dramatic Bermuda coast. Those boats – or at least the elegant theme of the J-Class ship – was the stated aesthetic inspiration behind the AC I (AC 1) watch dial. It's elegant and classy, but sporty and built for purpose.

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

Bremont has been getting a lot of life out of its 43mm wide "Trip-Tick" case – that is the basis for most of its timepieces – just as it is in the AC I. The case is comfortable and distinctive to the brand. It also makes use of a middle barrel produced from colored anodized aluminum. Here, that barrel is in black with smooth horizontal lines, which are a stark contrast to something like the knurled texture barrel in orange on something like a Bremont Martin Baker watch. Don't forget that the steel parts of the case are both machined in-house by Bremont, but are also given special heat treatments to make them harder and more scratch resistant than untreated steel.

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

The AC 1 case's mostly steel material is also entirely polished, which adds a more classy and retro element to the watch. Bremont even made the case a bit thinner for certain models like the AC I. The caseback feels a bit flatter or it might just be an optical illusion. A more expansive sapphire crystal display back offers a view of the base ETA mechanical movement, but also the red-color strips which make up the special shock-absorption system meant to protect the movement if the case is dropped or subjected to harsh shock or vibrations.

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

At 100 meters water resistant and without a screw-down crown, the AC I isn't as durable as a more dedicated Bremont dive watch – but it is durable enough. With its comfortable blue rubber strap, I didn't have any problems wearing the AC 1 over a wetsuit while spending time swimming at the beach. I even took the AC 1 a few feet underwater. I can say that legibility was excellent given the high-contrast face. I was told that the gasket system in the crown should be enough to keep the watch dry at the depths people experience during recreational diving.

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

The question I was asking myself while wearing the Bremont AC I is if I had suddenly just discovered a gentlemen's sport watch when I was thinking that I was simply wearing a gentlemen's watch. You see, the simple but attractive lines on the dial of the watch are not what I typically grab for as someone who likes sportier, more aggressive designs. Here, we have a deck clock-style dial with serif font Arabic hour numerals, blue-colored steel hands (properly-sized might I add) and a textured silvery dial with a pattern created from repeating graphics of the 'Auld Mug' trophy cup that is presented to the winner of the America's Cup.

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

Under the Bremont logo on the dial of the AC I (along with other America's Cup models) is the "America's Cup" name. Other than this subtle text (and the dial pattern motif) there is nothing that connects this watch with the America's Cup. Sometimes I worry that event-branded watches will feel stale in the future, no matter how cool they are at the time. How much will someone care about an event from 2017 in 2027 when they stare at their watch? I'm not sure, but you can see why event-tied limited edition watches typically worry me as a collector.

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

With that said, the America's Cup integration here feels a bit different. This watch feels more inspired by the institution of the event versus one particular year or season. Thus, the Bremont America's Cup watches tend to feel more inspired by the sport than a particular execution of the sport – if that makes sense. So, you don't need to have participated in the recently-ended America's Cup series to appreciate this watch. Though it does help if you have some appreciation for the sport in general. So at the least, you've seen other aesthetic visuals that allow you to know where the dial design came from.

Bremont AC I Watch Review: The Gentleman's Sport Timepiece Wrist Time Reviews

A rather spoken rule at Bremont seems to be that no matter what purpose one of their watches has functionally, it needs to be a timeless, elegant, assertive, and classy design. The AC I is most certainly that, even if it risks looking boring to some people. I'll admit that while I always respected the look of the AC I, I was a bit bored by it at first. Bremont didn't do anything wrong with it, but I wasn't sure that there was a market for a thick three-hander that looked like a slightly more masculine version of the IWC Portuguese. There actually is a chronograph version of this in the Bremont AC II.

What do you think?
  • Thumbs up (35)
  • Classy (19)
  • Interesting (18)
  • I want it! (9)
  • I love it! (8)
  • Tea Hound

    A rather spoken rule at Bremont seems to be that no matter what purpose one of their watches has functionally, it needs to be a timeless, elegant, assertive, and classy design.

