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Mr. Porter Sets Standards For Watch Sales As The Online Men’s Department Store Adds More Brands

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

When London-based Mr. Porter’s Toby Bateman first traveled to Baselworld several years ago, the watch brands he was excited to showcase on the growing internet department store didn’t seem to mirror his enthusiasm. Today just a few years later in 2017, Mr. Porter (the men’s “brother” company of Net-A-Porter) is an authorized dealer of 16 fine watch brands, with more being added soon.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

Bateman, like myself, shared anecdotes about how the conservative watch industry initially reacted to the notion of “online sales” with distrust and skepticism. Common sentiments from many of the world’s finest watchmakers included remarks such as “people don’t buy expensive watches online,” “luxury watch consumers are really mainly interested in the high-end, in-store boutique experience,” or more direct feelings such as “we aren’t an internet brand.” While misunderstandings about the full power of online sales for luxury goods persist, the traditional watch industry has come a very long way in their adoption of internet sales. Today I am confident that with innovative retail minds such as Mr. Porter, the watch industry has all the support it needs for a very effective transition to doing business equally in the material and digital world.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

Richemont Headquarters, Geneva, Switzerland

Mr. Porter developed as a spin-off from Net-A-Porter in 2011, which itself was founded in 2000. Parent company of many fine watchmakers, the Richemont Group, actually owned Net-A-Porter and Mr. Porter for a few years. Interestingly enough, during its time fully owning the “Porter brands,” Richemont did not use it as an online sales destination for its brands.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

Ressence Type 1 MRP watch for Mr. Porter

In 2015 Net-A-Porter and Mr. Porter were partially sold by Richemont to Italian fashion retailer Yoox, who has a 50% ownership and 75% decision making authority in the two Porter-brand online department stores. Mr. Porter is a quickly growing company, and watches are among its fastest growing segments. Mr. Porter began in response to the need by otherwise style-conscious men to have a more curated and consultative shopping environment. This is in contrast to the more open-ended and varied shopping and browsing experience that is typically preferred by female shoppers.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

One of the more innovative elements of Mr. Porter is an editorial-style journal on the website, whose mission is to put the various products Mr. Porter sells in real life context situations. Mr. Porter likes to claim that they “don’t use models” in their photo shoots, but rather “real men.” Real as in authentic business leaders and celebrities, who are showcased in their natural lifestyle settings, wearing items you can buy on Mr. Porter. The concept, mixed with Mr. Porter’s famed attention to detail in their customer service experience has helped Mr. Porter earn surprising loyalty with their clients.

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Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

As one would expect from any high-end online shopping experience, Mr. Porter is not only an authorized dealer of the watches it carries, but also fully services warranty needs and accepts returns. Shipping is guaranteed to be secure, and if you are in cities such as London or New York, Mr. Porter will arrange for same day delivery of many items.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

Mr. Porter’s curated selection of fashion and lifestyle products aren’t cheap, but not everything they carry is meant to be for “1%er budgets.” Toby Bateman asserts that for him it is important that Mr. Porter have good watches starting from a few hundred dollars to over $100,000. Such product pricing diversity has traditionally not sat well with luxury watchmakers (always nervous about the perceived positioned of their items), but they need to face the reality and a true luxury good will remain one even if presented alongside a more democratically-price item.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

Mr. Porter’s big break with high-end watches came in 2013 when they launched also London-based Bremont watches on their platform as an authorized dealer. Bremont took a “risk” that brands from big groups would not, and it paid off very well for all involved. After Bremont came aboard with Mr. Porter as an authorized dealer, the next watchmakers included independents and companies like Junghans and Ressence.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

More recently Mr. Porter has been able to convince popular watchmakers from the major groups to join their platform. Big names from LVMH and Richemont Group brands are already on board such as TAG Heuer, Zenith, IWC, Baume & Mercier, Montblanc, and more. The most recent new addition to the Mr. Porter watch brand family has been Panerai.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

