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Tiffany & Co. East West Watches Hands-On

Tiffany & Co. East West Watches Hands-On Hands-On

As part of the “relaunch” of Tiffany & Co. watches for 2015 the debut collections include the Tiffany CT60 watches (hands-on here) as well as these interesting Tiffany East West watches which are pleasantly whimsical while also elegant looking. The idea is to take a traditional rectangular-shaped watch case and orient the dial vertically versus horizontally. So, in other words, the Tiffany & Co. East West watch is all about putting time on its side (so cliche to say, I know). According to Tiffany & Co., the Tiffany & Co. East West collection was inspired by a “purse watch” they produced in the 1940s.

Tiffany & Co. East West Watches Hands-On Hands-On

Tiffany & Co. East West watches

In steel cases sized at 25mm wide by 42mm tall, the Tiffany & Co. East West watches are probably most safely categorized as uni-sex watches. The cases are curved as well which makes them fit nicely on the wrist. With that said about the size, these aren’t timepieces that men would shy away from, given the correct opportunity to wear them (sleeves are certainly required). What I like about the Tiffany & Co. East West watches is that in addition to having a classic dressy feeling to them, they also offer a bit of whimsy. These are timepieces for people who dress up, but nevertheless, don’t take themselves too seriously. I see the Tiffany & Co. East West watches as being for people like professors who have a sense of humor.

Tiffany & Co. East West Watches Hands-On Hands-On

Tiffany & Co. “Purse Watch” travel clock from the 1940s

Tiffany & Co. East West Watches Hands-On Hands-On

I think it is also a good sign that right off the bat, Tiffany & Co.’s new watch collection arrives with something for the light of heart. While the Tiffany & Co. CT60 collection of watches for both men and women is predictably handsome and conservative, they are straight-forward in their appeal. The Tiffany & Co. East West collection asks watch lovers to make a decision about whether or not the Tiffany & Co. East West watches are right for them. Because I feel that watches are the types of products that are best when they are communicating something about the people wearing them, I like the idea of the Tiffany & Co. East West being on the wrists of the right people.

Tiffany & Co. East West Watches Hands-On Hands-On

Tiffany & Co. East West Watches Hands-On Hands-On

Its probably both a good and a bad thing that the Tiffany & Co. East West watches come exclusively with Swiss quartz movements. That allows the cases to be extremely thin, as well as helps reduce the price (with that said, they aren’t, per se, inexpensive, as they are still Tiffany & Co products). Containing quartz movements might fend off certain hardcore mechanical watch lovers, but I think it opens up the Tiffany & Co. East West collection to more people. As watch lovers, we don’t always consider that “regular” people aren’t as into mechanical watches as we are.

Tiffany & Co. East West Watches Hands-On Hands-On

Tiffany & Co. East West Watches Hands-On Hands-On

Tiffany & Co. debuted the Tiffany & Co. East West watches in with three dial colors that I feel are all attractive. These are dials in black, white, and blue. Despite the dials being on their side, these are very legible watches and quite attractive, with the look of a vintage clock. It is all very New York, and very 1940s in style. If you love the look of a Cartier Tank (for example) but want something a bit more original or with more personality, then it might be interesting to take a look at the Tiffany & Co. East West watches.

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So what about actually reading the time? Well that is a good question, now isn’t it? Looking at your wrist as you normally would forces you to mentally move the dial over 45 degrees to the left. With a full scale of Arabic hour markers, that isn’t too difficult, but the time is literally on its side, as I mentioned above. Where the Tiffany & Co. East West proves useful is when your hands are out in front of you such as while driving or typing at a computer. From this perspective reading the time is actually easy… dare I say “easier” on the Tiffany & Co. East West as compared to “standard” analog watch dials.