    I read this sentence. I then looked at the actual watch with its awful ‘floating’ date window whose odd position is made worse by the absence of ‘6’, the ugly typeface used for the hours, the Bremont logo that looks like is was designed by… well… me, the thoroughly generic hands – and it occurred to me that, when viewed from the front, this watch is almost the absence of design. It just exists; it causes no ripples, no stirring of the heart. Nothing.

    So I went back and read that sentence again, and decided there was little point in continuing the article. So no doubt the price is absurd – but I assume it’s on page 2 so I don’t know.

    • IanE

      I guess the tiny eta movement ‘forced’ that awful date window position – better to have gone for no-date – oh, and halve the price at the same time!

  • Ian john horwood

    This watch isn’t more accurate than my seiko spb039j1 and doesn’t look half as good as it either. The bremont is a total waste of money, and oversized. Also a mint used grand seiko gs can be had for the price new of this bremont.

    • Really? Your Seiko SPB039J1 is a certified chronometer? Well great, news to me though.

      • Ian john horwood

        NO it depends on how accurately and carefully the machine-ing of the watches tiny micro parts has been made to very tight tolerances and specifications. Then how very carefully the watch movement has been put together and lubricated properly and adjusted to tight as accurately possibly. A so called chronometer movement can be way off the certified specs for a whole variety of reasons, and generally the watch doesn’t perform to its promised specifications, which is always very dissapointing, when you have shelled out a lot of money on pieces. No prestige brand manufacture is exempt. Experience and dissapointments has taught me this over the long years of buying watches.

  • Muie Voua

    $4.6K? For a 2824? Absurd!! You can have a brand new Zenith Elite UltraThin or an Omega SM300 or PO or a Tudor BlackBay, all with in-house movts.

    This looks like the Archimede Klasic. Same disl, same ETA. Archimede has a better double AR coated christal. Comes in 42, 39 mils and has date off option. For 780 EUro

    Bremont my a$$

  • Pete Pete

    I don’t even know where to begin on this one. makes most shitstarters look like reasonably priced high-end quality pieces in every measurable way.

    but it doesn’t matter. because somehow there just seem to be enough blind, gullible rich people who fall for the bs of bremont to keep them alive even though they obviously gave up on trying to build a good looking quality watch a very long time ago.

  • Marius

    “Bremont AC I Watch Review: The Gentleman’s Sport Timepiece”

    Judging by the writing style, I’m not entirely sure who wrote this advertisement. Was it Giles or Nick English? Let’s see:

    1. “The question I was asking myself while wearing the Bremont AC I is if I had suddenly just discovered a gentlemen’s sport watch when I was thinking that I was simply wearing a gentlemen’s watch.”

    I’m afraid that Brewmonts are neither gentlemen’s watches, nor gentlemen’s sports watches. A real gentleman’s sports watch would be something like a Breguet Type XX, Patek Philippe Nautilus/Aquanaut, AP Royal Oak Ultra-Thin, or Vacheron Overseas. The only “gentleman” wearing a Brewmont would be a geezer who just won the lottery, right guvna?

    2. “A rather spoken rule at Bremont seems to be that no matter what purpose one of their watches has functionally, it needs to be a timeless, elegant, assertive, and classy design. The AC I is most certainly that.”

    What exactly makes the design of Brewmont watches “timeless, elegant, assertive, and classy?” Judging from this description you would think that Brewmont watches are God’s gift to mankind and humanity. As far as I can see, Brewmont watches have a rather normal design; I don’t see anything special about them.

    3. “As stated above, the design sensibility of the dial feels like a combination of IWC and A. Lange & Söhne – both excellent brands to be associated with. Though, the combination of refined elegance and activity is a skill that Bremont has been able to hone on its own.”

    I’m sorry, but I really don’t see any semblance with IWC or Lange. As for the “combination of elegance and activity” this is a very nice way of describing a very boring watch with a derivative design.

    4. “My experience with the brand tells me that they offer quality akin to brands that charge a lot more, so I’ve always felt they are a good value.”

