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Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On

Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

To this day, Rolex still makes some extremely rare watches. And when you encounter one, things start as unassumingly as a green box, hardly at all different from the one most of their watches come in, with a Rolex crown at “6 o’clock.” You might agree that this is the typical presentation of a watch built The Rolex Way. What we are looking at today, however, is not your well-known Rolex, but one so rare it is not even listed on the official website or any catalogue. It is extremely hard to come by, mind-bendingly expensive, impeccably made, and shall remain aspirational even for the majority of “one-percenters.” This is the all-factory, solid-platinum Rolex Day-Date 40 Green Emerald Reference 228396TEM, priced very close to the half-a-million-dollar mark. This model is based on the updated Rolex “President” (Day-Date) watch family that debuted in 2015.

Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

Rolex has never failed to remain the most well-known aspirational watch, the marker of a certain achievement or milestone in one’s life; and even when those are moments in the past, a bog-standard Rolex will still stand out as “the Rolex” even in the largest watch collections of the world. Once you lift the decidedly heavy, green presentation box lid, you are greeted with the most simple and yet complex views of all: some soft padding in beige, a green Rolex tag that indicates an extended Rolex warranty and a more stringent accuracy of -2/+2 seconds per day… and, bang in the middle, one of the rarest watches available today – or, in fact, in a very long time – from Rolex.

Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

You may remember seeing some “blinged-out” Rolexes on the wrists of C-list rappers and other, untypical Rolex clientele, but those watches have as much on this, as said “musicians” on anyone who can actually read sheet music – not much. Given the types of watches we cover on aBlogtoWatch, we very scarcely have to highlight the fact that a watch (and especially a modern one) is “all-factory.” The reason it matters so much in this case is because Rolex watches, even original ones in precious metals, are sometimes subjected to aftermarket bling-treatments, where their dials and bezels are modified by fitting stones to them. Needless to say, the resulting aftermarket pieces are almost exclusively horrendous in their execution, and even if they weren’t, they couldn’t come close to the work attainable only by Rolex and its army of gemologists (see point 8 here for more details on that).

Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

On a Rolex, the single dot below the crown’s “crown” logo indicates: platinum.

An important reason these high-jewelry watches from Rolex are so rare is that they do actually take a very long time to make – to craft a gem-set bezel (just the bezel) can take between one and two weeks, depending on the color scheme and how challenging the stones are to work with. We talked about this a bit more after visiting the Rolex manufacture that included a visit to their gem-setting department. With the Rolex Day-Date 40 Green Emerald, we are looking at a combination of diamonds and emeralds, so let us briefly discuss how Rolex chooses and applies stones for use in such high-jewelry pieces.

Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

As for color, Rolex says it only sets superior quality diamonds in the colorless category. In terms of cut, which is a decisive factor for the brilliance of a diamond, Rolex uses full cut (or brilliant cut), 8/8, trapeze or baguette cut stones selected from the first two categories of the professional classification scale. In this instance, the full pavé dial features brilliant cut diamonds both around the periphery of the dial, framing the indices (a particularly neat detail that I just noticed when looking at the images like the one above), and – well – pretty much everywhere else there was available space on the dial. We will add that while there are other good gem-setters out there, most after-market precious stone setting on Rolex timepieces is not nearly as good as what comes from the Rolex factory.

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Super Rare €430,000 Rolex Day-Date 40 Green Emerald Platinum Watch Hands-On Hands-On

For models set with colored gemstones – rubies, sapphires, or, in this case, emeralds – Rolex takes particular care in ensuring that all the stones on a given watch are of the same hue, using a combination of a long sorting process carried out by hand, stone by stone in the Rolex workshops, as well as by using one of Rolex’s several sophisticated machines that are, Rolex says, usually only found in independent gemological laboratories. The result is genuinely incredible – if one is familiar with precious stones and gems, it is no secret that it takes sorting through hundreds, if not thousands of pieces to find a bezel-worth of stones that are such a perfect match in color. If anything, it is almost (I said almost!) too perfect as, frankly, I hitherto thought such impeccable matching of colors and shapes would only be possible if every stone were entirely artificial.

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  • Simon_Hell

    I saw one just like this at the local mall. My daughter wanted it but i told her I’m not paying 29 dollars for something i know she wont wear.

