January 31, 2010
by Ariel Adams
I have been fascinated with this Breguet watch model since I wrote an article on Luxist a while ago about how it was seen on the wrist of Russian president Dmitri Medvedev. By the way, the above image is from Antiquroum via this webpage here. You can blame Breuget for not having enough images of their watches floating around the internet. So you probably know that Breuget is the king of “old school” watch brands. The love of Swatch Group kingpin (Chairman) Nicolas Hayek, and founder way back when by the father of modern watch making. Abraham Louis Breguet himself. The brand keeps mulling forth with classic watch creations that refuse to modernize – and that is a good thing.
What is good is that Breuget watch prices aren’t nuts. Sure you can get a $200,000 Breguet, but you can also get one for under $10,000. Clearly not cheap, but with enough savings many people can get one. This Ref. 3137 watch for example retailed for about $30,000 I believe, but is available for closer to $15,000 these days. It was released in the late 1990s or early 2000s. The watch pretty much sums up Breguet style. A guilloche machine engraved dial, blued pomme hands, Roman numerals, and an 18k yellow gold case. Here quite medium to small sized at just over 36mm wide. Information dials are layout in a watch that is visually balanced, but not symmetrical. Inside of this watch, the in-house made Breguet caliber 502DRT automatic movement provides the time, power reserve indicator (about 50 hours), moon phase, and date. All the things a budding young politician needs. In fact, around the world Breguet watches are a top choice among politicians. Except here in the US where it is faux-paux for a politician to wear a nice watch unless it is from Macy’s. Maybe it is just my interest in nice watches, but I want the men and women who (quasi-competently) run this country to have the wherewithall to have decent timepieces. If the best you can muster up with is a Timex, how “individual” a thinker are you really going to be? I best the Supreme Court justices have some cool watches though. Or maybe they have your basic Rolex under their gowns. At least after being in office Bill Clinton shed his politically inspired Timex loyalty for his true passion that includes very high-end timepieces.
So if you are in or are interesting in politicals and want to stay with tradition, find yourself a nice Breguet like this Moon Phase Power Reserve model. Don’t worry if you can’t afford it right now, that is what campaign contributions are for. Check out this Breguet Ref 3137 watch on James List here for about $14,500.