    Are you seriously telling me that a no-name brand charging almost $5,000 for an ETA-powered watch with a boring and simplistic design offers good value? Well, a JLC Master Control Sector with a very good in-house calibers costs about the same, and a Tudor Chronograph using the very capable Breitling B01 caliber is $300 LESS expensive. Not to mention that an Omega Planet Ocean with the co-axial caliber costs about the same. So how exactly is Brewmont offering good value?

    Overall, reading this “article” creates a dichotomy between the pictures and the text. The text strongly suggests that this is a very elegant and refined gentleman’s sports watch worth every dollar. On the other hand, the pictures show a boring watch sporting a tired ETA caliber, and an even more tired design, yours for a rather ridiculous price of $5,000.

    • BNABOD

      But but but it does have a vibration absorbing gel right…..
      which I doubt is a Brewmont thing . The latest Ball Seal Team 6 (don’t ask) seem to have the same thing in it but who is counting

    • Rob Crenshaw

      The case design is distinctive, and rather attractive to my eye. I’d like one of these Bremont watches to add to my collection, but my Val-U-Meter says it’s worth about $1500.

      • Larry Holmack

        That $1500 MSRP is only for Home Shopping Network use…they’ll mark it down by 75% and sell it for $375 and give you 6 easy payments of $67.50. They might even throw in a 8 slot dive case that retails for $74.95 too!!!

        • That’s a bit harsh (pricing) given the cost of the Chronometer grade movement.

          • Larry Holmack

            Mark…you know I am just kidding…right??? LOL

          • Only to a point 🙂 The best humor is based on elements of the truth.

        • egznyc

          As Mark noted, to be fair, they did a nice job of polishing up that movement, too. It’s not your regular looking shoes that you’ve worn to the office: you stopped to get those puppies shined … like the top of the Chrysler Building (to bring in a little Broadway, ’cause why not?).

  • SuperStrapper

    I’ll just get some popcorn ready…

    • Berndt Norten

      Hunker down, the 6??s are going to fly! And land in a field of ….

      • Berndt Norten

        6??sand

        • Radium head

          Not spam

  • Pascal Fabre

    OMG: Bremont bought Ariel’s objectivity. Again. ????
    Anyway, it was fun: the last time I encountered such hype was watching a North Korea News report about missiles. ?

    • Berndt Norten

      You just noticed now?!

      • Raymond Wilkie

        If i was Ariel i would sue for slander.
        I’ve said it before and i will reiterate myself. You try running a blog, see how much of your time is taken up by it. If through hard work a few perks are thrown in ( and am not suggesting for one moment that they are given to sway Ariels opinion ). I in my time was offered many perks, some i took , some i didn’t. If it worked for me great,….and a new TV.

        • Berndt Norten

          Raymond,

          Consult a dictionary for a definition of ‘slander.’ It implies foreknowledge of deception, malice, etc. I simply asked a question: who paid for the trip to Bermuda?

          • Raymond Wilkie

            It’s the way you say it, like you’re implying something.

          • Berndt Norten

            That doesn’t rise to the level of ‘slander’. It’s still legal to ask a question

          • egznyc

            At least in most democracies.

          • Berndt Norten

            Now there you go again, paraphrasing Eric Clapton

          • egznyc

            I think the law is a little more plaintiff-friendly in the U.K. ;-). There’s even a term, “libel tourism,” because it’s easier to win a defamation suit there than in the US.

  • “The funny thing is that it is difficult to make a new elegant sport watch, as they often need to mature into existence.”

    And by ‘mature’ Bremont means ‘throw a $5,000 price tag on it and repeatedly attempt to convince everyone that it’s worth it.’

    Which is sort of the opposite of mature. It’s more of a tantrum.

    • Pascal Fabre

      Actually, after this review, I am now convinced.
      I will try to sell one of my Rolexes and hope to raise enough money to buy a Bremont.
      That makes sense. Right? ?
      Some of us can only dream about being a Bremont owner… ?

