Giuliano Mazzuoli Cemento Watch

Giuliano Mazzuoli Cemento Watch

Giuliano Mazzuoli Cemento Watch Watch Releases

When it comes to watches, and particularly the new releases that hit around this time of year, we like to keep an eye out for the different, or otherwise unusual announcements. While this sometimes takes the form of designs or complications, it can also be something as simple as a material used. As a case in point, we have the recently announced Giuliano Mazzuoli Cemento watch.

Now, as you might surmise from its name, the Giuliano Mazzuoli Cemento is indeed made using cement. No, they have not tried working it in as some weird ceramic replacement in the movement. Rather, Giuliano Mazzuoli took their Carrara watch, which features the use of marble for the case, and went with a specially treated and polished cement in its place.

Giuliano Mazzuoli Cemento Watch Watch Releases

Now, as far as materials go, cement might seem pretty dull. For me, it's had one of those weird sort of mind spaces. It's omni-present in our lives, yet we don't give it a second thought. Until we think of things like the fact that people are building actual boats (that float) out of the stuff as engineering exercises, or that there have been some very high-end, practical, and attractive uses of cement in the home space. So, for all its workaday, everyman sort of trappings, cement can indeed ascend to some interesting heights.

On the Giuliano Mazzuoli Cemento, of course, it is in the form of the case. Looking at the photos, it does certainly have the appearance of something rock-like, albeit in a shade and visual texture we do not regularly see out in nature. No, this has the look of something from the urban jungle, elevated by the polishing and finishing. The one of a couple things I am the most curious about is what the feel of the case is like when in-hand. Does it stay cold, or does it warm up as you wear it? How smooth is it? These are just the sort of random musings that run through ones head, I suppose.

Giuliano Mazzuoli Cemento Watch Watch Releases

The other item that I am curious about with the Giuliano Mazzuoli Cemento is its durability. Now, cement itself, as a material, is pretty tough. Put as it is into this 45mm-wide case, I just really hope that a sharp bang (as one's wrist does at times) against the case wouldn't see the watch fall to pieces. I would presume there is some sort of steel liner or movement holder in place, but still, it does give me some pause.

Regardless, that is neither here nor there, as I am only speculating. In all likelihood, the case of the Giuliano Mazzuoli Cemento would not succumb to that sort of demolition. Especially as, well, this is not the type of watch you'd have on while you were, say, busting up cement in the back yard. No, this seems more at home while you prep a meal at your polished cement counters in the kitchen. At least, that's where my mind goes. Is the world ready for a cement watch? I am going to say yes, as there have been others that preceded it (as seen here, here, and here, for example).

Giuliano Mazzuoli Cemento Watch Watch Releases

If nothing else, it does certainly open up the conversation beyond discussions of steel versus precious metals, and potentially offers other unique shapes (and stuff mixed in for looks) with the material. At least from a distance, as I am unlikely to run across one in the wild, the Giuliano Mazzuoli Cemento is something I find myself intrigued by. If nothing else, it beats the pants off of introducing a "new" watch that is nothing more than a new shade of gold. Price for the Giuliano Mazzuoli Cemento watch is $4,900.

Tech Specs from Giuliano Mazzouli

  • Case: 45mm diameter; 13.5mm height
  • Cylindrical case made in Italy of cement
  • Movement: Swiss Made; self-winding automatic movement; ETA 2824/2 movement with Incabloc anti-shock system; 25 jewel movement at 28,800 beats per hour, and a 40 hour power reserve
  • Dial: Ceramic dial in black matte with raised three-dimensional metallic rectangular cuboid minute indexes and “cemento” logo
  • Crown: Screw-in crown positioned at 3 o’clock with black “o” ring
  • Functions: hours, minutes, and seconds
  • Crystal: Convex sapphire crystal; anti-reflective
  • Strap: Strap made of calf-skin leather in Tuscany
  • Buckle: Deployant steel buckle with logo
  • Water Resistance: 5 atmospheres (50 meters)
What do you think?
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  • iamcalledryan

    Some watch concepts are way too abstract; this one, however, is very concrete.

  • Raymond Wilkie

    Just because something hasn’t been done, means it needs to be done. This is super boring and awfully dull to look at.