    • thecouchguy

      You hit it on the head.

    • I hope your avatar is not a photo of your daughter.

      • PleaseSpellRoman4AsIV

        Still looks more tasteful and restrained than the Rolex 😉

      • Shinytoys

        free family advertising…..

        • Beefalope

          Free domestic abuse from this domestic abuser. How long is your rap sheet?

      • word-merchant

        It’s only a small bit of his daughter, so all good.

    • Yeah, really…a porn avatar???

    • Shinytoys

      classy avatar…did your hand get stuck…

      • Beefalope

        Have you hurt your hand with all of the abuse, domestic abuser?

        • Shinytoys

          C’mon buffalame, that all you got?

  • thecouchguy

    Fugly watch. I’m just here for the comments.

  • word-merchant

    I admit to being a bit of a Rolex fanboi, but I think this is absolutely fantastic. Somehow, to my eyes, Rolex have managed to make this look like high jewellery without making it look over the top – which is curious given the sheer coverage of precious stones. Somehow it all just works. The emerald bezel is remarkable, and I wonder what the cost increase would be if this was commissioned with diamonds instead.

    Much as Tissot offers very good value for money, I can’t help wondering if ABTW should be offering one of these Rolexes as a monthly giveaway instead. If I understand the internet correctly, surely the resultant increase of traffic and ad revenue to this site would entirely offset the €430,000 up-front payment, and probably make millionaires of all concerned.

    • Watch brands donate watches to ABTW for the giveaways, so I’m sure Ariel is up for it if Rolex is. Besides, you know this watch is not costing Rolex anywhere near $483K USD to make.

      • word-merchant

        My last paragraph was somewhat flippant but I do really like this watch.

        • That’s OK, I doubt Rolex will donate a blinged out watch for a montly giveaway, so no harm, no foul.

          • Shame on you guys for getting my hopes up……….

          • Larry Holmack

            Ask Invicta…they might. And yeah…they have blinged out watches with “real diamonds!” It would be the only ABTW giveaway ever to get no entries!!!! LOL

          • Too funny!

      • beardedman

        I know that you know better Mark. The cost of materials and even labor are only the basis of price in commodity items. This is clearly not that.

        • Yeah, I know. My comment was meant to address word-merchant’s idea that someone (ABTW) would have to front €430,000. But hey, if Rolex can get a millions of dollar’s worth of advertising from a giveaway, I say why not! Heck, it’s costing Rolex less than $50K USD to make the watch so it would be deal for them.

  • John William Salevurakis

    I Love it but would not wear it I would wear one in yellow gold with rubies in place of emeralds complete with red date and day wheels. ?

  • IanE

    Wonderful haute joaillerie! I’d love to see it in the flesh and, were I in the 1% of the 1%, I would happily give it to my wife (except that she has rather skinney wrists and won’t wear anything wider than 32 mm).

  • laup nomis

    Blimey… Its not a rolex; its like a double triple ROLEX.

    • Berndt Norten

      Triple Action Gold Bond Platinum Emerald Rolex Bling Bling Ka Ching

    • Shinytoys

      +1 for saying “Blimey” 🙂

      • Beefalope

        That’s because you’re a domestic abuser.

  • I’m of the opinion that if you are going to add stones to a watch, they should add to its appearance rather destroy the design language of an otherwise well thought out watch – like in this case. The emerald markers at just 6 and 9 look so lost and out of place. The green printing for the day and date coordinates but so what – it’s still tacky looking. They should have started with a no date Submariner instead and done all 12 of the hour markers.

    And anyway, I know jewelers who say you should stick to diamonds, sapphires and rubies on the outside of watches – emeralds are too soft in comparison and all things being equal are porous and more easily damaged than the harder stones.

    Thanks for the review David, I like the colorway but not the execution and no emeralds on the outside of watches for me (like I could afford them anyway). I’ve done 3 of my watches with diamond or diamond & sapphire bezels and lug rings, but I have not gotten to the point where I need to wear one of them myself (other than to try them on before finding them a happy home elsewhere).

    • Bill W

      This is not my cup of Cristal but surprisingly what bothered me the most was that green text.

      • Berndt Norten

        Nor is it my keg of Krug!? It’s ghastly.