One of the most important benefits of Mr. Porter compared to many traditional retail outlets is that they only choose specific watches they feel will perform well on their platform. This is important to mention because traditionally watch brands have required authorized dealers to carry both products they want, and those that the brand wants them to have. This created not only a conflict of interest, but a situation where many unsold watches remain on the market – and in most instances, transition to the gray market. Mr. Porter thus has the ability to finely curate its watch collection, ensuring that only the models it feels will perform are on the website at any given time. This is important news for the watch industry, who in my opinion will need to pay extra deference to retailer needs moving forward, and no longer require retailers to carry products they don’t want.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

According to Mr. Porter, 60% of luxury spending by their customers happens online. They, like aBlogtoWatch, continue to assert the reality that luxury buyers are increasingly moving more and more of their spending to the internet. The watch brands finally seem to understand, but a lot of work still needs to be done so that watches can be sold online and offline in a fluid, harmonious economic ecosystem. Disparities in pricing continue to exist from retailer to retailer, and especially on the internet, “price is king.” The implications of this are that consumers, presented with the option to buy the same watch at different prices, will tend to go with the lowest price option. The good news is that the watch industry is finally starting to do something about this, and in my opinion consumers will be greeted with a lot more price consistency in the years to come.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

Companies like Mr. Porter will continue to innovate, providing consumers with assurances indicating that Mr. Porter is not only authorized to carry the watches they offer, but that care and attention is put into the selection of products. One example of this is that Mr. Porter only uses their own original photography on their watch product listing pages.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

Mr. Porter also likes to remind watch brands that according to their research, 80% of their customers do online research prior to making any luxury item or watch purchases. aBlogtoWatch’s own data mirrors this finding – especially since it is a major resource used by many people prior to making luxury watch purchase decisions. Armed with this intelligence and a deep understanding of how their customers like to make purchase decisions and discover new products, Mr. Porter is among the few online retailers that in our opinion is positioned to serve the needs of watch brands and customers equally.

Mr. Porter Sets Standards For Watch Sales As The Online Men's Department Store Adds More Brands Watch Industry News

This is important to mention because the current state of luxury watch retail distribution is (according to many people) a chaotic mess. The result is a situation where consumers are left with too many and seemingly different or opposing purchase options available to them for many of the luxury timepieces they want. It will not be the watch industry that innovates in this regard, but smart, modern retailers like Mr. Porter that continue to set a gold standard for what real luxury shopping online should be like.

To the reader, we invite you to share your positive experiences buying watches online, and the types of services, features, and selections you consider when making plans to further embrace authorized online watch sales. mrporter.com

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  • Luciano

    It was a nice laugh: “Mr. Porter’s big break with high-end watches came in 2013 when they launched also London-based Bremont watches”

  • Jon Snow

    Mr Porter gift vouchers will be winging their way to the ABTW offices soon, I think!

    • Good Gene 42K18

      Someone will be getting himself a pair of super-skinny jeans and a vial of artisanal moustache oil.

  • Yan Fin

    I compared prices for a few Baume and Mercier models with Ashford.com. Porter is 80-90% more expensive.
    Did not check Bremont prices, for obvious reasons.

  • Mr. Porter targets the people that would normally buy from an AD at retail, by offering better service online. And for those people, experience trumps price.

    Further, they understand that curation is more imporant than variety. We can bash them all we want but they starterd with $100 Timex and now sell $30K Ressence so they must be doing something right.

    I might not buy a watch from them, but I would might paying a little more for a Porter Yoshida backpack (over the average eBay price).

    • Roberto Guimaraes

      Agree. I wouldn’t pay full retail. For some that’s not an issue.

      • Exactly. The people who shop at Mr. Porter are not shopping for watches — in the same way that people who shop at Ferragamo are not specifically going there for the watches.

        But both will buy watches when someone they trust presents it to them, and money is not an issue.

  • SuperStrapper
  • Marius

    I’m not sure if this sponsored post is to be taken serious, or if its intended as an irony.

