Even amid the general industry trend toward bolder hues, it’s been a colorful few years for TAG Heuer. The brand’s recent releases have stepped far beyond the traditional bounds of black, white, blue, and silver to encompass a rainbow of wild variations, from deep purple dégradé designs to blue tiger stripes, hazard orange divers, and wild pink-on-black monochrome colorways. Amid the broad spectrum of colorways to come from the sporting brand in recent years, few have had the same level of enthusiast impact as 2021’s Carrera Green Special Edition. That model’s richly nuanced British racing green color palette and timelessly simple presentation helped to make it an instant hit, and for its latest release, TAG Heuer looks to capture that same magic with a more sanguine take on the core Carrera design. The new TAG Heuer Carrera Red Dial Limited Edition may not be the most inventive model in the brand’s current lineup, but its rich blood-red colorway and luxe details help to elevate it above an increasingly bold and vibrant field of competitors.

At 39mm-wide, the polished stainless steel case of the TAG Heuer Carrera Red Dial Limited Edition is shared with the rest of the vintage-inflected side of the current Carrera family and should maintain a sleek and elegant profile on the wrist. The overall form is classic Carrera, with the line’s trademark sharply beveled lugs accented by a narrow polished bezel and classic piston-style chronograph pushers. Like other vintage-inspired models in the brand’s lineup, the Carrera Red Dial Limited Edition’s signed crown ditches the contemporary “TAG” emblem in favor of the simpler classic Heuer logo, tying this model closely to the brand’s ‘60s and ‘70s heyday in images. TAG Heuer caps this case with a sapphire display back, and like the standard production model, the brand rates this design for a respectable 100 meters of water resistance.

Naturally, the new dial colorway is the main event for the TAG Heuer Carrera Red Dial Limited Edition. The main dial surface is a rich, smooth sunburst finish with a dynamic grain in initial images, giving way to traditional azurage for each of the three chronograph subdials. This nuanced semigloss finishing should give the new colorway a variety of surfaces to interact with, without resorting to bright and distracting accent hues. Then, there’s the dial color itself: a deep, sumptuous, immediately arresting red that simultaneously calls to mind velvet, claret, and fresh blood in images. Red is one of the rarest colors (outside of small accents) in dial design, simply due to the fact that a fully red dial can come off as loud or overwhelming, but the darker, subtler shade of red allows this design to succeed in images where a racier, more traditional fire-engine red may well have looked unbalanced or childish. When working with such an unorthodox color palette, attention to detail is crucial, and TAG Heuer keeps the rest of the dial design minimal with a no-date presentation and minimal dial text in simple white. This leaves plenty of negative space for the red dial base to shine through, without fighting for attention with the rest of the dial in initial images. TAG Heuer gently accentuates the warm tones of the design with a khaki fauxtina lume fill, but the minimalist lume applications on the pointed faceted baton hands and the small lume dots flanking the beveled rectangular indices keep this color from being any more than a background element.

TAG Heuer powers the Carrera Red Dial Limited Edition with its in-house Heuer 02 automatic chronograph movement. The Heuer 02 has become the de facto flagship for the brand’s chronograph offerings in recent years, and the Heuer 02 lives up to this lofty positioning with a column wheel, a vertical clutch, and a massive 80-hour power reserve at a 28,800 bph beat rate. In contrast with the largely vintage styling of the rest of the watch, the Heuer 02 offers a more aggressive modern look in images, with Côtes de Genève across the bridges, a brushed mainplate, an eye-catching red-finished column wheel, and a dramatic wheel-inspired blacked-out skeleton rotor topped with additional Côtes de Genève. To complete the package, TAG Heuer pairs the watch with a subdued black alligator leather deployant strap.

Even among a sea of increasingly colorful timepieces, the new TAG Heuer Carrera Red Dial Limited Edition stands out, thanks to its richly nuanced colorway, elegantly clean presentation, and high-quality fit and finish. Only 600 examples of the TAG Heuer Carrera Red Dial Limited Edition will be made, and the watch is available now through authorized dealers. MSRP for the TAG Heuer Carrera Red Dial Limited Edition stands at $6,750 USD as of press time. For more details, please visit the brand’s website.