April 11, 2009
by Ariel Adams
The Casio G-Shock classic series is really the perfect surfer watch (unless you want the tide charts which are available on other Casio watches). This is because they are inexpensive, can take a beating, and often solar powered, and highly water resistant. Likely realizing this, Casio and the Surfrider Foundation teamed up and will release the Casio G-Shock X Surfrider watch in July 2009. The watch is model G5500SRF-1 and will feature special colors and a Surfrider Foundation logo on the face behind the data. A portion the money for each watch sold will go to the Surfrider Foundation. Interestingly enough the partnership is stressing the eco-friendliness of the watch because it is solar powered and does not need batteries. This is true, but a kinda salesy if you ask me. I would prefer to see a testimonial by a surfer saying, “I can thrash the watch around all I want and not worry about it, and at the same time I never need to replace the battery that makes it the most reliable piece of gear I own.” Wearing a watch while surfing is actually very important. You don’t want to get caught out in the dark, and you need to judge the daily tidal ranges that are all time based. You should also remember that you have a life on shore. For $130 retail (out in July) it isn’t a big commitment, and the connection with the Surfrider Foundation gives it that special added bonus that should make it on your list of surf prep for the summer (unless you are one of those pyscho surfers in industrial wetsuits wading near the razor sharp rocks at the mouth of the San Francisco Bay – then you’ve been surfing all winter haven’t you? Nevermind, the Summers in San Francisco are pretty cold too).
Some additional information from Casio:
See Casio G-Shock watches on Amazon here. [phpbay]casio surf | casio surfrider | casio tide, num, “”, “”[/phpbay]
“The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Originally founded in 1984 by a handful of surfers in Malibu, California, the Surfrider Foundation has expanded globally over the past 25 years to over 50,000 members and 90 grassroots chapters. With several hundred coastal victories under its belt, the Surfrider Foundation has become the world’s leading non-governmental organization dedicated to the protection of our planet’s coastlines.
G-Shock actively supports protecting our environment and we are proud to partner with the Surfrider Foundation,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Clean and safe oceans and beaches are a priority for G-Shock.”
G-Shock watches are known globally for their superior quality and we could not be more excited to be partnering with them,” said Matt McClain, Surfrider Foundation’s Director of Marketing. “This limited edition collaboration is a great way to highlight 25-years of commitment to protecting our coastlines worldwide.”
CASIO AMERICA, INC., 570 Mt. Pleasant Avenue, Dover, NJ 07801 973-361-5400 www.casiousa.com The G-Shock X Surfrider collaboration watch features the Surfrider Foundation logo in the backlight and name on the band, G-Shock’s legendary 200M water resistance & shock resistance, multi-function alarm with snooze, countdown timer, 1/100 Sec. Stopwatch and 29 city world time /29 zones.”