This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Managing Director and current owner of Chronoswiss, Oliver Ebstein. To start the show, Ariel and Oliver begin by talking about the joys of getting to work in the watch industry, and they dive into how Chronoswiss decides as a company what needs to be made for the current market. They get into a brief history of Chronoswiss, why it was originally developed, and what caused Oliver to buy the historic brand. They talk about older Chronoswiss designs in comparison to what is made today, and how Oliver’s vision leads the brand. Ariel asks about the brand’s decision to get into the world of pre-owned watches and what the formula is for determining the value and price point for these timepieces. Oliver talks about how the brand’s audience is a mix of customers looking for pre-owned pieces of Chronoswiss history and those who are more interested in the newer generation of watches from the company. The two discuss the use of color and creative materials in their watch designs, and where they see the future of color being used in the watch industry. Ariel also asks about the challenge behind searching for new manufacturing techniques and innovations that could benefit the design and manufacturing processes. Listen below or on the player of your choice.
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