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Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

A few years ago, I visited my first Olympics event in Sochi, Russia, with Omega to appreciate the importance of the global event in terms of bringing people together as well as the impactful role that Omega plays as the official timekeeper – a role they have held since 1932 when the first modern Olympics was held in Los Angeles. Seeing the opening ceremony and some of the Olympic competition events in Rio de Janeiro and experiencing the impressive nature of the deeply emotional event, I continue to be enthused by Omega’s participation. The games, after all, are among the last forms of healthy competition between the world’s nations, and while it is designed to have both winners and losers, no one who takes part in it loses in the opportunity to bridge perceptual gaps and find cultural commonalities.

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

One of the things about the Olympics that I did not realize prior to Rio was how, in addition to the Olympics logos, the only other logo you’ll really see when the events are televised (and spectated in person) is the Omega logo. Given that millions upon millions of people view the Olympics each time it is held, the fact that the Omega logo is presented as part of many things related to timing and measuring must be hugely positive for the Swiss watch brand. So much so that I can only imagine the intense pressure from other major partners and sponsors of the Olympics also wanting their names to be displayed in a manner even modestly similar to that enjoyed by Omega.

With that said, Omega has a variety of goals in their ongoing work with the Olympics that are in addition to ensuring timing is both fair and accurate. These goals include connecting with consumers and athletes alike. People sometimes forget that athletes and people known for performance are an incredibly important part of the appeal of many sports watches. Athletes are watch consumers too, and Omega actually awards each of the US athletes who qualifies to compete in the Olympics their entry-level 38.5mm Seamaster Aqua Terra quartz watch that retails under $3,000. Omega is giving them a taste of a brand that they will hopefully become fans of for the long term, and rewards their participation in the events with a timepiece to start their journey of timepiece appreciation.

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

How Omega celebrates the Olympics isn’t always viewable on television or in the media. Being at these events with them grants some special privileges that only luxury companies seem to get away with. In Rio de Janeiro, it was a private cocktail hour and dinner at the top of the city in Corcovado. Most people know this as the location of the famed “Christ the Redeemer” statue which overlooks the city and is one of the most recognizable man-made objects on the planet. The Swiss can be very slick when they want something, and thanks to Omega, myself and other guests of the brand can now say that we haven’t just seen this man-made wonder of the world, but we also drank champagne and ate there while laughing and checking out each others’ watches. That was a good night indeed.

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

To frame the Rio 2016 Olympic games, I want to focus on my favorite limited edition (among several) for this year’s Olympics, which is the Omega Seamaster Diver 300M Rio 2016 Limited Edition reference 522.30.41.20.01.001 watch. Until now, I’d never actually worn an Omega Seamaster 300M timepiece – even though it remains one of Omega’s most popular watches. Originally released in 1993, the modern-day Omega Seamaster Diver 300M has since undergone changes and was most well-known for being an iconic James Bond watch (among many). Pierce Brosnan famously wore one when playing 007 in the film Goldeneye. Omega also readily admits that, despite not actually marketing the Omega Seamaster Diver 300M, it remains a very important product for the brand. In wearing the watch, I think I’ve figured out part of why that is.

Since 1993, the Omega Seamaster Diver 300M has changed a lot, but so has Omega’s larger collection of diving watches. It now exists as their more utility-oriented diver next to other equally functional but more “lifestyle”-themed models such as the Seamaster Planet Ocean and the Seamaster 300. Yes, there is some name confusion because there is one watch called the Seamaster 300M and one called the Seamaster 300.

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

Omega Seamaster Diver 300M Rio 2016 Limited Edition Watch Review At The Olympics In Brazil Wrist Time Reviews

At 41mm wide and 13.07mm thick in steel, the Omega Seamaster Diver 300M is extremely comfortable. It is also very distinctive. While it would probably be wrong to suggest that no one has emulated the Omega Seamaster Diver 300M, the watch has not been copied (either in full or in part) like the Rolex Submariner has, for instance. As a watch collection, this timepiece is very clearly an Omega and nothing else.

