Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

It has been almost three years since I wrote about reaching a milestone on aBlogtoWatch, and that was in 2012 when we hit 2,500 posts. Recently, aBlogtoWatch published its 5,000th article, and by the time this article is published, we will have somewhere around 5,200 posts. That is an awful lot of content, and I've often wondered about how many physical pages it would all fill if someone were to print out aBlogtoWatch in its entirety.

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

This year, in 2016, aBlogtoWatch will turn nine years old. But it continues to feel like a startup company, as we frequently implement new ideas, reach important milestones, and more importantly, perpetually refine and tweak what we do with the knowledge that our team's high-standards will prevent us from ever feeling complacent.

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

Before writing this article, I decided to go back and reread my older articles celebrating previous publishing milestones starting with my early 2010 article when published its 1000th article. Ironically, I asked the same question about how many pages in a book our content would fill if printed. Optimism was high and the 1,000-article mark felt like a step that made my work truly relevant to the watch industry and enthusiast community. Almost two years later, at the end of 2011, I wrote an article celebrating our publication of 2,000 articles. Short and to the point, the article mainly showcased a cool poster made for us by Russ Schwenkler (that still hangs on my wall today). The brevity of the article was a clear sign of how busy I had become. It was only then when my online watch magazine was starting to get serious about bringing aboard some help to grow.

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

Almost exactly one year later, in 2012, I wrote one more milestone article about aBlogtoWatch reaching 2,500 posted articles. This was shortly after we officially changed the name of the site from aBlogtoRead to aBlogtoWatch - which, for me, symbolized that the site was no longer a resource only for watch enthusiasts, but one whose mission had to be more ambitious in offering information and opinions for both enthusiasts and new or casual watch lovers alike.

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

At the time, in 2012, the "aBlogtoWatch" name was still new, and it was a regular part of my writing to remind people that "aBlogtoRead = aBlogtoWatch." I've long since stopped doing that, but I find it funny that even today in 2016 more than a few people in the watch industry still refer to us as "aBlogtoRead," as old habits die hard. In my article celebrating 2,500, I begin to take a more editorial role, to not only cover the watch industry (rather than just watches), but also in talking about the lifestyle of being a blogger and running a business involved in watch media. You can hear my optimism as well as struggles, as I faced (and continue to face) numerous challenges and obstacles to growing the business. Not that any business is easy to start, maintain, or grow, but as many of you know, being in the digital media business has never been more challenging.

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

Luckily for aBlogtoWatch, we exist near the top of the ladder (compared to other types of media websites) when it comes to offering sophisticated, original, and useful content. The reason for this, in my opinion, is not just that aBlogtoWatch produces content that our own team would want to consume ourselves, but also that we want to satisfy the demands and expectations of our audience. In my travels and opportunities to meet aBlogtoWatch audience members, I am proud to say that they represent some of the smartest, most successful, and talented people I've had the good fortune of knowing. And yet still today, we regularly enter the lives of new people around the globe.

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

Rather than once again narrate the journey which has brought aBlogtoWatch to 5,000 articles, I am here to present you with a piece of original artwork we commissioned from watch designer and illustrator Max Resnick. The final idea was to have him modify and draw a section of a watch movement with some meaningful words on it to celebrate this milestone which I share with the rest of the aBlogtoWatch team. Whose movement to emulate? None other than one produced by Philippe Dufour, specifically that of the Simplicity watch that he wears on his own wrist. Dufour himself is the type of personality we most respect in the watch industry. Honest and intelligent, Dufour combines natural talent with honed skills and a sense of justice and fairness which colors his comments and actions in the traditional watch industry. Listen to Mr. Dufour with care, as he is one of very few authentic industry watchdogs. We are proud to have been inspired by his work for this carefully hand-drawn piece of artwork by Max. Here are some words from Max on the illustration project and aBlogtoWatch:

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

It was a very special opportunity for me to have been asked to create this bespoke artwork commemorating 5,000 articles at aBlogtoWatch. Everyone involved clearly has a passion for what they do, and for me to be able to help celebrate that with a passion of my own was incredibly exciting.

The piece itself is inspired by the entire team behind the site, working much like a finely finished movement in keeping things running smoothly and the articles flowing. From there, it seemed fitting for the artwork to be an elegant and refined movement in my photorealistic graphite style, bespoke to aBlogtoWatch with ‘engravings’ suited to the occasion and hidden ‘Easter eggs’ such as a camera and a computer screen hidden as weights on the balance wheel.

As a watch lover, aBlogtoWatch is how I keep up to date on all the latest releases no matter where I am at any time of day, with something new on the site every time I visit. I am especially drawn to the honest and opinionated writing style of the contributors which is refreshing compared to more traditional media that we usually see in the watch industry.

aBlogtoWatch also holds another importance to me as someone working in the watch industry. As a horological designer it is very important for me to be able to spot trends and gauge public opinion which is easy to do with just a short scroll through the comments!