      • Berndt Norten

        We can dream about it
        If we can’t have it tonight

        • Radium head

          I apologize to you all, for that last out burst that was brutal and harsh I got to filter the pain better.. again I apologize

  • Berndt Norten

    If Brewmore paid for the trip to Bermuda…

  • Han Cnx

    LOL, all of this is just fine. Until the very last line, where the price tag turns it all into comedy. I kind of knew it was coming, reading the article, but it didn’t reduce the eye-roll at the end.

    Can we have an article response button for “Nice watch — brand management living in lala-cuckoo-land” ?

  • BrJean

    The dial is fine, I like the pattern and agree with decision to completely omit 6 marker instead of cutting it by date window. Speaking of caseback, there is too much perlage for my taste.

  • Yan Fin

    “The AC I isn’t a cheap watch” ….,but sure looks like one.

  • Radium head

    George we found eight cases of old beat-up in eta’s what should we do with them I don’t know Antoine he has a whole bunch of big old ugly cases let’s put some lipstick on them pigs stuff that ETA in there squirt some guop in stop the movement from rattling around make the dial out of some old long johns we can sell it as a limited edition. Crap we don’t have any straps that’s okay my buddy in China he’s got a bunch of this rubber stuff it’s really plastic we can put that on…….. Hey when we do our ad let’s compare it to a really cheap watch and a super expensive watched will put the price in the middle and will make nothing but mone

    damn fine written article their Ariel I hope you’ve already cashed the check cuz this thing is a wrist turd and a big old box six
    ??6??

  • Omegaboy

    Absolutely love the case, just not $4700 worth.

  • Framlucasse

    The watch would be nice at half price, but at this cost, there are dozens of better choices.

    • Pete Pete

      that’s rather generous. I’d say you have to cut off one zero to price it appropriately.

  • John Stevens

    I understand that”water resistant” in watches has little meaning when its 3 ATM or 5 ATM but why say it’s 10 ATM when its only ok for recreational swimming a couple of feet under the surface ? The watch is attractive but the dial looks like kitchen roll and it’s overpriced for what you get.

    • 10 ATM = 100 Meters = 330 Feet. That’s static pressure of course, not allowing for movement underwater. But that’s still plenty of water resistance for swimming and snorkeling and even recreational diving down to to 150 feet.

      • John Stevens

        That’s my point, in other words you can dive much lower than the article suggests.

        • Give me a link to one with the balance wheel showing (and stopped) and I’ll let you know.

  • Radium head

    Can we report this watch to spam

  • Ranchracer

    I actually like the watch, but the price is more than double what I’d be willing to pay. Also, what is a “base grade COSC 2824-2” movement? My understanding was that ETA made “standard”, “elaborated”, “top”, and “COSC” grades in the 2824. How can you have a “base COSC” since the “standard” grade is only tested in 2 positions? Maybe Bremont buys the “standard” grade and then re-tests and re-works them to meet COSC? Hoping someone with more knowledge of ETA grades can explain Ariel’s terminology here in more detail. To me it doesn’t make sense.

    Finally, I thing Bremont needs to reevaluate their case hardening process. The bezel on this thing is pretty trashed, especially between the 8 and 9.

    • eRZé

      The article says “base Swiss ETA automatic movement”, i.e. a movement Bremont use as the “base” for their own movement which they label with their own number. And in addition it is COSC grade.
      I believe it’s rather a 2836 than a 2824, that is what be36-ae suggests to me.

    • Bremont appears to be starting with either a Top or Chronometer grade ETA 2824 or 2836 and not a Standard or Elabore grade movement. I say this based on the shape of the arms of the balance wheel which differ between the lower 2 and upper 2 grades (the higher grade movements use Glucydur balance wheels). My guess is that they just bought the already COSC certified Chronomemeter grade movements. Then they added non-standard perlage, etc. And the Chronometer grade costs way more than the Standard grade movement. However this alone does not justify the price of this watch. Cheers.

      • JosephWelke

        Could you do me a favor please? Look at a TAG Heuer Calibre 5 and determine if that is Elaboré or Top. I’ve always wondered, thanks!

        • Give me a link to a photo of one with the balance wheel showing (and stopped) and I’ll let you know.