    According to this sponsored post: “One of the more innovative elements of Mr. Porter is an editorial-style journal on the website, whose mission is to put the various products Mr. Porter sells in real life context situations. Mr. Porter likes to claim that they “don’t use models” in their photo shoots, but rather “real men.” Real as in authentic business leaders and celebrities, who are showcased in their natural lifestyle settings, wearing items you can buy on Mr. Porter.”

    The “articles” found on Mr. Porter are about as editorial-style as those found on ABTW, i.e. they’re not. And, what’s so “innovative” about picturing “real men” (whatever that’s supposed to mean) wearing products that one can find on Mr. Porter? That’s called advertising, and most watch brands do that for ages. Does anyone genuinely believe that Brad Clooney, for instance, wears an Omega because he really likes the brand, or because he’s generously paid to do so?

    According to this sponsored post: “Mr. Porter’s big break with high-end watches came in 2013 when they launched also London-based Bremont watches on their platform as an authorized dealer. Bremont took a “risk” that brands from big groups would not, and it paid off very well for all involved.”

    Can someone please explain me how and since when Brewmont is a high-end brand. Since when is Brewmont London-based? Also, what “risk” did Brewmont take? Let’s be honest, Brewmont is a no-name brand that outside watch enthusiast circles nobody knows. It’s quite obvious that they collaborated with Mr. Porter, since for Brewmont, any exposure is a good exposure.

    According to this sponsored post: “Mr. Porter thus has the ability to finely curate its watch collection…” The author of this post keeps using the word “curate” which, in my view, is wrong. This term is used mostly in the case of art curators who decide what works of art should be purchased and displayed in a museum. In the case of watches being produced in tens and even hundreds of thousands units every year, using the term “curate” becomes quite amusing. Mr. Porter doesn’t curate, but simply chooses what watches it will stock depending on their popularity. I haven’t heard car salesmen argue that they curate their car lots.

    Lastly, can someone please explain me why I would buy a watch from Mr. Porter and pay full retail for it. As an example, let’s assume that I live in Rome, and I want to purchase a JLC Reverso. Why would I buy this watch from Mr. Porter at full price, when I could take a nice stroll in Piazza di Spagna, enter the beautiful Hausmann&Co boutique on Via del Babuino, benefit from the full high-end experience (champagne, cigar, etc), AND also get a discount. Not to mention that this AD also has an excellent after-sales service. So why would I buy said watch online from Mr. Porter? Personally, I see no benefit in buying expensive watches online, except in the case when you can get serious discounts.

    • Piero

      I agree 100%.
      The added value of ABTW website are the comments of Marius.

    • Tea Hound

      A big part of the Mr Porter total brand innovation is that you can type special things into your computer and literally visit their store from the comfort of the uncomfortable chair you sit on to use your computer. I call this at-home shopping experience ‘having an e-presence on the information super-highway’, and mark my words, in a decade or so, everyone will be doing it. One day we’ll be able to buy everything from paperbacks to hardbacks on line, and they’ll be delivered to my door by a charming person in a gleaming vehicle. Even in Wales! Amazing! I’d rather pay full retail to subsidise Mr Porter’s drive for total computer innovation (or ‘e-Innovation’ as I call it), than get a discount via more traditional means.

      • Tempvs Mortvvs

        You’ve seen the future as clear as noon’s light. You are a bonafide soothsayer, sir!

