N.O.A Ghost Collection Watches

N.O.A Ghost Collection Watches

N.O.A Ghost Collection Watches   watch releases

It sure has been a while since we heard from Swiss watch maker N.O.A. I've always liked their stuff, but a sad silence has emanated from the brand for a while. At least on our front door. Why? Well, perhaps it might have something to do with the economy and the less expensive brand called Tendence that basically ripped-off their core design making much cheaper quartz versions with their signature look.

True enough, it is probably a bit hard lately to sell young-looking designer timepieces complete with high-quality dials, mechanical movements, and limited production numbers. Hmm... $9,000 or $300? See how that goes with most people? Still, for us N.O.A is still cream of the crop when it comes to having bowl-shaped dials with raised numerals and fun colors. I've always really liked their stuff, but they make for a hard value proposition when you face looking like an over-funded teenager. As a side note I would have killed for a watch like this when I was a teenager.

N.O.A Ghost Collection Watches   watch releases

Which brings me to a sneak preview of the new for 2013 N.O.A limited edition Ghost collection of watches. Here you see the brand's iconic dial design with lumed hour markers and a semi-skeletonized inner dial (which I believe is new for them). There is also that skull and crossbones motif, that actually looks like a stylized sign warning "No Punisher Allowed." There will be five of these designs, each as limited edition watches released at Baselworld 2013.

I continue to wonder who the target market for a high-end mechanical watch such as this is. Perhaps for that futuristic techno-goth punk scene that hasn't quite got off the ground yet. Sad that characters like those in the 1995 film Hackers never really materialized in broad daylight. noawatch.com

9 comments
MagdaCruz
MagdaCruz

whats the price for the watch with the ghost 

asanoja
asanoja

I've had my NOA Gallinari for a while now and it has turned out to be a great watch, pretty eye catching too. I'm glad to see NOA is back in the game, I kind of like this ghost. There is something cool about that skull, not creepy, just cool. 

Tekky
Tekky

I probably am the target audience for this watch.  I've got the disposable income and like the look.  Though it would be a more certain sale if the markers were tritium.  Still...

They don't have a chance of a sale with me because of how hard their web site is to use.  Seriously.  I actually went to it following this article.  It's flash heavy, it's incredibly slow and photos of the watches are buried several layers deep... in separate pages that take multiple clicks.  Just terrible.

Maybe they can sell in boutiques, but I don't frequent those.  The watches I wear, you don't buy at normal jewelry stores.  

Fix the website, guys.  

SuperStrapper
SuperStrapper

Shame. I saw a NOA article was coming and got excited; I was always a fan of the stark readability that came from the ultra-raised numberals made out of lume. They were fun, and still grown up, highly identifiable, and quite wearable. Stupid Punisher-esque skull aside, the trade in of markers for numerals is a dissapointment to my eye. I'd still guess NOA if asked, but I don't want to have anything to do with this one.

Its this watch I don't like, not the brand, and I'm glad to be hearing from them again: looking forward to more.

DangerussArt
DangerussArt

"semi-skeletonized inner dial" becomes unintentional humorous in this case.  As for the watch itself, it's awful.

DougCarnahan
DougCarnahan

@ maestromind You can't necessarily say this resembles a corum. The way some of their watches transition from case to strap so fluidly makes the watch wear like it is one big piece and not just a case attached to a strap. The MMTH and the ghost really set themselves apart. The corum watches you speak of resemble something that would accompany your halloween outfit where these pieces seem to be something that you could wear everyday and not get weird stares from coworkers who might think your part of some ritualistic cult.

maestromind
maestromind

@Tekky So where do you buy your watches? Even most independent watchmakers don't sell direct to consumers online.

Tekky
Tekky

@maestromind @Tekky I have bought at Ben Bridge, but gone in knowing what I want.  The shopping part was done.  And you don't have to buy over the internet; I've gotten several from watch dealers on the internet.  I'm mobile right now and can't remember the name but something like Tick4Time or Time2Tell or something like that.  I'm wearing a rebuilt Bell-Matic right now, purchased from Jose Sotta in the Philippines... discussed over email extensively first.  (I had a specific color scheme in mind.)

I'm just not a Rolex Submariner kind of guy. ;)

Trackbacks