Rolex Day-Date 40 Watch With New Rolex 3255 Movement

Rolex Day-Date 40 Watch With New Rolex 3255 Movement
Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases
Rolex Day-Date 40 in 950 platinum (Reference 228206)

The Rolex Day-Date 40 marks the update for what officially is called the Oyster Perpetual Day-Date, featuring "a modernized design with a 40mm case" and a new movement, caliber 3255. The Rolex Day-Date 40 will be available exclusively in 950 platinum, 18k yellow, white or Everose gold. Size-wise, this new version replaces the Rolex 41 mm Day-Date II (reviewed here) exactly matching the diameter of the brand's sportier watches such as the Submariner, Daytona, GMT-Master II.

Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases

The Rolex Day-Date 40 features a range of new dials with thin, laser-etched motifs, applied over a traditional sun-ray finish. Seen above is the version with the "deconstructed Roman numerals," with numerous hand-applied pieces making up the individual numerals. The laser etching appears to be as sharp and and defined as one would expect to see from Rolex, but if you want one of these new unique dials, you will have to get the Rolex Day-Date 40 as they are exclusive to this release.

Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases

Rolex claims the new movement, 3255, establishes a new standard for superlative precision and they indeed back that statement up with some figures and proper testing: the new movement (followed up by the also new caliber 2236 that will find its way into the Lady-Datejust) is twice as exacting as those for a chronometer officially certified by COSC. The big deal is that Rolex has developed new, "high-technology methodology and equipment to test the precision of its Superlative Chronometers."

Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases
The new Rolex 3255 in-house developed and manufactured movement

What happens is that Rolex will continue to subject all its uncased movements to official COSC certification tests and, on these new movements, the assembled watches will be tested in-house by Rolex, for the twice as stringent -2 / +3 precision the new calibers have been designed to maintain. So how is this extreme precision achieved and maintained?

Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases
Rolex Day-Date 40 in 18k yellow gold (Reference 228238)

The new movement boasts 14 patents, which, all together, account for the gains in precision, power reserve, shock resistance, and magnetism. It incorporates the new Chronergy escapement – patented, of course – with pallet fork and escape wheel made of anti-magnetic nickel-phosphorus. The oscillator has an optimized blue Parachrom hairspring – which, interestingly, is not Rolex's new Syloxi silicon hairspring that was debuted more quietly last year. Parachrom is made from an exclusive-to-Rolex para-magnetic alloy – with no further information being given on what that contains. The point is that it is said to be 10 times more precise and it certainly accounts for the highly enhanced and reliable accuracy of the new Rolex 3255 caliber. The movement, with bi-directional automatic winding, features an upped power reserve, reaching 70 hours now.

Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases
Rolex Day-Date 40 in 18k Everose gold (Reference 228235)

The trademark gold or platinum "President bracelet" has also been updated with ceramic inserts inside the links in an effort to enhance suppleness and durability. How these inserts have actually been implemented is something we will see very soon, when going hands-on with this new release. The Crownclasp is opened with a hinged Rolex crown and is expected to be slightly thinner and even more comfortable.

Rolex Day-Date 40 Watch With New Rolex 3255 Movement Watch Releases
Rolex Day-Date 40 in 18k white gold (Reference 228239)

The Rolex Day-Date 40 is available in 950 platinum (Reference 228206), 18k Everose gold (Reference 228235), 18k yellow gold (Reference 228238), and 18k white gold (Reference 228239). Prices will be CHF59,600 Rolex Day-Date 40 Platinum, CHF35,800 for the Rolex Day-Date 40 Everose, CHF33,200 for the Rolex Day-Date 40 in yellow gold, and CHF35,800 for the white gold Rolex Day-Date 40. Look for a hands-on coming very soon.

Keep up with our pre-, post-, and live Baselworld 2015 coverage here.

What do you think?
  • I want it! (3)
  • Interesting (1)
  • I love it! (1)
  • Thumbs up (1)
  • Classy (0)
  • Antonis Tsiampartas

    I was hoping for a Rolex with a PR indicator (after the tudor model) but i guess it aint happening..

  • masahorlogerie

    aBlogtoWatch Classic luxury

  • Matt Hedges

    Oh… hello beautiful!!

  • John Robert Palomo

    Gia Palomo

  • Meh. Still looks like Grandpa’s watch.

  • Dima Buchman

    Benny Goldshtein

  • jussipiri

    aBlogtoWatch Would be great to see a live pic of that dial in the pic. Is it actually blue-toned or is the image making its tricks to me?