        • Dr Bodo von Falternfels

          The future’s so bright
          We gotta wear shades

    • BNABOD

      Hard to disagree w the Pattaya equivalent of Jesus here in this very Christmas season. To buy a watch online with zero percent discount makes zero sense to me. I bought a bracelet from my wife at mr porter because it was rather unique and because on the very small manufacturer site they had none and none in stock when I called that same manufacturer. So I bought it, but would have I done the same for an Omega I can buy at 50 different places online for 30-40% off, hell no. Look I got to go this morning pick up one of my watches that was giving me a hard time. I did not buy the watch at the AD but the watch was under full warranty so sending it to the brand’s service department is costing me ZERO but I went through that AD since they sell the brand. Every time they try to sell me stuff and I don’t blame them but why in the holly hell would I get a watch there? They are nice, they are not snobby but if I talk discount I hear may be 10% . Ok so hear me out I like the GP laureato a lot advertised price is 10k….why would I pay 10% off then eat 10% tax so basically walk out w a 10k bill. If I am patient which I am not very , i can have it in a year online for 6k….you tell me

    • Good Gene 42K18

      To answer your last question, because interwebbing iz kewl.
      Going into buildings and stuff is too old skool. Something an old person like Chris Pratt would do.
      All old traditions, like going into buildings and stuff, MUST BE SUBVERTED! DESTROY!!
      All Hail The Internet! But when too many old people like Demi Lovato start using The Internet, then it too must be destroyed! To be replaced by a super-kewl non-old-person Internet!

      • Tempvs Mortvvs

        Man, your post is anachronistic. “Kewl” is so early 00’s it’s not even funny! 🙂

    • Tempvs Mortvvs

      Because if you buy from Mr. Porter, and you mention you saw this sponsored post, you will contribute to a man’s desperate love of money and love is the most powerful force in the universe. So, you’ll be making the whole universe better.

      Also, do not be surprised if you see a used car dealership that uses the word “curate” regarding their available options and inventory. Even if it’s really undesirable. “Curate” is one of the most misused words lately. Along with “artisanal,” “organic,” “sustainable,” etc. I’ve seen restaurants claim to have a “curated” menu. My body, too, “curates” what goes out of it and down the drain.

    • MeaCulpa

      Can’t we all agree that Jawick is Londonish and let it slide on this the day of our lord?

  • Steve Loader

    Fascinating article on an appealing online brand that to date has completely flown under my radar.

    …which, given I spend a LOT of time looking at watches online, AND I live in the UK, should alert Mr Porter that their online discoverability is severely lacking.

    Perhaps they’ve adopted a stance that earned publicity (via word-of-mouth recommendations) is ultimately more rewarding than paid publicity. Or perhaps their marketing is targeted more at the wider lifestyle segment than watch enthusiasts.

    Either way, they seem to be missing an audience that other more watch-focussed online retailers such as Hodinkee (with a very similar ‘curated’ approach to their online shop) are servicing.

  • IG

    Sounds like Mr. Adams is impressed by Mr. Porter.

  • Dr Bodo von Falternfels

    Twenty-twenty-twenty-four hours to go
    I wanna be sedated
    Nothin to do and nowhere to go-o-oh
    I wanna be sedated
    Just get me to the airport and put me on a plane
    Calling Brewmont high end
    Is driving me insane

    • Good Gene 42K18

      Cock cock cock cock
      Cock-n-bull Brewmont

      • Good Gene 42K18

        Cruisin’ around in my Piper Cub
        Cock Cock, Cock-n-bull Brewmont

        • Dr Bodo von Falternfels

          Look out the left
          Captain Nick said
          The farmer’s field over there–that’s where we’ll land

          Saw a falling star burning high above
          Antoine Brewmont’s homestead!

          • Good Gene 42K18

            Mr. English did you know
            That your baby boys would one day walk on water?
            Did you know
            That your Nick and Giles would save our sons and daughters?
            Did you know?

  • I appreciate this website and what Ariel has managed to build. But, if this isn’t a Sponsored Post, I don’t know what is.

    • Dr Bodo von Falternfels

      Let the bright Seraphim
      In burning row with Ariel
      His loud uplifted Angel-trumpet blow

  • Raymond Wilkie

    How is this sponsored post any different from the others. ?

    • Dr Bodo von Falternfels

      I wanna know what a sponsored post is
      I want you to show me

      • Raymond Wilkie

        Your’re looking at one it just hasn’t been labelled as one

        • Good Gene 42K18

          We now have a new version of ‘you’re’ on the scene. ‘Your’re’: for when you can’t decide which one to go with but you think that ‘you’r’ might be a little too informal. Your’re! It’s an exciting new Englishtical development.