Tiffany & Co. East West Watches Hands-On Hands-On

Tiffany & Co. East West Watches Hands-On Hands-On

Of course, Tiffany & Co. knows that the Tiffany & Co. East West watch collection isn’t for everyone, but I think that they are for enough people. I was happy to see Tiffany & Co. release something like the Tiffany & Co. East West collection, and I have a feeling that they are a hint as to what we are going to see from the brand in the future. Attached to each Tiffany & Co. East West watch is a blue or black alligator strap and the price for each is $3,500. tiffany.com

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  • Ulysses31

    Ignoring the rotated face, these are beautiful watches.  Ignoring the fact these are quartz-powered, these are reasonably priced…  People will say what they want about the first two points, so i’m just going to mention what I like about these, namely the elegant simple designs, the satin dark blue dial on that one model is gorgeous to look at, and being slightly unusual these watches have the attractiveness you get from something that is novel.  Just for a laugh, I took my watch off and rotated it ninety-degrees and held it on my wrist to see how easy it was to read.  It wasn’t impossible but I found myself either twisting my neck or my arm to the point of discomfort.  I didn’t have to – it was more out of habit, or the “muscle memory” making me want to correct things somehow.  I may be able to get used to reading this watch but frankly it would look almost as good if it were the “right” way around.

  • pt950nomad

    Awkward dial positioning, forgettable case design, and quartz………… at least the gold tone Arabic numerals with the blued steel hands look kinda nice……….. but $3500? You could have at least taken a page from Hermes’ playbook and put it in a Sterling Silver case like the new Cape Cod.

  • Ulysses31 so….ignoring everything about these watches…these are nice watches? 😉

  • Ulysses31

    Panagiotis Ulysses31 Exactly!

  • Evitzee

    I was on board until I got to the quartz part.  No thanks, Tiffany.

  • hautejalapeno

    Arrrghhh! so close!!! Love everything, but then to find out that it’s quartz! Could they not have just slipped in a manual wind and charged an extra $1000? We would have been merrily skipping to 727 5th Ave!

  • I don’t get it, and do not want.

  • krookfrans

    I love the watch and I want it, just not for that price. 3500 for a quartz time-only watch in steel? Nope, not happening.

  • au bloc

    How about flipping it the right way and putting the crown at 12’clock. Then it looks like a hip flask. Include a Tiffany hip flask with the watch and now you’ve got a deal.

  • AlistairRussell

    I am willing to be that there will eventually be a mechanical version of these. If that comes in at about 5k or so, I think I may well be a customer. As a quartz, I’m afraid it isn’t for me.

    I have to say I like the rotated dial – finding something different in a watch at this lower sort of price point, without losing elegance is fairly rare, so on a purely aesthetic front – I think this is well done.

  • “As watch lovers, we don’t always consider that “regular” people aren’t as into mechanical watches as we are.” 
    Just say “NO” to regular people!!!

  • Fraser Petrick

    Um…er….well, it’s…different. It would work if the face were on the inside of the wrist, thereby opening up nifty, showy designs for the buckle. Tool on the inside, jewelry  on the outside

  • Fraser Petrick

    And, by the way, if Mr. Tiffany takes up my “inside the wrist” idea I want 10%, or a walk-on part in “Lunch at Tiffanys”.

  • thornwood36

    ooooooh, a man sized ladies watch

  • bichondaddy

    ” Its probably both a good and a bad thing that the Tiffany & Co. East West watches come exclusively with Swiss quartz movements. That allows the cases to be extremely thin, as well as helps reduce the price…..”
    Say what?????  I just don’t see the value of paying $3500 for a quartz watch…no matter who’s name is on it.  Now maybe some guys will surprise their wife’s with one…..since the name Tiffany & Co. is a big deal for the gals….I know…I got my wife a Tiffany & Co bracelet a few years back…and am still reaping the rewards from that purchase!!  😉 😉

  • antjay

    WHY ?

  • JosephW

    That reminds me what they used to say on Top Gear about certain cars: “It would be better, if it was a bit worse.”

  • AK74

    I like these ones a lot. Very simple, and distinctly Tiffany

  • rwag1

    This is traditional yet a bit daring. Count me as a fan of this! The Deco curve of the case is an understated home run.

  • somethingnottaken

    I like the  design. Considering the price: is the quartz movement thermo-compensated?

