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Horus Watch Straps, LLC was founded in 2014 and has since emerged as one of the most exciting and trusted brands in the watch strap and accessories industry. In the brand’s short history, it has shown a penchant for producing rubber straps of exceptional quality, constantly innovating, and engaging with the watch community in an effort to improve its products.

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Simply put, changing the strap on your watch is the easiest way to dramatically change the appearance of your watch. With the watch community seeing exponential growth over the last few years, the market for straps and accessories has never been hotter. While OEM (watch brand name) straps are still popular, aftermarket straps offer collectors more aesthetic flexibility thanks to a wide variety of different materials, colors, textures, and price points. Moreover, there is a small group of extremely popular watches that are owned by many collectors (Rolex Submariner, Omega Speedmaster, AP Royal Oak, etc.), and while there’s nothing wrong with these iconic designs, many collectors are opting for aftermarket straps as a way to differentiate their watches from others’ and convey more of their own personal style.

There are seemingly more strap brands than ever before, and it can difficult to decide which vendor to go with when considering a new strap. Horus Straps was early to the party — in fact, it was one of the first quality aftermarket rubber strap companies to exist. Since its inception in 2014, Horus Straps has developed arguably the most comfortable and aesthetically pleasing watch straps on the market. The brand has an extremely wide range of colors and variations, with straps that are compatible with everything from a Royal Oak to an Apple Watch. With impeccable ergonomic design and a staggering variety of options, Horus truly makes a strap for every style. The brand is also extremely light on its feet. For example, when the MoonSwatch was launched, Horus developed a compatible watch strap for it within a matter of weeks.

Another reason Horus rubber straps are so popular is that they are more durable, more waterproof, and longer lasting than leather straps. Leather watch straps expand and compress depending on their exposure to water and differences in temperature and, accordingly, last for a couple of years of normal wear, at a minimum.

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Perhaps one of Horus’ signature looks is the camouflage print, which is available in a myriad of different colors. This look has become increasingly popular among watch enthusiasts on Instagram, as it tends to give timepieces a unique, dynamic look without being too over-the-top. While many strap brands now offer camo print straps, Horus was the very first.

Meticulously designed to perfectly complement various Swiss-manufactured watches such as those by Audemars Piguet, Panerai, Rolex, Breitling, Tag Heuer, Bell & Ross, and more, Horus Straps are available through its authorized retailers in over fifty cities on five continents. Learn more at the brand’s website.

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