May 12, 2023
While there is a plethora of instantly recognizable watch designs that help to define the genre, the same can be said for clocks as well. There are clocks that become so famous and beloved, they help to define the place they reside in – take, for example, Big Ben in London, the Seiko tower clock in Ginza, Tokyo, the Mondaine clocks that dot Swiss railway stations, or the centuries-old Orloj in Prague. However, few clocks are seen by more tourists per year than the ones on Main Street, USA. For the past several years, Citizen has provided a series of ornate, 19th century-style standing clocks for the Main Street, USA segments of Disney theme parks around the world (although the clock design has been a part of the Disney parks landscape since 1955), and these deep green clocks with their golden filigree work have become an inimitable part of the Disney parks experience (even if they may not be as flashy as, say, Pirates of the Caribbean). However, these clock designs rarely if ever venture beyond the walls of these parks – until now. As part of Citizen’s ongoing celebration of the 100th anniversary of the Walt Disney Company, the brand will officially install a Main Street, USA-style clock for one of the first times outside of a Disney park in Walt Disney’s hometown of Marceline, Missouri.
For those that may be unaware, Walt Disney’s small-town upbringing in Marceline, Missouri in the early 20th century was a massive influence on his creative work, and when the original Disneyland park was built in 1955, Disney himself envisioned the Main Street, USA segment as an idealized interpretation of downtown Marceline. Since 1955, additional Main Street, USA-style segments (sometimes slightly tweaked to appeal to local sensibilities) have appeared at Walt Disney World, Tokyo Disneyland, Disneyland Paris, Hong Kong Disneyland, and Shanghai Disneyland Park, each with their own Citizen standing clocks. On June 3, 2023, however, Citizen will unveil a Main Street, USA-style clock at the non-profit Walt Disney Hometown Museum in Marceline, bringing this beloved standing clock design outside the gates of the parks for one of the very first times ever. As part of the unveiling ceremony, Citizen will host a public street fair and a ticketed night event at the Walt Disney Family Farm, featuring a Disney parks-inspired fireworks display and several as yet unnamed special guests.
Although it may not be the most bombastic piece of Disney parks iconography, the Citizen Main Street, USA clock is one with perhaps the greatest reach, greeting every guest near the entrance of Disney parks around the globe for decades. Citizen’s initiative to bring this distinctive design to the public outside of the parks for one of the first times ever is both a milestone for this classic clock style and a uniquely meaningful tribute to the 100th anniversary of the Walt Disney Company. For more details on the clock and the June 3 unveiling event, please visit Citizen’s website. Please visit the following links to purchase event tickets, or to donate to the Walt Disney Hometown Museum.