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Akura Wayfarer Watch: Inspired By The Highlands

Akura Wayfarer Watch: Inspired By The Highlands Watch Releases

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The dream for Akura timepieces began two years ago in November 2017. Hailing from Dundee in Scotland, the company was born out of a passion for watches and a belief in the benefits of community design. These days, digital platforms enable pre-production feedback for a brand’s audience. When implementing this feedback, it is important to keep the original design vision intact, while making sure the best suggestions become part of the design.

Akura Wayfarer Watch: Inspired By The Highlands Watch Releases

Back in 2017, the goal was to create a new sports watch that bucked the trend of minimalism. The initial design was proposed in-house and then shared online, with comments actively encouraged. While the response was incredibly positive, advice and suggestions flooded in. With more than 300 comments received, the design team picked their way through the slew of critique, remodeling the watch to cater to enthusiast demands.

Some of the most notable suggestions to come from the watch community were to shift to a non-proprietary strap system (in contrast to the inaugural draft), to change the hands and dial to improve legibility, and to narrow down the color options out of a proposed 20 colorways.

Akura Wayfarer Watch: Inspired By The Highlands Watch Releases

The result is a durable sports watch, which, thanks to its surprisingly slim profile (just 10mm-thick) is
versatile enough to be worn with any kind of outfit. Particular attention has been paid to the visual
depth of the dial. The central angular wave pattern on the dial is structured and masculine, while
recalling the classic pattern of the Omega Seamaster 300M —  an established benchmark in the sport watch field.

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Akura Wayfarer Watch: Inspired By The Highlands Watch Releases

With a 41mm 316L stainless steel case, scratch-proof sapphire crystal, a metal bracelet, and water-resistance to 100 meters, the Akura Wayfarer is an ideal watch for everyday wear. Multiple finishes, including fine brushing and polished and bead-blasted surfaces, enliven an edgy, yet respectful case design that boasts an excellent mix of novel and recognizable design aspects.

Akura Wayfarer Watch: Inspired By The Highlands Watch Releases

Akura chose to power the Wayfarer with the Miyota 9015 automatic movement (embellished by a customized rotor weight visible through a sapphire crystal caseback), which is part of the Premium Automatic category in the company’s movement portfolio. This is an upgrade from the often-seen caliber 8215 and sports better finishing and improved timekeeping potential. The fact that the 9015 measures just 3.9mm-thick enables the overall thickness of the Wayfarer to be kept as low as 10mm.

Akura Wayfarer Watch: Inspired By The Highlands Watch Releases

Versatility and wearability were priorities for Akura, and so, too, was legibility. As such, BGW9 SuperLumi-Nova has been applied to the hands, all indices (even the minute markers), and the internal compass bezel. All luminous elements glow bright blue in the dark, creating a homogenous nighttime display.

Akura Wayfarer Watch: Inspired By The Highlands Watch Releases

The non-integrated 22mm stainless steel bracelet has a brushed finish with polished edges. A push-button deployant clasp (with micro-adjustment) releases it from your wrist. The bracelet can easily be dropped out in favor of a genuine calfskin leather strap, which is available as an optional add-on. The leather strap features quick-release pins for fast strap changes.

Akura Wayfarer Watch: Inspired By The Highlands Watch Releases

Early-bird pricing for the Akura Wayfarer starts at just £399 (with £439 regular campaign pricing). As part of the initial campaign, customers can choose among the black, red, and gray colors, with blue and white available as stretch goals when certain targets are reached. The white Wayfarer sees the date window numbers stacked on top of one another to better fill the available date window at 6 o’clock. Delivery for the completed watches is scheduled for January 2020. You can follow the campaign on Kickstarter, then head over to the official website to learn more at akuratime.com.

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.

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  • AlbieC

    How does a compass watch bezel work?

  • Wow, inspired by the Highlands!
    The perfect watch for our scottish friend!
    https://uploads.disquscdn.com/images/9f08441f8c907c3ad30e71c39febd4334f30e55ab10afcef8ba0a4da65874b16.jpg

  • JonnyD

    I read “Akrivia” when I initially saw the dial, and I thought very low end, what the hell has happened. Then I saw. I will let Raymond have the most important word….