I mentioned the Rolex Submariner for a reason, and that is because the Omega Seamaster Diver 300M is really Omega’s primary competitor to “the luxury dive watch to beat.” The Omega Seamaster Diver 300M is modest in proportions and has a pleasant, medium size on the wrist. It is a touch larger than the Submariner and thinner than pretty much all the other Omega dive watches. Omega does produce a 39mm-wide version of the Seamaster Planet Ocean, but those are easily thicker than the relatively svelte lines of the Omega Seamaster Diver 300M which does have a relatively thin profile on the wrist compared to most of the brand’s other sport watches.

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  • laup nomis

    Its an Omega Sea master, who wouldn’t want this! Oh wait… hold on… Its co-branded and multicoloured. It might be a collectors piece in future, but that’s not why I buy or wear watches.
    Before I get de-bagged and boot-blacked, I am aware not everyone likes Seamasters.

  • BrJean

    That’s the type of co-branding I really like. It’s subtle and the watch doesn’t scream that it’s Olympic-themed*. Both colorful bezel and wavy pattern works great for me. Just imagine how Olympic Hublot of Olympic Richard Mille would look like…
    ____________________
    * As another example of such great collaboration I can name Amvox line by JLC.

  • A_watches

    nah

  • HectorAsuipe

    The Seamaster has never caught my eye before. While the Olympic theme on this one is nicely done, the thing that caught my eye now is the incongruously unfinished bracelet links at the clasp. Yuck.
    And the helium escape valve can be released. From the case design, I mean.

  • “But is the watch appealing to those that didn’t go to the Rio games? I would say “yes.””

    At a $500 higher MSRP and a Grey Market price of $1300 over the base model Seamaster, you’d have either be an overzealous devotee of Olympics history, ardent fan of primary colors, or enthusiastic practitioner of indiscriminate spending to find this appealing.

    • Omegaboy

      Spot on. And as others have mentioned, the case, bezel, and hands do not have enduring style. They look dated.

  • BNABOD

    bracelet looks outdated, the skeleton hands…… just do not like them. the colored bezel sure why not nothing wrong w some color but that is about it. The Mark II Rio edition is nicely done this one is just a pass and 3016 is just silly but if O could sell them all then so be it.

  • Raymond Wilkie

    Nicely done.

  • TrevorXM

    This watch makes the 2016 Olympics feel like they were held in the 1990’s. This watch sure hasn’t aged well.

    I find it baffling how Omega just can’t get a serious Submariner competitor together 100%. They have all the potential in the Seamaster 300 Master but yet they insist on saddling that watch with fake patina lume and don’t offer a date version. And they need to do just a little modernization of the font and few minor details and it could really have it all. Instead, they seem to send that lumpy Planet Ocean out to battle or offer this badly aged watch as Submariner competitors — cheezy useless helium escape value jutting out the left side. Why?

    • IanE

      If the Seamaster 300M, in any of its versions, can be regarded as a Submariner competitor, the Sub must be vastly over-priced! On the comparison, ignoring price, I would still go for the Omega – taste cannot be ruled on; Sub-lovers tend to be Seamaster-haters and vice versa! {I dislike the Rio version, however, though, again, that is a taste issue.}

    • ConElPueblo

      The only reason the Submariner is still an icon is that it has been largely unchanged since it’s introduction; it’s the same with the Speedmaster.
      Now, I don’t believe that either of these were especially “modern” in the seventies, when more recent competitors could be had – but they came out on top and are now considered “iconic”. Give the Seamaster a decade or two more and it’ll be the same.

      It happens to be a fantastically well-made and -wearing watch, too.

  • ??????

    “Omega actually awards each of the US athletes who qualifies to compete in the Olympics their entry-level 38.5mm Seamaster Aqua Terra quartz watch that retails under $3,000”

    Pity, Omega! Cheap way to get brand ambassadors? Entry-level quartz? Why not give them co-axial automatic?

    • OmniWrench

      In addition to the obvious “cause it’s cheaper” one could argue that a quartz is potentially a better gift for a random selection of the population who aren’t “into watches”. Re-setting my Seamaster every Monday is just part of my routine, but someone who isn’t into watches would probably find a watch that stops after a few days of not being worn annoying (and pragmatically, it kind of is, not that it’s going to stop me buying more automatics…).

      • ??????

        Good point. But if these people will get into watches after getting such present (say – get bitten by WIS bug), they’ll later think as me 🙂

    • Larry Holmack

      That’s because the US government will tax everything the athlete’s get from participating in the Olympics, including medals and the money from the USOC for winning medals.

      • ??????

        Now that makes sense.