          • Raymond Wilkie

            Oh for God sake Gene.

      • Good Gene 42K18

        In my life I’ve seen Brewmont and pain
        But I digress for they’re one and the same
        Must stop now, we’ve traveled too far
        Let’s land in that field…

        • Dr Bodo von Falternfels

          Post of the day, once again

          • Good Gene 42K18

            If it weren’t for all my knee and back surgeries and all my whoring, I probably would have broken Jack Nicklaus’s record for Posts of the Day.

    • Good Gene 42K18

      Ariel got a direct deposit. The other ones have to go on the official books and actually be put towards abtw’s expenses.

  • Phil

    SPONSORED POST

  • Good Gene 42K18

    Christmas Eve SPONPO!

  • Good Gene 42K18

    Full retail on the internet = SPONPO! Sorry, I meant to say innovative!

  • Larry Holmack

    Well…that was 10 minutes of my life I won’t get back!!

  • Sarthak Sharma

    This should have SPONSORED POST written all over it. Also, online full retail watch sales are one of the dumbest things in the high end watch community. A big draw to buying at retail is the opportunity to handle the watch physically and to build a relationship/experience with the authorized dealer. This is barely different from just buying off the gray market aside from the markup

  • R Ramki

    in a time when a lot of the major manufacturers are selling direct on their websites, mr.porter and it’s full retail strategy and marketing fluff is not gonna last very long.

    Soon they will be yet another pretentious watch store much like some found in the popular tourist regions. At least with those there is an “experience” factor that plays in with a glass of champagne and a chance to try on a variety of pieces, what do these guys have?

  • Raymond Wilkie
    • Marius

      Merry Christmas to you too, Raymond.

    • Good Gene 42K18

      As a devout Zoroastrian I’m quite offended by that. Take it down.

    • SuperStrapper
      • Gokart Mozart

        You could hypnotize some one with that. I stared at it for about 2 minutes before I even realized what I was looking it

    • Good Gene 42K18

      A cheap ploy for upvotes! 🙂

      • Raymond Wilkie

        For being ” The worlds most popular site for reviews ” surprisingly few folks really talk, except on a give-away. .

        • Good Gene 42K18

          And that’s when Berndt really shines.

          • Raymond Wilkie

            Shined

          • Good Gene 42K18

            Shone

          • Raymond Wilkie

            Oh for God sake !

          • Good Gene 42K18

            God’s
            🙂

          • Tea Hound

            sake!
            (no space between a letter and before a punctuation symbol, except for ‘-‘).

          • Good Gene 42K18

            And a comma after “Oh”.

          • Raymond Wilkie

            Enough already!………………..see, I’m learning.

          • Good Gene 42K18

            You’re what – 62 and living in the U.K.? It’s hard to master the English language considering your situation.

          • Raymond Wilkie

            Forty bloody nine.

          • Good Gene 42K18

            Even worse circumstances, then. Well I’m surprised you can even put a clause together at your age! Good job and keep plugging, Kiddo! You’ll get to full sentences eventually. Probably just before death.

          • Raymond Wilkie

            Am i being patronized ?……………..I don’t really know on account I’m so thick.

          • Good Gene 42K18

            Go to beddy wed or Santa won’t come.

          • DanW94

            Conjunction Junction, what’s your function? Hooking up words and phrases and clauses.

          • DanW94

            Forty BLOODY nine? Huh, I figured you’d be in menopause by now.

          • Tea Hound

            Shun.

          • DanW94

            Shat

          • Tea Hound

            Shoot.

          • DanW94

            Shower.

  • Ranchracer

    Always makes me laugh to read articles like this that praise the manufacturers and luxury online retailers for finally “getting it.” Really? By the way, for all of you actual savvy and intelligent consumers out there, that very same Panerai Luminor 1950 GMT can be had for under 10k on the grey market. Of course then you wouldn’t be able to tell fascinated onlookers that you spent over ten thousand dollars on your watch.

