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Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

For 2015, Tiffany & Co. timepieces return, starting with the CT60 collection of watches which includes various models for both men and women. In the 1990s especially, Tiffany & Co. had some rather amazing as well as reasonably conservative timepieces with their own name on the dial, serving as a modern manifestation of their history of offering Tiffany & Co. branded timepieces – which dates to back before Patek Philippe was around. Tiffany & Co. is well known as a retailer of brands such as Rolex and Patek Philippe (as well as some others over the years), but their own timepieces have always held their own. So if modern Tiffany & Co. watches have been around for a while, what about this collection marks a “return?”

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

If you haven’t been following the details of the watch industry like we have, you may have missed the fact that in 2007, Tiffany & Co. entered into a very comprehensive agreement with the Swatch Group to design and produce Tiffany & Co. watches. Each company entered into the agreement with the best of intentions, but it didn’t work out and resulted in some costly (and still ongoing as of the time of writing) legal proceedings which I covered in detail here on aBlogtoWatch and also here on Forbes. The fallout left the Swatch Group looking for another brand so that they could produce jewelry watches (so they purchased Harry Winston, an American company), and Tiffany & Co. quietly announced that they would be producing watches under their own umbrella again at some point in the future.

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

So now in 2015, Tiffany & Co. watches return with the larger Tiffany & Co. CT60 collection (initially) that is very much a back-to-the-basics concept, even though the case designs and detailing very much fit into the Tiffany & Co. timepiece brand DNA (if you are familiar with many of their previous offerings). My all-time favorite Tiffany & Co. watch is the Jorg Hysek designed Streamerica, which I included in my list of “6 watches that I want them to make again” here – which initially came out in 1993. For 2015, the Tiffany & Co. CT60 collection is inspired both by Tiffany & Co. founder Charles Lewis Tiffany (“CT”) as well as a wrist watch Tiffany & Co. gave to Franklin D. Roosevelt (FDR) in 1945. The “60” part of the Tiffany & Co. CT60 name refers to 60 seconds (one minute) and the famous term – “The New York Minute” – attributed to Charles Lewis Tiffany who made the clever marketing decision to put a clock above the Tiffany & Co. store in Manhattan.

From a design perspective the 1945 timepiece referred to above was the major inspiration behind the vintage-style dial which you’ll find on all of the Tiffany & Co. CT60 watches. For this 2015 launch Tiffany is also releasing the quirky East West watch that we will cover in a different article. Beyond there there will of course be more new watches as it appears Tiffany & Co. is once again quite serious about being a player in the watch world.

One of the new Tiffany & Co. CT60 watches is known as the Tiffany & Co. CT60 Calendar Watch and is the limited edition model of the bunch with collectors in mind. While the dial isn’t exactly like the FDR timepiece, this model was the most inspired by it serving as a unique modern analog to the brand’s history. More on the Tiffany & Co. CT60 Calendar watch below.

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Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

Tiffany & Co. is probably the most well-known and currently the most successful American luxury brand and retail experience. In the vein of being American and proudly founded in New York, you’ll see the “new” traditional Tiffany logo on the dial with an elegant font that now reads “Tiffany & Co. New York.” This designator of origin is a key element in how I believe Tiffany & Co. is going to position the timepiece side of the brand moving forward.  Whereas “proud to be American” was never, in my experience, a key part of the brand’s message in the past, it has become an important part of the brand’s culture given that most of its competitors are based in Europe. With that said, the watches will all be “Swiss Made.”

Built as a conservative daily wear, the Tiffany & Co. CT60 is not designed as a watch meant to offer a sense of distinct novelty to watch collectors. Rather, the Tiffany & Co. CT60 is about offering an attractive, familiar design closely associated with the key aesthetic of what Tiffany & Co. is all about. The focus on the retro design might cause some watch lovers to criticize Tiffany & Co. for following the retro-revival watch trend too much – especially as the fad for “new” retro watches is (thankfully) fading away. Consumers once again want contemporary designs. At the same time, there is an argument to be made for Tiffany & Co. wiping the slate clean starting a bit in the past if they wish to develop the Tiffany & Co. watch collection into the future.

