Objest Customized Automatic Watch Review

Objest Customized Automatic Watch Review

Objest Customized Automatic Watch Review Wrist Time Reviews

Watch enthusiast purists might be feeling increasingly disconnected from the current watch brand landscape. No longer (for a while now) is most of the innovation or intensity coming from big, old names – but rather from small to medium scrappy companies filling in price ranges long since abandoned by the stalwart Swiss. Objest is just such a brand with their Objest Customized Automatic. With a price of around 500 GBP for a "Swiss Made" automatic watch for the modern design generation, these online-customizable "hip watches" are a rare breed of good quality in an increasingly crowded segment.

Objest Customized Automatic Watch Review Wrist Time Reviews

Objest Customized Automatic Watch Review Wrist Time Reviews

Objest is said to have been started by a team of international designers in London – and it looks like it. In a sense, the value proposition is to visit their website and select from a series of color options pre-approved by the design committee. Online building tools allow brands like Objest to offer the perception of choice with more or less one product – and it is a business model that's worth it for them to pursue, since it can actually work.

Objest Customized Automatic Watch Review Wrist Time Reviews

Objest Customized Automatic Watch Review Wrist Time Reviews

The foundation of the Objest watch is a 42mm wide ovoid, which seems to be mostly inspired by the work of Marc Newson – not only his work at Ikepod, but even into the Apple Watch. The Objest crown feels at least thematically inspired by the one on the Apple Watch. With that said, Objest offers enough differentiation. So, while their product clearly falls within a distinct aesthetic genre, you can look at one with a skilled eye and identify it as something from the brand. I say skilled eye because there is no logo on the dial, which I would say is most directly inspired by London-based Uniform Wares.

Objest Customized Automatic Watch Review Wrist Time Reviews

Objest Customized Automatic Watch Review Wrist Time Reviews

In the world of up-to-the-minute design, it is all about taking what has been done before you and pushing it just a little bit further. For the type of hip socialite with an eye for contemporary art, the Objest style is going to be an easy choice. Unisex by design, the model can be adapted for a more male or female look depending on the chosen components. The one I'm actually wearing for you was designed for a woman, by a woman, and yet as a guy, I can sort of pull it off. But, it doesn't look quite right – an all black version would look better on me.

Objest Customized Automatic Watch Review Wrist Time Reviews

Objest Customized Automatic Watch Review Wrist Time Reviews

At 42mm wide, the case wears small given the lack of lugs. The steel case is offered in a sandblasted finish, along with color PVD-coated styles in black, copper, or yellow gold. Objest "keeps it real," by charging a little bit more here or there for the precise watch you are getting depending on the components you choose. The difference between a strap buckle color can be 5 GBP. Some people might find that Objest would be better off just averaging it out and charging the same for everything, but it is true that coated metal components do cost more than non-coated components.

Objest Customized Automatic Watch Review Wrist Time Reviews

Objest Customized Automatic Watch Review Wrist Time Reviews

Objest Customized Automatic Watch Review Wrist Time Reviews

Unlike many of today's "blingy" watches, Objest makes what you would call a high-end art watch. While quartz-based watches are available in this same "Hach Automatic" style (and the quartz ones are the "Hach Quartz") the most interesting models have basic, albeit robust, Swiss ETA 2824-2 automatic movements (which are visible though a crystal in the caseback).

What do you think?
  • Interesting (21)
  • Thumbs up (11)
  • I want it! (7)
  • I love it! (4)
  • Classy (2)
  • Pete Pete

    probably a genuine swatch is the better alternative.

    • Objest

      Swatch are a great brand doing amazing things. We’re not
      trying to be a Swatch but do appreciate the parallel drawn. Thanks for the
      feedback.

  • Sheez Gagoo

    Looks like a Bunz.

    • Kumaran Ramu

      dounuts

  • Raymond Wilkie

    From the sublime to the ridiculous.

    • Objest

      Hey Raymond, nothing like honesty! all comments are welcome.

  • nice posting and great watch for us ,
    mansi desai

    • Pete Pete

      this is very nice comment,
      thank for this posting ,
      regards,
      pete pete

  • Yan Fin

    It’s wiser to drink away those £490.

    • Larry Holmack

      Yeah…I’d rather go put the money in a strippers g-string while having a few rum and cokes!!

    • Objest

      In London you wouldn’t get too many beers at the pub! Our
      margins are actually very tight. If you factor in all of the production costs,
      movement, packaging, bespoke rotor this is great value. We produce in the 100’s
      not 1000’s. Thanks for the contribution:)

      • Yan Fin

        I am not talking about value. I am even not talking about general design – which may be attractive to some people. To me the clash between colors and textures of the hands and dials respectively makes the whole watch completely illegible. Why not make all hands some color that contrasts the dial.