          • JosephWelke
          • The one in the linked photo is a Standard grade ETA 2824 with a custom rotor.

          • TrevorXM

            Wrong here. As is usually the case with large watch manufacturers who fit ETA (or Sellita) the Calibre 5 is ordered from ETA to a custom spec. Oris does this. Glycine does this. Squale does this. Fortis does this. Every maker who does volume buys from ETA can spec their movements however they like.

            You can’t look at the finish or even the balance wheel and determine a grade unless it is an out of the box replacement movement or you have one from a microbrand. I know this because I took a good look into this subject with various ETA watches I have owned and compared them to the various grades. Using this TAG Heuer Calibre 5 as an example, I know it is not really a “standard grade” simply because we can look at the shock protection on the visible jewel. It is an Incabloc spring. The standard grade has an Etachock spring. Look at the spring around the jewel in the photo, then compare it to the Etachock on the standard grade in this one:
            https://uploads.disquscdn.com/images/dfabdf138f8475b0eb0b2f162b174558fb235f6b26c164393f734ea11f655015.jpg

          • No argument that some brands upgrade or order some better components. But the original question was whether the pictured movement was an elabore or top grade movement. And that’s not what TAG started with. Cheers.

      • Ranchracer

        Thank you sir! That helps a bunch. Ariel needs to tighten up his wording a bit.

        • Well, to be fair, unless you are familiar with the spokes on the balance wheels of ETA movements (pretty esoteric really), this could have gone either way. Some brands do buy lower grade movements and then upgrade components. And some do submit re-worked movements to COSC for chronometer certification. Cheers.

  • Marius

    I see a lot of vile, vicious, and nasty comments. As a result, I would like to set the record straight, as it were.

    The policy of ABTW is to write exclusively about watches that the reviewers personally like and appreciate. Consequently, the ever so slightly friendly and laudative tone of this article is explained by the fact that the author obviously likes this timepiece.

    A commenter whose name I won’t mention (Pascal Fabre) mentioned that Brewmont bought Ariel’s objectivity. That’s absolutely preposterous and absurd. Granted, a few years ago, the international businessman, media mogul, and modern Renaissance man Lord Alexander Chayton Grosvenor III tried to acquire ABTW through a hostile takeover. Yet, his attempt failed, and ABTW is to this day an independent and unbiased blog.

    Another individual whose name I won’t mention (Berndt Norten) mentioned a trip to Bermuda paid by Brewmont. Again, this is absolutely false. Indeed, Ariel Adams and the English twins were in Bermuda at the same time. Nevertheless, the English twins lodged at the superb five-star hotel Rosewood Tucker`s Point, whereas Ariel Adams stayed at the Greenbank Guest House, a rather vile auberge for destitute tourists.

    Lastly, it’s worth pointing out that the name of this watch, i.e. AC I comes from Brewmont`s favourite saint, namely Archibald Chesterfield aka Archie Luxury.

    • TrevorXM

      Finally the voice of reason. I glanced at the comments and was shocked to see people claiming Ariel Adams had been bought and sold and that ABTW only writes biased watch reviews. Now I have some perspective. I also didn’t know the origins of the AC moniker! It all ads up.

    • Radium head

      Marius we all know Ariel is not bought and sold like your ladyboy friends. Unfortunately on a free site there is some ugly banter which must be taken with a grain of salt. And as you rightly pointed out we must police ourselves I myself have retracted statements and spam to myself. Even Trevor here has pointed out some ugly truths.
      eg: I’m on drugs
      Yes Trevor I am a druggie.,….. It keeps the hazelnut in my head from growing into a walnut and killing me. So it’s ugly and has to be taken with a grain of salt and just live with it

    • Radium head

      Oh and Marius your intimate knowledge of Ariel’s Affairs are a little creepy LOL

    • Pete Pete

      well said. bremont and christopher ward are just everybody’s favorite brands. there’s no way around that fact. it’s just preposterous to suspect that anything but pure and genuine love by the authors for those brands are the reason for the frequent and positive articles.

  • TrevorXM

    Glad to see Brewmont standing strong on the prices of their watches! Obviously there is an “urban rube” market out there and they are aiming right at it.