  • commentator bob

    Rolex would do well to list these variations on its site to distinguish them from aftermarket work.

  • ??????

    You make almost ~$500k watch and cannot polish the edges of hands? GS does that for 2k+ https://uploads.disquscdn.com/images/124971017795347163261a78f86f385351ca24b979a5ada106aaa100e2389a76.jpg

    • Beefalope

      What you say is absolutely true, but the idiot who buys this won’t care in the least.

      • Shinytoys

        The very wealthy idiots…

        • Beefalope

          And probably domestic abusers like you.

      • ??????

        Being able to spend 1/2 million on the watch, lucky idiots

        • Beefalope

          Lucky or not, an idiot.

    • I would want a better shot of it before I concluded that; from this angle it could just as much be the reflection of the dial making the edge of the hands look unpolished. Actually looking at the full size original, you are probably right…

      • ??????

        Agree, I may be wrong (and I hope I am wrong in this case). Need to see more pics.

  • SuperStrapper

    Lol

  • RBuschyX

    That is a gorgeous Watch!
    Would love to see how that would look is Blue Sapphire or Ruby too.

  • BNABOD

    hum, I am going to go with a simple NO. I would not wear it nor buy it at a tenth of the price for the simple reason that it is plain ugly. I have to first love the look before a purchase and this is the offspring of Green Lantern and Blue Diamond.

  • DanW94

    Finally! A watch designed for that untapped wealthy Leprechaun market. Priced to move at one Pot O’ Gold…

  • Shawn Lavigne

    part of what makes rolex rolex.

  • Way too bling for my tastes, but it sure is sexy and gets better the closer you get your eyeball to it!

  • I don’t think it’s attractive, but I do think it’s utterly amazing.

  • Gokart Mozart

    I thought the reason the watch was so expensive is because you get the rolex mirror with the watch. Only when i got to the end did i realise it took place at an AD.

    Not sure where the 430K price comes from. The pave dial is nice but they will all be very small diamonds, and even though they will be a brilliant colour with few inclusions they will still be relatively cheap.

    The baguette diamonds and emeralds will be quite pricy but there is no weight given by David (possibly because not given by Rolex) to be able to judge the cost of the stones.

    As for the colour matching I assume the machines will sort the emeralds very accurately in to the colour band and will be classed as brazilian, zambian, etc based on the number and type of incusions in the emeralds as that will be I think the deciding factor in the choice. These will then be stored away and catalouged based on colours and size and then manually check them by hand and eye when the setting process starts.

    They are not going to go through a thousand stones each time they make one of these watches to decide on colour and then put them back in a big jar with all the other different hued stones.

    As for the quality of fitting it will be the same for cartier, Chopard, PP, and all the other high end brands that take their gems seriously. if you took the same type (excellent) photos of a pricey Cartier i am sure the fitting would be just as good. And they will use a very similar quality of gems

    So, as i said before not sure where the 430k price comes from. I am sure a platinum cased watch with a similar level of gems would be cheaper from cartier, chopard, bulgari or piaget for example.

    • Setting small stones costs nearly as much as the stones themselves. So the stone count becomes more important than just the carat weight on these watches.

      • Gokart Mozart

        I get that, a lot of the cost in these types of watches is the setting but these types of dials are quite common nowadays and when you look at the prices although a lot, there is nothing to suggest anything remotely close to this type of price. Many bejewelled watches also have gem set cases and lugs as well which, I imagine would me more difficult to do then bezels. i appreciate though in this case the bezel is platinum and that is a lot harder to work with then gold.

        To be honest this is one of the best gem set Rolex’s I have seen, but i just can not see where the price is coming from. Does any body know how much a standard platinum DD is to give an idea of how much the premium for the gems and work is?

        • A rough count of the pave dial is 990 diamonds. So being very generous at $10 per stone for setting this is about $10K (should really be half that). The diamonds are only about 1 carat total weight on the dial – figure $800 total gem cost. The hour markers (10) and bezel gems (roughly 54) will add maybe another grand or two max for setting. So $13K is costs so far. Then you can guess what the hour makers and bezel stones cost in order to bring it up to 430,000 euros. Plenty of profit in this watch for Rolex. I have not heard that platinum is hard to work with than gold. I’m not saying it isn’t, but never heard that is all. Cheers.