  • SuperStrapper

    As Raymond is still a resident I’ll leave final judgement there, but as a Scot (living in Canada) I’d just like to say I wish this tugged at my heartstrings more.

  • What fresh hell is this?

    But what does “for all seasons” even mean?

  • Raymond Wilkie

    Dundee you say? That’s just north of me. I have to say that I wasn’t aware that you were beavering about up there making watches but was happy to see that you were. You have a nice watch but it doesn’t scream outdoors to me. More dressy, which is fine. I wish I had had a bit of input when you put feelers out for the design and overall look of the watch. There are certain things I would change, but nothing drastic. If you are bucking the trend of minimalism what’s with the minute markers and the compass round the watch. That’s all completely unnecessary. if you have a watch and know where the sun is, you can always get your direction. Well done for your length of hands and second hand and using the same colour for your date window as the dial. So many well established brands fall short ( no pun intended)
    I totally get you have a product to push and of course you want that to be a success ( your crowd funding page is going well ) but us Scots are known for our humble demeaner so when I go to your site and see that you describe your product as surpassing precedence and your comparing your watch to the Omega seamaster just because you use a wavy line ..well..as they say here, you’re getting a bit up yersel.
    Lovely lume ( folks don’t know how important that is in Scotland)
    I wish you well.

    Just out of interest, where did you film your promo?

    • Hi, we filmed around Aviemore. Loch Morlich and the Green Loch mainly.

      Bucking the trend of minimalism means it’s quite maximalist, hence a lot of details present on the dial/case. The comparisons to Omega were written by ablogtowatch, ‘recalling’ should definitely not imply that it’s equal to an Omega.

      If you’re around Dundee these days I wouldn’t mind showing you a Wayfarer prototype in person, the quality speaks for itself. You can reach me at [email protected] if you’re interested. Take care!

    • David Williams

      Yes, any (analogue) watch can be used to find direction. In the northern hemisphere – in moderate latitudes, when not in daylight-saving time – align the hour hand with the sun and south will be approximately half-way between the hour hand and the 12-o-clock index. In daylight-saving time, use the one-o-clock index, local noon. Errors arise from your location in relation to the width of your time zone, and astronomical discrepancies. In the southern hemisphere, align the mid-day index with the sun and north will be half-way to the hour hand. These are true north and south, not the magnetic poles sought out by a compass needle.

      At sea, a compass/protractor dial equipped with a sight but no needle, and therefore unable to find direction, is called a pelorus. It is used for measuring bearings relative to the ship. The compass dial on this particular watch – in addition to looking pretty cool – confers a similar advantage in giving an indication of directions other than north and south.

      Good luck to Akura – it’s a great-looking watch!

      • Raymond Wilkie

        You learn something new every day. Thanks David.

  • Jared

    Why name the company for a fairly mainstream car brand?

    And if you are going to do that, why Acura and not something like Lamborghini or Ferrari?

    • Akura is a brand based in Scotland (You don’t really hear of Acura in the UK), the name has some personal meaning as I’m German, it’s abbreviated from ‘akkurat’, accurate. Has some nice symmetry on the dial as well.

      • Mikita

        Thanks for explaining that! At least makes some remote sense right now. So it’s a German name for a Scottish watch that sounds like being from Japan 🙂

  • Mikita

    Akura? Acura? Sakura? The name sounds Japanese, but the watch appears to be not.

    • Nah it’s not, although the logo was designed by a Japanese graphic designer. And the movement, of course, so there’s a small connection at least.

  • They’re solid, yes. The crown and rotating bezel are something different. It’s very uncommon to have that crown layout, but it’s at a comfortable, unobstrusive position. The ring is lume filled on the white version. 🙂

  • Noted, as it is currently, the 6 o’clock indice remains very visible, which makes the overall dial with the even hour indices more balanced.

  • Had a green version drawn up but it wasn’t voted in by the community:

    https://www.instagram.com/p/BgOjmrug-sd/

    Three colours were chosen out of 20. The green you describe sounds good though!

  • all74

    Nice work. I’d change the compass ring to an internal countdown ring; much more useful to most people I’d think. Also, really nice job on spiffing up the Miyota! It’s always such a bummer when I see people just put the stock movement in with an exhibition caseback. Not a watch that I’d buy at this point but a watch that I’d happily recommend or give to a newcomer to the hobby.

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