  • ??????
    • ConElPueblo

      End-links? What?

      • Faruq Hossen

        Just test

    • Timestandsstill

      In the video they said it was a “dummy” watch, not even a working prototype so perhaps this is why it looks unfinished

      • ??????

        If it is a prototype, it makes sense. I hope so

  • SuperStrapper

    Visa is also a major Olympic sponsor and I see thier logos everywhere during events and presentations.

    This watch is awful.

  • ??????

    I like Omega on the whole, but don’t like how Swatch Group presents the brand today. Make lots of noise, sky rocket the prices (they think that lots of noise justifies that), sky rocket the thickness and overall bulkiness. Cannot properly finish the bracelet and put 5k tag, when you may get GS at comparable price and it will wipe the floor with this Omega in means of finishing (and done by hand at batches 10x less than Omega). Pity, I really like what Omega is capable of!

    • commentator bob

      The thing is that this (the regular version, not the Olympic version) is a $2,500 to $2,700 watch new on the internet all day. And it does have 100m more depth rating than the GS (not that it matters). For those prices this is a really good value. The high MSRP keeps authorized dealers from getting mad.

      The Planet Oceans are obnoxious, but that’s the point. The new Seamaster 300 is really nice, but not as good of a value as the the carryover 300m.

      I do wish they kept the GMT 300m in production or introduced a GMT 300.

      • ??????

        I expected that there is some discount from MSPR, but based on your comment and Marius’ comment above – I see Omegas may be discounted a lot today. Good news, but I would still prefer more realistic initial MSRPs. Huge discounts make me think twice, same happens to Girard-Perregaux watches (and Invicta – king of discounts lol).

  • Jerry Mathers

    I don’t know…looks more like a 90’s Bond-GLAAD collaboration. Not that there’s anything wrong with that.

  • David Williams

    Looks great, IMHO! And, as Ariel says, viable independently of Rio – Omega time every Olympic Games, plus Paralympics and Winter Olympics.

    HRH Prince William – former RAF search-and-rescue helicopter pilot, now an air-ambulance pilot – has worn a blue Seamaster 300M (a gift from his mother, I believe) for years. As if the moon landings, timing the Olympics and Apollo 13’s crucial burn, and the Speedmaster’s approval for the International Space Station weren’t enough for Omega!

  • Marius

    With such watches at such prices, does anyone wonder why Omega is selling sunglasses?
    With such watches at such prices, Omega will soon start selling truck tires, pens, coffee mugs, T-shirts, and adverize on the ArchieLuxury Channel.

    Now, I don’t know about the United States, but in Europe when you walk into an AD and say “Hello, I’m interested in Omega” you will get a 25% discount right off the bat, and if you negociate a bit, you can extend that discount even to 40%. In fact, Zegg&Cerlatti (the Omega AD in Monte Carlo) has a big discount on a lot of Omegas. Even the supposedly “sought-after” Dark Side of the Moon is discounted from €10,000 to €7,000, which should give you a pretty good idea of the real value of Omega and why comparing them with Rolex is a joke.

  • Beefalope

    No. Just no.

    Less is more, and there are just too many design elements here.

  • Bert Kanne

    This watch is proof that companies like Omega (and of course, Rolex) are experts at product marketing!

  • Bill W

    That wave pattern looks so cheap. Inspired by Rio sidewalks? Hahahahahahahahahahahahahahahaha.

    • David Williams

      It’s an attractive seafront promenade, rather than a mere sidewalk – it was shown repeatedly in coverage of the men’s and women’s triathlons and in cycling events.

      • Bill W

        OK. Regardless, I still think the pattern looks cheap on the watch.

  • Bill W

    How about the date wheel in the Olympic colors? That way you see one at a time and not a cheesy-looking rainbow all day long.

  • cluedog12

    In my opinion, the “classic” Seamaster 300M has not aged well. This re-edition is a subtle improvement, but it still looks like a less expensive watch next to more recent Omega designs like the Planet Ocean. Not a bad thing, really. Omega has successfully moved upmarket.

    It also means I can’t imagine this model will be cross shopped against the Rolex.

  • otaking241

    The all-white “White Side of the Moon” would have been a more interesting canvas for an Olympics special edition. The last time I got excited about a SM300 was when Pierce Brosnan got one from Q in Tomorrow Never Dies.