  • I think there is a lot to like here and the price is reasonable too. Too bad about the strap change issue. While the dial lacks a sense of orientation (and branding which may be a good thing depending on your point of view), there is a subtlety that I appreciate. It looks like where each dial pattern reaches the case is in effect one of the 12 hour positions. Considering the look-alike bauhaus quartz watches that flood the crowd funding websites, this is a welcome addition as I see it as being a design watch and not a slavish clone of the so tired urban metro-sexual watch. Thanks for the review Ariel, even if this is not a watch that grabs ya.

    • This case shape does wear much smaller than its diameter would lead you to think. I had a prototype case made using 3D stainless steel printing about a year ago. 43 mm but wears and looks like a 40 mm because of the way the case’s contours fall away from the “bezel”. https://uploads.disquscdn.com/images/12b547589c09c6d50fbb5ae0f88a4f16fd464eaab0cc597423ad6942d6180c0c.jpg

      • Yan Fin

        Is it a giveaway? I would wear this one!

        • Omegaboy

          Yeah, but ditch the center circle doohicky.

          • SuperStrapper

            Really? I find that to be one of the nicer elements of thay design.

          • egznyc

            That’s not quite the same as a hoodicky (or a Hodinkee).

    • egznyc

      Well maybe the white seconds hand is a way to instantly see that the watch is running but it also allows the hand to disappear into the background. This isn’t like a chrono seconds hand after all ;-).

      The watch in general is easier to read than a Movado museum watch. I don’t like either that much, personally, but I can see that this will appeal to some who are artsier and so on and so forth …

    • Objest

      Indeed, we are trying to offer value with the movement, materials and product story. You are 100% correct with the hach dial. The 3D pattern is divided up into the 12 indices of a watch face (attached image might give a clearer view) Some folks like to go all stealth i.e full black including black hands. Ultimately we’ve developed a suite of parts that on the whole work well together, it’s up https://uploads.disquscdn.com/images/0252de007ec5e149167f6d92b1b1e7790a836ab61ece0b345030a70a8ca41a0e.jpg to the individual to design their own time!

      Your case looks nice – a great way to prototype with 3D printing too!

  • Ross Diljohn

    I see where they are going and I like the back, but a watch I can’t tell time at a glance on is useless to me. Date wheel is not necessary on a watch you can hardly even tell the time on also,plus why is it black? That makes no sense on this watch.

    • Objest

      Thanks for contributing. We know our brand isn’t for everyone. We champion modern design and are focused on producing interesting, numberless dials. The original intent was to have a strong accent on the hour hand, a quick ‘glance’ should help denote the hour and approximate time (See attached quartz version) . All of the components are customisable – the date window can be changed from black to white. As Ariel mention this was actually designed by a female member of staff.

      https://uploads.disquscdn.com/images/ad290e5d5498d31a17b8d1586380c0f0202d8feb693d344e446db91ec934615a.jpg

      • Ross Diljohn

        Thanks for the reply. I see a lot of Swatch in this design and that is not a good thing for me since I really don’t like Swatch as a watch or a company so maybe that’s why I feel this way about it. Good luck in the future and with this current model as well.

  • Norbs K

    Not a fan of these design watches, but it’s nice to se they go for the automatics and fuse together the old with the new.
    The form of the case is very compelling, but the dials are a bit simpleton.
    With 42mm you have a lot of real-estate to work with. Would like to see dials have a bit more life to them as just a couple of lines.

    The strap change sounds like a hassle for people not having the tools to open the case back, etc…
    With only 5atm they could have made the case back so it has cutouts to give access to the pins. Even if it loses the 5atm rating, wouldn’t make it less valuable as it’s not the kind of watch you would wear on an occasion when you know there is a possibility to get in contact with water.

    Would love to see this case sporting a chronograph movement.

    • Ranchracer

      Or they could have simply used quick release straps. Problem solved.

    • Objest

      Thanks for the feedback. It might not be clear but the dial is made from 1 piece of metal and etched to give a 3D texture. This goes through a further 3 processes to get the final result (the attached might give a clearer idea) https://uploads.disquscdn.com/images/9604e249abb4361645c4978e06268680ea4190b69e39b57596063c4c7ae02d68.jpg https://uploads.disquscdn.com/images/771250387ded8b502ad8ac0ca526e3f78b6935f63f40f10a14461dc56edb3704.jpg

      We sit between designer lover and premium watch buyer as such many of our customers would be more comfortable taking the watch in for a service and strap replacement. As a design principle we wanted to focus on the strap junction and how it terminated against the case. We do understand this results in a slight conflict when wanting to replace a strap quickly. Your comments will be shared with the team!