Art To Commemorate Over 5,000 Watch Articles Published On aBlogtoWatch Evolving ABTW

After Max finished his beautiful illustration, we decided we needed to share the work with as much of our team as possible - so we had some posters made. In line with our passion for showing you how watches are made, we have some images of these posters being printed in Toronto, overseen by our art director Matt Smith-Johnson. In our celebration of 5,000 posts as well as the creation thereof, I recognize more than ever how it takes a team to make it all happen, and how it takes a dedicated community to support it. Also, we had just a handful of extra "aBlogtoWatch 5,000" posters made which you can purchase through our excellent printer Kid Icarus. We aren't selling these to make a profit (in fact we aren't making a profit, as Kid Icarus is just charging for the time and materials), but we'd like them to go to good homes, and they will cost just $35 Canadian dollars each. If you want one, then contact Kid Icarus here.

aBlogtoWatch has never been more fulfilling to operate, but also never more challenging. My skills and aptitude as a team leader and business owner are tested beyond limits (you'll notice how I just borrowed Bremont's slogan there) on a regular basis as I push to grow, improve, refine, and most importantly, evolve with the times. So thank you, aBlogtoWatch team; thank you; aBlogtoWatch audience community; and of course, thank you, watch industry, for putting up with our passion, enthusiasm, impatience, complaints, noise, attention, and tireless goal to help you improve and to get more watches on more wrists.

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  • john coleman

    Great poster. Well done on 5000 posts.

  • Chaz

    Sweeeeeeeeet. Mazeltov!

  • ¡Muchas felicidades! Congratulations! Hell of a job Ariel, and hell of a team.

  • SuperStrapper

    Nice idea, and an interesting print. For 35 Canadian pesos, why not?

  • iamcalledryan

    Congrats ABTW!

  • IanE

    Well done: good poster to celebrate a good post-er! Just noticed that Dufour is a closet Batman fan – just look at the upside-down twin-horned Batman at the centre of the main bridge!

    • Are you secretly Patrick Kansa?

      • IanE

        No – just a Joker!

  • Raymond Wilkie

    Hmm,………..was having trouble signing in today.
    When I watch the news on the television it depresses me no end, what with bombing and dead people.. Mans inhumanity to man. I see no solution.
    ABTW is a daily visit for me just to balance things up and look at some marvelous creations from people with a passion for producing something beautiful. Isn’t it wonderful what to can do with a bit of twisted metal. Great posters. Congratulations ABTW may you have continued success.

  • Jyri

    Congratulations. This blog is a joy to read!

  • cg

    Great personal Blog history! 10K is not far away…. Looking forward to more varied and interesting postings. Best of the best to you and the whole crew. Congrats.

  • Sheldon Smith

    Congratulations! ABTW is one of my daily reads. Commissioning a print is a great way to celebrate 5000.

    My inquiry is in to Kid Icarus to obtain a print.

    Great job!


  • ZBT71

    Congratulations. The time really does fly by when you are having fun and reading ABTW is certainly having fun. (Also educational but that doesn’t sound much like fun.)

  • Shinytoys

    Mazel Tov young man…

  • SuperStrapper

    Well, Kid Icarus just emailed me back to say that the ABTW prints are sold out and unavailable. Kudos!

    • Ariel Adams

      We are going to try and have more poster prints made. So stay tuned.

      • SuperStrapper

        OK. Don’t go out of your way for me, I was complimenting, not complaining.

        This print looks to be more a tribute to your employees, maybe you’ll do another one some time that is more a nod to the readers…

        • Ariel Adams

          Well, enough people have been asking for one that we think at the least a small additional printing is merited 🙂

    • Matt Smith-Johnson
      • SuperStrapper

        Thanks Matt. I had actually pre-ordered with them, and already received notification that they shipped.


  • Juan-Antonio Garcia

    Congratulations, 5,000 sounds easy, but as we can read in each article, the history and detailed description included, it involves a lot of work and dedication. Read it everyday. Thank you for doing what you do!

  • Nathan

    Congratulations! If they weren’t sold out I’d probably head over to their Kensington store this week 😛

  • Mike Burdine

    Congratulations, Ariel and company. I stumbled on ABTW a couple of years ago when looking for a review on a specific Japanese quartz watch. Now I look forward to the new posts in my email box every day. Though not actually a consumer of high end mechanical watches, I do enjoy the well crafted articles and appreciate the opportunity to read about and view photos of watches that I’m unlikely to see in person. I have learned a great deal from your posts and have recommended your site to a number of sales clerks in jewelry stores.

  • frauss

    At 10,000 commission a watch. Good show Ariel!

  • Boogur T. Wang

    Much Congratulations to you, Ariel, and to the very talented staff and writers who have hung on for the ride.

  • Richard Baptist

    Congratulations ABTW! Everyone does a great job. Thanks for all the information.

  • “Short and to the point, the article mainly showcased a cool poster made for us by Beau Hudspeth (that still hangs on my wall today).”

    Cool! Wrong attribution though.


      I know who made that poster, Russ. I had it professionally framed and it is in a prominent place in my home.

  • spiceballs

    Well done Ariel & the ABTW team, and thank you for the “music”. Onward to 10,000.

  • Marco Sampuel

    Congrats ABTW team, keep doing that great job that characterizes you and as always thanks for bringing us only top information about the watch industry! Good job!!!

  • Frits van der Veer

    Congratulations to the ABTW team! Thanks for sharing your views and knowledge. It’s a pleasure the absorb all this info.

  • egznyc

    Great job reaching 5,000 – more importantly, you and your team’s work is wonderful. Always appreciated! Now, I still don’t know why you first called this “aBlogtoRead,” as that’s what every blog aspires to … It just happens to be the case that I like to read it, regardless of what it’s called.