          • Nick Chang

            Mark Carson, our man of infinite wisdom – greatly appreciate your appraisal of the gem’s value. Now I’m gonna procure the gems and a stock platinum $45k Day-Date and commission a renowned Hong Kong jeweler to make me this watch. As for the hour marker, bezel stones, and labor cost to the jeweler, I’ll put out another $10k…no, let’s be generous…we’ll say $20k, which comes out to be around $80k. Not only have you saved me $400k, MY watch will have a few additional customized quirks to be a ‘true’ one of a kind limited edition piece. So how does a 25% commission check to you sound, buddy? 😉

          • Works for me! Thanks. Start with a no date Sub, that way you can do the 12 and 3 hour markers unlike this lop-sided monstrosity.

          • Nick Chang

            Ah yes, gotta have consistency. Done! You have an impeccable sense for aesthetics. 🙂

          • laup nomis

            You’re forgetting the cost of buying the trademark phrase ‘factory made by rolex’. Funnily enough it costs $350,000, which when added to your $80,000 production costs is $430,000 total 🙂

          • Nick Chang

            I know a rich man like yourself might pay that much for those perfunctory words, LN…but a
            poor boy like me would need to mortgage my home just to get my hands on that $80k 😀

          • laup nomis

            “Paying for the label”… How apt.

          • Bill W

            Hey laup nomis, do you know Trá Leknufrag?

          • laup nomis

            I could buy that chunk of ice above if I was. No, I’m afraid I’m the poor one.

          • Nick Chang

            Paying for the label is where a good portion of our $$ goes for these ‘luxury’ brands – Rolex watches, Louis Vuitton bags, Montblanc pens…and it’s all justified because they’ve earned the reputation and prestige to price their products the way it’s priced. To us consumers, it’s all about just how far we’re inclined to spend. To be very honest, I’m less likely (I don’t want to say never) to spend over $100k for a watch even if I could afford to. For me to own a mere timepiece above that price range is a bit excessive and I can spend that kind of money on many other things that are much more practical in life, like a nice new automobile that can provide transport me to places with style and comfort versus a piece that merely tells time…and people that I’m wearing a $100k+ watch.;-)

  • Beefalope

    This makes me unhappy.

  • Beefalope

    There’s a very simple rule in watch design: if Floyd Mayweather likes your watch, then you’ve designed a hideous watch. Mayweather would love this pile of green vomit disguised as a watch.

    I hate Rolex so much.

    • Shinytoys

      So, you’re not a fan of Rolex and you’re a racist…bully for you…

      • Beefalope

        Yes, I’m a racist because I don’t like a woman-beating loudmouth.

        You’re a domestic abuser.

        See? Two can play that game.

        • Shinytoys

          that all you got?

          • You two need to take your discussion elsewhere – just a suggestion guys.

    • Shinytoys

      again…RACIST !!!!!@

      • Beefalope

        TRUMP SUPPORTER RACIST!!!!!

  • It’s impossible for me to dislike anything with a caliber 3255 inside it. The watch itself does nothing for me. The handset is lost on the dial. And I don’t understand the two emeralds at 6:00 and 9:00. They look out of place. Maybe someone commissioned this piece, and the two emerald indices are reminders for taking their heart medicine? Emeralds would seem to make more sense for all of the hour indices, and help to town down the over-contrast of the diamonds.

  • Horlogère Addict

    What is worse, making a watch like this one or wearing it?

    • Beefalope

      Yes.

    • Berndt Norten

      Promoting it is the absolute worst

  • Shinytoys

    Go Big or Go HOME !!!

    • Beefalope

      Go home. Stay there.

      Domestic abuser.

      • Shinytoys

        buffalame.., you’re weak…

        • Beefalope

          RACIST!!!!

  • PleaseSpellRoman4AsIV

    Well on the plus side we have seen even uglier blinged Rolexes.

    What I’m actually wondering is who those Hungarian guys had in mind as their target audience when they stocked this watch?

  • cg

    I have a sneaking suspicion that these emeralds have been lab treated to get uniformity… but maybe not. Even if the money was available there would be other Rolex I would consider first… IF I was going to buy a Rolex. At a distance it does look relatively tastefully done. It’s up close where it becomes a gaudy bling thing and the design falls down.