      • Norbs K

        Thanks for coming back to me with this information.
        I have no problem with the procedure how the dial is made. I think it’s cool.
        But I love dials which are more functional then designer. I would need hour indicators minimum. Makes the watch much easier to read and gives character.

        There are people who like simplicity and clean form, but that’s just not me.
        I would love to see dials cover all designs and features. From this bauhaus kinda style to the more vintage look.

        The case is really nice, no problems there. Maybe try moving the crown to 4 o’clock positions like Seiko 5.
        The strong edge of the crown breaks the beautiful curve of the case. A nice subtle crown that sinks into the case as well, would be awesome.

        Also think about a chronograph and a day+date in the future.

        Anyway, overall nice job. I love how You went for the automatic movement.
        Keep up the good work.

  • SuperStrapper

    Looks like an ikepod, only worse.

    Thatbyiubhave to unscrew the backplatebto change the strap is absolutely stupid. Exposing the movement for such a thing is so counter intuitive, I struggle to believe it actually passed the drawing board phase. You dont need lots of skill or prowess to take out 4 little screws, but does this *suddenly appears* brand warranty their products? Does the warranty specifically exclude claims based on movement exposure? If not an I’d little Johnny wants to change the strap and dribbles his mountain dew into the movement, who does he call? *suddenly disappears*

    I completely objest to such nonsense.

  • Tea Hound

    As it was, so was it forgotten.

    • Objest

      Thanks for the feedback. We know this isn’t for everyone!

  • Adi Lungu

    date window too big. it should be smaller

    • Objest

      Thanks for the feedback. We know this isn’t for everyone. Date window could be smaller but we would also have to decrease the font size. Maybe we can look at aperture size in future versions:)

  • Omegaboy

    They have objestified watches by creating this lozenge. This one’s a big pill to swallow.

    • SuperStrapper

      Can’t argure with the cepecol similarity.

    • Objest

      Always a tough crowd but honest to the core!. Thanks for contributing

  • Raymond Wilkie

    I’ve decided that the open back of this watch is the most boring i have ever seen.

    • SuperStrapper

      Youve missed out on many a miyota watch then my friend.

    • Objest

      Thanks for the comments. We’ve tried to display something with a little more character than the standard 2824-2 build. The rotor aligns with the pattern on the case and reflects the name hach. This is derived from hatching, lines, drawing etc. A shame you feel so strongly against the back but everyone is entitled to an option! Silver rotor attached. https://uploads.disquscdn.com/images/01773cd0dad06152867f9ec5131eeb696af95b917075144cb7d872bc0ec77d7a.jpg

  • Radium head

    Finished reading the article at about 5:10 a.m.. trying to come to the decision on what I thought about this watch . It is now 10/22 am still haven’t come up with anything I could say about this watch. Other than the fact I might have got a good hour or 2 sleep thank you for the peaceful article pass

    • Objest

      Good morning. Grab a coffee it will come to you. Thanks for contributing.

      • Radium head

        LOL thanks for the comeback. It is now late afternoon and time for a cocktail but first a little chat. Thanks for the courage to actually try to make something and put it out there. But I find your product lax a Target ,Sheik or gitchy cool is it a fashion cash grab what exact age group are you trying to market this too. The products lax definition. Price point does this or will this whole value. Doesn’t make a presents and a cultural statement to any value or am I just pissing 1000 US dollars into the wind.

        • Objest

          How many cocktails did you have!..

          This product is targeted at 25-40 creatives, designers and those with an eye for simple modern design, while still retaining good ‘watchmaking’ credentials. Watches and other personal accessories are always a very subjective purchase. We know Objest won’t be for everyone.

          With a DLC case (black and silver), ETA2824-2, sapphire crystal, bespoke rotor design and over 1 Million possible configurations starting at £450 (Approximately $600 USD). We believe this is a value proposition and has cultural significance. Throw in free global shipping and this is a becomes a great first automatic watch or a valuable addition to a seasoned watch collector.

          Thanks for the comments. Have a good:)

          • Radium head

            Thanks again so the reply, apologies for the currency conversion mistake.
            The above two paragraphs were far better than the two pages of floss. Truly a good mission statement best of luck Cheers!

    • Radium head

      This was ??much more polite then this ????????????????????????

  • Larry Holmack

    I look at this watch and I wonder…why? If your goal was to make something avant-garde….at least make it interesting.