  • Marius

    I just visited Mr. Porter, and what I find extremely bizzare (as well as ridiculous) is that most watches are actually more expensive than on the manufacturer’s website. A few instances:

    — A JLC Deepsea Chronograph costs exactly €10,000 on the JLC website, whereas Mr. Porter sells them for €10,200.

    — A JLC Geophysics True Seconds costs €9,000 on the JLC website, whereas Mr. Porter sells them for €9,300.

    — A JLC Master Calendar sells for €9,500 on the JLC website, whereas Mr. Porter sells them for €9,650.

    Under these circumstances, and considering that more and more manufacturers are opening direct online sales platforms (JLC, IWC, Panerai to name just a few), can someone please explain me why I would purchase a watch from Mr. Porter when buying the very same timepiece directly from the watch brand would be cheaper.

    • Good Gene 42K18

      *curated by Christoph Waltz, now give us 300 euros.

      In the spirit of the Holidays, would you like to round up your purchase to the nearest 10 euros so we can buy an article on ABlogToWatch?

      • Marius

        Speaking of Christoph Waltz, this is how Mr. Porter depicts him: https://uploads.disquscdn.com/images/3eb56f06131f5b00d62f50f44710bb5e3f910d9cf5c2c57d76487757a973fc8e.jpg
        According to this article: “..real men. Real as in authentic business leaders and celebrities, who are showcased in their natural lifestyle settings, wearing items you can buy on Mr. Porter. The concept, mixed with Mr. Porter’s famed attention to detail in their customer service experience has helped Mr. Porter earn surprising loyalty with their clients.”

        • IG

          Is he trying to excrete on a bucket of flowers? Peculiar scene…

    • BNABOD

      so kind of like Hodinkee for “vintage” watches

    • TrevorXM

      “…smart, modern retailers like Mr. Porter that continue to set a gold
      standard for what real luxury shopping online should be like,” writes the always objective and unbiased Ariel Adams. Gold standard retail is expensive. You should gladly pay a few hundred extra over what you can buy it from the manufacturer for to bask in that golden shower.

      • Tempvs Mortvvs

        Adams is no unbiased.
        Adams is not passionate (for horology at least)
        Adams is not informative
        Adams is………….. show me the money!

        All joking aside, this whole site has become a huge advertisement. It’s been getting worse by the day. It’s really sad when I think how much I liked it some years ago.

    • Gokart Mozart

      You get free delivery, and the satisfaction that real men also wear these watches.

      Not sure of the incentives for the ladies to buy watches from here.

      You and Archie Luxury can do your niche online store, with a free ladyboy with each watch

      • Marius

        Excellent suggestion! I will contact Big Boi, and see what he thinks of it, but I have to say that you offered a splendid business idea.

  • Raymond Wilkie

    Can we have something spectacular for Christmas.

    • Good Gene 42K18

      Not to mention Hogmanay!

      • Raymond Wilkie

        I’ll be away with the fairies then.

        • Good Gene 42K18

          Going to a circuit party with a bunch of dudes dressed as Wood Sprites?

          • Raymond Wilkie

            Get out of my head !

          • Good Gene 42K18

            Don’t worry. At least you still kinda look straight. That’s 10% of the battle.

        • DanW94

          Too easy, pass.

    • Good Gene 42K18

      No! There will only be sub-$100 buying guides.

      • Raymond Wilkie

        Oh please no ! i’ll throw myself to the lions !