  • A_watches

    that is one ugly object. is it based on a rodent’s urinal?

  • DanW94

    He had mixed feelings over which case material to use, so he poured over a few ideas before settling on this one……

  • I_G

    Can be popular among the Mafiosi. Instead of cement shoes they can put cement watches on their less-liked “customers”.

  • error406

    I’d love to be positive about this, because I find 99% of mainstream watches either boringly conservative, tediously derivative or hideously gaudy, but this fails to go beyond the basic concept of “it’s a watch, but with cement”. Meh.

  • word-merchant

    Looks like there’s mortar this watch than meets the eye.

    • wallydog2

      Whatzamortaryou? Whatzamortar me? Yeah, whatzamortar you?
      (I’ve seen too many DeNiro films.)

  • MEddie90

    My boss is looking to retire quite soon after a long career as a civil/structural engineer, I may buy him this as a fitting cemento.

    • DanW94

      Lol…..Remember though, there’s no negotiating the price, it’s set in stone.

    • Chaz

      Good for bonding a strong relationship, as you don’t want to be between a rock and a hard place.

    • iamcalledryan

      If he chips the case it’s his own ass-fault

      • bc_from_aus

        That is genius!

    • wallydog2

      Buy two…so that he sleeps with the fishes?

  • The next review had better not be about a brick on a strap. Also I am pretty sure “cemento” is Swedish for “overcooked fish”

  • Ulysses31

    When I first saw this I shat bricks. You’ll get some stoney looks if anyone sees you wearing this. It’s a rather drab affair.

    • wallydog2

      Did they hurt? The bricks, I mean.

  • Cemento sounds like the name of a minor X-Man character whose superpower is procuring construction supplies. Read issue #42, Cemento vs. his arch-nemesis, Zoning Board!

  • Raymond Wilkie

    Loving the puns 🙂

    • Raymond Wilkie

      Excuse the emoticon.

  • IanE

    Let’s hope they keep building on the success of earlier models.

  • JimBob

    So, we’re done with wood already?

  • wallydog2

    And the distinction between cement and concrete is…who cares?
    Put a handle on this watch and it’ll look like a curling rock. (Curling is a game Canadian retirees play instead of euchre or bocce ball or horse shoes or darts.)

    • MEddie90

      Yeah i was tempted to make that comment on the cement vs concrete but at the end of it to 99 percent of people they are interchangeable so seems a little futile.

      On a side not I would really love to know what mix they decided to use, I’d imaging they’d need some waterproofing admixtures and a low water-cement ratio.

      • spiceballs

        plus fibre reinforcement to restrict “chipping”?

        • MEddie90

          I imagine for a smaller scale, high cost product like this you could actually go to the effort of aligning the fibers to achieve a mesh as opposed to the normal higgildy piggildy arrangement. Now that would be an interesting way of stopping chips and controlling any cracks + adding some semblance of tensile strength.

          After spending the best part of a year studying orientation effects of steel fiber reinforcement for my dissertation its certainly an area of interest.

          • spiceballs

            Having worked as an engineer for 40+ years and heavily involved in concrete fibre reinforcement (which doesn’t have to be steel) much of that time I would have considered such a “must-have”, but then this is a simple watchmaker whose focus is elsewhere.

  • SuperStrapper

    Cements = crapo

  • awildermode

    Fred Flintstones’ watch?

  • bcarbs

    It looks like one of those green cement rings people used to put around sprinkler heads in the lawn… Wait, but it has an ETA 2824? Oh, OK, then yeah, it’s worth at least $5K.

  • Omegaboy

    For a bit more money you can get it in Corian.

    • Omegaboy

      Next they’ll soak brown paper shopping bag pieces in super glue, compress it under a kajillion psis, and make watches priced at $15k. Wait a sec, hasn’t Hublot already done that? Wonder what compressed horse manure looks like?


    But it is only 13.5mm thick……

  • Roman

    It would be more intriguing if it was a wall clock. A piece of cement on a hand… I don’t get it.

  • dennis

    I don’t mean to be too ” hard ” on this watch, butt ugly.

  • cg

    Like his steel cases far better. They stay true to the original manometro style.

  • spiceballs

    Thx guys, all the punny comments made my day – my eyes were cemented to my screen.