    Interesting article Ariel….especially with what you had to work with.

    • Objest

      Simple, Modern, Swiss. These are the key principles we designed around. Simple doesn’t have to mean minimal. We wanted to focus our attention on having a neutral design language for the case and adding a textural element to the dial design. We also wanted to steer away from printed dials, this is why we added a 3D textural element by etching from one piece of metal. This goes through several other process to get the final 2 tone colouration.

      There are architectural references and strong alignment with some of the design elements you will see in fashion pieces produced by Issey Miyake i.e. scoring, pleating, folding. Some of these elements also come thorough in the packaging.

      Thanks for your thoughts. https://uploads.disquscdn.com/images/94dae2dc262f897b1f051c911827c629f52f43507c9bde88132760476f12a98b.jpg

      • Larry Holmack

        Don’t get me wrong…maybe if we had something other than a photograph to look at….I would feel differently. I am not one who wears the standard black dial, black bezel, white numeral Submariner. I like my watches to stand out in a crowd….like a Franck Mueller Crazy Hours. None of my watches can be described as ordinary.

        I do not like the way the watch strap is attached…makes it too difficult to change the strap…and since I have a very large wrist…23 cm’s…I always end up having to put an XL strap on a watch that does not come on a bracelet.

        • Objest

          Thanks for the reply – always good to dig a little deeper with some folks. Yes photos don’t tend to do small 3D objects like watches justice. Always better in the flesh! Point noted.

          Our automatic straps are longer than our quartz but do understand there is a upper percentile that will need an even longer strap.

          Thanks again.

  • Tornyi Barnabás az isten

    “hip socialite” LOL

    • Objest

      LOL

  • BNABOD

    Good luck

    • Objest

      Thank you. Always good to hear from watch buffs:)

  • Pascal Fabre

    Well, well, well: that is something really worth to keep an eye on.
    Finally a watch with an original design that is not Bauhaus/Submariner/Flieger/7750 Valjoux chrono/overpriced-Swiss-design-madness.
    And with a very interesting price.
    It’s kind of refreshing: thanks for bringing it up Ariel, I think I will buy one.
    Of course haters gonna hate.

    • Objest

      Indeed we think the value proposition is to offer something unique at the affordable Swiss automatic category. Every part of the watch is bespoke, nothing off the shelf except the movement. This is about offering a direct-to-consumer product with a fair price that reflects the design, craft and quality that has gone in to producing the timepieces. Starting at £450 ($600 USD) including free shipping this is very competitive.

      Thanks for your kind words and support:)

  • PR

    This the IKEA watch? even the website goes with the general vibe

    • Objest

      A comparison with IKEA certainly isn’t a bad one! IKEA is a design led business offer well designed, commercially produced products for modern lifestyles at attainable price points. Not too dissimilar to Objest.

      The intent with the website is to be simple,clean, modern. We are product designers and have a strong grounding in furniture, object design and Colours materials and finishes (CMF). The website is an ecommerce portal but always subtly reflects some of these other design aspects. Check our studio to get a better sense of our background http://www.objeststudio.com

      Thanks for your contribution.
      https://uploads.disquscdn.com/images/355321c939fb3396a02a74ecf21bc3eaedbba31253fad5271993109c7e23e33b.jpg

  • Objest

    Thanks A Blog To Watch and Ariel Adams.

    All constructive comments are always welcome!. Watches are hugely personal and subjective, we know Objest won’t be for everyone, however we do appreciate all of the comments folks have made. There are some interesting points and some LOLs. What’s most important is you’ve actually taken the time to post.

    As Ariel mention this particular watch was designed by a female member of the A Blog To Watch team. There are so many great options that can be designed – in fact over 1 Million potential designs. The value proposition is to offer affordable, modern Swiss automatic watches. For many creatives this might be their first automatic timepiece, for more seasoned watch collectors this could make an interesting addition. To design your own Swiss automatic watch and have it delivered (for free) within 3 weeks is something we’re immensely proud of.

    Objest is a young brand born out of a product design consultancy http://www.objeststudio.com although we are currently designing and producing watches we will be adding other products within the lifestyle space to the Objest brand. We look forward to sharing more of our activities and products with you in the future.

    Thanks again.
    Objest

    https://uploads.disquscdn.com/images/6e73469863180bc99ff729a663283ec81087756185b597dbddae3ed3e04e0823.jpg

  • Ulysses31

    I like the case shape and the lugless design is cool. The only thing i’d change is the sweep hand, which should be black. Currently it’s hard to see against that dial, but it would be an easy thing to fix.