    • Larry Holmack

      I agree. This one has what…the 20, 30, 40 and 50 minute markers on the bezel in the games colors? But then again, I know some guys who wouldn’t wear the watch because…heaven forbid…it isn’t just black and white!!

  • Dinkee, H. O.

    I can promise you this: no Rio Olympics Omegas will be present at Hodinkee’s Dubai Watch Week coming up! How many of you will be Dubai to join us Nov 15-19th? It’s going to be a PAR – TAY! WOO-HOO!

    • Bill W

      Will women be allowed to attend or will it be a falafel party?

    • Raymond Wilkie

      Awful country.

  • Shawn Lavigne

    i’ve never liked the look of this watch. it looks dated. i much prefer the vintage inspired omega seamaster 300.

    • word-merchant

      Agreed; it’s dated without being classic. Nasty.

    • Yanko

      I agree too. There is some sort of disturbing dissonance about the whole thing. Omega’s attempt for “innovation” (dial and bezel) appears unnecessary and useless. And this century old and outdated bracelet.

  • Jon Heinz

    Just make sure it doesn’t get jacked as you’re walking around Rio. I kid, I kid. Actually no, no I don’t.

  • The Deplorable Boogur T. Wang

    Contrary to what is said in the video, we now have our own “Ariel” view of the Games. (terrible pun – could not resist)
    I like the watch. An updated ‘vintage’ offering for the Games. Pity about the “Copacabana sidewalk wave” thing.
    The 300m model is a classic piece.

  • I’ve never been a fan of the skeleton hands. I prefer the sword hands on my 300M GMT (2538.20), and the “Speedy” bracelet makes it truly the most comfortable watch i own.
    At 11.5 mm thick it’ll slide under a cuff and proof you don’t need a hockey puck on your wrist to get 30 ATM of water resistance.

  • Astronuts

    Old man watch.

  • Omar Navarro

    Tag Heuer looks better than omega…this particular watch it’s ugly, I wouldn’t pay 500 for it. I would prefer a cheap bulova than an omega.

  • Roman

    I think it’s not smart to increase the amount of limited edition pieces.

  • Jeviar Dfirst
    • truman6

      show off…….just kidding…its beautiful

  • Wendel N

    Hi, Very good cover of the new Omega watch and the surroundings (Rio and the Olympic games). I am a big fan of Omega (I do have a Seamaster PlanetOcean and I love it). The Seamaster Diver 300M was always in my wish list (a classic to have but I never considered special enough for impulse buy). But now with this special edition all change. I completed agree with you: a classic watch with a twist – exactly what this watch is. This will be my Xmas shopping list now.Thanks for the detailed and personal review of the watch and Rio. The text was very well written and the pictures were amazing! As a Brazilian I do love timepieces and all related and the combination of Omega and Rio is very special. Like sun and beach, or samba and football. Thanks for the great review!!

  • cg

    Rio was a big yawn! As is the commemorative Omega that actually sells for 1K less… with some dealers can’t give it away. Too bad for Omega. The gray market is full of this Olympic boondoggle.

  • carl

    I absolutely love the Omega Seamaster Diver 300M, mainly because this is the big sister of Omega Seamaster 150 which is the entry level Omega. It’s really nice knowing it’s possible to enter this world without re-mortgaging the house to do so.

    Great post as usual guys, I hope it’s possible to pick up some tips of great article writing by osmosis. It will certaily help in my watch blog site.

    Thanks again for a wonderful articles. I will be making it a regular thing to visit your site for inspiration and spot on informative content. I am learning lot just by reading your enjoyable reviews.

    Thanks again,

    Carl

  • Tom

    Hmm…a note on the value of this watch…I bought it this summer, July it was I believe, in Japan (paid loads of $$)…was warned that it won’t even hold value much and that I should get a rolex (which is almost twice the price, btw). But, I kinda thought that anyone can have a standard Rolex or Omega and a limited edition is always a limited edition…the guy at the shop laughed…until an older Japanese guy came up to me offering to buy this watch from me for the retail price plus 500$ because he couldn’t find those models anymore 😀 hahaha The seller almost got a heart attack…and that’s a real story :)…I didn’t sell, btw, cause a few month after that my son was born…so I kinda decided to keep it and then pass it on to him when he’s older…it’s gonna be a nice gift, I guess…

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