    • Dr Bodo von Falternfels

      I consider the song I just wrote to you a spectacular thing

  • Raymond Wilkie

    I went into the city centre of Glasgow last night ( not something i do very often as i have a habit of getting stabbed ! ) as i had to double shop for things that didn’t arrive in the last post ( who the feck invented bloody Christmas ) ……..anyway, i notice a new Swatch store had opened up and i thought I’d have a quick look with very little expectation of what i would find. I walked into store and this spinning wheel greeted me at the door. Have you ever seen a more vomit inducing display of watches ?. I had to walk out before i threw up all over the place.
    https://uploads.disquscdn.com/images/2a489897fe3b7f278b1b413f6907fedb0e9eedd66c819b362f96d1fa3d0fe9f7.jpg

    • Good Gene 42K18

      Hey! That’s Timex’s patented Timex Turntable! Retaining Yojimbo…

      • Raymond Wilkie

        What’s a 1961 jidaigeki film directed by Akira Kurosawa got to do with anything ?

    • Tea Hound

      Throwing up all over the place is a good night out in Glasgow.

      • Raymond Wilkie

        I don’t drink on account my bodies a temple.

        • Good Gene 42K18

          You really shouldn’t rub part of your temple all over Malcolm’s temple. That’s no way to treat temples.

          • Raymond Wilkie

            Leave Malcolm out of this.

          • Dr Bodo von Falternfels

            Raymond’s tractor is long
            Raymond’s tractor is lean
            The color of the sun and his eyes are green
            He has the nerve and he has the blood
            And there never was a tractor like the Tennessee Stud

            Raymond left Glasgow very much alive
            He never woulda got through the Clydeside mud
            If he hadn’t been ridin on Malcolm the Stud

        • IG

          …and Malcolm administers black celebrations in it.

        • Tea Hound

          Yes – it’s full of spirits!

    • IG

      These stores should have buckets for vomit. And don’t get me started on the demise of spittoons at public places.

    • Andrew Hughes

      Swatch watches have always been wacky… some of them even had feathers and fur. I’m not surprised by the spinning wheel. These are not meant to be taken too seriously. I thought they quit making these BTW so a store is a surprise to me.

  • TrevorXM

    No thanks. I’ll stick to either buying from the manufacturer if I want an iron-clad guarantee (see Marius’s post below), or from Jomashop if I want deep discount and am willing to take a little risk (no offence, Jomashop, but a manufacturer guarantee is a manufacturer guarantee). Why would I pay hundreds of dollars (or thousands) for the privilege of the “luxury” website? That doesn’t make a damn bit of sense.

  • Philip Beresford

    If buying online is not cheaper than buying from my local AD with a small discount, why would I bother?

    • Good Gene 42K18

      I think some people like the perverse juxtaposition of buying a $30K watch whilst wearing nothing but Fig Newton crumbs.
      And these freaks will pay for the privilege of their perversions.

      (just a theory :))

  • WolverBilly

    Such a child of Tech Crunch. The disruption of retail to sell everything online is the same mentality that thinks touch screen interfaces on cars where you HAVE to take your eyes off the road to intract with basic control functions is what people want. You constantly chide the watch industry for being slow to embrace online sales, when you can’t even do a blog without putting in these vile, pathetic sponsored posts and (like so much on the web) you offer unqualified opinions instead of actual journalism. Watches are very interesting devices, and worthy of being examined and explained, especially by those that design, engineer, build and maintain them. What we get here is what self-proclaimed experts think of something when they strap it on for a day or so, and then go on to tell an entire industry how to fix their failing, archaic business models.

    You know how I buy watches? I buy new ones from an AD that I’ve cultivated a relationship with that gives me a discount and excellent service, and I buy used from another jeweler where they likewise treat me professionally, let me inspect prospective purchases with my loop and discuss the purchase price, and they stand by their transactions and can deal with me in person if there’s a problem. The web is great for finding what’s out there, and getting information to lead you in the direction you’re interested in going. The bad part is when people just point and click, without any real thought or effort. It’s consumerism at it’s laziest, and makes people think nothing’s more important than having this shiny thing in the picture.

