August 9, 2017
Sponsored Post written for aBlogtoWatch by advertiser.
NAM Watch Co. is a watch company based in Jakarta, Indonesia and we initially launched our watches in 2015 after a successful Kickstarter campaign. Our previous models, The Krakatoa and Toba, were positively received by both Indonesian and international watch enthusiasts and sold hundreds of units back in 2015. This positive reception has inspired us to create better products and develop our latest watch, the Mahameru.
The new model takes its name from Mount Mahameru, or “Great Mountain,” an active stratovolcano and the highest mountain in Indonesia’s most populated island, Java. The design pays homage to the classic dress watches from the 1950s such as the 1954 Omega Seamaster. The design revisits not only the elements but also the spirit of classic watchmaking, an era where craftsmanship and quality came first, and beauty naturally followed.
Through the Mahameru, we aim to invite those that have directly experienced 1950s watches to relive the era and create a new story of their own. We believe that a watch’s value isn’t measured in currency, but rather the story it brings and the moments its wearer associates the watch with – there is no real value in hefty price tags for poor specifications and played-out designs. To achieve this, NAM offers its watches at a price that won’t put a hole in your pocket to invite more people to join and write the story together.
What makes this watch so interesting is that it has some details and qualities you usually won’t find at this price point. Starting at $149 on Kickstarter, it’s very tempting to own with the details we offered. With an elegant round case in steel, NAM offers the Mahameru in a polished steel case and rose gold as well. The case is 39mm wide, 11.8mm thick, 47mm lug to lug, and has an 18mm lug width. These combinations make the Mahameru a very comfortable and exceedingly wrist-friendly option for those with smaller or thinner wrists. The Mahameru is water resistant to 100m and has a double AR-coated sapphire crystal. The case is produced in stainless steel and has a see-through case back.
The dial is also an interesting and attractive part. We offer five dial and case combinations from cream white to black and even blue dials. Dial colors vary with the combination of baton-style hour markers and Arabic numerals at 12, 3, 6, and 9 o’clock. These are executed with applied indices, making for a slightly dressier look. Breaking up the smooth expanses, you have the logo up at 12 o’clock and the small seconds dial down at 6 o’clock. One bit of visual interest pops up in this sub dial also – the 60 is printed in red to add more visual appeal to the watch. We added the radial guilloche dial pattern on the sub dial to make it more aesthetically pleasing. The hour and minute hands are done in a sword style, which matches nicely with the hour markers. The Mahameru will feature a black leather band, while the rose gold iteration comes on a brown leather strap. We think this new model fits firmly into the “less is more” camp of affordable watches and is tastefully executed.
Inside, the Mahameru is powered by a Miyota 8245, which is a non-hacking 21 jewel movement with an accuracy of -20 to +40 seconds per day, and a power reserve of over 40 hours. It can be seen through the case back displaying the engraved rotor with the NAM logo.
All in all, NAM succeeded in bringing the simple and classic traits of ’50s watchmaking to the Mahameru, and it really is a true bargain – starting from $149 with an array of customizable features. If the idea of bringing that ’50s vibe to life in a modern watch with an above-average build quality at a below-average price resonates with you, head over to our Kickstarter campaign page to support the project.Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.