    • Ross Diljohn

      The fewer the rubes out there the harder you have to squeeze them. That’s the mid range watch market these days.

  • Beefalope

    It’s … fine.

    I just don’t see a $5k watch here. I’ve always liked Bremont designs quite a bit, but their marketing and pricing are just a major turnoff. Buying any Bremont new is for suckers. At times there are decent values on the secondary market.

  • Berndt Norten

    Strange Brewmont

    Strange brand, kill what’s inside of your integrity

    She’s a witch of a bogus brand in royal blue
    in her own wild world she’s been fleecing you
    yes you
    now what you gonna do?

    strange brand–kill the truth, yes it’s true

    With her fake back story and her bogus claims
    ’bout in-house movements and aeroplanes
    it’s true
    now what we gonna do?

    strange brand, just can’t seem to shake you-oooh

    • Radium head

      You wicked troll you
      LOL

      • Berndt Norten

        ABTW’s on fire and no one can save it but you
        it’s strange what desire for luxury goods will make foolish trolls do
        I’d never dreamed I’d e-converse with someone like you
        and I’d never dreamed I might lose someone like you

        what a wicked game you play…

        • SuperStrapper

          I’ll never not have that classic issak on my list. Never.

  • Radium head

    G uuduhd the

  • Raymond Wilkie

    Wow, you guys really hate this brand and to some extent i can see why.
    Why the terrible back lash about the pricing. These guys have got planes to pay for.
    As it happens i am not a fan of this ” diving ” watch. and it’s rather plasticy dial but i do like the hands and the work done on the exposed movement.
    What gets my goat # 1 ….You are given a watch for us to critique, why would you show me some scrappy bezel like it’s been banged against a rock. seems a little fragile and the rubber ring around the bezel looks like a dust trap
    What gets my goat # 2 …Straps that are too small for the watch.
    What gets my goat # 3 …Unnecessary clutter. The date window is rubbish, getting rid of it, having continuous numbers round the face would have looked much better (IMO)
    What gets my goat # 4 … Right down to the last hole on the braclet. That is ON their super tight.

    • Radium head

      Nah that’s not the brand it’s just thing growing in my head sometimes the truth truly sucks but at least you can still put up a good fight

      • Raymond Wilkie

        Well, am sorry for you and wish you well.

        • Radium head

          Don’t be sorry for me I’m not I’ve had a great life go hug someone you love and let them know you love them

        • Radium head

          Raymond I’d like to apologize to you for what happened yesterday. This is not the Forum something like that should have been written on. I will try not to post the running banter for various reasons, again I apologize to you & Berndt

          • Raymond Wilkie

            Were’re good Berndt.

          • Berndt Norten

            Love means never having to say you’re sorry. That’s for you, too, Raymond.

    • Spangles

      How can you say that when Ariel makes it clear that “A rather spoken rule at Bremont seems to be that no matter what purpose one of their watches has functionally, it needs to be a timeless, elegant, assertive, and classy design.”????

      • Raymond Wilkie

        That’s what’s called an opinion.

    • Chaz

      I feel sorry for your goat…

  • Spangles

    I think I had toilet paper with the same design as the dial.

  • Ross Diljohn

    I can’t jump on the Bremont bandwagon. As for the Americas cup, omega did it better with the seamaster. Not by much but at least it had a better depth rating. Also I hate that strap.

  • MeaCulpa

    Aaah, yes my little jurists in the making; now we shall discuss the case of “Review v. Shark & Jump”, a decisive victory for the gentlemen of Shark & Jump.

  • Seconds hand never moved…

    • Raymond Wilkie

      I don’t think it necessary to have it wound to take a picture.

      • Actually best if you don’t. If you pull the crown out (on watches that hack, like this 2824 does), you then have to photoshop the crown down or leave it sticking out in space. So yes, a non-running movement is best for photos.

        • Raymond Wilkie

          Thank you for that conformation. 🙂

          • And what’s irritating when you try to shoot a non-running movement that is an automatic is that by handling the watch the rotor moves and the next thing ya know, that damned balance wheel is off to the races.

