This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Nicholas Biebuyck, Heritage Director at TAG Heuer. To start the show, Ariel jumps into Nicholas’s role in the Heritage Department and how, as a type of spokesperson for the brand, his work focuses a lot on Tag Heuer in the modern age. They discuss what the corporate culture at TAG Heuer is like in regard to being a part of LVMH, and how a brand can look to the past and still innovate going forward. Ariel asks what it is about the spirit of the brand that allows it to seemingly do more research and development than its competitors, and the two dive into the history behind the infamous Carrera and what it means to the brand today. Listen below or on the player of your choice.
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