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

The “aged lume” color of the hour numerals and the 1940s – 1950s style of the dial are the key retro elements of the Tiffany & Co. CT60 designs. Otherwise, the cases and bracelets are pleasantly modern – albeit subtle and still conservative. I also feel that Tiffany & Co. was wise to focus on a simple aesthetic concept because it helps them “rediscover” their own watch brand DNA and begin fresh. The alternative to something like the classic looking Tiffany & Co. CT60 would have been simply to continue their legacy collections such as the popular Atlas, without being able to really think outside of the box. Starting with a collection such as the Tiffany & Co. CT60 offers Tiffany & Co. the freedom to take the brand wherever they like in the years to come.

So let’s begin with talking about the limited edition Tiffany & Co. CT60 Calendar, which will be limited to 60 pieces and will come in a 40mm wide case in 18k rose gold. The modified and decorated base Swiss Made automatic mechanical movement has a peripheral “pointer” date indicator around the dial as well as a subsidiary dial for the month. That makes this an annual calendar, which is both familiar in how it looks, but also unique, as this is an uncommon dial. I appreciate the symmetry and the classicism. It is attached to a black alligator strap and is available only with silver-style dial. 60 pieces in the scheme of Tiffany & Co.’s distribution isn’t a lot – so in a few years, this is going to be a very rare model.

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

Tiffany & Co. CT60 Watch Collection Hands-On & Debut For 2015 Hands-On

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  • Ultra Group Valet Parking

    I am very inpatient to read all of the comments that ablogers2watch are about to post be course I can’t make up my mind like it – like it not – like it …

  • DangerussArt

    Ultra Group Inc that is the hallmark of an uninspiring watch.  They are clean, save and handsome, but little else. Buyers are likely going to be buying the name, and not the watch.

  • I_G

    Ultra Group Inc In which hospital are you?

  • pt950nomad

    Shinola’s new collection looks pretty great!!!

  • Very Longines-like. But an interesting turn in design…not what I’d imagine the average T&Co customer to plonk down some good scratch for…

  • marbstiu

    pt950nomad and NOT quartz!!

  • marbstiu

    Chaz_Hen I’m surprised they did not use their signature Tiffany Blue color for the details

  • iamcalledryan

    Really handsome, I like these.

  • Grinnie Jax

    Nothing special imo. The watch looks very long from the tips of upper lugs to the tips of lower lugs, even for Ariel’s wrist.

  • You know what, I actually like these!

    The three hander with the month subdial is really nice. And I like the “gold dust” effect of the numerals.

    One thing though, I find it really hard to spend money on a man’t watch with Tiffany on the dial.

  • They are OK looking but if not for the Tiffany name on them would anyone pay that much for them?

  • bnabod

    like the chrono w two subdials minus the white background for the date on a black dial. I guess you could get the one with the white dial to alleviate the clash. Overall looks nicely made, nice touch w the grippy crown. Give me a similar feeling as my B&M Flyback Chrono, retro vintage yet in a modern size. I don’t see aged lume there but just a different touch on colors but that is just me. Now the kicker in my view is the price, i know Tiffany, fancy jeweler,,,,,, but $6700 for the chrono I would go Longines with L688 column wheel movement. So for a watch w a SW movement even though robust there is nothing too exciting on the engine side.

  • Mike V

    As a frequent visitor to Tiffany’s store, the quality and volume of inventory has been significantly downsized over the years. I hope they have begun to reverse this so they may return at least in part to their glorious past.

  • thornwood36

    Lovely ,Lovely, Lovey………I agree with most of the comments below especially the one believing that Tiffany is a bit …………..girly. . Ok its a beautifully made big manly watch but I cant see a man buying this. How sexist of me huh ?  cant get Marilyn Monroe or Ertha  Kitt out my head.

  • sigp226

    I like the design and layout. The overall package is well defined and put together very nicely. 
    80 out of a 100 on design and look. (no ‘feel’ numbers obviously)
    75 out of 100 on price – although the buying experience would most likely boost that number way up.
    88 out of 100 on sheer want. (and I’m not a rose gold fan …but damn that looks great.

  • dahcd

    There not bad looking watches but due to the brand and lack luster
    movement i would surely pass on these.

  • Of course my preference is for the 60 piece LE that I’ll never get my hands on. Not that I would be interested in paying that number for it anyway.

  • Neil C

    The long lugs, the date wheels, the no-lume numeral, but worst of all look at the machining on the movement in the close up picture (top right of mvmt), what’s with the random swirls!  Nice overall design though, points for effort.