          • Oh ya.

          • Chaz

            And thank for the reformation

          • Berndt Norten

            The Inquisition, ra-ra-ra
            The Inquisition, ha-ha-ha…

    • Marius

      The English brothers forgot to change the battery.

  • Yawn.

  • Raymond Wilkie

    I think it best we move on………….

  • eRZé

    I’ll admit that I’ve always liked this case design, especially the side view. However, as many of you have noted, the price just cannot be justified. One can buy various models by Mido with this exact same grade movement at around €1,000.

  • Phoenikz

    43mm for this design: Oh dear Messr’s English. Should have been circa 39mm (commercially), or for my ‘personal’ taste in the current 37mm.

    • What watches would you recommend in the 37-39mm category?

    • NC

      Then the date window would have been in the right place, can’t have that. Also no need for those spacers to hold the movement in place, good Lord.

  • BNABOD

    whoa are they getting pounded or what……….
    From the dial that is intended to replicate the cup but looks like quilted paper, to the date window that somehow migrated up north for warmer weather, to the price which is shockingly ridiculous, this is just plain absurd. must be a watch used only post sailing, after party watch because w 30m water resistance it won’t go far in the water. Also somehow the plane propeller on the crown of an America’s cup watch seems, what is the word…………yes, idiotic ……but heck who is counting.

  • Jay Remi

    This is a sponsored article.

    And it shows.

  • Phacepalm

    Here’s the funny thing. Everybody complains about the overpricing of the swiss watch industry, but, in my mind, this takes the cake. A design that easily passes as a cheap chinese knockoff with a dial that looks like toilet paper, and a stock ETA movement to boot, for only $4,700. The end of the world is near, I’m telling ya.

  • Tea Hound

    The question I was asking myself while wearing the Bremont AC I is if I had suddenly just discovered a gentlemen’s sport watch when I was thinking that I was simply wearing a gentlemen’s watch.

    Has anyone else managed to extract any meaning from this sentence? I recognise the use of English words, but that’s about it, and I’m a native English speaker.

    • IG

      Ariel has been shocked by the realisation that he’s wearing a SPORT watch.

      • Tea Hound

        Well, colour me baffled.

  • IG

    The dial looks like it’s from a paper towel.

    • Mark1884

      You are kind….. toilet paper is more appropriate for this watch company

  • Rob D

    Definitely a miss in my book, there’s so many things not right about it for the price. Some of the recent christopher ward releases make this just look stupid. Yes they sponsored the americas cup, well done, but if you’ve got to recoup your sponsorship costs by selling over priced time only watches you probably need to have Rolex above your door.

    • Mark1884

      CW eats the lunch of the crooks at Bremont.

      • AW

        Damn, when put like that I can have TWO SH21 based watches for a price of this one, and will still have some dough left for a beater quartz or some straps…

  • Mark1884

    Reap the whorl wind Bremont!!!!

  • Bremont has done some really nifty limited editions. The P-51 Mustang for example. But so many others (like this one) are just dial substitutions. And they are not very remarkable.

  • paysdoufs

    OK dial, nicely decorated movement, but the case is IMHO ruined by this cheap-looking black anodized insert. So no need to dwell on the price anyway.

  • AW

    Ariel, the reviewed watch matches the price of an IWC Ingenieur and Mark series! But with IWC you can always say additional money go to advertisement and building global brand recognition (and so the CEO can rub shoulders with the likes of Lewis Hamilton or Adriana Lima) and for those racing on ice in AMG trips bloggers get to attend. Bremont sure uses some blogger schmoozing, but driving two old cars through US is bound to be cheaper! Even if the cars are old AND British.

  • Pete L

    Meh. Apart from the super absorbent dial nothing special and very expensive.

  • Chemistman

    Yea I’ll take the longine over this boring piece every time. I mean who even buys bremont these days

  • PR

    I’ve tried this watch many times and kind of liked it in person, didn’t pick it up because of the price

  • Ulysses31

    Hit the snooze button and roll over, nothing of note to see here.