May 14, 2022
by Hayden Doerr
Twice weekly, aBlogtoWatch brings you two incredible podcasts for horology lovers. Every Monday, we have the Superlative Podcast, hosted by Ariel Adams as he talks with the people behind the brands and watches you love, and every Friday, we have aBlogtoWatch Weekly with Ariel and Rick as they talk about exciting news in the watch industry. Both shows are available on all major podcast platforms with links below, and both are also available to listen to via the episode players in this article!
“Superlative: Being a Mainstream Brand Name Today with Stephane Waser, Managing Director of Maurice Lacroix Watches”
This week, our host Ariel Adams is joined by Stephane Waser, the Managing Director at Maurice Lacroix Watches. Ariel starts the show by talking about his nostalgia for the brand while Stephane reflects on the brand’s history, and what it’s like being a part of the company today. The two dive deep into industry subjects like market research and how you gauge current demand while creating demand for a new product. Ariel asks Stephane about Maurice Lacroix’s decision to adjust its catalog to include more accessible price points, its stance on using quartz movements, and regional preferences that he sees among different markets.
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“aBlogtoWatch Weekly: Featuring IWC, ProTek, Bulgari, Seiko, Louis Erard, and an Invitation to Two aBlogtoWatch Events”
On this episode of aBlogtoWatch Weekly, we are joined by Rick, Ariel, and David together speaking on some of the headlines from aBlogtoWatch and the industry this week. The group dove into watch-spotting at the Miami F1 Grand Prix with a hands-on discussion about the IWC Mercedes-AMG F1 Team-themed Pilot’s Watch. They chat about ProTek launching the Series 1000 Tactical Watches with tritium Tube Illumination, plus unveils from Bulgari and Seiko. The trio also talks about ABTW hosting two upcoming events in Los Angeles that you will definitely want to hear about.
Comment below and tell us your thoughts about this week’s episodes and what you would like to hear next from the aBlogtoWatch podcasts!