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Having grown up near Toronto and now residing in Vancouver, I was thrilled to hear that Jaeger-LeCoultre would be gracing both of these fine Canadian cities with their own boutiques. These boutiques are Jaeger-LeCoultre’s first in Canada and, for watch fans that frequent either city, the addition is nothing short of exciting, as boutiques generally offer a wider selection and better access to special models than an authorized dealer might be able to provide.
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While Vancouver, Toronto, and Montreal have access to Jaeger-LeCoultre via authorized dealers, these new brand boutiques boast key locations that should connect well with each city. As Toronto is a mall-heavy city (for you foreigners, it’s a rather large and sprawling city), the Toronto Jaeger-LeCoultre boutique is located in the Yorkdale shopping center alongside many other watch retailers.
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For Vancouver, the boutique is situated downtown in the shopping area of the the Burrard corridor, nestled among boutiques from Tiffany & Co, Montblanc, and Omega. Tucked away on Alberni street, Vancouver’s newly-opened Jaeger-LeCoultre boutique seems private, quiet, and unassuming. The inviting decor is decidedly JLC, and the watches on hand are even better.
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With ample lighting, room for Jaeger-LeCoultre’s impressive family of watches and even a couple spots to sit and take in a truly special piece (perhaps, a Master Grande Tradition Tourbillon Cylindrique à Quantième Perpétuel?), the boutique is basically exactly what you’d expect from Jaeger-LeCoultre and it beckons passersby to come in and see what’s on offer. While I tooled about taking photos and adding fingerprints to some lovely watches, the Jaeger-LeCoultre boutique had a couple of visitors that ranged from hardcore JLC enthusiasts to casual street traffic simply inquiring as to what the boutique sold.
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If you’re kicking around downtown Vancouver and want the full JLC brand experience, swing by Alberni and check out the Jaeger-LeCoultre boutique to see for yourself. Then, when you’re done, zip across the street to Thierry and sample their excellent french pastries and chocolates – it’s the ideal way to come down from a watch high or celebrate a new addition to the collection. jaeger-lecoultre.com