  • Marius

    Let me see if I understand this correctly: so, you spend almost $500,000 and you get the same crappy standard presentation box as a $5,000 Oyster Perpetual? That’s simply AMAZING! Only the Swiss in general, and only Rolex in particular, could be so cheap and stingy. Given that this watch costs more than a brand-new Lamborghini Aventador, would it be too much if Rolex offered a personalized presentation box?

    Also, why does this article emphasize so much the “super rare” aspect of this watch. Let’s be honest, this Rolex isn’t “super rare” because it uses some kind of amazing materials, or because it’s difficult to assemble. It’s rare because Rolex intentionally keeps the supply very low, and because there simply aren’t a lot of punters interested in such watches. If you really want to buy a F#ck You watch, then I can assure you that a “simple” yellow gold Day-Date is the most effective.

    • Berndt Norten

      Exactly. You’d get a nicer box with some 500 euro Cognac bottles

      • Nick Chang

        …or even a $200 box of low end Cohiba cigars

        • Berndt Norten

          Indeed. Or Partagas or Romeo and Juliet….

          • Nick Chang

            Good stuff. Never tried R&J but love Partaga blacks. I use to light my stoggies with this St DuPont until some joker snagged it from my table at a bar. Never leave a $2k lighter unattended in public… https://uploads.disquscdn.com/images/58939af6b27aa09264bce1562b3dae4e00853000e871e4fc9f4f32ef6141d06e.jpg

          • Berndt Norten

            Ouch that must hurt

          • Nick Chang

            Yep, I pimp slapped myself hard for it. I also blame myself for being so cavalier for leaving it on the table for only a few minutes while I turned my attention to some ladies at another table that I bought drinks for. I was also quite tipsy at the time so I didnt even notice it missing right away but I did hook up with one of the ladies though. The follies of youth.

          • Berndt Norten

            Blame it on my (your) youth ?

          • Nick Chang

            …and blame it on that brain between our legs. Most of man’s misfortunes seem to involve a skirt one way or another. Maybe that’s why eunichs are such carefree yet diligent servants?

          • Berndt Norten

            Blame it on the rain (yeah, yeah) ??

          • Berndt Norten

            A Romeo and Juliet Churchill is one of life’s treasures. There was this time I strolled from the Sénat to the Pont Des Arts, with a stop at that little Tabac on Blvd St Germain….

          • Nick Chang

            I’m gonna try a R&J Churchill one of these days. I see you’ve mentioned cognac and that is to be indulged with a good stogge. Here they are talking about a boring half mil$ Rolex, pfff. Life’s true luxury is puffing on a nice slow-burner with a $5k bottle of Louis XIII de Remy Martin. Back in 1998, I got invited to a yacht party hosted by RM and they had a drawing every hour for a bottle of King Louis, and I remember they gave away around 3 bottles that night. I wasn’t that lucky but still damn happy to take home a bottle of XO and a few Montecristos! Those were the good ol days

    • Jeffrey Chang

      A brand-new Lamborghini Aventador doesn’t even come in a box so why you complaining?

    • Nick Chang

      Marius, I’m gonna share a highly classified revelation with you about this piece: those green gems are Kryptonite, not emeralds. Notable owners are of course Bruce Wayne and Lex Luthor, who obviously purchased it as their Fck You watch to you know who 😉

    • Bill W

      What sort of box do Berlutis come in?? For a rake such as myself will require something stylish.

  • And still, only a c-list rapper would buy this.

    • Berndt Norten

      Xibit….C

  • mtnsicl

    You’d have to pay me €430,000 to wear that thing!

    • The Deplorable Boogur T. Wang

      Good work, if you can get it.

  • benjameshodges

    Frosty.

  • Dinkee, H. O.

    Eh-hem! If A Blog To Watch doesn’t take down those photoshop doctored images of the Hodinkee Emerald and Jade Rolex, I’m doing to sue! Put up the real images!
    https://uploads.disquscdn.com/images/330f41a560e7eeb36c8bec5535b07397db1b55bfc9818f5361bbe8bf289f0f2d.jpg

  • Chaz

    Muslim Arab sheiks rejoice!