  • Fraser Petrick

    marbstiu pt950nomad  But quartz is magical. Think about it, electricity and  crystals. Simpler, less expensive and more accurate. And don’t give me that overcooked chestnut about quartz and no soul. Soul/schmoul. The only thing quartz lacks is snob appeal. However, it’s like the tedious debate between atheists and believers; everyone’s dug in and will never, never, never cross over to the dark side..

  • rosskale2

    I must say those are nice looking watches!

  • DG Cayse

    I like these offerings. 
    Tiffany & Co. is ringing in 2015 with something to interest the newest generation of clients.
    I like these, in particular the three-handed ones. Nicely done dials with “heritage and lineage” jumping out.

    Speaking to price; frankly, the ‘average Tiffany & Co. client does not put this at the top of their concerns. That is their demographic.
    IMO, these new offerings are meant to introduce the ‘next generation’ to the Tiffany & Co. mystique.

  • Fraser Petrick I think quartz is great – for my wife’s watches.
    (actually, like many others, I do a few quartz watches).

  • luffyandboa

    Fantastic review, it helps a lot. I am considering to buy this watch

  • egznyc

    I know I would not pay this much for just the name. Yes they are attractive but too many other nice options at this price point. Also have to agree with the comments that this brand is strongly associated with femininity, though these watches are certainly masculine.
    Big mistake not having the numerals lumed.

  • smoothsweeper

    Lovely watches. Would gladly wear any of them.

  • egznyc Yeah, the lume would have completed the package.

  • notech47

    These watches really excel in the design, font and color palette department. Hopefully someone other than Tiffany can clone these details into an affordable line of watches.

  • hatster

    Now I could wear most of these designs. Very well proportioned, pleasing to look at and the right combination of size, shape, colour and layout. Tiffany jewelry has an interesting reputation in the UK, with many seeing it as more about the brand than the design. This watch design could change that for many people.

  • Lovely dial details and texture.  Unfortunately, the font used in the markers is different from the one used in the outer scale, be it minutes or date.  The latter font is also more interesting.  .Pity that the markers are not phosphorescent.

    I’m not smitten, but I might take a stab at them for 30 to 50% less.  The only one worthy of serious consideration would be the Calendar model, quite unique design these days and well executed.  But, in gold only, it’s out of the question.

  • CortexUK

    Seriously, seriously tempted by the 34mm white dial. It will break my £1k ceiling rule, but that could be the perfect dress (ish) watch for me. Now I just have to convince The Wife. All Tiffany watches appreciate in value within a few months of purchase, right? RIGHT?

  • Peter Byford

    The name Tiffany & Co is evocative of an era long ago now. The Great Gatsby , Dusenberg, Audrey Hepburn, spats….& of course diamonds ! Watches ?….well fair enough, I’m a little surprised at the level of positivity from the comments thus far. Yes the watches are quite nice, but I couldn’t see myself wearing one. ” Is that a RolOmegHubRR tourbillon you are wearing ” ?
    ‘No, it’s a Tiffany”…..doesn’t quite do it for me, sorry.

  • Terry Mcginness

    I’m from Scotland and bought last month at Tiffany in fifth avenue. Something nice about buying at such a great flagship store. I’m avid watch collected and love the piece. It exudes the Tiffany ‘classy’ understated look and feel. It doesn’t scream the brand.

  • BNABOD

    saw one today at the Tif store in Nashville, staff could not have been any nicer but while very pretty designs a 7K, 7750 was simply too much.

  • Dan Finch

    Tiffany really seems to be floundering in search of a direction that works for them. I still don’t know what happened with their line made by Swatch. I own one of their Atlas Dome watches in Gold & Steel, which to me is much more what Tiffany is all about. Accessible luxury and a distinctive style. I see some are still available on their website even though they stopped making them years ago.

    I think the new Art Deco vintage line is interesting, but limited in appeal, and ridiculously over priced, especially for gold. The funny thing is that the FDR model Tiffany is making a big deal about getting back to roots with, was essentially a re-branded Movado produced model! I could see a few deco pieces maybe but, but not their entire line. Let’s not forget, these have Sellita Movements! In this price range there are vintage look watches available from serious watch brands like IWC, Glasshutte, etc with manufacture mvmts. In steel, a MontBlanc 1858 is another vintage luxury brand option available for half the cost!

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