  • DenesAlbert

    The blue dial version has a nice overall design. As others have already said, $3,500 seems excessive for a mass-produced quartz watch with a steel case, regardless of the brand name. But I also see a more fundamental conceptual problem here: such quirky designs supposedly appeal to people with out-of-the-box thinking whereas the Tiffany crowd (no offense meant, replace it with the luxury brand of your choice) would want exactly what all the other members of the tribe have, so at a very fundamental level they are followers. So this is exactly the conceptual clash so brilliantly illustrated in the “Life of Brian”: you are all individuals…

  • Fraser Petrick Careful now…H-U-B-L-O-T designs all start with someone’s crazy idea…

  • ben garner

    Great looking watches, all of them.

  • Fraser Petrick

    Chaz_Hen  Irregular people are far more interesting. Regularity is dull.

  • Fraser Petrick

    AlistairRussell  But the watch looks like a bedside alarm clock. I’m surprised it doesn’t project the time on the bedroom ceiling at night, or that it doesn’t come with AM/FM radio.

  • Fraser Petrick

    krookfrans  Quartz, mechanical or powered by a wound-up rubber band, it’s still, at $3500, a rip-off for those with more dollars than sense.

  • Fraser Petrick

    hautejalapeno  You’d pay  an extra $1000 for a less accurate time-piece? Really?

  • DG Cayse

    I think one of my Aunts had this pictured Tiffany & Co. travel clock.
    We always thought it was a flask. She was a bit of a tippler.
    Crack shot and helluva dancer though.

  • i’m  a fan of Tiffany & Co and i love this one

  • The Reverso is an iconically beautiful watch; turn it on its side and you get the reverse of it.

  • egznyc

    Well — yes! The beauty of a mechanical movement is in the complexity, ingenuity, and workmanship, which just doesn’t exist in a Quartz. I cannot justify paying thousands for a technology that, while accurate, is cheap. I am not against all Quartz watches but they’d better be more reasonably priced, given the absence of precious metals. It can only be the Tiffany name that leads to such pricing.
    All that said, I do like the design, but it’d take some getting used to the 90-degree turn from normal.

  • marbstiu

    3500USD??? what what in the butt butt

  • marbstiu

    antjay for the glory of Satan, of course.

  • marbstiu

    egznyc quartz movements are for 9-dollar airport dutyfree watches

  • antjay

    I always thought he was a Hublot man.

  • egznyc

    marbstiu egznyc Wow.  You are harsh, man!  I definitely don’t find those watches worth my time, but it’s not just the quartz movement that makes them not worth my time.  There is a lot not to be desired in terms of design, materials, finishing, etc.  So even if they had a mechanical movement beating in them, I would not be interested.  Of course, putting in even a cheap mechanical movement would not fit their business model.

  • Not for me at that price.

    I have (and recommend) a Tissot Heritage Prince I (swiss quartz), which is basically the same watch except its upright face (http://www.tissot.ch/es-ES/products/tissot-heritage-prince-i/T56162272.html)

    Nice watch at 1/4th the ´price.

    If you do not like the quartz mechanism, there is always the Prince II which I belive costs (the most expensive one) around 2,900-3.200 USD.

  • marbstiu

    egznyc marbstiu i was exaggerating 🙂

    But it’s really hard to like a non-professional watch worth 3000dollars, which doesnt even have a second-hand!

  • hatster

    alejandromunera I have to say I disagree. The Tiffany watch is far more simple in design, where as the Tissot verges on the surreal with the way the numbers rise and fall in size. I really like the Tiffany design. Not sure about the cost…..comes down to taste, as always.

  • hatster

    I like this on most fronts. Except the price.

  • egznyc

    marbstiu egznyc Looking on the bright side, without the seconds hand, one wouldn’t necessarily identify the watch as a quartz upon cursory inspection.  😉

  • marbstiu

    egznyc marbstiu u wouldnt know if the battery has died either hahaha

  • Belinda Herrera

    I have a T&CO portfolio watch with six tiny blue hearts in a circle at the 12 mark. Do you know anything about this watch? I have taken it to the Tiffany store in Kansas City and they don’t know. It’s authentic and has been cared for by them since I acquired the watch. Any suggestions?

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