  • What an awkward way to spend a half million dollars. Considering that a similar look can be had at every outlet mall and Asian market in the land. Overtly faux jewel encrusted fashion watches are everywhere. So unless one is handing out copies of this article to passers by, or permitting close up examination, the style message is completely diluted by all the crap the “Charming Charlie’s” sells. Given the popularity of the cheap alternatives, who would assume this is simply not another $30 mall kiosk POS?

    I get that buyers exist for this, and that they live in a world far removed from mine. Personally, I cannot imagine a scenario where a half million dollars would be less useful to me than having this watch. And even if I was compelled to send a $.5 M “wrist message”, I wouldn’t choose this watch to make that statement since, again, it looks like every other cheap wannabe (ladies watch, I might add) from more than a few feet away.

    • Larry Holmack

      I totally agree.

    • egznyc

      It’s rather loud and ostentatious, but worse still, it looks off-kilter to me because, heck, the cyclops date at 3:00 ruins the symmetry of the dial; there should be another emerald there instead! If you’re going to be a Liberace, at least have some style.

  • sfbaydawg221

    Some celebrity is going to wear this on St. Patrick’s Day.

  • David Williams

    Clearly a halo product, and a showpiece of what Rolex are capable of achieving, in which existing and aspiring Rolex owners lower down the range may share vicariously. It’s out of reach for most, but capable of being appreciated by all – I’m glad it exists!

    It’s much more visually coherent than some of their recent blinged-out efforts. The color combination is restrained, and all the better for it – though the materials are, of course, far from understated.

    A Rolex dealer once told me that green was Mrs Wilsdorf’s favorite color, hence its frequent appearance in dials and details. Can anyone out there verify this, or is it a myth?

    • Color of US dollar bills? (greenbacks)

      • Chaz

        And here I thought it was some special Islamic edition with the green highlights and a price a Saudi sheik would consider “not too shabby”.

        • Nick Chang

          It’s actually Bruce Wayne & Lex Luthor’s Kryptonite Anti-Superman Watch

  • beardedman

    I’m relatively new to high luxury watches but I’m not new to art and objects of it. It you are a fan of the mechanics, Rolex is relatively boring because while they make truly excellent (and I might add, reliable) mechanical movements, the movement is not itself the thing. They make excellent cases with excellent materials, but the cases aren’t the things themselves. They are not about wowing you with esoteric complications that don’t add anything… has Rolex ever made a watch with a tourbillon? I’m not saying those things aren’t great and lots of fun, but that isn’t Rolex. You either understand what they are about or you don’t. If you understand, you either care about that or you don’t. Clearly a lot of “don’ts” here. I admit, I was a “don’t” at first but I’ve come around. I look at the perfection in this item and have nothing but awe for it.

    Some here are bothered that Rolex gives you the same box with this exquisite article as anyone would get with their cheapest offering. I would argue that – if you’ve never had a Rolex box in your hand, you have the wrong viewpoint. What the man (or woman) gets when buying the most affordable (yet still far better made than other watches in it’s price range) is a beautiful box made of materials worthy of any Rolex. They don’t give you a cheaper box just because you are only spending mid-four figures instead of mid-six. At least that’s how I see it. Perhaps there are richer boxes on some other brands, but after all, you aren’t wearing the box. My green, waved leather Rolex box is on display but only holds the papers. The watch is nearly always on my wrist. It’s a humble two-tone Datejust but it’s a prized possession and I would rather wear it than my others.

    • Razzcal

      “[Y]etstill far better made than other watches in it’s price range”. Come on, as far as quality and horological considerations go, Rolexes aren’t any better than Omegas or Zeniths.

      • beardedman

        You’re welcome to your opinion, of course. I stand by what I said based on what I have seen from low end to high in the respective lineups. But hey, I could have missed something if you have specific examples. Omega and Zenith are both great maisons. I give the nod to Rolex for their charitable efforts and because I think their level of perfection is just a bit higher.

  • AlwaysWatching

    The crown looks terribly done. Nearly $500k, and the crown looks worse than the crown from a Citizen. Rolex should be embarrassed by that piece. The again, I’m laughing at the idea of spending that much on a Rolex – any Rolex.

  • Raymond Wilkie

    Whoever buys this is a douche, plain and simple. it’s vulgar.

    • Dinkee, H. O.