    Apparently there’s a generation, through no real fault of their own, are so focused on getting it fast and cheap it’s all they know. Watches are supposed to be careful, considered long-term purchases and not stuff you grab off a web site like you’re buying some spark plugs and trade like baseball cards. In a way I’m not surprised about this nauseating suckup to this online mess, for like so many others you make no distinction between editorial, advertising and marketing whatsoever. I honestly think you’re not being deceptive: I think you really don’t know the difference. It helps explain the fact that so many live in alternate realities these days.

    • Good Gene 42K18

      EVERYTHING must be disrupted. Except John Biggs’s meal schedule.

      • WolverBilly

        Well said.

    • Marius

      Excellent comment!

    • BJ314

      DIDN’T READ. (past first four sentences) Too long for internet.

      But, I did buy a watch online today.

      No seriously. I did. And I saved 30% w/o a single thought to what it meant for ADs, Jewelers or anyone else. ‘Cause it’s my money, my time, and my wrist. Just like I’m sure none of those individuals gave a rat’s *ss about how their purchasing impacted my livelihood.

  • Tea Hound

    Calling all ABTW readers!

    Make 2018 your year to buy a Bremont at over the asking price, online from Mr Porter.

    • IG

      I’m afraid I have to pass this mouth-watering opportunity.

    • Dr Bodo von Falternfels

      I pledge to sell my Grand Seiko and buy a couple Bremonts to replace it.

      • Eric Goldberg

        An MB II would be a good place to start.

  • TechUser2011

    Congratulations, Ariel Adams! You’re helping to destroy the relationship between customers and authorized dealers! Higher prices and no opportunity to try on watches for customers! Thousands of employees losing their jobs as AD stores close! No sales tax paid to help local schools, police, and fire fighters! But hey, as long as ABTW gets clicks, it’s all good, right?

    • Chaz

      Really?

    • BJ314

      Shut up already.

  • Pascal Fabre

    Can we please have a “BREMONT ALERT” at the top of the article, so that we don’t have to read through several paragraphs of mellifluous advertising words only to find out that our friend Bremont is behind all this?
    Thank you.
    Bremont articles are always sweeter than the others: forming a new kind of poetry out of a (miserable?) watch brand.

  • #The Deplorable Boogur T. Wang

    Merry Christmas and Happy Hanukkah to all !
    Written a bit like a Sponsored Post for a “full service Haberdashery”

    (not that there’s anything wrong with that)

  • Jason T

    I can understand purchasing watches <1k online, but anything above that I would personally prefer going down and having a good look at it

  • TrevorXM

    It is hard to know which post has damned Ariel Adams to hell at this point, as he has been burned down to the the ground on comments sections on many, many occasions this year. However, this must be one of the year’s worst damnations of him. So sad. Doesn’t have to be this way. You have brought this on your own head, Adams.

    Your New Years Resolution should be to resolve to gain respect in the watch enthusiast community. You have lost almost all of it at this point. It is time to try and recover. Of course that is only my opinion. The ALMIGHTY DOLLAR has ruled this “blog” for a few years now, And it must be really, really hard to turn this ship around. Maybe you don’t care? I don’t blame you. Hanging out with celebs and piece of shit sons of lords is highly enjoyable, as is the globetrotting on corporation dollars no doubt. So, honestly, I admit I would have gone down the road you have.

    Merry Christmas.

    • BJ314

      It sounds like you’re offering to pay his mortgage, car note, retirement fund and medical bills. You’re a kind fellow.

      • TrevorXM

        Looking at your comments below, I see you’ve come here to troll around. So, I’ll show you how kind a fellow I am and simply block you so I’ll never have to read another one of your posts again. Bye bye.

  • TK

    Let’s just be real. Who buys full price anymore, when you can search any of these watches/brands that are on Mr. Porter on google and find sites that are selling them at discounts. The new world is about transparency, and it is very easy to gain information on every model and where it is sold at a better price. Mr. Porter’s watch offering looks over-priced compared to the market, and the market (including the second-hand market) decides the price and how a brand is perceived,

    Many brands have damaged their perceived value themselves by dumping product into the market where these items then find there way online to be sold cheaper. So how can a brand stay alive doing this?

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