December 13, 2019
American brand Farr + Swit has a simple goal: to encourage a modern audience to consider not just how they check the time, but, more importantly, how they spend their time. In an age in which constant connectivity is becoming the norm, Farr + Swit aims to build products that remind their customers to remain present in the here and now, to ignore the beeping notifications of an increasingly digital world, and to reconnect with themselves through nature. As such, Elmhurst local Adam Hodge teamed up with Andrew Paetzold and Zach Switalski to launch Farr + Swit. The trio’s flagship model thus far is the Seaplane Automatic, launched in May 2019.
The Farr + Swit Seaplane Automatic watch is a born adventurer. Conceived as a daily beater, the materials, the fit, and the function were all chosen to reflect the go-anywhere, do-anything attitude the brand hopes to promote. Hodge has himself tested the Seaplane Automatic in some pretty challenging environments, wearing it frequently while hiking, skiing, and (on the odd occasion) swimming with sharks.
As well as providing customers with a reliable companion on their daily adventures, the Farr + Swit team aim to produce a product that will last for decades, once again shirking the transience of contemporary culture and investing in something appealingly anachronistic.
This idea of a well-made, well-used item being of emotional importance came about when his grandfather (whose name — Nelson Farrand — inspired the name of the company) passed down his watch to him — an object he still cherishes. “There’s something to be said for items that aren’t easily replaceable,” says Hodge. “I wouldn’t pass down my iPhone to my children, but I’ll certainly pass down a well-made watch.”
Every element of the Farr + Swit Seaplane Automatic has been tailored to perform in the wild. The high-contrast, highly legible dial in black and white is decorated with a mixture of Arabic numerals and stick markers, all of which are treated with high-grade Swiss Super-LumiNova to ensure optimal readability in the dark. The dial indices and markings beneath the sapphire bezel glow a bright blue in low light conditions thanks to the BGW9 Grade A EF luminant.
To hammer home the American spirit of this release, Farr + Swit decided to have the silicone straps that are included in the package made by Barton Watch Bands in Austin, Texas. The leather straps are similarly American and come from just down the road in Batavia, Illinois. These straps use the world-famous leather of Chicago’s Horween tannery with stunning results. And to top it off, the boxes in which the Farr + Swit Seaplane Automatic watches ship were made all the way down in Florida (bringing a little extra Southeastern sunshine to the Midwest in time for the winter months).
Ensuring that the brand’s inaugural timepiece lived up to the expectations of all three founders was essential. In order to guarantee top quality timekeeping performance, the team decided the movement had to be Swiss. By enlisting the Sellita SW200-1 to power the brand’s debut reference, Farr + Swit is ensuring excellent performance and the longevity of the timepiece (which will be easy to service thanks to the popularity of the caliber chosen).
And to ensure that every Farr + Swit Seaplane Automatic meets the high quality standards the brand has established, each and every piece is assembled by hand in the Midwest. The uncoated stainless steel version of the Seaplane Automatic retails for $629, while the black DLC-coated model costs $649. All models come with a one-year international warranty as standard, but this increases to two years once the watch has been officially registered with the brand. To learn more about the brand, please visit farrandswit.com.
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