The 2013 Tourbillon OttantaTre continues Swiss Bovet’s relationship with Italian design house Pininfarina with yet another rather intense looking luxury timepiece. It is true that watch lovers can enter into a Bovet Pininfarina watch for about $25,000 with the Cambiano (reviewed here), but seriously well-funded aficionados are going to want to take a close look at $300,000 plus fare such as the Amadeo 44 Tourbillon OttantaTre watch.

In 2010 we covered the Bovet Pininfarina Tourbillon Ottana that was a visual and thematic predecessor to the OttantaTre. The base movement is similar as well, though each of these watches is distinct and beautiful. Bovet has continued to match these watches with chronological names starting with 80 (in Italian), though they are fun to say in English. This new black and gold watch is one of the best looking pieces yet and keeps the traditionally-themed Bovet brand quite modern in appearance.

At 44mm wide, the 18k red gold case is an “Amadeo-style” case which means that it is convertible. This means that the case can be used as a wristwatch, desk clock, pocket watch, or pendant by removing the straps and attaching a chain, or extending the back as a little foot stand. This transformative quality is cool, but we find that most people end up wearing it as a wristwatch. The large “ribbon” on the top of the watch serves as a crown guard and is a distinctive aesthetic element on Bovet watches meant to remind you of pocket watches and the brand’s rich history of making them.

Some, but not all Amadeo watches are also reversible – just as this one is. That means either side of the watch has a dial on it. Because you can remove the straps you can also flip them around to allow for the watch to be worn on either side. So you have a “reversible, convertible watch,” how many timepieces can claim that? For all this money you deserve some wearing options for sure.