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Today, watch brand REISER Watches debuts its first collection, the Alpen Date series. The watch design process occurs in the Netherlands, as well as its business operations. Then, the watches are hand-assembled by watchmakers in Pforzheim, Germany. Nicknamed “the Golden City,” Pforzheim is an important historical watchmaking hub in Germany and home to a number of brands. It is also the perfect place for this startup brand to ensure that its watches are built to high-quality standards.

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With its first release, REISER jumps straight into the white-hot integrated bracelet sports watch category. Sized at 41mm-wide and 11.45mm-thick, the Alpen Date should be the perfect size for a lot of wearers. It has a strong wrist presence but is slim enough to slip under a tight shirt cuff and will fit comfortably on a variety of wrist sizes.

An attractive mixture of brushed top surfaces and polished chamfers should make this a very versatile watch. You can wear this watch to the office during the day for meetings, then leave work and wear it at the gym. You can even clean up and put the watch back on for dinner and drinks at a high-end restaurant. It would not look out of place in any of those situations.

The Alpen dial is also special. It is divided into twelve sections corresponding to the hour markers, each with a stamped guilloché texture oriented at different angles. A glossy varnish in a variety of colors finishes it off. The result is a dial that reflects light at different angles and makes the watch very eye-catching. A sharply sloped matte chapter ring with minute and hour markings accentuates the appearance of depth on the dial. Applied hour markers feature polished facets and are filled with Super-LumiNova BGW9. Polished and diamond-cut hands with skeletonized centers, and large plots of lume, finish off the look and ensure great legibility, day or night.

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Protecting the dial is a unique eight-sided flat sapphire crystal with AR coating. The crystal is mounted inside of vertically brushed bezel that stands proud of the case via sharp edges and polished sides, while the case features a mixture of polished and brushed surfaces across its complex profile that make the watch as much of a joy to look at in varying light as is the dial.

The screw-down caseback features a window to the automatic NH35A movement powering the Alpen Date. This Seiko-based mechanical movement is known for its reliability and should provide years of trouble-free operation. It operates at 21,600 vph (6 beats per second) and provides an approximate 41 hours of power reserve. Reiser uses a custom rose gold-tone rotor that is engraved with its name and decorated with Geneva stripes. The movement is easy to wind and adjust using the Alpen’s 5mm flat-sided crown.

The unique textured dial of the Alpen series is available with three dial colors (black, blue, and green). Reiser offers the case in brushed and polished stainless steel or with a rose gold-tone finish. The black/stainless version will be the most versatile combination, while the other dial colors provide options for buyers looking for something with a pop of color. For buyers wanting a more upscale look, the rose gold case will attract lots of attention.

Despite the Alpen’s integrated look, multiple strap options are available, further increasing the versatility of this timepiece. An Italian vegetable-tanned leather strap is standard. The strap features a metal end link that fills in the lug space on the case, matching perfectly to the watch. It tapers from 25mm at the lugs down to 18mm at the butterfly deployant clasp with an engraved logo. On stainless steel cased models, the strap perfectly corresponds to the dial color. Rose gold models are equipped with an attractive dark brown leather strap.

For a small bump in price, the available stainless steel integrated bracelet takes the watch to another level. The links are brushed and chamfers are mirror-polished, accentuating the case finishing. The hidden butterfly clasp gives it a clean look when strapped to the wrist. The leather provides the option for a more toned-down and dressy look, while the polished surfaces on the bracelet are sure to make it stand out.

If you’re looking for a versatile watch that can cover any situation, and not break the bank, this is one to check out. The REISER Alpen Date is priced at $590 USD on a leather strap and $625 USD for the stainless steel color versions. Choosing rose gold adds $35 to $45.  To find out more, visit the brand’s website.

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