  • aBlogtoWatch

    .jussipiri real life Rolex Day-Date 3255 Blue Dial & live #Baselworld2015 #BaselworldABTW

  • Ulysses31

    The blue-dial looks pretty nice, although judging from the Instagram photos it looks like they’ve enhanced the saturation in the press photo.  It also lacks that fluted bezel I despise.  Still, the cyclops was/is a bad idea, especially when you have an obvious texture on the dial.  It looks like a drop of water is stuck on the glass.

  • jussipiri

    aBlogtoWatch Very much appreciated!! Amazing dial: modern & traditional at the same time.

  • Kingsroad44

    Don’t get me wrong I love Rolex But who’s the demo here Jack Nicklaus? The over 65 AARP group? I’m a bit disappointed in the lack of creativity…Maybe the pink Gold Datejust? This lackluster release is Very “MEH”

  • masahorlogerie

    aBlogtoWatch Flawless.

  • Howard Roark

    ..”in Platinum”. Just the sound of that phrase in watchmaking makes me quiver with horological lust! First company that can find a way to sell a watch casing with bracelet made of platinum for a grand or less, will sell a million watches in one day, maybe more. Watchmakers out there, take note! Want to live to see the day when the first Platinum watch is sold for $500 or plus thereabouts. If men could land on the moon, surely, this can be done with a bit of creative financial plan ingenuity and hard guts low-end price point Savoir faire giving for one Frederique Constant and Raymond Weil a run for their “quality pieces” discount money ..;) Baselworld 2015, gotta love it, if making seven figure a year..

  • I_G

    Every used car salesman’s wet dream…

  • NWP

    SuperStrapper – Sometimes a Grandpa likes to look like a grandpa and not a 20 something hipster. There is still something to be said for tradition, especially expensive tradition.

  • I didn’t realize these were part of a distinct ‘Grandpa’ marketing campaign, I must have missed that. Understanding that is the case: bravo Rolex.

  • Jorge Rodriguez

    Lovely quilted dial
    Do other day/date come in platinum or is this the first one?

  • Evitzee

    Grandpa’s have money, Rolex is NOT going to ignore this important market.  For many years Rolex was considered THE watch as a badge of a successful career in business.  It really still is.

  • Borys Bozzor Pawliw

    This model series is never in fashion in the normal sense, but it is always stylish, respected and adored: it is beyond fashion because it is an icon.

    But lets just forget about the look: the real story here is the movement. This now takes Rolex to Patek Phillipe levels of mechanical accuracy – and Patek has to spend amazing amounts of time per watch to calibrate it, hence a big reason for the huge cost…and a 70 hour reserve in this type of size? Most impressive.

    My next Rolex will be when they can put this movement into a stainless steel GMT 2 Master with Pepsi bezel..

  • Texas Timexes to the max!

  • SuperStrapper You forget…”retro chic” has become “a thing” and you’ll see plenty of young, moneyed up people (dot-com wankers, anyone?) sporting these watches for that reason and, of course, the irony of it all…

  • egznyc

    Interesting. I thought it was the platinum version that used a non-fluted bezel, rather than the color of the dial. I agree with you: I am not a fan of the fluted dial. Maybe when I’m a senior citizen I will feel differently. Who knows?

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  • Tim Siragusa

    Lots of Rolex President models available in platinum have been made over the years.

  • Tim Siragusa

    You’re joking about that price. One troy ounce of platinum has cost more than USD1000 since Feb 2009. The all in mining cost for one ounce means mines today are unprofitable at today’s spot price. And it’s just lucky we tolerate South Africa’s slave labour rates in platinum mines, because Switzerland can’t produce platinum very well. Even my watch cost USD$1000 when invoiced to the US in 1938.

  • Freddie Mercury

    They need this in stainless steel. So many more People would be able to enjoy this beauty then.

  • TomasinaCovell

    Was this translated in English with google?

  • TomasinaCovell

    Borys Bozzor Pawliw The movement is exciting, with all those chitons it’s reminiscent of the old Hamilton or the highest end Seiko, but the cases are too bloated and heavy now.

  • Fraser Petrick

    SuperStrapper  Hey! I’m a grandpa; and if my one-month old could speak, he’d say I’m cool. And when my 3 year-old speaks – except I have no idea what he’s saying –  I’m sure if I turned to his parents for a translation he’d be declaring that I’m a cool Grandpa who would look good in an Oyster Perpetual. if only Grandma would change her attitude.. (So wise so young..)

  • Hey, Grandpa: you’re almost 4 months late.