      That’s a bit harsh.

      • Raymond Wilkie

        Harsh, but fair.

  • Rockymet

    I would wear this in public before I would wear a Richard Mille.

  • Jason

    The box with this thing should be some sort of fabulous musical Rolex timepiece with all kinds of special features built into it for this kind of money, seriously..

  • Andre Braz

    Horrible….

  • lano

    i want two of them! thank you mr.rolex!

  • Razzcal

    What a hideous piece – classless, vulgar and undignified, a complete and utter embarrassment. No self-respecting person with any sense of style would ever wear that monstrosity. It belongs only on the wrists of the C-class rappers to whom the author referred.

    On a more general point though, I don’t understand why watchmakers (even high-end ones like Patek, AP, VC etc) want to make gemset men’s (or unisex) watches. I’ve never seen a gemset model which I think looks better than a non-gemset one, even if the gemsetting is rather modest, such as “merely” a bezel set with small diamonds. Individual stones for indices might sometimes work, but anything more than that usually makes the watch less appealing to me. Is it just me who’s weird, or do most men really want gemset watches?

    As for blinged-out watches, like the one reviewed here, they are always absolutely hideous regardless of whether they are “all-factory” or not. The fact that this one is all factory makes it no more appealing, but does say something about the manufacturer.

    • Gokart Mozart

      I think the only watch with gems I could go for is a de Bethune. Some of there gem set watches are stunning, sometimes even better than the non gem set ones.

  • Polly Molly Moo

    Emphatically something I would never buy, even if I was in the position to spend half a mill on a watch. The only jewels relevant on a watch are inside the movement.

    But there’s no denying the quality of the workmanship that’s gone into making this piece and the exhaustive process of sorting the right size/cut/quality of the gems. I admire the work that’s gone in to making this watch, and I’m sure I could spend an hour examining it in detail and enjoying the precision of something made with such accuracy. Give me a steel Sub any day though!

    It’s a bit like a high-end hyper-car like a Bugatti Veyron or a Koenigsegg. I’d love to drive one for a day, but I would never spend that sort of money on a car.

  • The Deplorable Boogur T. Wang

    Oddly, the more I look at this one – the more I find myself liking (or perhaps more appropriately – appreciating) this piece.

    I’m sure it has made someone very happy.

    • Bill W

      I’m sure it’s making those Magyars who are stocking it and can’t sell it quite happy.

    • Nick Chang

      Yes, I’ll be ‘very happy’ to win it on an ABTW giveaway…then hock it for a half mil in cash 😉

  • wshandling

    “You may remember seeing some “blinged-out” Rolexes on the wrists of C-list rappers and other, untypical Rolex clientele, but those watches have as much on this, as said “musicians” on anyone who can actually read sheet music – not much.”

    Why is this an ok thing to write? How is discrediting an entire genre of music as being inferior to other genres by virtue of the people who create it anything but super racist?

    Because it sure sounds super racist.

    • I didn’t know “genre of music” was synonymous with “race”. I don’t care much for country music, therefore I must not be too keen on Caucasians. You learn something new everyday on watch blogs.

  • Nick Chang

    Folks, I’m gonna share a highly classified revelation with you about this piece: those green gems are Kryptonite, not emeralds. Notable owners are of course Bruce Wayne and Lex Luthor, who obviously purchased it as their ‘Fck You Watch’ to you know who 😉

  • Bill W

    I don’t like much rap music or many of these diamondy watches. Now I’m afraid that I might be a secret RAAAAAAACIST!

  • Sam Anderson

    David, I find your posts very difficult to read. The art is in choosing just the right word, and deploying it with deft–not seeing how many adjectives and erudite words you can fit into a sentence. You need to tone down the excessively flowery language, and the unnecessarily complex sentences.
    In this way, your posts are similar to this Rolex: it’s overkill and not very impressive.

  • Like gold plated toilets and neon pink Lamborghinis it just screams, “I have too much money and no idea how to spend it properly.”

  • Ulysses31

    A lot of effort went into making this ugly watch. I tend to applaud effort, less so when it is wasted on a crap design.

  • Jason

    UGLY UGLY

  • Ronbo710 .

    I’ll keep my 118206 w/ Ice blue Roman dial. Green and gold maybe but not Pt.

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